Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Chris Malone, Fidelum Partners, USA
Jamie Ressler, Point Loma Nazarene University, USA
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Chris Malone
Nicolas Kervyn
Susan Fiske
Relational branding – A New Paradigm for Modeling Marketplace Effects of CBRBlackBar Consulting
This document discusses relational branding, a new paradigm for modeling consumer-brand relationships (CBR). It argues that previous models based on interpersonal relationships are imperfect for CBR and that a psychological model based on relational psychology is more appropriate. Relational psychology views relationships as influencing identity formation rather than innate drives. The document presents a study that identifies five universal brand relationships (reinforcement, identification, role model, self-differentiating, and playful) and finds these relationships influence financial metrics like market capitalization through building relationship equity and a stable customer franchise.
Getting consumers to feel that a brand “shares their values” (SMV) seems to be among marketers’ top priorities these days. This presentation demonstrates that that guiding brand development via SMV is fraught with brand values contradiction and low returns in terms of acquisition, retention and generating social brand behavior. "Share my value" can produce brand shizophrenia.
BlackBar Consulting's branding models connect the development of consumer franchises with brand relationships to strengthen market position and valuation multiples.
Thoughts on finding consumer meaning and motivation behind the consumer behavior in those big internet data bases.
The meanings and motivations that form Consumer Brand Relationships have a lot to do with understanding and impacting the consumer brand behavior tracked in the big internet data bases. And that behavior when correctly combined with CBR can more efficiently and effectively build your consumer brand franchise
The document discusses how behavioral economics can be applied to improve social service programs and client outcomes. It explains concepts from behavioral economics like bounded rationality, heuristics, framing, and loss aversion. It provides examples of how these concepts influence financial decision making and recommendations for using insights from behavioral economics to better design programs, messages, and services. The document advocates applying these insights to enhance client understanding, program enrollment and success, through approaches like reframing financial education, addressing time preferences, and employing nudges and defaults.
The chapter discusses consumer motivation and how it affects behavior. Motivation is defined as an inner drive to achieve goals. Highly motivated consumers will put in more effort into behaviors and information processing related to their goals. Motivation leads to involvement, a psychological state, which can be enduring, situational, cognitive, or affective. Factors that influence motivation include personal relevance, consistency with self-concept, values, needs, perceived risk, and inconsistencies with attitudes. Needs are arranged in a hierarchy and can conflict with each other, creating different types of conflicts.
The document discusses factors that influence consumer behavior, including cultural, social, and personal factors. It explains key psychological processes such as motivation, perception, learning, emotions, and memory that shape consumer responses. The document also outlines the typical consumer decision-making process, from problem recognition to post-purchase evaluation. It notes that consumers do not always follow rational, deliberate decision making and may use mental shortcuts or be influenced by framing effects.
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Chris Malone
Nicolas Kervyn
Susan Fiske
Relational branding – A New Paradigm for Modeling Marketplace Effects of CBRBlackBar Consulting
This document discusses relational branding, a new paradigm for modeling consumer-brand relationships (CBR). It argues that previous models based on interpersonal relationships are imperfect for CBR and that a psychological model based on relational psychology is more appropriate. Relational psychology views relationships as influencing identity formation rather than innate drives. The document presents a study that identifies five universal brand relationships (reinforcement, identification, role model, self-differentiating, and playful) and finds these relationships influence financial metrics like market capitalization through building relationship equity and a stable customer franchise.
Getting consumers to feel that a brand “shares their values” (SMV) seems to be among marketers’ top priorities these days. This presentation demonstrates that that guiding brand development via SMV is fraught with brand values contradiction and low returns in terms of acquisition, retention and generating social brand behavior. "Share my value" can produce brand shizophrenia.
BlackBar Consulting's branding models connect the development of consumer franchises with brand relationships to strengthen market position and valuation multiples.
Thoughts on finding consumer meaning and motivation behind the consumer behavior in those big internet data bases.
