Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Maxian Xavier
Samuel D. Bradley
Wesley T. Wise
E. N. Toulouse
This document compares the effectiveness of cognitive-behavioral therapy (CBT) and stimulant medication for treating ADHD. It outlines that ADHD is characterized by inattention, hyperactivity, and impulsiveness. Stimulant medication such as methylphenidate and amphetamines have been shown to effectively combat ADHD symptoms. However, individual dosage needs vary. CBT teaches self-control methods and has been effective in reducing problem behaviors. Research shows combined treatment of CBT and stimulant medication may be most effective, though more study is needed, especially for children.
This document discusses evidence-based management (EBMgt), which aims to incorporate scientific knowledge into management decision making. It outlines the EBMgt process and reasons why managers may not use it, such as lack of awareness or perception that costs outweigh benefits. Barriers to implementing evidence-based medicine are similar to those for EBMgt. Teaching EBMgt to managers involves assessing available evidence and critically evaluating its applicability to address specific management questions. The goal is to close the gap between research and practice in management.
CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITT...CBR Conference
This document analyzes characteristics of consumer relationships with hockey teams based on interviews with male fans ages 29-55. It finds that relationships with hockey teams exhibit lifelong commitment, with fans often disliking rival teams their whole lives. Some relationships began due to coincidence of attending a first game. Relationships involved passion, aggression, and verbal abuse between fans. Fans formed strong bonds with other fans in brand communities at games. Overall, relationships with hockey teams showed stronger, longer-lasting commitment than typical consumer product relationships.
How to Build Brand Attachment with Commodity: The case of a Brazilian Cement ...CBR Conference
The document discusses a case study of a Brazilian cement company called Poty that was able to command premium prices in its region despite cement being a commodity product. A researcher conducted surveys and focus groups to understand why consumers preferred the Poty brand. The surveys found that the Poty brand had strong emotional associations that increased its brand equity more than its functional attributes. When the company was sold, the researcher helped the new owners develop a branding campaign to transition the brand successfully. The campaign focused on increasing brand awareness, recognition, and attachment by creating opportunities for customers to experience the product beyond just purchasing it. The case showed that even for commodities, emotional brand image can significantly impact brand equity.
Presentation given at the 1st International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
copyright by
Noel Albert
Dwight Merunka
Pierre Valette-Florence
This document compares the effectiveness of cognitive-behavioral therapy (CBT) and stimulant medication for treating ADHD. It outlines that ADHD is characterized by inattention, hyperactivity, and impulsiveness. Stimulant medication such as methylphenidate and amphetamines have been shown to effectively combat ADHD symptoms. However, individual dosage needs vary. CBT teaches self-control methods and has been effective in reducing problem behaviors. Research shows combined treatment of CBT and stimulant medication may be most effective, though more study is needed, especially for children.
This document discusses evidence-based management (EBMgt), which aims to incorporate scientific knowledge into management decision making. It outlines the EBMgt process and reasons why managers may not use it, such as lack of awareness or perception that costs outweigh benefits. Barriers to implementing evidence-based medicine are similar to those for EBMgt. Teaching EBMgt to managers involves assessing available evidence and critically evaluating its applicability to address specific management questions. The goal is to close the gap between research and practice in management.
CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITT...CBR Conference
This document analyzes characteristics of consumer relationships with hockey teams based on interviews with male fans ages 29-55. It finds that relationships with hockey teams exhibit lifelong commitment, with fans often disliking rival teams their whole lives. Some relationships began due to coincidence of attending a first game. Relationships involved passion, aggression, and verbal abuse between fans. Fans formed strong bonds with other fans in brand communities at games. Overall, relationships with hockey teams showed stronger, longer-lasting commitment than typical consumer product relationships.
How to Build Brand Attachment with Commodity: The case of a Brazilian Cement ...CBR Conference
The document discusses a case study of a Brazilian cement company called Poty that was able to command premium prices in its region despite cement being a commodity product. A researcher conducted surveys and focus groups to understand why consumers preferred the Poty brand. The surveys found that the Poty brand had strong emotional associations that increased its brand equity more than its functional attributes. When the company was sold, the researcher helped the new owners develop a branding campaign to transition the brand successfully. The campaign focused on increasing brand awareness, recognition, and attachment by creating opportunities for customers to experience the product beyond just purchasing it. The case showed that even for commodities, emotional brand image can significantly impact brand equity.
