Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Guilherme Victorino, Universidade Nova de Lisboa, Portugal
This document summarizes the results of a patient satisfaction survey conducted at the outpatient department of Medanta-The Medicity hospital. Some of the key findings include:
- 83% of patients felt doctors understood their problems completely or mostly.
- Waiting times were as expected or better than expected for 93% of patients.
- Registration services, staff courtesy, and cleanliness received high satisfaction ratings from over 90% of patients.
- However, only 65% were satisfied with pharmacy services and 29% rated them as satisfactory.
- 64-77% of patients expressed overall satisfaction with OPD services and said they would return for future care.
A dissertation report on analysis of patient satisfaction max polyclinic by ...Mohammed Yaser Hussain
Hospitals are increasingly becoming sensitive to the needs of the patients as will the community. It is no longer the sellers [providers] market. Except for the totally free service provided by the Government run hospitals and a few hospitals run by the civic hospitals.
According to Dona Bedian
“Patient satisfaction may be considered to be one of the desired outcomes of care, even on element of health status itself” and that “information about patient satisfaction should be as indispensable to assessment of quality as to the design and management of health care system.
During the recent years the use of patient satisfaction surveys has increased in health care industry due in part to the belief that perception of quality is an important factor in demand for services and that survey result may have significant effect on provider behaviour. According to Ware “patient satisfaction is a determinant of a healthcare provider or system. Use of services complaints and malpractice suits”.
Use of patient satisfaction survey as a tool for quality improvement has become extensive in almost all western countries. Most hospital have a system of obtaining routine feedback from all the discharge patients. The quality improvement task force of the joint commission of accreditation of the health care organization in USA is also encouraging hospitals to mandate surveys are conducted in private hospitals.
Patient’s experience, improve the quality health3zsaddique
Putting patients first requires more than world-class clinical care – it requires care that addresses every aspect of a patient’s encounter with Hospital, including the patient’s physical comfort, as well as their educational, emotional, and spiritual needs. A team of professionals should serves as an advisory resource for critical initiatives across the Hospital health system. In addition, it should provide resources and data analytics; identify, support, and publish sustainable best practices; and collaborate with a variety of departments to ensure the consistent delivery of patient-centered care.
Patient Satisfaction Survey as a Tool Towards Quality Improvement by Dr.Mahbo...Healthcare consultant
A mixed bag of poorly evaluated methods leaves patients frustrated, and doctors little wiser.The best way to ensure that services are responsive to those they aim to serve is to elicit feedback on people’s experiences and encourage providers to deal with any problems thus identified. This has been axiomatic in health policy for many years, but have we got the balance right in primary care? Patients’ experiences have become central to assessing the performance of healthcare systems worldwide and are increasingly being used to inform quality improvement processes. This paper explores the relative value of surveys and detailed patient narratives in identifying priorities for improving breast cancer services as part of a quality improvement process.
Patient satisfaction is important for hospitals and healthcare providers. It is measured using surveys like HCAHPS which assess patient perceptions of care. High patient satisfaction is important for hospitals as it influences reimbursement and can incentivize improving quality. Nurses play a key role in patient satisfaction through fundamentals like communication, personalized care, and accountability. Hospitals should focus on initiatives that empower nurses and improve organizational culture to boost both patient satisfaction and nurse satisfaction.
This document summarizes the results of an analysis of the 2007-08 UK GP Patient Survey, which assessed patient satisfaction with access to primary care. The analysis found that while overall satisfaction was high, it varied based on patient, practice, and location characteristics. Patient age, ethnicity, and employment status most impacted satisfaction levels. Having the ability to take time off work greatly improved satisfaction for employed patients. Practice size also had a strong influence, with smaller practices receiving higher satisfaction ratings. Geographic location made a difference, as patients in northeast England reported the best experiences.
The document discusses conducting a brand imagery study for Global Hospitals Group in Chennai. It outlines conducting qualitative depth interviews with medical professionals and past/potential patients to understand perceptions of Global Hospitals' brand. It also involves quantitative telephone surveys of 160 past patients of Global Hospitals and competitors to quantify brand imagery facets and generate a Brand Imagery Index. The study aims to identify strengths, weaknesses and opportunities to improve Global Hospitals' brand preference in its catchment area.
Patient satisfaction & quality in health care (16.3.2016) dr.nyunt nyunt waiMmedsc Hahm
This document discusses patient satisfaction and quality in healthcare. It defines patient satisfaction as how an individual regards healthcare services as useful, effective or beneficial. Patient satisfaction is important for public accountability and quality improvement at both the system and individual provider levels. The document outlines factors that influence patient satisfaction, including quality and competency of providers, effectiveness and appropriateness of care, and interpersonal relationships. It also discusses the importance of a client-centered approach that prioritizes patients' needs and rights.
This document summarizes the results of a patient satisfaction survey conducted at the outpatient department of Medanta-The Medicity hospital. Some of the key findings include:
- 83% of patients felt doctors understood their problems completely or mostly.
- Waiting times were as expected or better than expected for 93% of patients.
- Registration services, staff courtesy, and cleanliness received high satisfaction ratings from over 90% of patients.
- However, only 65% were satisfied with pharmacy services and 29% rated them as satisfactory.
- 64-77% of patients expressed overall satisfaction with OPD services and said they would return for future care.
A dissertation report on analysis of patient satisfaction max polyclinic by ...Mohammed Yaser Hussain
Hospitals are increasingly becoming sensitive to the needs of the patients as will the community. It is no longer the sellers [providers] market. Except for the totally free service provided by the Government run hospitals and a few hospitals run by the civic hospitals.
According to Dona Bedian
“Patient satisfaction may be considered to be one of the desired outcomes of care, even on element of health status itself” and that “information about patient satisfaction should be as indispensable to assessment of quality as to the design and management of health care system.
During the recent years the use of patient satisfaction surveys has increased in health care industry due in part to the belief that perception of quality is an important factor in demand for services and that survey result may have significant effect on provider behaviour. According to Ware “patient satisfaction is a determinant of a healthcare provider or system. Use of services complaints and malpractice suits”.
Use of patient satisfaction survey as a tool for quality improvement has become extensive in almost all western countries. Most hospital have a system of obtaining routine feedback from all the discharge patients. The quality improvement task force of the joint commission of accreditation of the health care organization in USA is also encouraging hospitals to mandate surveys are conducted in private hospitals.
Patient’s experience, improve the quality health3zsaddique
Putting patients first requires more than world-class clinical care – it requires care that addresses every aspect of a patient’s encounter with Hospital, including the patient’s physical comfort, as well as their educational, emotional, and spiritual needs. A team of professionals should serves as an advisory resource for critical initiatives across the Hospital health system. In addition, it should provide resources and data analytics; identify, support, and publish sustainable best practices; and collaborate with a variety of departments to ensure the consistent delivery of patient-centered care.