The meanings and motivations that form Consumer Brand Relationships have a lot to do with understanding and impacting the consumer brand behavior tracked in the big internet data bases. And that behavior when correctly combined with CBR can more efficiently and effectively build your consumer brand franchise
The document discusses how behavioral economics can be applied to improve social service programs and client outcomes. It explains concepts from behavioral economics like bounded rationality, heuristics, framing, and loss aversion. It provides examples of how these concepts influence financial decision making and recommendations for using insights from behavioral economics to better design programs, messages, and services. The document advocates applying these insights to enhance client understanding, program enrollment and success, through approaches like reframing financial education, addressing time preferences, and employing nudges and defaults.
The chapter discusses consumer motivation and how it affects behavior. Motivation is defined as an inner drive to achieve goals. Highly motivated consumers will put in more effort into behaviors and information processing related to their goals. Motivation leads to involvement, a psychological state, which can be enduring, situational, cognitive, or affective. Factors that influence motivation include personal relevance, consistency with self-concept, values, needs, perceived risk, and inconsistencies with attitudes. Needs are arranged in a hierarchy and can conflict with each other, creating different types of conflicts.
The document discusses factors that influence consumer behavior, including cultural, social, and personal factors. It explains key psychological processes such as motivation, perception, learning, emotions, and memory that shape consumer responses. The document also outlines the typical consumer decision-making process, from problem recognition to post-purchase evaluation. It notes that consumers do not always follow rational, deliberate decision making and may use mental shortcuts or be influenced by framing effects.
The Effect of Viewing Posts in Online Brand CommunitiesCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Zhimin Zhou
Ning Zhang
The brand, me, and the other the influence ofCBR Conference
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Marina Carnevale
Lauren Block
Social Consumption Theory: Are Consumer-Brand Relationships Directly Motivate...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Aaron Ahuvia
Philipp Rauschnabel
How employee brand relationships and employee relationship co-existCBR Conference
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Birgit Loehndorf
Adamantios Diamantopoulos
CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITT...CBR Conference
This document analyzes characteristics of consumer relationships with hockey teams based on interviews with male fans ages 29-55. It finds that relationships with hockey teams exhibit lifelong commitment, with fans often disliking rival teams their whole lives. Some relationships began due to coincidence of attending a first game. Relationships involved passion, aggression, and verbal abuse between fans. Fans formed strong bonds with other fans in brand communities at games. Overall, relationships with hockey teams showed stronger, longer-lasting commitment than typical consumer product relationships.
Influence of Customers’ Relational ModelsInfluence of Customers’ Relational M...CBR Conference
Presentation given at the 1st International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Velitchka D. Kaltcheva
Robert D. Winsor
A. Parasuraman
The role of brands when children share snack time with peers CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Valerie Hemar-Nicolas, University of Paris Sud, France
Mathilde Gollety, Pantheon Assas University, France
Coralie Damay, ISC Business School, France
Pascale Ezan, University of Rouen and Rouen Business School, France
Football consumers and their football club brand: more than a wedding CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ricardo Cayolla, University of Aveiro, Portugal
Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Portugal
DO AGREEABLE/PLEASANT BRANDS GENERATE MORE LOVE AND AFFECTIVE COMMITMENT? A S...CBR Conference
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Imene Becheur
Noel Albert
Pierre Valette-Florence
The effects of contextual motivations on the Consumer-Brand Relationship CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Marina Carnevale, Fordham Univeristy, USA
Ozge Yucel-Aybat, Pennsylvania State University-Harrisburg, USA
Lauren Block, Baruch College, City University of New York, USA
Brand Wars: Consumer Brand Engagement as client-agency battlefield CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Rossella C. Gambetti, Universitá Cattolica del Sacro Cuore, Italy
Silvia Biraghi, Universitá Cattolica del Sacro Cuore, Italy
Don E. Schultz, Northwestern University, USA
Guendalina Graffigna, Universitá Cattolica del Sacro Cuore, Italy
Brand love anchors: how do brand love and product love articulate? CBR Conference
This document discusses brand love and product love and how they relate. It proposes that brand love results from a meaning transfer process where the meaning can transfer from products to brands or vice versa. An exploratory study of luxury brand consumers found that for some, brand love began with a iconic product that they identified with, while for others brand love came from being contaminated by the brand values after initially liking a product. For others, their brand love involves a singularization process of developing insider knowledge of the brand. The findings suggest brand love anchors may shift over time through these processes and have implications for brand management.
