Mark Montini, Surefire’s EVP, Brand Strategy and Chief Customer Officer discusses how to strategically plan around common pitfalls that plague businesses and how to maximize your marketing budget.

1. The 7 Most Common Mistakes Made in Local Digital
Marketing
Mark Montini, Presenter

2. Milestones
2014
I would emphatically suggest to
anyone looking to build a new
website and learn about it
along the way, as well as how
to stay abreast of what’s
changing in the fast paced
world of the internet, to call
Surefire Social today.
Christina Noyes
Russ Noyes Roofing Inc.
“ “
If you’re the kind of person
who wants total control of
your cost per lead, how your
company looks, what it says
and who talks about it
anywhere on the Internet,
SurePulse is for you!
Chad Muth
Muth Roofing
“ “
AWARDS

3. Born
Raised
ENTREPRENEUR
Married
Family
DISRUPTOR
SMALL BUSINESS
FOCUSED
Here
MARKETER

4. They overcomplicate the
process.
Mistake #1

5. Mistake #1

6. Mistake #2
They spend their dollars
too narrowly.

7. Mistake #2
WWW

8. Mistake #3
They spend their dollars
too broadly.

9. Mistake #3

10. Mistake #4
They assume absolute
attribution.

11. Mistake #4
WWW

12. Mistake #4
Cost to Acquire a
Customer
Lifetime Value of a
Customer
Time to Payback
Cash FlowReturnInvestment
1 2 3

13. Mistake #5
They focus on the wrong
metrics.

14. Mistake #5
$0.13
$0.14
$0.01
$1.53
$2.08
$0.46
$11.02
$16.26
$10.43
411%
325%
223%
TACTIC
COST PER
IMPRESSION
COST PER
CLICK
COST PER
LEAD
ROI

15. Mistake #6
They focus on the wrong
outcomes.

16. Mistake #6
Marketing
Economics
How much does it cost?
Business
Economics
How much can I pay?
vs

17. Mistake #7
They mismatch objectives
and tactics.

18. Mistake #7
Brand Awareness Lead Generation Relationship Building
You find them. They find you. They know you.

19. Get a Complimentary
Digital Marketing Consult
Call
(703) 788-6730
Email
marketing@surefiresocial.com
marketing@surefiresocial.com
...and a Google Chromecast!

20. The 7 Most Common Mistakes Made in Local Digital
Marketing
Mark Montini, Presenter