Patient Satisfaction Survey as a Tool Towards Quality Improvement by Dr.Mahbo...Healthcare consultant
A mixed bag of poorly evaluated methods leaves patients frustrated, and doctors little wiser.The best way to ensure that services are responsive to those they aim to serve is to elicit feedback on people’s experiences and encourage providers to deal with any problems thus identified. This has been axiomatic in health policy for many years, but have we got the balance right in primary care? Patients’ experiences have become central to assessing the performance of healthcare systems worldwide and are increasingly being used to inform quality improvement processes. This paper explores the relative value of surveys and detailed patient narratives in identifying priorities for improving breast cancer services as part of a quality improvement process.
Patient satisfaction is important for hospitals and healthcare providers. It is measured using surveys like HCAHPS which assess patient perceptions of care. High patient satisfaction is important for hospitals as it influences reimbursement and can incentivize improving quality. Nurses play a key role in patient satisfaction through fundamentals like communication, personalized care, and accountability. Hospitals should focus on initiatives that empower nurses and improve organizational culture to boost both patient satisfaction and nurse satisfaction.
This document summarizes the results of an analysis of the 2007-08 UK GP Patient Survey, which assessed patient satisfaction with access to primary care. The analysis found that while overall satisfaction was high, it varied based on patient, practice, and location characteristics. Patient age, ethnicity, and employment status most impacted satisfaction levels. Having the ability to take time off work greatly improved satisfaction for employed patients. Practice size also had a strong influence, with smaller practices receiving higher satisfaction ratings. Geographic location made a difference, as patients in northeast England reported the best experiences.
The document discusses conducting a brand imagery study for Global Hospitals Group in Chennai. It outlines conducting qualitative depth interviews with medical professionals and past/potential patients to understand perceptions of Global Hospitals' brand. It also involves quantitative telephone surveys of 160 past patients of Global Hospitals and competitors to quantify brand imagery facets and generate a Brand Imagery Index. The study aims to identify strengths, weaknesses and opportunities to improve Global Hospitals' brand preference in its catchment area.
Patient satisfaction & quality in health care (16.3.2016) dr.nyunt nyunt waiMmedsc Hahm
This document discusses patient satisfaction and quality in healthcare. It defines patient satisfaction as how an individual regards healthcare services as useful, effective or beneficial. Patient satisfaction is important for public accountability and quality improvement at both the system and individual provider levels. The document outlines factors that influence patient satisfaction, including quality and competency of providers, effectiveness and appropriateness of care, and interpersonal relationships. It also discusses the importance of a client-centered approach that prioritizes patients' needs and rights.
This document presents the design of a study on patient feedback systems at Kasturba Hospital in Manipal, India. The objective of the study was to assess patient satisfaction levels and identify factors influencing satisfaction through analyzing patient feedback. A questionnaire was administered to 198 inpatients and 144 outpatients to collect primary data on demographics, satisfaction with various hospital services, and opinions. Secondary data on the hospital profile was also collected. Preliminary findings show high confidence levels in treatment among most patients. Further analysis through chi-square testing will examine relationships between education, confidence, and recommendation behavior.
Satisfactions Among Admitted Patient of Tertiary Level Hospital in Dhaka City.DR. S A HAMIDI
The document provides background information on a study about patient satisfaction levels at tertiary level hospitals in Dhaka City, Bangladesh. It outlines the study objectives which are to assess and compare patient satisfaction levels regarding hospital services and identify other factors influencing satisfaction. The methodology section describes the study design as cross-sectional, conducted from May to December 2015 at Holy Family Red Crescent Medical College Hospital. A sample of 170 admitted medicine patients was surveyed using purposive sampling and structured questionnaires. Preliminary results on patient demographics and satisfaction with hospital reception are presented.
The document provides an overview of consultation models and communication skills used in medical consultations. It defines consultation as an interactive session where a healthy or sick individual seeks explanation, cure, or advice from a physician. The document outlines 10 consultation models that guide the structure and components of a consultation, including the patient-centered model. It emphasizes using communication skills and considering biopsychosocial factors to conduct effective consultations that improve patient satisfaction and adherence.
This document summarizes an article from the International Journal of Management that examines patient satisfaction with medical services provided in the in-patient department of NKS Hospital in India. A patient satisfaction questionnaire was administered to 50 randomly selected in-patients to assess their level of satisfaction across various aspects of care. The results found that patients were generally satisfied with the services and providers, though satisfaction levels varied across different aspects of care. The study aims to help hospitals better understand patient experiences and identify strategies to improve the quality of care provided.
To study the process of patient discharge in corporate hospitalRameez Shah
This document outlines the roles and responsibilities involved in patient discharge processes at a hospital. It discusses that discharge planning is a complex activity requiring coordination between medical staff, nursing staff, social workers, and other professionals. It also involves communicating with and educating patients and their families. The roles of different staff are defined, including ward nurses coordinating plans, specialty matrons overseeing operations, and the director of nursing and discharge services matron developing discharge policies and representing the hospital. Timely discharge that safely transitions patients out of the hospital is the overall goal.
A study on patient satisfaction with special reference to government hospital...Tapasya123
In this study researchers analyse the satisfaction level of patients regard to facilities
available in government hospitals. A sample of 100 patients is taken from Pandit Brij
Sundar Shama Government General Hospital (GGH) at Bundi District in the state
of Rajasthan in India. Four dimensions of perceived quality were identified—Admission
Procedure, Diagnostic Services, Behaviour of the staff, Cleanliness. The developed
scale is used to evaluate perceived quality at a range of various types of facilities
for patients. Perceived quality at public facilities is only marginally favourable, leaving
much scope for improvement. Better staff and physician relations, interpersonal skills,
good diagnostic and cleanliness service can improve the level of satisfaction among
employees.
Keywords:
The presentation describes in brief the patients need, expectations and how to develop the patient care and feedback system to obtain maximum patient satisfaction.
Nursing case management and critical pathways of carepanthanalil
This document discusses nursing case management and critical pathways of care. It defines case management as a method to coordinate health care services and control costs. The key components of case management include case finding, assessment, care planning, and care coordination. Critical pathways are defined as anticipated care plans with goals and timelines for different health professionals. They standardize care for common conditions and aim to improve outcomes. The document outlines the roles of nurses as case managers and characteristics of effective case management programs and critical pathways.
The document provides an overview of Fortis Escorts Hospital in Amritsar, India. It describes the hospital as a 154 bed multi-specialty facility with specialties in cardiology. The hospital aims to provide compassionate and clinically excellent patient care. It offers a range of diagnostic, treatment and specialty services including cardiology, gastroenterology, nephrology and endocrinology services. The document serves to introduce the organization where the study on patient satisfaction with OPD services will be conducted.
This document discusses patient satisfaction in hospitals, specifically for inpatient departments (IPD). It defines IPD as requiring admission to closely monitor patients during and after procedures. Factors that influence inpatient care are discussed, including hospital staff, continuing medical education, physical facilities and equipment, and effective bed utilization. Measures to improve IPD satisfaction are presented, such as allowing patients to freely consult with physicians and nurses, providing low-cost treatment and services, using sophisticated technology and equipment, and restricting bed numbers with adequate facilities. Patient satisfaction is identified as an important health outcome and understanding domains of satisfaction can help improve overall patient care quality.