Presentation given at the 1st International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
copyright by
Noel Albert
Dwight Merunka
Pierre Valette-Florence
MGH---Optimizing Quality of Life in the Treatment of Depression.pptxusmasun
This document summarizes a presentation on optimizing quality of life in the treatment of depression. It begins with learning objectives focused on defining quality of life, describing how depression impacts quality of life, and strategies to engage patients regarding quality of life. It then provides background on depression and challenges in treatment. Sections define quality of life, discuss how it differs from functioning, and describe commonly used quality of life measures.
To Chart a Course: How to Improve Our Adventure Therapy Practice Will Dobud
Presented at the 8th International International Adventure Therapy Conference in Sydney 2018.
In the most comprehensive adventure therapy study published to date, Bowen and Neill (2013) argued that “a small percentage of adventure therapy programs undergo empirical program evaluation” (p. 41), that being less than 1%. With about three decades of research supporting the efficacy of adventure therapy, though we still have questions about dose-effect and for who adventure therapy is most effective (Gass, Gillis, & Russell, 2012; Gillis & Speelman, 2008; Norton et al., 2014) and adventure therapy performing on par with other therapeutic modalities (Dobud & Harper, 2018), there is little question that adventure therapy stands as a bonafide option as a therapeutic treatment. That is the good news.
With the publication of the first meta-analysis of psychotherapy outcomes, Smith and Glass (1977) found that participants engaging in some type of therapy were bever off than 70-80% of those that received no therapy at all. These encouraging effect sizes were on par with or outperformed many common medical treatments, such as taking an ibuprofen for a headache (Miller, Hubble, Chow, & Seidel, 2013). The psychotherapy clinical trials were conducted with research participants randomly receiving either some type of therapeutic interventions or no treatment at all (Smith & Glass, 1977). The researchers further acknowledged that when participants were randomly selected to receive one of
two different therapies, such as Cogni`ve-Behavioural or Psychodynamic Therapy, no difference in outcomes could be
found despite the theoretical differences of the two. Despite the limited publications and dissertations where adventure therapy was compared to a therapeutic intervention containing no adventurous components, we have a similar issue that adventure therapy tends to perform on par, no greater and no worse, than its counterparts (Dobud & Harper, 2018; Harper, 2010). The specific differences that suggest certain therapies are unique hold little to no variance in outcomes (Ahn & Wampold, 2001). Since Smith and Glass' (1977) pinnacle study, outcomes across psychotherapy have flatlined. Despite a ballooning of new diagnostic criteria and mushrooming of empirically supported treatments, there has been no improvement in outcomes (Asay & Lambert, 1999; Miller et al., 2013; Wampold, 2001). This presentation will attempt to untangle some of the factors put forward by researchers over the last two decades to illustrate those factors most likely to lead to improved therapeutic outcomes, such as establishing goal consensus with clients, improving the therapeutic relationship, and monitoring outcomes (Lambert, 2010; Wampold, 2001). Though this workshop will present some of these important findings, the presentation will stage my experiential journey in reaching out to coaches, researchers, and supervisors in trying to improve my outcomes as a therapist, one client at a time.
The document provides an overview of data analysis, interpretation, and presentation for research. It discusses quantitative and qualitative data analysis methods. Quantitative methods include descriptive statistics like measures of central tendency and spread to summarize numeric data. Qualitative methods include coding of open-ended responses to identify themes. Both types of data can be presented visually in tables, graphs, and word clouds. Proper interpretation relates results back to the research question and previous studies and draws conclusions about the meaning and implications of the findings.
General Psychology Instructor: Dan Benkendorf. Psychology is the science of behavior and mental processes. It seeks to answer questions about the relationship between the brain and behavior, the origins of personality, why people conform to social norms, and the causes of mental illness. There are several specialty areas in psychology including biological, cognitive, experimental, developmental, social, personality, health, educational, and clinical. The scientific method uses assumptions, evidence, and conclusions to describe, explain, predict, and control behaviors. Knowledge of research methods enables accurate predictions.
This systematic review and meta-analysis examines the effects of workplace mindfulness training programs on stress, mental health, well-being, and work performance based on data from 23 randomized controlled trials. The analysis finds beneficial effects of mindfulness training in reducing stress, anxiety, psychological distress, and improving well-being and sleep. No conclusions could be drawn for burnout, depression, or work performance due to limitations in the available data. The review considers how mindfulness training relates to theories of work stress management and explores how variations in workforce characteristics and intervention formats may influence outcomes.
