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EMBRACE ……. Social Video Technology
ENGAGE …….. Your Customers with Video
EXECUTE…….. A Video Distribution Plan
EQUIPM...
www.douglehman.com
Get Social with Video
Using Video in Your Business
INCREASE REVENUE
REDUCE COSTS
BUILD BRAND AWARENESS
Media Channels For Customer Engagement and
Lead Generation Old Media VS New Media
TRADITIONAL MEDIA
Newspapers, TV, Radio,...
Benefits Social Video Marketing
SOCIAL VIDEO = Engaging the Conversation
Buyers research online seeking out references, te...
Benefits Social Video
Search Engine Friendly
SOCIAL PROOF ARE YOU VISIBLE ONLINE?
If a picture is worth a thousand words w...
www.douglehman.com
Why Have A Video Strategy ?
Attract more Clients, Customers, Fans
Improve You Online Visibility, Driv...
Video Statistics: The Impact of Video
80% Of Your Online Viewers Will Watch A Video, Only 20% Will Actually Read Content I...
 2nd largest search engine right after Google
• Half of YouTube views are on mobile devices
• Mobile revenue on YouTube i...
www.douglehman.com
Online Video Business Benefits
Watch and Listen to what you
customers and clients are saying
Leverage y...
ENGAGEMENT VIDEO CASE STUDIES “Merit Based Video Contest”
www.douglehman.com
MERIT BASED VIDEO CONTEST WITH VIDEO ENTRIES
...
www.douglehman.com
 Email Newsletter with Visual Marketing
 Value Informational Q &A Format
 Educational Tips – Subject...
Camera Shy
No Video Camera Required
Online Tutorials Voice Narration
USE Screen Capture Software
• Camstudio, Screenr
• Ca...
Camera Shy
No Video Camera Required
www.douglehman.com
Doodle Videos
Videoscribe.TV
Doodle Videos – Video Scribe
Explainer...
Types of Engagement Videos
• Business Interviews, PSA, Office Tours
• Webinars, Testimonials, Case Studies
• Product Demos...
www.douglehman.com
Connecting With Video
 UPDATE YOUR DIGITAL PROFILES “WEBSITES AND SOCIAL CHANNELS”
 SHARE AND CURRATE...
4 Steps for Effective Social Video
Get SOCIAL with your VIDEO Engagement
1
• WATCHABLE – Call to Action, Video/Audio Quali...
Make Your Video Watchable
Establish an immediate call to action!
1. Introduce yourself, Company, Product Etc
2. Tell your ...
Make Your Video Watchable
Don’t Be This Guy
.
Poor Lighting
Bad Product Placement
Cluttered Background
Camera Angle Mi...
 Complete Your Video Background Profile
Make Your Video Watchable
Image Background Video Placement
.
www.douglehman.com
Post and Host Video on Facebook Profiles and Business Pages
Post Status Updates on Twitter and LinkedIn...
www.douglehman.com
Make your video Findable
Leverage Social Networking Sites
USE FACEBOOK
 Upload Videos Directly
 Share...
www.douglehman.com
Make your video Findable
Leverage Social Networking Sites
Ways to Share and Post Video on LinkedIn
 Sh...
Use multiple Video Distribution Hubs – Video Sharing Websites and Platforms.
Promote, Publish , *Promote across several vi...
Effective Video SEO will help establish brand awareness,
customer traffic and sales engagement
 Use backlinks and inbound...
Make your video Findable and Discoverable
Simple Video SEO Metadata
OPTIMISE YOUR DESCRIPTION
Post URL in Description
 ...
www.douglehman.com
Get SOCIAL with VIDEO
Enhance your Sales Marketing Process
PROMOTING YOUR VIDEOS
Owned Media
Websites, ...
 Video must be Sharable embed links, allow comments, sharing,
 Engage and Comment on other business partners videos, blo...
1. Thank your customers and audience for watching this Video
2. Define your final call to action sales goal? Promotional o...
www.douglehman.com
Be Accountable and Actionable
Have a Call to Action
Bring Value
Be Consistent
 Be RESPONSIVE and RE...