The document outlines the key components of establishing an advanced practice nurse (APN) managed clinic. It discusses the professional requirements including education, knowledge, and qualified workforce. It also addresses the foundational elements needed such as mission, leadership, fiscal support, standards, marketing, and ensuring APNs are adequately prepared. Finally, it discusses methods of implementation including entrepreneurial, collaborative, and corporate models and the importance of understanding healthcare trends, meeting consumer needs, following research, overseeing finances, and monitoring policy changes to support establishing APN managed clinics.
This study aims to identify the key aspects that contribute to patient satisfaction in an acute medical care setting. A literature review found that patient satisfaction is important for medical institutions and can be increased through follow-up surveys, staff job satisfaction, communication between patients and medical professionals, and ensuring safety standards. The study will use a quasi-experimental design and longitudinal cohort study to examine the relationship between patient care experiences and their willingness to recommend the facility. Analysis of prevalence rates and associations will help identify areas to focus on to maximize patient satisfaction and the medical center's revenue.
This document outlines a proposed study to identify factors that contribute to patient satisfaction in an acute medical care setting. The study would use a quantitative quasi-experimental design involving surveys of recent patients. The surveys would assess aspects of care like involvement in care, staff satisfaction, pain management, communication, and safety. The results could help the hospital identify areas to improve in order to increase patient satisfaction, revenue, and patient turnover.
Importance Of Documentation Skills In Social Workshabnaaboobaker
This document discusses the importance of documentation skills in social work. It notes that documentation is an essential component of good social work practice as it facilitates theory building, research, teaching, and protects both clients and practitioners. The document outlines various types of recording used in social work, including process recording, summary recording, and problem-oriented recording. It emphasizes that documentation allows for assessment and planning, ensures service delivery and continuity of care, aids supervision, and provides accountability. Overall, the document argues that documentation is a vital skill for social workers that supports high-quality services for clients.
Patient satisfaction & quality in health care (13.3.2017) dr.nyunt nyunt waiMmedsc Hahm
This document discusses patient satisfaction and quality in healthcare. It defines patient satisfaction as the degree to which patients regard healthcare services as useful, effective or beneficial. Patient satisfaction is important for public accountability and quality improvement at both the system and individual provider levels. The document outlines factors that influence patient satisfaction, including the quality and competency of providers, effectiveness and appropriateness of care, and interpersonal relationships. It also discusses the rights of patients and needs of providers in a client-centered healthcare model.
This document discusses demand forecasting, which is the process of estimating demand for a product or service for a given period of time. It describes different types of demand forecasting such as short-term, mid-term, and long-term forecasting. Various methods of demand forecasting are also presented, including opinion poll methods like expert opinion, Delphi method, and market studies/experiments. Factors that influence demand forecasting are discussed as well, such as time factors, level of forecasting, market conditions, and product classification.
This study evaluated patient satisfaction levels in the emergency department of a hospital in New Delhi, India. Patients were assigned to either a test group that was informed about wait times and treatment procedures, or a control group that received no information. Questionnaires found that the test group reported significantly higher satisfaction levels than the control group for factors like wait times, staff behavior, and overall treatment. The study concludes that providing information to patients and managing expectations is more effective at improving satisfaction than just decreasing actual wait times.
Medical standards in the land of smiles guarantee you are in good handsThailand MedicalTourism
Thailand has internationally accredited medical facilities with highly qualified medical professionals and state-of-the-art technology. Hospitals in Thailand achieve high standards through accreditation programs and have medical staff that are highly trained. They provide excellent patient service and a warm, caring environment for recovery.
The document discusses outpatient care and includes two headers "Percent Working in Setting" and "Income" suggesting it contains information on the percentage of healthcare workers in outpatient settings and their typical income levels.
This document presents the design of a study on patient feedback systems at Kasturba Hospital in Manipal, India. The objective of the study was to assess patient satisfaction levels and identify factors influencing satisfaction through analyzing patient feedback. A questionnaire was administered to 198 inpatients and 144 outpatients to collect primary data on demographics, satisfaction with various hospital services, and opinions. Secondary data on the hospital profile was also collected. Preliminary findings show high confidence levels in treatment among most patients. Further analysis through chi-square testing will examine relationships between education, confidence, and recommendation behavior.
Satisfactions Among Admitted Patient of Tertiary Level Hospital in Dhaka City.DR. S A HAMIDI
The document provides background information on a study about patient satisfaction levels at tertiary level hospitals in Dhaka City, Bangladesh. It outlines the study objectives which are to assess and compare patient satisfaction levels regarding hospital services and identify other factors influencing satisfaction. The methodology section describes the study design as cross-sectional, conducted from May to December 2015 at Holy Family Red Crescent Medical College Hospital. A sample of 170 admitted medicine patients was surveyed using purposive sampling and structured questionnaires. Preliminary results on patient demographics and satisfaction with hospital reception are presented.
The document provides an overview of consultation models and communication skills used in medical consultations. It defines consultation as an interactive session where a healthy or sick individual seeks explanation, cure, or advice from a physician. The document outlines 10 consultation models that guide the structure and components of a consultation, including the patient-centered model. It emphasizes using communication skills and considering biopsychosocial factors to conduct effective consultations that improve patient satisfaction and adherence.
This document summarizes an article from the International Journal of Management that examines patient satisfaction with medical services provided in the in-patient department of NKS Hospital in India. A patient satisfaction questionnaire was administered to 50 randomly selected in-patients to assess their level of satisfaction across various aspects of care. The results found that patients were generally satisfied with the services and providers, though satisfaction levels varied across different aspects of care. The study aims to help hospitals better understand patient experiences and identify strategies to improve the quality of care provided.
To study the process of patient discharge in corporate hospitalRameez Shah
This document outlines the roles and responsibilities involved in patient discharge processes at a hospital. It discusses that discharge planning is a complex activity requiring coordination between medical staff, nursing staff, social workers, and other professionals. It also involves communicating with and educating patients and their families. The roles of different staff are defined, including ward nurses coordinating plans, specialty matrons overseeing operations, and the director of nursing and discharge services matron developing discharge policies and representing the hospital. Timely discharge that safely transitions patients out of the hospital is the overall goal.
A study on patient satisfaction with special reference to government hospital...Tapasya123
In this study researchers analyse the satisfaction level of patients regard to facilities
available in government hospitals. A sample of 100 patients is taken from Pandit Brij
Sundar Shama Government General Hospital (GGH) at Bundi District in the state
of Rajasthan in India. Four dimensions of perceived quality were identified—Admission
Procedure, Diagnostic Services, Behaviour of the staff, Cleanliness. The developed
scale is used to evaluate perceived quality at a range of various types of facilities
for patients. Perceived quality at public facilities is only marginally favourable, leaving
much scope for improvement. Better staff and physician relations, interpersonal skills,
good diagnostic and cleanliness service can improve the level of satisfaction among
employees.