Presentation given at the 1st International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
copyright by
Noel Albert
Dwight Merunka
Pierre Valette-Florence
Brand Relationship Quality and the implications for loyalty CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Eliane Cristine Francisco Maffezzolli, Pontifícia Universidade Católica do Paraná, Brazil
Elder Semprebom, Universidade Federal do Paraná, Brazil
Paulo Henrique Muller Prado, Universidade Federal do Paraná, Brazil
The role of product category for brand relationships CBR Conference
This document summarizes a research paper that studied the effect of product category on consumer brand relationships and brand love. It conducted surveys across four product categories (soft drinks, mobile phones, shoes, cars) with 800 respondents total. The study found that while the direction of the relationships between brand love, loyalty, purchase intention and word-of-mouth were consistent across categories, the intensity of the relationships differed by category. Product categories with high brand concentration had better model fit than those with more brands, suggesting brand love depends more on differences between brands within a category than across categories. The paper advances the understanding of consumer brand relationships and how product category may influence brand love.
Market orientation, relationship marketing and brand equity. The study of ind...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Noor Hasmini Abd Ghani, Universiti Utara Malaysia, Malaysia
Osman Mohamad, Multimedia University, Malaysia
Passion for the Brand and Consumer Brand RelationshipsCBR Conference
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Noel ALBERT
Imène BECHEUR
Dwight MERUNKA
Pierre VALETTE-FLORENCE
The document discusses the character award that the author received in 8th grade for their leadership roles as vice president and president of the student body. As president, the author's responsibilities included arranging meetings, organizing school events, and submitting monthly reports. The author also discusses receiving a Character Award for demonstrating leadership, caring, honesty, respect, and responsibility. When receiving this award, it made the author feel special to hear what their teachers thought of them.
We are the Team of young and potential professionals to provide guidance to students related career. We provide hundreds of careers options, multiple stream combinations and endless career paths. To help students choose their right path like the thousands of students we have helped.
Ravindra Pratap Singh
Co-Founder & Managing Director
Curiosity Classes
Ankico Eduventure Pvt. Ltd.
The Effect of Viewing Posts in Online Brand CommunitiesCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Zhimin Zhou
Ning Zhang
The brand, me, and the other the influence ofCBR Conference
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Marina Carnevale
Lauren Block
Social Consumption Theory: Are Consumer-Brand Relationships Directly Motivate...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Aaron Ahuvia
Philipp Rauschnabel
How employee brand relationships and employee relationship co-existCBR Conference
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Birgit Loehndorf
Adamantios Diamantopoulos
CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITT...CBR Conference
This document analyzes characteristics of consumer relationships with hockey teams based on interviews with male fans ages 29-55. It finds that relationships with hockey teams exhibit lifelong commitment, with fans often disliking rival teams their whole lives. Some relationships began due to coincidence of attending a first game. Relationships involved passion, aggression, and verbal abuse between fans. Fans formed strong bonds with other fans in brand communities at games. Overall, relationships with hockey teams showed stronger, longer-lasting commitment than typical consumer product relationships.