Mobilize Video
• The Use of Video Email will increase
– Your Visual Presentations will make an impact.
• Mobile Video is g...
VIDEO TRENDS
Mobile Video For Training & Research
Online Courses – Sales Presentations
Market Research – Human Resources H...
Your Video Business Tool Kit
Lights
• Lights
• Lighting Quality
Sound
• Sound
• Audio Quality
Camera
• Video Camera
• Vide...
The quality of Camera Work is key for your video. Using a high end camera with
poor lighting, audio and production work wi...
Video Training Resources
Use YouTube as a Search Tool for Visual Learning Replicate and Duplicate
- Watch other videos to ...
www.douglehman.com
Get Social with Video
Using Video in Your Business
Don’t Be In The Dark With Video
Put The Social in Yo...
www.douglehman.com
Visualize Visual Marketing
Interactive Video
Social Share
Time
Authentic
Google Search
Embrace – Engage...
Let’s Make A Business Connection
Build Brand Awareness and Increase Sales Socially
.
(404) 654-0304
doug@douglehman.com
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Social Video For Business Vistage Talk April 28

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Social Video Business Presentation for Vistage. Using Social Video by embracing social video, engagement tips,excuting a video distribution strategy and equipment and resources for Video Marketing Today. Leveraging Social video and social selling to increase revenue, sales, reduce costs and expand brand awareness.

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Social Video For Business Vistage Talk April 28

  1. 1. EMBRACE ……. Social Video Technology ENGAGE …….. Your Customers with Video EXECUTE…….. A Video Distribution Plan EQUIPMENT…. and Resources . SOCIAL VIDEO SALES Get Social with Video Using Video in Your Business
  2. 2. www.douglehman.com Get Social with Video Using Video in Your Business INCREASE REVENUE REDUCE COSTS BUILD BRAND AWARENESS
  3. 3. Media Channels For Customer Engagement and Lead Generation Old Media VS New Media TRADITIONAL MEDIA Newspapers, TV, Radio, Print Magazines, Direct Mail, Whitepapers, Articles, Events, Podcasts and Speaking Etc. SOCIAL MEDIA – ONLINE MEDIA
  4. 4. Benefits Social Video Marketing SOCIAL VIDEO = Engaging the Conversation Buyers research online seeking out references, testimonials, case studies. Establishing advanced credibility is key. Customers demand instant social proof and they are now watching more video today than ever. The Video Value Centric Buyer. Today’s buyer is more informed and further along in the buying process before engaging sales * 90% of today’s buyers start their journey online and 60% is being done without sales Online Research Social Proof
  5. 5. Benefits Social Video Search Engine Friendly SOCIAL PROOF ARE YOU VISIBLE ONLINE? If a picture is worth a thousand words what is video worth ?  A quality video can establish advanced credibility.  Video is more engaging , compelling and convincing that plain text  Video is effective for storytelling providing a better connection with audience Video is a 24 Hour Brand Ambassador  Video Audience Exposure and Reach WE are visual learners it’s a natural training method  2nd largest search engine right after Google
  6. 6. www.douglehman.com Why Have A Video Strategy ? Attract more Clients, Customers, Fans Improve You Online Visibility, Drive Sales Promotions Build Credibility, Establish Rapport, Educational Training Build Brand Awareness, Customer Advocacy Better Connection With Your Customers and Audience NO Video Strategy Myths  Too Difficult, Too Expensive, Too Complicated, Time Consuming  Wrong Audience just for kids, No Camera, Camera Shy,  Where is the ROI?