Decision Point OneBegin Zoloft 50 mg orally dailyBegin Zoloft LinaCovington707
Decision Point One
Begin Zoloft 50 mg orally dailyBegin Zoloft 50 mg orally daily
RESULTS OF DECISION POINT ONE
· Client returns to clinic in four weeks
· Client informs you that he has no tightness in chest, or shortness of breath
· Client states that he noticed decreased worries about work over the past 4 or 5 days
· HAM-A score has decreased to 18 (partial response)
Decision Point Two
Increase dose to 75 mg orally daily
RESULTS OF DECISION POINT TWO
· Client returns to clinic in four weeks
· Client reports an even further reduction in his symptoms
· HAM-A score has now decreased to 10. At this point- continue current dose (61% reduction in symptoms)
Decision Point Three
Maintain current dose
Guidance to Student
At this point, it may be appropriate to continue client at the current dose. It is clear that the client is having a good response (as evidenced by greater than a 50% reduction in symptoms) and the client is currently not experiencing any side effects, the current dose can be maintained for 12 weeks to evaluate full effect of drug. Increasing drug at this point may yield a further decrease in symptoms, but may also increase the risk of side effects. This is a decision that you should discuss with the client. Nothing in the client’s case tells us that we should consider adding an augmentation agent at this point as the client is demonstrating response to the drug. Avoid polypharmacy unless symptoms cannot be managed by a single drug.
Generalized Anxiety Disorder
Middle-Aged White Male With Anxiety
Anxiety
BACKGROUND INFORMATION
The client is a 46-year-old white male who works as a welder at a local steel fabrication factory. He presents today after being referred by his PCP after a trip to the emergency room in which he felt he was having a heart attack. He stated that he felt chest tightness, shortness of breath, and feeling of impending doom. He does have some mild hypertension (which is treated with low sodium diet) and is about 15 lbs. overweight. He had his tonsils removed when he was 8 years old, but his medical history since that time has been unremarkable. Myocardial infarction was ruled out in the ER and his EKG was normal. Remainder of physical exam was WNL.
He admits that he still has problems with tightness in the chest and episodes of shortness of breath- he now terms these “anxiety attacks.” He will also report occasional feelings of impending doom, and the need to “run” or “escape” from wherever he is at.
In your office, he confesses to occasional use of ETOH to combat worries about work. He admits to consuming about 3-4 beers/night. Although he is single, he is attempting to care for aging parents in his home. He reports that the management at his place of employment is harsh, and he fears for his job. You administer the HAM-A, which yields a score of 26.
Client has never been on any type of psychotropic medication.
MENTAL STATUS EXAM
The client is alert, oriented to person, place, time, and ev ...
Business Intelligence is a specialty in gaining the benefit of inf.docxfelicidaddinwoodie
Business Intelligence is a specialty in gaining the benefit of information, such as the basic questions such as the different levels of customers, the way businesses are doing and the current path, what clinical trials should be and how much money they need to go out!. With a solid, organizations accept some choices rather than feeling. In fact, when making a "decision" structure, a strong computer system trusts any possibility made.
Implementing BI Tools Costs Reduction and Increase: Manufacturers' ring managers should have reliable addresses that will allow them to quantify the consequences of business decision budgets if they have correct information. BI can provide know-how in order to express links between procedures and inventories and downward financial results.
BI is good for illustrating productivity and risk profiles, for example, prizes and risks that may present a complex product offer (but probably a win). Manufacturers also perform more efficient scale economy with BI; For example, budget costs, such as unit dollars, inventory shifts and product costs, can also be expected to increase their costs by prior expanding (Dinter, B., & Lorenz, A. (2012)).
In simple ways, our business is data accumulation, analysis, report, budget and presentation. The purpose of using business intelligence in our business is to improve the visibility of our organizational and financial situation to better manage our business. For example, SAP says "business instead of analytical "business intelligence", this is the business analytics it is a unique term that includes data warehousing business intelligence, business information management and business performance management, Analytical applications and government, risk. Stock optimization
A) Sectors seasonal business cycle outstanding it's often found their stock optimization is difficult. For example, if sales of a specific product are shot during the summer or Christmas, the big challenge is to keep the right amount to maximize profits. To deal with this problem, certain companies Conservation, conservation and food sector in general Profitability has increased by almost 10% using BI techniques based on:
Decision Support System (DSS). Warehouse product sales and historical data warehousing: In many cases, the results obtained have been much more efficient and profitable Design of total logistic and productive storage processes (Chen, H., Chiang, R. H., & Storey, V. C. (2012)).
References:
Dinter, B., & Lorenz, A. (2012). Social business intelligence: a literature review and research agenda.
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Education and Teaching in Psychology
Ethics of Teaching
Beliefs and Behaviors of Psychologists as Educators
Barbara G. Tabachnick
Patricia Keith-Spiegel
Kenneth S. Pope
California State University, Northridge
California Sta.