Influence of Customers’ Relational ModelsInfluence of Customers’ Relational M...CBR Conference
Presentation given at the 1st International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Velitchka D. Kaltcheva
Robert D. Winsor
A. Parasuraman
The role of brands when children share snack time with peers CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Valerie Hemar-Nicolas, University of Paris Sud, France
Mathilde Gollety, Pantheon Assas University, France
Coralie Damay, ISC Business School, France
Pascale Ezan, University of Rouen and Rouen Business School, France
Football consumers and their football club brand: more than a wedding CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ricardo Cayolla, University of Aveiro, Portugal
Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Portugal
DO AGREEABLE/PLEASANT BRANDS GENERATE MORE LOVE AND AFFECTIVE COMMITMENT? A S...CBR Conference
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Imene Becheur
Noel Albert
Pierre Valette-Florence
The effects of contextual motivations on the Consumer-Brand Relationship CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Marina Carnevale, Fordham Univeristy, USA
Ozge Yucel-Aybat, Pennsylvania State University-Harrisburg, USA
Lauren Block, Baruch College, City University of New York, USA
Brand Wars: Consumer Brand Engagement as client-agency battlefield CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Rossella C. Gambetti, Universitá Cattolica del Sacro Cuore, Italy
Silvia Biraghi, Universitá Cattolica del Sacro Cuore, Italy
Don E. Schultz, Northwestern University, USA
Guendalina Graffigna, Universitá Cattolica del Sacro Cuore, Italy
Brand love anchors: how do brand love and product love articulate? CBR Conference
This document discusses brand love and product love and how they relate. It proposes that brand love results from a meaning transfer process where the meaning can transfer from products to brands or vice versa. An exploratory study of luxury brand consumers found that for some, brand love began with a iconic product that they identified with, while for others brand love came from being contaminated by the brand values after initially liking a product. For others, their brand love involves a singularization process of developing insider knowledge of the brand. The findings suggest brand love anchors may shift over time through these processes and have implications for brand management.
Presentation given at the 1st International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
copyright by
Noel Albert
Dwight Merunka
Pierre Valette-Florence
Brand Relationship Quality and the implications for loyalty CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Eliane Cristine Francisco Maffezzolli, Pontifícia Universidade Católica do Paraná, Brazil
Elder Semprebom, Universidade Federal do Paraná, Brazil
Paulo Henrique Muller Prado, Universidade Federal do Paraná, Brazil
The role of product category for brand relationships CBR Conference
This document summarizes a research paper that studied the effect of product category on consumer brand relationships and brand love. It conducted surveys across four product categories (soft drinks, mobile phones, shoes, cars) with 800 respondents total. The study found that while the direction of the relationships between brand love, loyalty, purchase intention and word-of-mouth were consistent across categories, the intensity of the relationships differed by category. Product categories with high brand concentration had better model fit than those with more brands, suggesting brand love depends more on differences between brands within a category than across categories. The paper advances the understanding of consumer brand relationships and how product category may influence brand love.
Market orientation, relationship marketing and brand equity. The study of ind...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Noor Hasmini Abd Ghani, Universiti Utara Malaysia, Malaysia
Osman Mohamad, Multimedia University, Malaysia
Passion for the Brand and Consumer Brand RelationshipsCBR Conference
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Noel ALBERT
Imène BECHEUR
Dwight MERUNKA
Pierre VALETTE-FLORENCE
The document discusses the character award that the author received in 8th grade for their leadership roles as vice president and president of the student body. As president, the author's responsibilities included arranging meetings, organizing school events, and submitting monthly reports. The author also discusses receiving a Character Award for demonstrating leadership, caring, honesty, respect, and responsibility. When receiving this award, it made the author feel special to hear what their teachers thought of them.
We are the Team of young and potential professionals to provide guidance to students related career. We provide hundreds of careers options, multiple stream combinations and endless career paths. To help students choose their right path like the thousands of students we have helped.
Ravindra Pratap Singh
Co-Founder & Managing Director
Curiosity Classes
Ankico Eduventure Pvt. Ltd.
Lecture TopicsEthicsCorporate Social Responsibility.docxsmile790243
Lecture Topics
Ethics
Corporate Social Responsibility
Ethics
Ethics
Ethics is an area of study that deals with ideas about what is good and bad behavior
A branch of philosophy dealing with what is morally right or wrong
Ethics is about our actions and decisions
Right vs. Wrong
Ethics
ETHICS – The moral principles, values and beliefs that govern group or individual behavior according to what is right or wrong and what contributes to the balanced good of all stakeholders.
ETHICAL DILEMMA – A situation in which no choice is entirely right
Public vs. Private Ethic
Public Ethic—what do you claim or express publicly to others about your underlying values, intentions and motivations in a particular situation.