  7. 7. Video Statistics: The Impact of Video 80% Of Your Online Viewers Will Watch A Video, Only 20% Will Actually Read Content In Its Entirety With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester Research , January 2010) Video placement on your website increases “stickiness” to your site by more that 40% Video on Email Increases Customer Interaction By Action by 200 % 44% of universal search results on Google feature video is 2nd largest search engine
  8. 8.  2nd largest search engine right after Google • Half of YouTube views are on mobile devices • Mobile revenue on YouTube is up over 100% y/y http://www.youtube.com/t/press_statistics www.douglehman.com Errors and Mistakes using Video on YouTube  Videos are not OPTIMIZED  Videos don’t provide VALUE  Videos don’t have a CALL TO ACTION  Videos are not CONSISTENT GET A YouTube Channel for Research, Subscriptions, Social Message
  9. 9. www.douglehman.com Online Video Business Benefits Watch and Listen to what you customers and clients are saying Leverage your audience to be brand ambassadors, word of mouse, word of mouth. Video Testimonials will provide a level of trust and reputation to your website. Authentic Trust “Word of Mouth” from their peers Attracts traffic through SEO & Social Networks Keeps Viewers on websites longer Reduce Product Returns Online Videos have Infinite Shelf Life Two kinds of viewers on the web BROWSERS “Attention” and SEEKERS “Clarity” Number one Reason why customers won’t buy online? They desire to SEE an item in person. Use Video, Next best thing to Being There
  10. 10. ENGAGEMENT VIDEO CASE STUDIES “Merit Based Video Contest” www.douglehman.com MERIT BASED VIDEO CONTEST WITH VIDEO ENTRIES  Searchable, Compelling Video Content  Engaging Value Base Website  Bonus Contest Giveaway – Engaging your audience  http://douglehman.com/videocontest2 Provided a solution “Customer Need” Checked out website great content Became a Fan! Now I am a brand advocate
  11. 11. www.douglehman.com  Email Newsletter with Visual Marketing  Value Informational Q &A Format  Educational Tips – Subject Matter Expert  Video Marketing – Trusted Advisor  Video Blogging – Business Influencer Visual Marketing Case Study Video Newsletter Em
  12. 12. Camera Shy No Video Camera Required Online Tutorials Voice Narration USE Screen Capture Software • Camstudio, Screenr • Camtasia , (Mac & PC) • ScreenFlow (MAC) • Snag It Animations and Slideshow Software • Animoto • Xtranormal • Slideshare  Go Animate www.douglehman.com
  13. 13. Camera Shy No Video Camera Required www.douglehman.com Doodle Videos Videoscribe.TV Doodle Videos – Video Scribe Explainer Videos - Cartoons * Video Contests * Video Testimonials Live Google Hangouts Webinar Events  Repurpose Video  Reduce Travel Costs  Higher Audience Reach
  14. 14. Types of Engagement Videos • Business Interviews, PSA, Office Tours • Webinars, Testimonials, Case Studies • Product Demos & Launches • How to Videos, Educational • Office Skits, Mini Documentary • Live Broadcasts, Contests, Training • Community Outreach, Video Profiles • Demo Reels, Event Videos • Plant Tours – Assembly - Speeches www.douglehman.com INFORMATIVE VIDEOS ENTERTAINMENT VIDEOSEDUCATIONAL VIDEOS X
  15. 15. www.douglehman.com Connecting With Video  UPDATE YOUR DIGITAL PROFILES “WEBSITES AND SOCIAL CHANNELS”  SHARE AND CURRATE OTHER VALUABLE CONTENT RESOURCES  SEND OUT PERSONALIZED AND CUSTOMIZED VIDEO MESSAGES  MOBILE VIDEO PRESENTATIONS ON PORTABLE DEVICES AMPLIFY YOUR MESSAGE THROUGH VIDEO AND VISUAL MARKETING Share Relevant Videos Socially
  16. 16. 4 Steps for Effective Social Video Get SOCIAL with your VIDEO Engagement 1 • WATCHABLE – Call to Action, Video/Audio Quality Image Background 2 • FINDABLE – Video SEO, Metadata, Sales Proposal Video Distribution Leverage Social Networks 3 • SHARABLE - Embed links, allow comments, sharing, rating Cross-Promotion Video Collaboration www.douglehman.com 4 Customer Follow Up. Be Accountable Be Reactive to your Community Messages Be Responsive to your Customers Comments ACCOUNTABLE ACTIONABLE
  17. 17. Make Your Video Watchable Establish an immediate call to action! 1. Introduce yourself, Company, Product Etc 2. Tell your viewers what the video is about it 3. What’s In It For Me – Customer WIIFM 4. Command your Brand Attention at the start 5. Captivate Viewer Attention – Evoking Curiosity 6. People Online have a very short attention span 7. Focus on the first 15 seconds. 8. Get to the point “BRING VALUE” Remember to Engage your Customers from the start. . What is Your Message? Who is your Target Audience? What Value Does it Bring?