This document describes a strengths-based approach to integrating assessment of mind-body wellness into the client intake process. It involves exploring six evidence-based categories related to exercise, nutrition, sleep, relaxation, hobbies, and relationships. Research supports benefits of these areas for mental health. Briefly addressing client assets in these categories at intake may improve motivation and reduce dropout rates by focusing on self-directed wellness strategies within the client's control.
Psychological test norms are based on large standardization samples that are representative of the population for which the test is intended. Tests are standardized by administering them to samples stratified on key demographics like age, gender, education level, and geographical region to create a normal distribution of scores. This allows future test takers' raw scores to be converted to percentiles for accurate comparison against the norm group. Regularly updating test norms with new standardization samples is important for interpreting scores.
Research methods involve systematically studying variables and their relationships through measurement, sampling, and data collection. Key terms include independent and dependent variables, operational definitions, reliability and validity of measures, experimental and correlational designs, surveys, and ethical guidelines when conducting research with human subjects. Experiments allow determining causal relationships by manipulating an independent variable and measuring its effect on a dependent variable. Correlational studies identify natural relationships between variables but cannot determine cause and effect.
The document summarizes key concepts in psychology research methods. It defines psychology as the scientific study of behavior and mental processes. The four main goals of psychology are described as description, control, understanding, and prediction. Scientific methods like the scientific method, hypotheses, theories, experiments with variables, groups, and blinds are explained. Other research methods like clinical studies, naturalistic observation, and surveys are also outlined. Different types of populations studied like case studies, longitudinal studies, and cross-sectional studies are defined.
Unpacking Nutrition Research and being an effective Science CommunicatorTim Crowe
Understand what can make nutrition research confusing in the conclusions it reaches and appreciate the key questions to ask when critiquing a research study. Then discover the principles of clear and effective science communication and how to maintain credibility and engage people in different ways on social media,
This document discusses the key tools and methods used in psychological research, including the scientific method, descriptive research, and experimental research. Descriptive research aims to observe and describe behavior through naturalistic observation, case studies, surveys, and psychological tests. Experimental research manipulates variables to test hypotheses and determine causality. It controls for biases through random assignment and blind studies. Ethical principles like informed consent, debriefing, confidentiality, and care for animal subjects are important in psychological research.
Psychometric Properties of the ORS and SRSScott Miller
This document summarizes a study that examined the psychometric properties of the Dutch versions of the Outcome Rating Scale (ORS) and Session Rating Scale (SRS). The study assessed the validity and reliability of the ORS and SRS in a sample of 587 clients from an outpatient mental healthcare organization in the Netherlands. The results were compared to previous Dutch and American studies. Both measures showed adequate test-retest reliability and internal consistency. However, their concurrent validity was limited, especially for the SRS. New proposed standards are provided for interpreting scores on the Dutch ORS and SRS, which differ from American standards. The implications of the limited validity and use of different standards are discussed.
The document discusses making conclusions and recommendations from an investigation. It states that the conclusion should present the solution to the proposed problem based on findings and describe if the data supports the hypothesis. The conclusion should relate the investigation to the scientific process and show if the experiment was successful. It can also infer potential benefits to society and discuss plans for future related studies that may benefit humanity. It provides questions to consider for the conclusion such as the purpose, major findings, if the hypothesis was supported, an explanation of results, importance of results, and recommendations for further study and improving the experiment.
Cannabis Science & Policy Summit - Day 2 - NovakCannabisSummit
This document summarizes a study that used latent class analysis to identify patterns of medical cannabis consumption among 50 patients in San Francisco. The analysis identified 4 classes: pure therapy (10%), pure euphoria (10%), mixed motives (55%), and smoked euphoria (25%). Characteristics like gender, medical conditions, and socioeconomic status were associated with class membership. Probability of consumption varied by day of week and payday cycles, with higher use on weekends and paydays. The findings suggest medical cannabis is used more for euphoria than purely medical reasons for most patients.
A Time Series Evaluation Of The Treatment Of Histrionic Personality Disorder ...Tye Rausch
This study evaluated the effectiveness of cognitive analytic therapy (CAT) for a patient with histrionic personality disorder (HPD) using a single-case experimental design. Daily self-ratings on five variables related to HPD symptoms were collected over 357 days during the assessment phase, 24-session CAT treatment, and 6-month follow-up. Three of the five variables showed statistically significant reductions during treatment. Follow-up data indicated initial deterioration at termination but eventual recovery and maintenance of progress. Validated clinical measures also demonstrated clinically significant change in personality integration and reduced depression.