Private Ethic—what are your true values, intentions and motivations in the situation.
Public and Private ethics may be the same (transparent) or they may be different (deceptive)
Unethical Act
UNETHICAL ACT
has immoral intent. It is done with the full knowledge that it is fundamentally wrong legally and morally.
Ethical Mistake
Ethical Mistake is a decision or action that is unintentionally unethical.
Why we make ethical mistakes -
a lack of experience in making value-based decisions
lack of comprehension regarding the consequences of their actions on society, on our organization, on our colleagues…
and an inability to articulate and act on our own values and ethics in a leadership role
Making Ethical Decisions
Impartial analysis
• Visibility – the “newspaper test”
• Generality – would all organizational members be comfortable with action taken
• Legacy – would decision maker be comfortable being remembered for action taken
Codes of conduct – organization’s published guidelines of its expectations about ethical behavior
What Ethical Issues did Lance Armstrong face?
Discuss Lance Armstrong’s public and private ethics
Did Lance Armstrong make an ethical mistake, or did he act unethical?
Wells Fargo
Wells Fargo
Cross-selling means getting customers who use one service, such as checking, to use other services, such as savings or credit cards. There is nothing wrong with cross-selling - all banks do it.
In order to encourage employees to support the program, Wells Fargo provided incentives to employees who succeeded at cross-selling.
Employees manufactured fake accounts in the names of existing Well Fargo customers.
The problem was huge. In attempting to correct the problem the company fired 5,300 employees and lost its highly respected CEO, John Stumpf.
Wrong at a massive scale.
In the face of pressure at work do people become less concerned with ethics?
Enron Code of Ethics
(64 Pages)
CSUN Student
Core Values Statement & Ethical Conduct Pledge
College Of Business and Economics
California State University, Northridge
The College of Business and Economics at California State University, Northridge prepares students to be ethical decision makers. ...
Future of Organizational BehaviorContinuing Educati.docxhanneloremccaffery
Future of Organizational Behavior
Continuing Education
How DaVita provides support to its employees for continuing education.
What is the future of organizational behavior
Organizational Behavior Challenges
What does the Future hold for DaVita
Conclusion
Introduction
Organizational behavior (OB) is the study of factors that affect how individuals and groups act in organizations manage their environment.
What is Organizational Behavior
Value of OB: Helps people attain the competencies needed to become effective employees, team leaders or managers.
3
Secure your Future
Gain a Competitive Edge
Become More Marketable
Economic Stability
Advance your Career
The Importance of Continuing Education
Secure your future. People with higher levels of education tend to have better job security—and any credential you earn stays with you for life.
Gain a competitive edge. As more people continue their education, the competition for high paying, stable jobs will increase. Experience combined with education demonstrates to employers your motivation and drive to succeed
Become More Marketable
In addition to a salary boost, skills training could be a bargaining chip in the promotion process Hiring managers offer higher entry-level salaries and more promotion opportunities to those with higher skill levels. Employers may even help fund your classes if you intend to stay with the company
Economic conditions are one of the main reasons driving demand for continuing education, and many people enroll in continuing education programs during recessions. Likewise, during recessions, many workers seek to
improve skills to remain hired or find new job opportunities
Advance Your Career
Management and supervisory positions often require specialized skills. Developing the essential soft skills in communication, problem solving and critical thinking will help you move up the career ladder. Additionally, specialized positions could require specific skills training or the attainment of an industry accepted certification.
4
Scholarship Programs
Tuition Reimbursement
DaVita Children's Foundation
Training Programs
DaVita Continued Education Programs
Redwood Scholars Award (Enhanced)
Up to $25,000 per school year for full-time teammates (up to $5,000 per school year for part-time teammates) working toward a nursing, associate, undergraduate, graduate, Ph.D. or within an approved career path or other job-related degrees; teammates will share in the cost of their education.
Awarded by the Award Selection Committee.
Tuition Reimbursement (Basic)
Up to $3,000 reimbursed to full-time and part-time teammates per calendar year upon successful completion of job-related courses.