Keywords:
The presentation describes in brief the patients need, expectations and how to develop the patient care and feedback system to obtain maximum patient satisfaction.
Nursing case management and critical pathways of carepanthanalil
This document discusses nursing case management and critical pathways of care. It defines case management as a method to coordinate health care services and control costs. The key components of case management include case finding, assessment, care planning, and care coordination. Critical pathways are defined as anticipated care plans with goals and timelines for different health professionals. They standardize care for common conditions and aim to improve outcomes. The document outlines the roles of nurses as case managers and characteristics of effective case management programs and critical pathways.
The document provides an overview of Fortis Escorts Hospital in Amritsar, India. It describes the hospital as a 154 bed multi-specialty facility with specialties in cardiology. The hospital aims to provide compassionate and clinically excellent patient care. It offers a range of diagnostic, treatment and specialty services including cardiology, gastroenterology, nephrology and endocrinology services. The document serves to introduce the organization where the study on patient satisfaction with OPD services will be conducted.
This document discusses patient satisfaction in hospitals, specifically for inpatient departments (IPD). It defines IPD as requiring admission to closely monitor patients during and after procedures. Factors that influence inpatient care are discussed, including hospital staff, continuing medical education, physical facilities and equipment, and effective bed utilization. Measures to improve IPD satisfaction are presented, such as allowing patients to freely consult with physicians and nurses, providing low-cost treatment and services, using sophisticated technology and equipment, and restricting bed numbers with adequate facilities. Patient satisfaction is identified as an important health outcome and understanding domains of satisfaction can help improve overall patient care quality.
The document outlines the key components of establishing an advanced practice nurse (APN) managed clinic. It discusses the professional requirements including education, knowledge, and qualified workforce. It also addresses the foundational elements needed such as mission, leadership, fiscal support, standards, marketing, and ensuring APNs are adequately prepared. Finally, it discusses methods of implementation including entrepreneurial, collaborative, and corporate models and the importance of understanding healthcare trends, meeting consumer needs, following research, overseeing finances, and monitoring policy changes to support establishing APN managed clinics.
This study aims to identify the key aspects that contribute to patient satisfaction in an acute medical care setting. A literature review found that patient satisfaction is important for medical institutions and can be increased through follow-up surveys, staff job satisfaction, communication between patients and medical professionals, and ensuring safety standards. The study will use a quasi-experimental design and longitudinal cohort study to examine the relationship between patient care experiences and their willingness to recommend the facility. Analysis of prevalence rates and associations will help identify areas to focus on to maximize patient satisfaction and the medical center's revenue.
This document outlines a proposed study to identify factors that contribute to patient satisfaction in an acute medical care setting. The study would use a quantitative quasi-experimental design involving surveys of recent patients. The surveys would assess aspects of care like involvement in care, staff satisfaction, pain management, communication, and safety. The results could help the hospital identify areas to improve in order to increase patient satisfaction, revenue, and patient turnover.
Importance Of Documentation Skills In Social Workshabnaaboobaker
This document discusses the importance of documentation skills in social work. It notes that documentation is an essential component of good social work practice as it facilitates theory building, research, teaching, and protects both clients and practitioners. The document outlines various types of recording used in social work, including process recording, summary recording, and problem-oriented recording. It emphasizes that documentation allows for assessment and planning, ensures service delivery and continuity of care, aids supervision, and provides accountability. Overall, the document argues that documentation is a vital skill for social workers that supports high-quality services for clients.
Patient satisfaction & quality in health care (13.3.2017) dr.nyunt nyunt waiMmedsc Hahm
This document discusses patient satisfaction and quality in healthcare. It defines patient satisfaction as the degree to which patients regard healthcare services as useful, effective or beneficial. Patient satisfaction is important for public accountability and quality improvement at both the system and individual provider levels. The document outlines factors that influence patient satisfaction, including the quality and competency of providers, effectiveness and appropriateness of care, and interpersonal relationships. It also discusses the rights of patients and needs of providers in a client-centered healthcare model.
This document discusses demand forecasting, which is the process of estimating demand for a product or service for a given period of time. It describes different types of demand forecasting such as short-term, mid-term, and long-term forecasting. Various methods of demand forecasting are also presented, including opinion poll methods like expert opinion, Delphi method, and market studies/experiments. Factors that influence demand forecasting are discussed as well, such as time factors, level of forecasting, market conditions, and product classification.
This study evaluated patient satisfaction levels in the emergency department of a hospital in New Delhi, India. Patients were assigned to either a test group that was informed about wait times and treatment procedures, or a control group that received no information. Questionnaires found that the test group reported significantly higher satisfaction levels than the control group for factors like wait times, staff behavior, and overall treatment. The study concludes that providing information to patients and managing expectations is more effective at improving satisfaction than just decreasing actual wait times.
Medical standards in the land of smiles guarantee you are in good handsThailand MedicalTourism
Thailand has internationally accredited medical facilities with highly qualified medical professionals and state-of-the-art technology. Hospitals in Thailand achieve high standards through accreditation programs and have medical staff that are highly trained. They provide excellent patient service and a warm, caring environment for recovery.
The document discusses outpatient care and includes two headers "Percent Working in Setting" and "Income" suggesting it contains information on the percentage of healthcare workers in outpatient settings and their typical income levels.
The digital-journey-to-wellness-hospital-selectionresearch-studies-1304300631...Giuseppe Fattori
The document summarizes findings from a 2012 study by Google and Compete on how patients use digital tools in researching and choosing hospitals. Some key findings include:
- Patients use a variety of digital sources like search engines, hospital websites, and health sites in their research process, which typically takes 2+ weeks.
- Search engines are indispensable, with 77% of patients searching online and searches impacting hospital choice. Mobile is also increasingly important, with 1/3 of patients using mobile devices daily in their research.
- Online videos and reviews influence patients and drive conversions. After appointments, 50% of patients recommend hospitals to family and friends.
Patient Journey Mapping is a tool that can help pharmaceutical companies increase patient access and engagement. It involves tracing a patient's journey from early disease stages through treatment to understand challenges faced. This helps identify influencers, gaps, and ways to increase contact points to improve the sales process. While complex to implement, Patient Journey Mapping can guide resource allocation and help transform product-centric companies into valued partners for healthcare providers by developing new solutions.
Bryk 2014 Developing a Driver Diagram for a NIClearningemerg
This document discusses driver diagrams as a tool for communicating a theory of practice improvement. It begins by explaining that a driver diagram shows the working theory of the most highly leveraged changes needed to achieve desired outcomes. It then contrasts two typical approaches - incoherent activity and setting goals without methods - to improvement.
The bulk of the document provides guidance on developing effective driver diagrams. It explains that driver diagrams have an aim, primary drivers that directly influence the aim, and secondary drivers that influence the primary drivers. Examples are given and tips provided for crafting the different elements of the diagram. The document concludes by discussing how and when driver diagrams should be developed and refined, emphasizing testing and iteration.