Stuck in a crisis An experimental study of the relationship between crisis re...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
abrina Hegner
Ardion Beldad
Sjarlot Kamphuis op Heghuis
What’s this thing called Love? Exploring the relationship between brand love,...CBR Conference
The document summarizes a presentation given at the 2013 Consumer Brand Relations Conference in Orlando, Florida. The presentation explored the relationship between brand love, personality traits, and the propensity to anthropomorphize brands. It hypothesized that extroversion and openness would be positively associated with brand love, and that high involvement and transformational products would score higher in brand love. The results found openness increased brand love and that anthropomorphization increased love as well, though it did not mediate personality traits. The presentation recommended brand managers actively employ anthropomorphization cues in their branding to increase love, especially for lower involvement products.
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MGH---Optimizing Quality of Life in the Treatment of Depression.pptxusmasun
This document summarizes a presentation on optimizing quality of life in the treatment of depression. It begins with learning objectives focused on defining quality of life, describing how depression impacts quality of life, and strategies to engage patients regarding quality of life. It then provides background on depression and challenges in treatment. Sections define quality of life, discuss how it differs from functioning, and describe commonly used quality of life measures.
To Chart a Course: How to Improve Our Adventure Therapy Practice Will Dobud
Presented at the 8th International International Adventure Therapy Conference in Sydney 2018.
In the most comprehensive adventure therapy study published to date, Bowen and Neill (2013) argued that “a small percentage of adventure therapy programs undergo empirical program evaluation” (p. 41), that being less than 1%. With about three decades of research supporting the efficacy of adventure therapy, though we still have questions about dose-effect and for who adventure therapy is most effective (Gass, Gillis, & Russell, 2012; Gillis & Speelman, 2008; Norton et al., 2014) and adventure therapy performing on par with other therapeutic modalities (Dobud & Harper, 2018), there is little question that adventure therapy stands as a bonafide option as a therapeutic treatment. That is the good news.
With the publication of the first meta-analysis of psychotherapy outcomes, Smith and Glass (1977) found that participants engaging in some type of therapy were bever off than 70-80% of those that received no therapy at all. These encouraging effect sizes were on par with or outperformed many common medical treatments, such as taking an ibuprofen for a headache (Miller, Hubble, Chow, & Seidel, 2013). The psychotherapy clinical trials were conducted with research participants randomly receiving either some type of therapeutic interventions or no treatment at all (Smith & Glass, 1977). The researchers further acknowledged that when participants were randomly selected to receive one of
two different therapies, such as Cogni`ve-Behavioural or Psychodynamic Therapy, no difference in outcomes could be
found despite the theoretical differences of the two. Despite the limited publications and dissertations where adventure therapy was compared to a therapeutic intervention containing no adventurous components, we have a similar issue that adventure therapy tends to perform on par, no greater and no worse, than its counterparts (Dobud & Harper, 2018; Harper, 2010). The specific differences that suggest certain therapies are unique hold little to no variance in outcomes (Ahn & Wampold, 2001). Since Smith and Glass' (1977) pinnacle study, outcomes across psychotherapy have flatlined. Despite a ballooning of new diagnostic criteria and mushrooming of empirically supported treatments, there has been no improvement in outcomes (Asay & Lambert, 1999; Miller et al., 2013; Wampold, 2001). This presentation will attempt to untangle some of the factors put forward by researchers over the last two decades to illustrate those factors most likely to lead to improved therapeutic outcomes, such as establishing goal consensus with clients, improving the therapeutic relationship, and monitoring outcomes (Lambert, 2010; Wampold, 2001). Though this workshop will present some of these important findings, the presentation will stage my experiential journey in reaching out to coaches, researchers, and supervisors in trying to improve my outcomes as a therapist, one client at a time.
The document provides an overview of data analysis, interpretation, and presentation for research. It discusses quantitative and qualitative data analysis methods. Quantitative methods include descriptive statistics like measures of central tendency and spread to summarize numeric data. Qualitative methods include coding of open-ended responses to identify themes. Both types of data can be presented visually in tables, graphs, and word clouds. Proper interpretation relates results back to the research question and previous studies and draws conclusions about the meaning and implications of the findings.
General Psychology Instructor: Dan Benkendorf. Psychology is the science of behavior and mental processes. It seeks to answer questions about the relationship between the brain and behavior, the origins of personality, why people conform to social norms, and the causes of mental illness. There are several specialty areas in psychology including biological, cognitive, experimental, developmental, social, personality, health, educational, and clinical. The scientific method uses assumptions, evidence, and conclusions to describe, explain, predict, and control behaviors. Knowledge of research methods enables accurate predictions.