The DaVita Children’s Foundation, funded by DaVita, is a scholarship program offered to teammates' children and grandchildren who are enrolled in college or 12th grade and preparing for college entry. It awards scholarships of $1,000 to $3,000 ...
The document summarizes a summer institute on youth mentoring that brings together mentoring professionals and researchers. The institute focuses on the latest research in areas like what qualifications make for successful program staff, why some mentoring relationships end early, and the impacts of mentoring on different subgroups of youth. Presenters discuss challenges like preventing relationship failures and the need for cultural sensitivity in cross-race matches. The summary emphasizes that mentoring relationships and impacts are diverse and one approach does not fit all situations.
This document describes the benefits of membership in SMART Holdings USA - SMARTvt.org. Membership provides access to a network of professionals, mentoring opportunities, employability assessments, lifelong learning programs, legal services, and forums for open discussion. It aims to support members' professional and personal development through business, education, community engagement, and family programs.
The document outlines guidelines for a mentorship program between medical students and faculty. It defines mentorship and discusses its history and benefits. The objectives of the program are to create trust between students and faculty and provide support to help students cope with academic and personal issues. Faculty mentors are expected to meet regularly with their group of students, address any concerns, and keep records of student performance and well-being. The goal is to improve the medical school experience and reduce stress and depression among students.
The document discusses research findings on why individuals choose to join organizations and volunteer their time. Some key findings include:
- Word of mouth (WOM) is the most common way new members learn about groups. WOM is inexpensive and can spread information virally.
- Members are motivated by a desire to support shared values and build community rather than personal benefits alone.
- Academics are underutilized resources who can spread information, influence others, and help with recruitment.
- Increased engagement of current members makes them more likely to renew their membership. Engagement offers involvement and reinforces affinity.
- Understanding the demographics and motivations of volunteers is important to engaging them successfully. Volunteers have
Living the Core Proficiencies1Focusing on the follow.docxsmile790243
Living the Core Proficiencies
1
Focusing on the following C.L.P.s:
Communication & Relationship Theory/Skills
Leadership & Entrepreneurship
Integrity & Citizenship
Communication & Relationship Theory/Skills
An ability to communicate effectively and the capacity for building relationships with others are critical factors in personal, business and life success. These skills can be developed. Life University challenges its students to develop and utilize the skills of effective listening, empathy, interpersonal skills and public speaking to create clear communications and foster meaningful professional relationships with members of the public, patients, colleagues and key opinion leaders.
Building Relationships
Life University Student Ambassadors have many opportunities to practice effective communications skills during quarterly Life Leadership Weekends. By actively listening and sharing their own stories, friendships are developed that can continue as professional relationships on an international level.
4
Communication
Opportunities abound for practicing communication in one on one or group settings. Student Ambassadors take advantage of a forum to practice public speaking during a mix & mingle event.
Leadership & Entrepreneurship
Extensive research outlines the hallmarks of effective leadership. Life University draws on this body of knowledge and teaches students in all our degree programs how to apply it in an entrepreneurial setting to build a successful business or organization.
Growing as a Team
By working in a team-centered atmosphere, Life University Student Ambassadors learn and develop important fundamentals of effective leadership. These lessons will also carry over into their careers, in all walks of life.
Professionalism
Another fundamental leadership skill that can be developed through on-campus activities is collaboration. There are plenty of chances to work hand-in-hand with staff and faculty, as well as fellow students.
Integrity & Citizenship
Integrity provides the underpinning for the responsible exercise of our rights and responsibilities as human beings. Integrity leads to empowerment and excellence, while a lack of integrity results in mediocrity. Life University teaches students how to manage personal integrity and function as valued citizens within the academic, healthcare and larger communities.
Get Involved
Students at Life U can volunteer for lots of events that help cultivate engaged student leaders & citizens. Life places a great value on volunteer service. Here, Student Ambassadors and Student Council members show up to help out on Club Day.
For more information…
If you would like more information about becoming a leader in your community while being a part of a highly regarded campus organization, please contact the Student Ambassadors at:
[email protected]
...