This 3-page project report summarizes a design project for a social networking service called SoSoCo targeted towards the elderly population in Hong Kong. The project was sponsored by ASTRI and conducted by a team of 3 students from Hong Kong Polytechnic University. The report describes background research conducted including field observations, interviews and a card sorting exercise to understand the needs of elderly users. It then outlines the design process including developing interaction models, scenarios and prototypes to explore a composable computing approach. The final section reflects on the project outcomes.
This document discusses Chinese calligraphy exercises including feedback and development. It mentions observing photos and identifying materials like wood and stone. The exercises focus on improving calligraphy skills through practice, receiving feedback, and developing an understanding of word meaning and the feeling of calligraphy materials.
FedEx was founded in 1971 and has grown to be a global leader in delivery services, with $11.5 billion in revenue as of 2014. It operates through four business segments: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. FedEx has established a strong brand through consistent branding elements like its distinctive purple color and "We Understand" tagline. It has grown through strategic acquisitions and by extending its brand across different operating companies through shared branding elements. FedEx continues to invest in technology and innovation to differentiate itself and maintain its competitive edge in the delivery industry.
This document discusses using decision aids to promote shared decision making between clinicians and patients. It summarizes research showing that decision aids increase patient involvement and knowledge, reduce decisional conflict, and save consultation time without negatively impacting health outcomes or costs. Examples of effective decision aids for conditions like statin use, osteoporosis, and depression medication are provided. Implementing decision aids in clinical practice adds only a few minutes to visits but significantly improves patient understanding and involvement in healthcare decisions.
1. The document discusses how social media and digital technology have revolutionized customer interactions by making them more social and participatory. It emphasizes that digital experiences will become the primary way customers engage with brands.
2. It provides five ideas for companies to consider in adapting to this new environment: 1) leverage user-generated content and advocacy, 2) harness influencer relationships, 3) make brands more human by adopting singular or multiple voices, 4) create new businesses from hidden assets, and 5) develop mobile and context-based digital experiences.
3. The key message is that digital is transforming customer relationships and companies must use it to get closer to their customers rather than just as an advertising channel. Personalized and
This document discusses patient support programs offered by pharmaceutical companies in 2014. It notes that the patient journey has become more complex, with patients needing to navigate multiple stakeholders and sources of information. It also notes that while pharmaceutical companies traditionally followed a linear promotional model, the patient journey is less linear. The document then analyzes over 200 pharmaceutical websites and identifies 65 patient support programs. It finds that support commonly includes nurse hotlines, educational events, and assistance navigating insurance. However, data tracking remains basic. It concludes that digital health is advancing beyond information seeking to care management, and pharmaceutical companies will need to partner more and help patients navigate the complex system.
Embrace Project Report: Hospital Project for Ethnic MinorityJackson Choi
The document summarizes research conducted on improving medical experiences for ethnic minority patients at Pok Oi Hospital. It found that language barriers, cultural differences, and lack of understanding of the healthcare system caused stress, frustration and a sense of discrimination for these patients. Current solutions provided interpreters and educational materials, but communication issues persisted. The project aims to design solutions that overcome language barriers and effectively convey healthcare information to ethnic minority patients.
This document discusses social CRM and how it differs from traditional CRM. Social CRM is a company's response to customers owning the conversation on social media and other online channels. It involves listening to customers, engaging with them through social and other digital channels, and using social data to enhance customer relationships and experiences. The document provides examples of how a bicycle dealer could implement aspects of social CRM by monitoring online customer conversations, engaging with customers on social media, and gaining insights to improve marketing, sales and customer service. It emphasizes that social CRM is a long-term strategy requiring an outside-in approach where the customer is at the center.
How to Humanize Your Hospital's Brand -- Step-by-StepKrista Kotrla
Presented by Mayo Clinic Center for Social Media, Ragan Communications and Astute Solutions.
In Krista Kotrla’s new 75-minute webinar, “How to humanize your hospital’s brand—step-by-step,” you’ll find out why the right message matters so much.
Here’s a secret: People don’t really want to pick a hospital. They want someone to help them:
They want answers to questions.
They want acknowledgement of their unique situation.
They want to believe that the people they trust with their health are passionate about helping.
Every industry struggles with being more customer-centric Hospital communicators especially ought to be more patient-centric than brand-centric—always. That means ONE THING: Put more humanity in your messages.
During this webinar, you’ll learn:
How to humanize your brand content
Why you should involve every employee in your content strategy
How to inspire other team members to get involved
5 types of content you should be (but you’re probably not) writing
Why you need to add video to your content marketing
The 2 most underused web pages on almost every hospital site
How to make sure your online brand matches patients’ offline experiences
2020 Social Decoding The Social In Social CRM2020 Social
The document discusses social media and social CRM strategies. It provides examples of how Dell leveraged different social media platforms like blogs, forums, Facebook, Twitter, and ideation platforms to engage customers at different levels. It also summarizes Dell's social media policies and workflows. The document outlines Dell's evolution from reactive to proactive social media strategies and how they built online communities around shared interests. It compares old campaign-centric approaches to new community-centric approaches for scaling passion.
Disney is highly successful on social media through maintaining a clear brand identity and vision across all platforms. They were early adopters of major platforms like Facebook and YouTube, establishing pages and channels that now have hundreds of thousands to millions of followers. Disney strategically uses each platform to engage fans, promote events and properties, and augment their business for the future. Their universal adherence to Disney's vision across social media has helped make them a leader in the industry.
Emirates is an airline based in Dubai that was established in 1985 with backing from Dubai's royal family. It has grown to become the largest airline in the Middle East operating nearly 3,400 flights per week to over 142 cities globally. Emirates is known for its high quality services across all cabin classes and seeks to be the first to offer new technologies to customers such as WiFi and personal entertainment screens on all flights. It uses a premium pricing strategy to target customers willing to pay more for luxury services.
Career In Clinical Research _ ProRelix Education (1).pdfTrishalaDeshmane1
Building a successful career in clinical research requires a strong foundation in science and medicine, specialized training in clinical research methodology, and a deep understanding of ethics and regulations
The document discusses the implementation of Joint Commission International (JCI) standards at a tertiary care heart hospital in India, with a special focus on documentation. It describes the background and need for JCI accreditation. The hospital underwent a comparative study of its practices against JCI and National Accreditation Board for Hospitals & Healthcare Providers (NABH) standards, finding gaps in areas like patient care, nursing care, leadership and biomedical waste management. The report recommends remedial actions to address weaknesses.
The document discusses the implementation of Joint Commission International (JCI) standards at a tertiary care heart hospital in India, with a special focus on documentation. It provides background on JCI and outlines its standards and accreditation process. The document reports on a comparative study conducted between JCI and National Accreditation Board for Hospitals & Healthcare Providers (NABH) standards. The study found that some policies were not in place at the hospital and many needed improvement, particularly in areas like patient care, nursing care, hospital leadership procedures, and biomedical waste management. Remedial actions are required by hospital management to address key areas of weakness.