This systematic review and meta-analysis examines the effects of workplace mindfulness training programs on stress, mental health, well-being, and work performance based on data from 23 randomized controlled trials. The analysis finds beneficial effects of mindfulness training in reducing stress, anxiety, psychological distress, and improving well-being and sleep. No conclusions could be drawn for burnout, depression, or work performance due to limitations in the available data. The review considers how mindfulness training relates to theories of work stress management and explores how variations in workforce characteristics and intervention formats may influence outcomes.
Decision Point OneBegin Zoloft 50 mg orally dailyBegin Zoloft LinaCovington707
Decision Point One
Begin Zoloft 50 mg orally dailyBegin Zoloft 50 mg orally daily
RESULTS OF DECISION POINT ONE
· Client returns to clinic in four weeks
· Client informs you that he has no tightness in chest, or shortness of breath
· Client states that he noticed decreased worries about work over the past 4 or 5 days
· HAM-A score has decreased to 18 (partial response)
Decision Point Two
Increase dose to 75 mg orally daily
RESULTS OF DECISION POINT TWO
· Client returns to clinic in four weeks
· Client reports an even further reduction in his symptoms
· HAM-A score has now decreased to 10. At this point- continue current dose (61% reduction in symptoms)
Decision Point Three
Maintain current dose
Guidance to Student
At this point, it may be appropriate to continue client at the current dose. It is clear that the client is having a good response (as evidenced by greater than a 50% reduction in symptoms) and the client is currently not experiencing any side effects, the current dose can be maintained for 12 weeks to evaluate full effect of drug. Increasing drug at this point may yield a further decrease in symptoms, but may also increase the risk of side effects. This is a decision that you should discuss with the client. Nothing in the client’s case tells us that we should consider adding an augmentation agent at this point as the client is demonstrating response to the drug. Avoid polypharmacy unless symptoms cannot be managed by a single drug.
Generalized Anxiety Disorder
Middle-Aged White Male With Anxiety
Anxiety
BACKGROUND INFORMATION
The client is a 46-year-old white male who works as a welder at a local steel fabrication factory. He presents today after being referred by his PCP after a trip to the emergency room in which he felt he was having a heart attack. He stated that he felt chest tightness, shortness of breath, and feeling of impending doom. He does have some mild hypertension (which is treated with low sodium diet) and is about 15 lbs. overweight. He had his tonsils removed when he was 8 years old, but his medical history since that time has been unremarkable. Myocardial infarction was ruled out in the ER and his EKG was normal. Remainder of physical exam was WNL.
He admits that he still has problems with tightness in the chest and episodes of shortness of breath- he now terms these “anxiety attacks.” He will also report occasional feelings of impending doom, and the need to “run” or “escape” from wherever he is at.
In your office, he confesses to occasional use of ETOH to combat worries about work. He admits to consuming about 3-4 beers/night. Although he is single, he is attempting to care for aging parents in his home. He reports that the management at his place of employment is harsh, and he fears for his job. You administer the HAM-A, which yields a score of 26.
Client has never been on any type of psychotropic medication.
MENTAL STATUS EXAM
The client is alert, oriented to person, place, time, and ev ...
Business Intelligence is a specialty in gaining the benefit of inf.docxfelicidaddinwoodie
Business Intelligence is a specialty in gaining the benefit of information, such as the basic questions such as the different levels of customers, the way businesses are doing and the current path, what clinical trials should be and how much money they need to go out!. With a solid, organizations accept some choices rather than feeling. In fact, when making a "decision" structure, a strong computer system trusts any possibility made.
Implementing BI Tools Costs Reduction and Increase: Manufacturers' ring managers should have reliable addresses that will allow them to quantify the consequences of business decision budgets if they have correct information. BI can provide know-how in order to express links between procedures and inventories and downward financial results.
BI is good for illustrating productivity and risk profiles, for example, prizes and risks that may present a complex product offer (but probably a win). Manufacturers also perform more efficient scale economy with BI; For example, budget costs, such as unit dollars, inventory shifts and product costs, can also be expected to increase their costs by prior expanding (Dinter, B., & Lorenz, A. (2012)).
In simple ways, our business is data accumulation, analysis, report, budget and presentation. The purpose of using business intelligence in our business is to improve the visibility of our organizational and financial situation to better manage our business. For example, SAP says "business instead of analytical "business intelligence", this is the business analytics it is a unique term that includes data warehousing business intelligence, business information management and business performance management, Analytical applications and government, risk. Stock optimization
A) Sectors seasonal business cycle outstanding it's often found their stock optimization is difficult. For example, if sales of a specific product are shot during the summer or Christmas, the big challenge is to keep the right amount to maximize profits. To deal with this problem, certain companies Conservation, conservation and food sector in general Profitability has increased by almost 10% using BI techniques based on:
Decision Support System (DSS). Warehouse product sales and historical data warehousing: In many cases, the results obtained have been much more efficient and profitable Design of total logistic and productive storage processes (Chen, H., Chiang, R. H., & Storey, V. C. (2012)).
References:
Dinter, B., & Lorenz, A. (2012). Social business intelligence: a literature review and research agenda.
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Education and Teaching in Psychology
Ethics of Teaching
Beliefs and Behaviors of Psychologists as Educators
Barbara G. Tabachnick
Patricia Keith-Spiegel
Kenneth S. Pope
California State University, Northridge
California Sta.
This document describes a strengths-based approach to integrating assessment of mind-body wellness into the client intake process. It involves exploring six evidence-based categories related to exercise, nutrition, sleep, relaxation, hobbies, and relationships. Research supports benefits of these areas for mental health. Briefly addressing client assets in these categories at intake may improve motivation and reduce dropout rates by focusing on self-directed wellness strategies within the client's control.
Psychological test norms are based on large standardization samples that are representative of the population for which the test is intended. Tests are standardized by administering them to samples stratified on key demographics like age, gender, education level, and geographical region to create a normal distribution of scores. This allows future test takers' raw scores to be converted to percentiles for accurate comparison against the norm group. Regularly updating test norms with new standardization samples is important for interpreting scores.
Research methods involve systematically studying variables and their relationships through measurement, sampling, and data collection. Key terms include independent and dependent variables, operational definitions, reliability and validity of measures, experimental and correlational designs, surveys, and ethical guidelines when conducting research with human subjects. Experiments allow determining causal relationships by manipulating an independent variable and measuring its effect on a dependent variable. Correlational studies identify natural relationships between variables but cannot determine cause and effect.
The document summarizes key concepts in psychology research methods. It defines psychology as the scientific study of behavior and mental processes. The four main goals of psychology are described as description, control, understanding, and prediction. Scientific methods like the scientific method, hypotheses, theories, experiments with variables, groups, and blinds are explained. Other research methods like clinical studies, naturalistic observation, and surveys are also outlined. Different types of populations studied like case studies, longitudinal studies, and cross-sectional studies are defined.
Unpacking Nutrition Research and being an effective Science CommunicatorTim Crowe
Understand what can make nutrition research confusing in the conclusions it reaches and appreciate the key questions to ask when critiquing a research study. Then discover the principles of clear and effective science communication and how to maintain credibility and engage people in different ways on social media,
This document discusses the key tools and methods used in psychological research, including the scientific method, descriptive research, and experimental research. Descriptive research aims to observe and describe behavior through naturalistic observation, case studies, surveys, and psychological tests. Experimental research manipulates variables to test hypotheses and determine causality. It controls for biases through random assignment and blind studies. Ethical principles like informed consent, debriefing, confidentiality, and care for animal subjects are important in psychological research.
Psychometric Properties of the ORS and SRSScott Miller
This document summarizes a study that examined the psychometric properties of the Dutch versions of the Outcome Rating Scale (ORS) and Session Rating Scale (SRS). The study assessed the validity and reliability of the ORS and SRS in a sample of 587 clients from an outpatient mental healthcare organization in the Netherlands. The results were compared to previous Dutch and American studies. Both measures showed adequate test-retest reliability and internal consistency. However, their concurrent validity was limited, especially for the SRS. New proposed standards are provided for interpreting scores on the Dutch ORS and SRS, which differ from American standards. The implications of the limited validity and use of different standards are discussed.
The document discusses making conclusions and recommendations from an investigation. It states that the conclusion should present the solution to the proposed problem based on findings and describe if the data supports the hypothesis. The conclusion should relate the investigation to the scientific process and show if the experiment was successful. It can also infer potential benefits to society and discuss plans for future related studies that may benefit humanity. It provides questions to consider for the conclusion such as the purpose, major findings, if the hypothesis was supported, an explanation of results, importance of results, and recommendations for further study and improving the experiment.
Cannabis Science & Policy Summit - Day 2 - NovakCannabisSummit
This document summarizes a study that used latent class analysis to identify patterns of medical cannabis consumption among 50 patients in San Francisco. The analysis identified 4 classes: pure therapy (10%), pure euphoria (10%), mixed motives (55%), and smoked euphoria (25%). Characteristics like gender, medical conditions, and socioeconomic status were associated with class membership. Probability of consumption varied by day of week and payday cycles, with higher use on weekends and paydays. The findings suggest medical cannabis is used more for euphoria than purely medical reasons for most patients.