The document discusses developing successful co-curricular programs through strategic planning and action research. It emphasizes managing complexities in programming by defining success, interviewing stakeholders, analyzing themes, and establishing action steps, policies and game plans for students, parents, and enforcement. The goal is to attract and support coaches/advisers, encourage student participation, ensure continuity of staff, and develop respect and healthy boundaries between parents and the school community.
discusses the importance of peer counseling in schools....
Not applicable anymore due to R. A. 9258 "The Guidance and Counseling Act of 2004.
now. PEER FACILITATING/MENTORING. ENJOY AND PLEASE SHARE....
What Can Your Law School Do For You? An Approach to Alumni and Constituent E...Robert Gurry, Esq.
Alumni giving and participating has been on the decline. People are busier than ever and have more competition for their attention and giving. How does a modern law school re-engage with its alumni?
This document summarizes a session on campus leadership and creating coalitions between fraternity and sorority chapters and host institutions. The session aimed to increase understanding of the need for effective partnerships, identify critical issues impacting both groups, and generate suggestions to enhance collaborative partnerships. Some key points discussed include identifying essential components and impediments to successful partnerships, expectations each group has for the other, common critical issues both face such as recruitment and retention, shared goals, and the importance of a win-win mentality between chapters and institutions. Suggestions are provided for enhancing relationships, such as learning about each other's history and goals and infusing campus programming opportunities.
This document discusses values-driven leadership and organizational culture. It defines culture as "the way things are done around here" which is a reflection of past and present leaders' values and behaviors. Values are described as motivations and priorities, which can be positive like trust and integrity, or potentially limiting like power and status. Excellent companies develop cultures incorporating leaders' values, which can survive for decades. The real role of a leader is managing corporate values. Organizations with aligned values and strategy have high performance. Whole system change requires addressing individuals' internal values and external behaviors, as well as aligning groups' culture and actions with their mission.
Focus Forward is an organization in Fresno County that works with youth in the juvenile justice and foster care systems. Their mission is to create positive change and promote successful outcomes for these youth. As part of this, they provide advocacy, leadership development, education/training programs, and conduct research and policy work. They are structured with governing/advisory boards and staff. Their program pillars include accountability, ethics, empowerment, and social justice. The organization seeks interns and volunteers to mentor incarcerated youth and help them develop skills to successfully transition back into the community.
The document provides an overview of Cultural Transformation Tools (CTT), a global network that supports values-based organizational transformation. Some key points:
- CTT has over 2,400 consultants in 68 countries who have conducted over 330,000 values assessments in organizations across industries.
- CTT uses values assessment tools and the Barrett Seven Levels of Consciousness model to measure organizational culture and values at individual, team, and organizational levels.
- Sample client organizations that have used CTT include ANZ Bank, IBM, Johnson & Johnson, L'Oreal, McDonald's, Nestle, Pfizer, Unilever, and Volvo.
This document summarizes a business case challenge competition hosted by OtterCares and Poudre School District Global Academy. Students were divided into teams to create innovations for problems faced by youth. Volunteers from OtterBox coached the student teams. Cinder Solutions was the winning team. After the competition, students reported increased confidence and interest in careers like business and STEM. Volunteers and students both wanted to participate in future competitions and felt they made a positive impact.
The Campus Community Life Cycle: From Admissions to AlumniED MAP
The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss:
• Optimizing each stage in the transition process
• How to create a strong student community and alumni network
• Ways to assure student and institutional success
This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include:
• Pre-enrollment activities: getting new students to the first day of class
• Engaging students in your community
• Transitioning new students to full members of the community in the first term
Other webinars in this series include:
• Community as a Retention Tool – April, 2010
• Maintaining Community After Graduation: Benefits to the Institution – May, 2010
Additional information about the upcoming webinars in this series will be available soon. Write us at connect@edmap.biz for more information.