  18. 18. Make Your Video Watchable Don’t Be This Guy . Poor Lighting Bad Product Placement Cluttered Background Camera Angle Mistake Nice Trash Cans Poor lighting will result in dark, grainy and discolored video. Good lighting increases clarity of your video. Avoid Shadowing
  19. 19.  Complete Your Video Background Profile Make Your Video Watchable Image Background Video Placement .
  20. 20. www.douglehman.com Post and Host Video on Facebook Profiles and Business Pages Post Status Updates on Twitter and LinkedIn *Video LinkedIn Profile Post and Host Video on your company blogs and website Engagement > Make your Video Sharable and embed code on multiple sites Make your video Findable Leverage Social Networking Sites Position your videos on multiple social networking sites, blogs and websites. More ways to find your content and brand
  21. 21. www.douglehman.com Make your video Findable Leverage Social Networking Sites USE FACEBOOK  Upload Videos Directly  Share Links, YouTube  Post on Business Fan Pages  New Video PlaylistsUSE TWITTER  Share Video links URL’s  {VIDEO} Video Hosting Sites  Blog Posts  Mobile Video Uploads to 30 Seconds
  22. 22. www.douglehman.com Make your video Findable Leverage Social Networking Sites Ways to Share and Post Video on LinkedIn  Share A Video Update  Publish A Video Post  Add Videos to Your Profile Summary * Welcome Profile Vide * Client Testimonial Case Studies  Send A Video Message Link  Add Video to Your LinkedIn Business Page DIRECT VIDEO UPLOADS YouTube Live Hangouts Create QR Codes “Link Videos” * Mobile Devices * USE PINTEREST Repin
  23. 23. Use multiple Video Distribution Hubs – Video Sharing Websites and Platforms. Promote, Publish , *Promote across several video hosting Sites. YouTube is the world's most popular online video community. Tops for Video embedding: Across several websites, blogs and social media platforms, like Facebook. Set up a YouTube Channel Things to Consider when selecting a video sharing and hosting website.  Site Guidelines Commercial vs non-commercial  Storage Size, Costs, Viewership, *Privacy Audience Level  quick capture uploads www.douglehman.com Make your Video Findable BUSINESS VIDEO HOSTING
  24. 24. Effective Video SEO will help establish brand awareness, customer traffic and sales engagement  Use backlinks and inbound links to your videos and website.  Embed your URL directly on videos, use captions annotations  Implement Metadata on your video “Titles, Descriptions, Tags and Keywords” *keyword research is part of your marketing research  Fill out your YouTube Channel Description with Keywords etc  Upload videos on a consistent and regular basis, Create Video Playlists Optimize your video to be Searchable and Sharable – Engaging Prospects Make your video Findable Simple Video SEO Tips
  25. 25. Make your video Findable and Discoverable Simple Video SEO Metadata OPTIMISE YOUR DESCRIPTION Post URL in Description  http://yoursite.com Write Content in Description Key Word Descriptions Tag Keywords Replicate  Title you video with Keywords  Call To Action Enticing Title  OPTIMISE YOUR TITLE  Google AdWords Sharing Feature enabled
  26. 26. www.douglehman.com Get SOCIAL with VIDEO Enhance your Sales Marketing Process PROMOTING YOUR VIDEOS Owned Media Websites, Blogs, Networks Shared Media Social Networking Site Video Collaboration Cross Channel Marketing *Promoting your video through PAID MEDIA and Resources SEO Search Firms, Digital Advertising, Banners, AdWords, Pay-Per-View, Social Media Advertising etc……………….?
  27. 27.  Video must be Sharable embed links, allow comments, sharing,  Engage and Comment on other business partners videos, blogs and websites, driving traffic to your site “coattail video response”  Cross-Promotion and Video Collaboration with others in the video community.  Video Response and respond to video comments timely.  Don’t sell, help buyers buy. Give Valuable Advice and Content Optimize your video to be Searchable and Sharable – Engaging Prospects Make your video Sharable Engage Your Video Community
  28. 28. 1. Thank your customers and audience for watching this Video 2. Define your final call to action sales goal? Promotional objectives 3. Don’t assume but communicate to the next step 4. Entice your audience and viewers to take action 5. Establish your closing video credits – Text, Captions, Links, Annotations Examples of Trial Close Action Statements Checkout our website or other videos If you like what you see sign up as a subscriber Please leave your comments below Contact us if you have any questions More information checkout our newsletter Register for our upcoming webinar or eBook. Buy Now, Add to the Cart, call now Engage and thank your customers, entice and deliver value Understand your audience perspective and point of view www.douglehman.com Make Your Video Sharable Engage Your Video Community to Share
  29. 29. www.douglehman.com Be Accountable and Actionable Have a Call to Action Bring Value Be Consistent  Be RESPONSIVE and REACTIVE to your Video Community  Instant Message Feedback  Follow Up To Video Comments
  30. 30. Mobilize Video • The Use of Video Email will increase – Your Visual Presentations will make an impact. • Mobile Video is growing force! - Upgrades and use of smartphones, PC Tablets are increasing significantly - Mobile Video Applications are among the fastest growing cell phone applications - Mobile Optimization – QR Codes, Text Video Mobilize Your Online Video
  31. 31. VIDEO TRENDS Mobile Video For Training & Research Online Courses – Sales Presentations Market Research – Human Resources Hiring EVENT VIDEOS – Live Streaming Pay Per Video – Video Conferencing Second TV Screen User-Engagement Content Marketing Video Contests – Video Bloggers Interactive Videos Digital Storytelling Active Viewer Control Tell Me I hear, Show Me I See, Involve me I understand Repurposing Content to Video Format Social Pictures – Podcast to Video
  32. 32. Your Video Business Tool Kit Lights • Lights • Lighting Quality Sound • Sound • Audio Quality Camera • Video Camera • Video Quality Tripod • Tripod • Video Stabilization Image • Business Attire Image • Office Background Setting • Video Landing Page Image EDITING • Editing Tools • Post Production Quality $ Video Production Budget $ Lights Camera Action and your Sales Budget $$$ www.douglehman.com
  33. 33. The quality of Camera Work is key for your video. Using a high end camera with poor lighting, audio and production work will produce bad video quality. Your Video Business Tool Kit- Video - Camera Things to consider when purchasing a video camera 1. Use Video Format – length of film or movie clip. 2. Ergonomics , size, weight portability, viewfinder size, Ease of Use 3. Memory Storage, Expansion Slots, mics, Storage Media, Video Format 4. Video Resolution, Power Supply/ Battery life etc. etc. Cnet Reviews http://reviews.cnet.com/camcorders/ Camcorder HQ http://www.digitalcamera-hq.com/camcorders/ Consider Budget and Video Production Costs www.douglehman.com
  34. 34. Video Training Resources Use YouTube as a Search Tool for Visual Learning Replicate and Duplicate - Watch other videos to emulate strategy and tips. Websites News , Information and Analytics SOCIAL MEDIA EXAMINER Additional Resources Books and Marketers .
  35. 35. www.douglehman.com Get Social with Video Using Video in Your Business Don’t Be In The Dark With Video Put The Social in Your Video * Improve Customer Engagement * Build Brand Awareness * Generate more business (Sales) Tell and Share Your Business Story Visually
  36. 36. www.douglehman.com Visualize Visual Marketing Interactive Video Social Share Time Authentic Google Search Embrace – Engage – Execute - Doug Lehman
  37. 37. Let’s Make A Business Connection Build Brand Awareness and Increase Sales Socially . (404) 654-0304 doug@douglehman.com

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