A step by step guide on how to holistically improve patient experience, adaptable for any healthcare setting. This training is presented by Dr Avnesh Ratnanesan, who is a thought-leader and expert on practical methods for improving patient experience and consumer engagement in the health setting.
How to improve patient recruitment in clinical trials.pdfprocth2
To improve patient recruitment in clinical trials, implement targeted outreach strategies, collaborate with healthcare providers, engage with patient advocacy groups, and utilize digital marketing for broader visibility.
CLINICAL PATHWAY and CLINICAL PRACTICE GUIDELINESMary Ann Adiong
This document discusses clinical pathways and clinical practice guidelines. It defines clinical pathways as multidisciplinary plans of best clinical practices for specific patient groups. Clinical pathways help improve quality of care, reduce variation, and enhance communication. The document outlines the components and development process of clinical pathways, including establishing multidisciplinary teams, collecting data, and monitoring variances. It also discusses how clinical practice guidelines are evidence-based statements that optimize patient care through systematic reviews and benefit-harm assessments.
The document provides details about an internship conducted by Dipankar Das at Sanjiban Hospital in West Bengal, including an overview of the hospital, the internship objectives and duration, signatures from the project guide and candidate, anti-plagiarism certificates for various sections of the report, and outlines of the hospital departments and diagnostic services available. The purpose of the internship was for Das to study and report on hospital operations and processes during a 2-month period under the supervision of his project guide.
This document provides an overview of the healthcare industry and its components. It discusses how the industry is divided into sectors like hospital activities, medical and dental practice activities, and other human health activities. The healthcare industry consumes over 10% of GDP in most developed nations. For management purposes, the industry is often divided into healthcare equipment and services, and pharmaceuticals, biotechnology, and related life sciences. Key providers and professionals within the industry include physicians, nurses, dentists, pharmacists, and other allied health workers.
This document proposes developing a survey instrument to measure patient comprehension and identify different groups based on their levels of healthcare literacy. The goals are to establish better communication between patients and providers, increase patient safety and quality of life. The proposed approach includes determining patient parameters, developing a custom survey, analyzing the data using statistical methods to identify different literacy factor groups, and integrating the survey into the medical process. If implemented, the survey could help providers tailor their communication based on a patient's identified comprehension level.
Health care management- a young challengeSunil Joshi
The document discusses hospital planning and administration. It begins by defining a hospital and the roles of various healthcare professionals. It then covers topics like hospital organization, managing patient care, support services, and administrative responsibilities. Key aspects of hospital planning discussed include need analysis, site selection, equipment planning, interior design, and managing quality patient care. The document emphasizes the importance of policies, guidelines, staff training, and monitoring in delivering efficient patient care services.
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Holy Family Hospital is a 345-bed multi-specialty hospital located in South Delhi that has been operating for over 50 years. As a non-profit charitable organization, it aims to provide affordable healthcare to all sections of society. Some of its strengths include its long experience in the market, low-cost services, and experienced medical staff. However, it also faces weaknesses such as a small waiting area, lack of teleconsultation services, and long patient wait times. Going forward, it sees opportunities from Delhi's aging population, potential for new medical expertise, and reduced waiting times. Threats include high equipment costs, limited finances, and resistance to change.
1) The document discusses how to capture patient-reported outcomes (PROs) and patient experiences to demonstrate value from the patient's perspective when securing access to treatments.
2) It notes that traditional clinical measures cannot capture how patients feel or function, so patient-reported outcome measures (PROMs) and patient-reported experience measures (PREMs) are needed.
3) The document argues that capturing the patient voice through PROMs/PREMs and involving patient groups can help define patient-relevant outcomes and the full value of treatment, including quality of life benefits, which are increasingly important to health technology assessments and payers.
Healthcare transition in GCC: Current Painful Realities & Proposed Strategic ...STELIOS PIGADIOTIS
Goals of research effort
1. Hands on analysis of GCC and specifically UAE healthcare market.
2. Proposed 2016 strategies for CEOs in GCC healthcare ecosystem
Patient Experience - A Complete Guide.pdfJohn David
Explore the dynamic world of patient experience in healthcare with our guide. Uncover best practices, including effective communication and personalized care, crucial for optimal patient satisfaction. Dive into the transformative impact of patient experience software and solutions, and discover the holistic approach offered by patient experience platforms. Shape a patient-centric future in healthcare.
Patient-Centric Clinical Trials: Empowering Participants and Enhancing Outcomes'ClinosolIndia
Patient-centric clinical trials prioritize the needs and perspectives of participants, aiming to empower them and enhance overall trial outcomes. By involving patients in the design, conduct, and evaluation of clinical trials, patient-centric approaches aim to improve recruitment and retention rates, increase patient engagement and satisfaction, and generate more meaningful and applicable results. Here are some key aspects of patient-centric clinical trials
This document summarizes a presentation on improving patient experience. It discusses measuring patient experience through surveys, analyzing feedback to identify pain points, and translating insights into improvements. Key challenges include engaging staff, measuring experience across different settings, and demonstrating the benefits of improved experience such as better outcomes, safety, and cost savings. The presentation provides a framework of 6 E's to guide experience improvement efforts: capturing experiences, understanding emotions, engaging stakeholders, executing on insights, benchmarking excellence, and continuous evolution.
BSN Essentials _QSEN_DECs (2).pptx_ Galen college of nursingKayla253985
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Enhancing Medical Communication_ Leveraging Professional Writing Services.pptxpoonam317598
Discover how professional writing services from Acadecraft can elevate your medical communication. Our expert writers specialize in creating clear, concise, and accurate medical content, ensuring effective communication with patients, peers, and stakeholders. Elevate your medical communication today!
For more details, reach out at: https://www.acadecraft.com/writing-services/professional-medical-writing-services-company/
The effectiveness of continuing professional developmentDr Lendy Spires
This document provides a summary of a report on the effectiveness of continuing professional development (CPD). The report was commissioned by the General Medical Council and Academy of Medical Royal Colleges and involved researchers interviewing medical practitioners and educators across specialties about their experiences with and views on CPD.
Key findings from the research included that conferences, local events, and journals were the most commonly reported CPD activities. Interest, addressing knowledge gaps, and reflection on practice were most influential in determining CPD participation. The greatest impacts of CPD were found to be changes in treatment practice, knowledge acquisition, and learner satisfaction. Colleges and faculties were most often identified as responsible for CPD provision and content. Experience was most often reported
Brand Love is in the Heart Physiological Responding to Advertised Brands CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Maxian Xavier
Samuel D. Bradley
Wesley T. Wise
E. N. Toulouse
How to Build Brand Attachment with Commodity: The case of a Brazilian Cement ...CBR Conference
The document discusses a case study of a Brazilian cement company called Poty that was able to command premium prices in its region despite cement being a commodity product. A researcher conducted surveys and focus groups to understand why consumers preferred the Poty brand. The surveys found that the Poty brand had strong emotional associations that increased its brand equity more than its functional attributes. When the company was sold, the researcher helped the new owners develop a branding campaign to transition the brand successfully. The campaign focused on increasing brand awareness, recognition, and attachment by creating opportunities for customers to experience the product beyond just purchasing it. The case showed that even for commodities, emotional brand image can significantly impact brand equity.