Similar to Warmth and competence as drivers of alumni loyalty and giving in higher education (20)
Brand Love is in the Heart Physiological Responding to Advertised Brands CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Maxian Xavier
Samuel D. Bradley
Wesley T. Wise
E. N. Toulouse
How to Build Brand Attachment with Commodity: The case of a Brazilian Cement ...CBR Conference
The document discusses a case study of a Brazilian cement company called Poty that was able to command premium prices in its region despite cement being a commodity product. A researcher conducted surveys and focus groups to understand why consumers preferred the Poty brand. The surveys found that the Poty brand had strong emotional associations that increased its brand equity more than its functional attributes. When the company was sold, the researcher helped the new owners develop a branding campaign to transition the brand successfully. The campaign focused on increasing brand awareness, recognition, and attachment by creating opportunities for customers to experience the product beyond just purchasing it. The case showed that even for commodities, emotional brand image can significantly impact brand equity.
Stuck in a crisis An experimental study of the relationship between crisis re...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
abrina Hegner
Ardion Beldad
Sjarlot Kamphuis op Heghuis
What’s this thing called Love? Exploring the relationship between brand love,...CBR Conference
The document summarizes a presentation given at the 2013 Consumer Brand Relations Conference in Orlando, Florida. The presentation explored the relationship between brand love, personality traits, and the propensity to anthropomorphize brands. It hypothesized that extroversion and openness would be positively associated with brand love, and that high involvement and transformational products would score higher in brand love. The results found openness increased brand love and that anthropomorphization increased love as well, though it did not mediate personality traits. The presentation recommended brand managers actively employ anthropomorphization cues in their branding to increase love, especially for lower involvement products.
The process of customer engagement within hedonic and utilitarian servicesCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Kay Naumann
Jana Bowden
Challenging Brand Preference - A Triangulation Study CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Don Schultz, Northwestern University, USA
Martin Block, Northwestern University, USA
The catalyst effect of Social Media in crisis communication management in the...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Mariana Victorino, Catholic University Portugal, Portugal
The business case for Consumer Brand RelationshipsCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ed Lebar, Blackbar Consulting LLC, USA
Max Blackston, Blackbar Consulting LLC, USA
1) The document discusses the development of a scale to measure brand authenticity. It conducted 5 studies: 1) assessing consumer understanding of authenticity, 2) generating items from literature, 3) reducing items, 4) validating the scale across brands, and 5) analyzing discriminant validity.
2) The studies identified 4 dimensions of brand authenticity: continuity, originality, reliability, and naturalness. A 15-item, 4-factor model fit the data best.
3) The final study demonstrated the brand authenticity scale was distinct from but related to measures of brand satisfaction, involvement, and image. The scale provides a tool to systematically measure how authentic consumers perceive different brands to be.
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Guilherme Victorino, Universidade Nova de Lisboa, Portugal
Low Price Guarantee: Creating Brand Trust in Retailing thought Mass Communica...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Euler Alves Brandão, Stetik Group, Brazil
Cid Gonçalves Filho, Universidade Fumec, Brazil
Reynaldo Maia Muniz, Federal University of Minas Gerais, Brazil
A grounded theory approach to investigate consumer-brand relationships in India CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Sreejesh, S. IBS Hyderabad, India
Subhadip Roy, Indian Institute of Management Udaipur, India
Generating brand culture in online brand communities CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Sharon Schembri, University of Texas-Pan American, USA
Lorien Latimer, Griffith University, Australia
Where are we going with this… relationship?CBR Conference
Presentation given at the 1st International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
James H. McAlexander
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Daniël G. Muntinga
Edith G. Smit
Marjolein Moorman
Brand Communities Through Online Interaction: The Case Of Social MediaCBR Conference
This document analyzes consumer interactions on social media sites for three brands: Dell, Starbucks, and Toyota. It finds that social media enables value co-creation between consumers and brands through knowledge sharing, communiting, and empowerment like appraising or criticizing. Ongoing dialogue deepens relationships by allowing collective consumer power and co-determination of brand values and meaning. Managers should facilitate engagement by listening to consumers on social media.
ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP?CBR Conference
Presentation given at the 2nd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Géraldine Michel
Ouidade Sabri
France Pierre-Yves Lagroue
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve