Can you improve sales, reputation, SEO, rankings, and content with an app? You bet. Learn an easier way to get more reviews, post pictures, and get Google to recognize the areas where you serve your customers with GeoJuice, an iPhone and Android app for roofers. Visit www.surefiresocial.com/geojuice to learn more.

1. Grow Reviews, Reputation,
Rankings & SEO with the
GeoJuice App
10/06/16

2. Your Speakers
Jeff White
Marketing Success Manager
Surefire Social
Jeff Baker
Residential Division Manager
(Sales & Service)
Hinkle Roofing

3. Surefire Social:
The First LOCAL Marketing Automation System
NEVER WORRY ABOUT WASTING MONEY
ON DIGITAL MARKETING AGAIN
● Drive Down Lead Cost
● Get More Conversions
● Measurable Metrics
3Proprietary + Confidential 2016

4. Hinkle Roofing’s Story
Challenge:
➔ How do we evolve to become more digital?
◆ Automation: Rolodex to Database
◆ Partner: How best to take advantage of the Internet?

5. Hinkle Roofing + Surefire Social
Education & Putting it Into Practice
➔ SEO
➔ Search Advertising
➔ Social Media
➔ Website Management

6. Hinkle Roofing + Surefire Social
How Can I Easily Increase My Search Engine Visibility?
➔ GeoJuice
◆ Picture of project
◆ Description of project
◆ Google picks it up

7. Are You Juicing?
Increase Online Reviews &
Search Engine Rankings
with GeoJuice

8. GeoJuice can help you if...
It’s So Simple!
➔ Can you send a text?
➔ Can you take a picture?
➔ Do you want to promote the good work you do?
➔ Do you want to create links from Google to your website?
➔ To your Facebook & Twitter sites?

9. GeoJuice can help you because...
What Can I Do Now to Help
Improve Lead Flow?
➔ Differentiator
➔ Collaboration: Business + Surefire + Helpful Tools
➔ I “Get Google”

10. Why is GeoJuice important to you?
Google-Centric / Mobile-Centric World
➔ 65% of searches are on Google
➔ 2 trillion searches / year
➔ 50% of searches are on a mobile device
➔ 33% of mobile searches are location-based queries
➔ Local searches on mobile growing 50% faster
➔ Google penalizes websites that are NOT mobile-friendly

11. Website vs. Digital Footprint
➔ Website
➔ Social Sites
➔ Business Info Accuracy (i.e. Directory Listings)
➔ Activity Associated with each Element of Your Footprint
Why is GeoJuice important to you?

12. GeoJuice
➔ Mobile App
➔ Desktop as well
➔ Hyper-local, content that
Google LOVES
➔ More updates, more index,
more ranking, increased
web visibility
➔ Recency, Frequency,
Proximity

13. How it looks (Mobile)

14. How it looks (Mobile)
➔ Show off your work
➔ I’m in your
neighborhood
➔ Create hyper-local,
“tasty” content for
Google to crawl

15. How it looks (Mobile)

16. How it looks (Posted to Site)
➔ Map
➔ Check-in
➔ Geo-tagged
➔ = new page
➔ Recency,
Frequency,
Proximity

17. ➔ Map
➔ Check-in
➔ Geo-tagged
➔ = new page
➔ Recency,
Frequency,
Proximity
How it looks (Posted to Site)

18. ➔ Map
➔ Check-in
➔ Geo-tagged
➔ = new page
➔ Recency,
Frequency,
Proximity
How it looks (Posted to Site)

19. Post to Facebook
➔ Automatically post to
FaceBook
➔ REMEMBER…Mobile-Centric!
➔ Show off your work
➔ In your neighborhood
➔ Cultivating my digital footprint

20. GeoJuicer Profile: Hinkle Roofing
➔ Had 7 people actively using Geojuice
➔ Created over 230 check-ins
➔ 7 people | 30/mo | 1/day
➔ Sent 5 review requests with 2 responses
(40% response rate)
➔ Recency, Frequency, Proximity
In the past 30 days, Hinkle Roofing...

21. GeoJuicer Profile: Hinkle Roofing
When a lead comes in…GeoJuice check-ins
➔ #1 = During inspection
➔ #2 = Second touch
➔ #3-5 = During project
➔ #6-10 = Post project inspection
Send customer review request?
How Hinkle Roofing Uses Geojuice

22. GeoJuicer Profile: Hinkle Roofing
➔ Strong Google Visibility
➔ Broad & long-tail keywords
➔ Overall organic up YoY
➔ Results
Hinkle Roofing

23. Google-Centric
What Does Google Want?
➔ Provide quality search results for its customers
➔ You help Google do just that when…
• Geo-tagged content
• Mobile-Friendly
• People review you
• Cultivating my digital footprint

24. What Does Google Want?
Google-Centric

25. GeoJuice + Reviews
Reviews

26. So happy they left a review...

27. ...on Google!

28. How can I do this at scale?

29. Reviews highlight links to site

30. GeoJuice + Reviews

31. For a copy of this presentation email: Lauren.M@surefiresocial.com
31
Are you interested in getting a local
visibility check-up?
Call (703) 788-6730
or
Email Lauren.M@surefiresocial.com
Proprietary + Confidential 2016
Take That Next Step to Success

32. Getting the most from GeoJuice
Scalable

33. “GeoJuice Grows with Hinkle”
➔ As crew grows, GeoJuice volume grows
➔ Create valuable content at scale
➔ GeoJuice simplifies “being digital” for Hinkle
Getting the most from GeoJuice

34. "What Problem Did I Solve?"
➔ 10-25 words
➔ Include brand (“GAF“, “Renewal By Andersen“, etc.)
➔ Describe job ("replace roof" or “roof replacement ")
➔ Avoid abbreviations or industry slang
Getting the most from GeoJuice

35. ➔ Completed new GAF Hunter Green Timberline shingle
replacement for customer with leaking roof after bad winter storm
➔ Just finished repairing this historic home’s beautiful slate roof after
years of poor maintenance. Wood rot from 20 years of neglect has
now been replaced and this slate should last for another 100 years!
➔ High winds and storm damage tore off some shingles on this
home; we replaced the roof with GAF Timberline Ultra HD roofing
shingles to prevent water infiltration.
➔ Old windows in this home were raising the heating bill of this
homeowner, so we replaced them with new Universal Windows for
a new look and energy efficiency!
Getting the most from GeoJuice

36. For a copy of this presentation email: Lauren.M@surefiresocial.com
36
Are you interested in getting a local
visibility check-up?
Call (703) 788-6730
or
Email Lauren.M@surefiresocial.com
Proprietary + Confidential 2016
Take That Next Step to Success

37. Surefire Social:
The First LOCAL Marketing Automation System
NEVER WORRY ABOUT WASTING MONEY
ON DIGITAL MARKETING AGAIN
● Drive Down Lead Cost
● Get More Conversions
● Measurable Metrics
37Proprietary + Confidential 2016

38. /SurefireSocial @surefiresocial Surefiresocial.com