Stuck in a crisis An experimental study of the relationship between crisis re...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
abrina Hegner
Ardion Beldad
Sjarlot Kamphuis op Heghuis
CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITT...CBR Conference
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What’s this thing called Love? Exploring the relationship between brand love,...CBR Conference
The document summarizes a presentation given at the 2013 Consumer Brand Relations Conference in Orlando, Florida. The presentation explored the relationship between brand love, personality traits, and the propensity to anthropomorphize brands. It hypothesized that extroversion and openness would be positively associated with brand love, and that high involvement and transformational products would score higher in brand love. The results found openness increased brand love and that anthropomorphization increased love as well, though it did not mediate personality traits. The presentation recommended brand managers actively employ anthropomorphization cues in their branding to increase love, especially for lower involvement products.
The Effect of Viewing Posts in Online Brand CommunitiesCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Zhimin Zhou
Ning Zhang
The process of customer engagement within hedonic and utilitarian servicesCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Kay Naumann
Jana Bowden
Challenging Brand Preference - A Triangulation Study CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Don Schultz, Northwestern University, USA
Martin Block, Northwestern University, USA
The catalyst effect of Social Media in crisis communication management in the...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Mariana Victorino, Catholic University Portugal, Portugal
Brand Relationship Quality and the implications for loyalty CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Eliane Cristine Francisco Maffezzolli, Pontifícia Universidade Católica do Paraná, Brazil
Elder Semprebom, Universidade Federal do Paraná, Brazil
Paulo Henrique Muller Prado, Universidade Federal do Paraná, Brazil
The business case for Consumer Brand RelationshipsCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ed Lebar, Blackbar Consulting LLC, USA
Max Blackston, Blackbar Consulting LLC, USA
Warmth and competence as drivers of alumni loyalty and giving in higher educ...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Chris Malone, Fidelum Partners, USA
Jamie Ressler, Point Loma Nazarene University, USA
The role of brands when children share snack time with peers CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Valerie Hemar-Nicolas, University of Paris Sud, France
Mathilde Gollety, Pantheon Assas University, France
Coralie Damay, ISC Business School, France
Pascale Ezan, University of Rouen and Rouen Business School, France
1) The document discusses the development of a scale to measure brand authenticity. It conducted 5 studies: 1) assessing consumer understanding of authenticity, 2) generating items from literature, 3) reducing items, 4) validating the scale across brands, and 5) analyzing discriminant validity.
2) The studies identified 4 dimensions of brand authenticity: continuity, originality, reliability, and naturalness. A 15-item, 4-factor model fit the data best.
3) The final study demonstrated the brand authenticity scale was distinct from but related to measures of brand satisfaction, involvement, and image. The scale provides a tool to systematically measure how authentic consumers perceive different brands to be.
Brand Wars: Consumer Brand Engagement as client-agency battlefield CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Rossella C. Gambetti, Universitá Cattolica del Sacro Cuore, Italy
Silvia Biraghi, Universitá Cattolica del Sacro Cuore, Italy
Don E. Schultz, Northwestern University, USA
Guendalina Graffigna, Universitá Cattolica del Sacro Cuore, Italy
The role of product category for brand relationships CBR Conference
This document summarizes a research paper that studied the effect of product category on consumer brand relationships and brand love. It conducted surveys across four product categories (soft drinks, mobile phones, shoes, cars) with 800 respondents total. The study found that while the direction of the relationships between brand love, loyalty, purchase intention and word-of-mouth were consistent across categories, the intensity of the relationships differed by category. Product categories with high brand concentration had better model fit than those with more brands, suggesting brand love depends more on differences between brands within a category than across categories. The paper advances the understanding of consumer brand relationships and how product category may influence brand love.
Low Price Guarantee: Creating Brand Trust in Retailing thought Mass Communica...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Euler Alves Brandão, Stetik Group, Brazil
Cid Gonçalves Filho, Universidade Fumec, Brazil
Reynaldo Maia Muniz, Federal University of Minas Gerais, Brazil
Market orientation, relationship marketing and brand equity. The study of ind...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Noor Hasmini Abd Ghani, Universiti Utara Malaysia, Malaysia
Osman Mohamad, Multimedia University, Malaysia
A grounded theory approach to investigate consumer-brand relationships in India CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Sreejesh, S. IBS Hyderabad, India
Subhadip Roy, Indian Institute of Management Udaipur, India
Brand love anchors: how do brand love and product love articulate? CBR Conference
This document discusses brand love and product love and how they relate. It proposes that brand love results from a meaning transfer process where the meaning can transfer from products to brands or vice versa. An exploratory study of luxury brand consumers found that for some, brand love began with a iconic product that they identified with, while for others brand love came from being contaminated by the brand values after initially liking a product. For others, their brand love involves a singularization process of developing insider knowledge of the brand. The findings suggest brand love anchors may shift over time through these processes and have implications for brand management.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Brand Authenticity in Healthcare
1. CBR 2013 • Rollins College, Florida, USA
BRAND AUTHENTICITY
IN HEALTHCARE:
CONCEPTUALIZING AUTHENTICITY
IN THE PRIVATE HOSPITAL MARKET
GUILHERME VICTORINO
SCHOOL OF STATISTICS AND INFORMATION MANAGEMENT
NOVA UNIVERSITY, LISBON, PORTUGAL
28th September 2013
3. Motivation
● Critical changes in the healthcare sector…
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Hospital
A
Hospital
B Hospital
C
Quality | Convenience | PriceAccess
public private
Objective: contribute to a better understanding of
Customer Behavior Towards Hospital Choice
4. Context
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Custo
mer
20% population
Access to Private Healthcare
in Portugal
Source: CEA Statistics N°41: The
European Health Insurance Market in
2008
5. Context
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
How to
choose?
Proactive
Lots of Quality
Options
Access to information
2nd opinion
Convenience Driven
Passive
No Options
No Information
No Rights
from to
Consumer Driven Healthcare
How to atract
customers?
Guarantee financial
survival
6. Assumptions
Fischer et al. (2004) have shown that the importance of brands in
consumers’ decision making varies according with the type of
product/market.
● In healthcare, like in any service firm, branding plays a special role
because strong brands increase trust in intangible goods, enabling
customers to better visualize and understand their experience
(Berry, 2000).
The Consumer (Patient)-Brand Relationship
is an effective driver in Healthcare decisions
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
7. Assumptions
● For labor-intensive services, however, those experiences are primarily with
people rather than manufactured goods and customers perceive the source
of the experience as the brand (Berry, 2007)
In commercial relationships perceived salesperson authenticity leads to credibility
and trust and ultimately facilitates long-term relationships.
What about authenticity in healthcare?
While consumers seek authentic brands and consumption experience,
healthcare buyers appreciate authentic healthcare professionals.
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
8. ● The present study aims to identify the properties of authenticity in
healthcare and to pinpoint, from both the consumer’s and the
healthcare professional’s viewpoint, the idiosyncrasies of a hospital
experience with private hospitals. The study uses a two-stage,
multi-method approach.
● Stage 1 comprised information from one-on-one, in-depth
interviews with 32 healthcare professionals (16 doctors and 16
nurses) from both public and private hospitals.
● Stage 2 consisted of the analyses of the transcriptions of 8
focus group’s interviews with 43 participants.
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Research Methods
9. ● The completion of each of the techniques mentioned was based on
a script with deepening topics and two individual questionnaires to
be completed by each participant. The focus groups had an average
length of 2 hours and the individual in depth interviews were about 1
hour and where recorded on audio (interviews) and video (focus
groups).
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Research Methods
10. Dimensions of Healthcare
Authenticity
Authenticity stood out as a distinctive characteristic of healthcare brands and
new dimensions of the construct were determined:
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Healthcare
Professionals
Reputation
Personal
Relationships
Systems and
Procedures
Facilities and
Technology
Atmosphere
Personalizati
on and brand
reputation
Service
Encounters
11. ● Healthcare Professionals Reputation: qualifications and
technical skills of healthcare professionals are highly
acknowledged and probably the key issue to hospital
authenticity.
● Personal Relationships: Importance of the disclosure of
information and the ability to listen and pay attention to what
patients feel and say. In terms of care, nurses are in higher
consideration when it comes to patient engagement.
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Dimensions of Healthcare
Authenticity
12. ● Systems and Procedures: in private hospitals there is an
excessive number of tests/exams requests (some will be
unnecessary or at least expendable). The patient gets the
perception of value and that the Doctor is concerned about
making the best and most complete diagnosis. This "excess"
care lowers in some cases the patient anxiety and therefore
promotes customer loyalty. However, these "tests in excess"
may cover up the (real) inexperience or hesitations of "young
doctors" and therefore a moment where the authenticity of
the prescriber is being tested.
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Dimensions of Healthcare
Authenticity
13. ● Facilities and Technology: the facilities of private hospitals
are modern and comfortable. They ensure privacy, have an
enjoyable and relaxing atmosphere; waiting areas are
spacious, purpose built, and easily accessible; maintenance
and hygiene is of a high standard. Since a Patient cannot
evaluate the medical procedures in detail, there is a tendency
to over evaluate all the aspects related to the experience,
therefore physical clues are of major importance for the
perception of authentic healthcare.
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Dimensions of Healthcare
Authenticity
14. ● Atmosphere – private hospitals need to implement a more
consistent organizational culture; to build cohesive professional
groups, trustful relationships between healthcare professionals and
managers; to achieve better coordination between services and
professionals; to promote focus and avoid different performance
"speeds"; to substantially improve internal communication.
The tension between front office and clinical activities may
sometimes damage the client perception of quality service and
create a tension that will affect the customer sense of authenticity,
which may cause a dissonance between their brand promise, and
the actual service they provide.INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Dimensions of Healthcare
Authenticity
15. ● Personalization and brand reputation:
Personalization of care, strong corporate image and
attention to detail are the trends to follow in private
healthcare. Private hospitals have to attract the best
doctors and nurses available. However, some
professionals argue that whilst "big names” are hired,
Private Hospitals also employ low-cost doctors and
nurses (with no prior experience),
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Dimensions of Healthcare
Authenticity
16. ● Service encounters: although technical and
professional competence and experience of doctors are
highly considered, the ability to earn and deserve the
trust of users without being arrogant is a central
question. In the private sector there is a sense of greater
accountability of staff’s actions and behavior.
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
Dimensions of Healthcare
Authenticity
17. Conclusions
● The perceived risk of lower customer service in the public
sector, the increase access through private insurance and
probably other variables such as access to information and
patient empowerment have an impact on the emergence of
brands as a strategic asset for private healthcare.
● Valuing brand authenticity within hospital brand management
strategies might increase patient satisfaction and encourage
loyalty, which will ultimately help hospitals to create value
from a customer perspective and remain competitive in
today’s market.INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
18. Limitations and Future Research
INTRODUCTION METHODS DISCUSSION FUTURE RESEARCH
● In an immature market as in the case of Portugal, where patients are
still reluctant to establish a relationship with a health brand, the
concept of authenticity is still being shaped in patients’ minds.
● Hence this is an opportunity for private hospitals to craft authenticity
as a unique characteristic of their brand and service delivery.
However healthcare context encompasses difficulties in measuring
authenticity and there is no consensus or one single understanding of
the term “authenticity”.
● The dimensions raised in this study may be used to develop a
hospital brand authenticity index or scale, which could then be used to
measure the effectiveness of brand management efforts and
My name is Guilherme Victorino and I will be presenting my work in progress regarding the topic Brand Authenticity in Healthcare
The presentation is divided into 4 topics regarding the Motivation and Context of the Research, the methods used and the exploratory research findings.
Healthcare is a hot topic all over the world
In Portugal there is a very unique situation – the 2 biggest private hospitals and the biggest public hospital are located on the same street in Lisbon.
The question that motivated my research is how people choose the healthcare provider…
Access is basic but…what about Quality (perceptions?) what about Convenience (time?) what about price (3rd party payor)?
Lots of questions from the marketing perspective of the problem, because marketing theory is still underdeveloped in the healthcare area.
With increasing access to healthcare and the decrease of public provision a new market was born
People can now choose between brand new, modern and technological top equipped hospitals
New healthcare market with increase access to private insurance
Marketing is useful from a management perspective when you have the need to differentiate in a competitive market.
With little or no options in access and the demand bigger than provision .. Marketing was until recently disregarded in healthcare
Why is Choice New to the Portuguese Health Consumer?
But not only the market evolved…the consumer also changed…
And doctors also changed – from small office private practice to big hospital chains
Hospitals need to understand and communicate to the end consumer in order to attract patients and guarantee financial survival
Opposed to other industries, the hospitalization choice decision has not been fully decomposed yet.
Consumer-Brand Relations are specially relevant in competitive markets
now relevant in healthcare
If we need to manage healthcare brands in this new context
If the brand is impacted primarely by the experience and the relationships
The topic brand authenticity arises as an important driver of brand management
Stage 1 – Coordinated by myself but dealt with other topics beside brand authenticity
They offered suficient information to start working in the development of authenticity scales.
Metodologia de análise – análise factorial Exploratória e Confirmatória
Valuing brand authenticity within hospital brand management strategies might increase patient satisfaction and encourage loyalty, which will ultimately help hospitals to create value from a customer perspective and remain competitive in today’s market.