A Time Series Evaluation Of The Treatment Of Histrionic Personality Disorder ...Tye Rausch
This study evaluated the effectiveness of cognitive analytic therapy (CAT) for a patient with histrionic personality disorder (HPD) using a single-case experimental design. Daily self-ratings on five variables related to HPD symptoms were collected over 357 days during the assessment phase, 24-session CAT treatment, and 6-month follow-up. Three of the five variables showed statistically significant reductions during treatment. Follow-up data indicated initial deterioration at termination but eventual recovery and maintenance of progress. Validated clinical measures also demonstrated clinically significant change in personality integration and reduced depression.
Stuck in a crisis An experimental study of the relationship between crisis re...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
abrina Hegner
Ardion Beldad
Sjarlot Kamphuis op Heghuis
What’s this thing called Love? Exploring the relationship between brand love,...CBR Conference
The document summarizes a presentation given at the 2013 Consumer Brand Relations Conference in Orlando, Florida. The presentation explored the relationship between brand love, personality traits, and the propensity to anthropomorphize brands. It hypothesized that extroversion and openness would be positively associated with brand love, and that high involvement and transformational products would score higher in brand love. The results found openness increased brand love and that anthropomorphization increased love as well, though it did not mediate personality traits. The presentation recommended brand managers actively employ anthropomorphization cues in their branding to increase love, especially for lower involvement products.
The Effect of Viewing Posts in Online Brand CommunitiesCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Zhimin Zhou
Ning Zhang
The process of customer engagement within hedonic and utilitarian servicesCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Kay Naumann
Jana Bowden
Challenging Brand Preference - A Triangulation Study CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Don Schultz, Northwestern University, USA
Martin Block, Northwestern University, USA
The catalyst effect of Social Media in crisis communication management in the...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Mariana Victorino, Catholic University Portugal, Portugal
Brand Relationship Quality and the implications for loyalty CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Eliane Cristine Francisco Maffezzolli, Pontifícia Universidade Católica do Paraná, Brazil
Elder Semprebom, Universidade Federal do Paraná, Brazil
Paulo Henrique Muller Prado, Universidade Federal do Paraná, Brazil
The business case for Consumer Brand RelationshipsCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ed Lebar, Blackbar Consulting LLC, USA
Max Blackston, Blackbar Consulting LLC, USA
Warmth and competence as drivers of alumni loyalty and giving in higher educ...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Chris Malone, Fidelum Partners, USA
Jamie Ressler, Point Loma Nazarene University, USA
The role of brands when children share snack time with peers CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Valerie Hemar-Nicolas, University of Paris Sud, France
Mathilde Gollety, Pantheon Assas University, France
Coralie Damay, ISC Business School, France
Pascale Ezan, University of Rouen and Rouen Business School, France
1) The document discusses the development of a scale to measure brand authenticity. It conducted 5 studies: 1) assessing consumer understanding of authenticity, 2) generating items from literature, 3) reducing items, 4) validating the scale across brands, and 5) analyzing discriminant validity.
2) The studies identified 4 dimensions of brand authenticity: continuity, originality, reliability, and naturalness. A 15-item, 4-factor model fit the data best.
3) The final study demonstrated the brand authenticity scale was distinct from but related to measures of brand satisfaction, involvement, and image. The scale provides a tool to systematically measure how authentic consumers perceive different brands to be.
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Guilherme Victorino, Universidade Nova de Lisboa, Portugal
Brand Wars: Consumer Brand Engagement as client-agency battlefield CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Rossella C. Gambetti, Universitá Cattolica del Sacro Cuore, Italy
Silvia Biraghi, Universitá Cattolica del Sacro Cuore, Italy
Don E. Schultz, Northwestern University, USA
Guendalina Graffigna, Universitá Cattolica del Sacro Cuore, Italy
The role of product category for brand relationships CBR Conference
This document summarizes a research paper that studied the effect of product category on consumer brand relationships and brand love. It conducted surveys across four product categories (soft drinks, mobile phones, shoes, cars) with 800 respondents total. The study found that while the direction of the relationships between brand love, loyalty, purchase intention and word-of-mouth were consistent across categories, the intensity of the relationships differed by category. Product categories with high brand concentration had better model fit than those with more brands, suggesting brand love depends more on differences between brands within a category than across categories. The paper advances the understanding of consumer brand relationships and how product category may influence brand love.
Low Price Guarantee: Creating Brand Trust in Retailing thought Mass Communica...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Euler Alves Brandão, Stetik Group, Brazil
Cid Gonçalves Filho, Universidade Fumec, Brazil
Reynaldo Maia Muniz, Federal University of Minas Gerais, Brazil
Market orientation, relationship marketing and brand equity. The study of ind...CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Noor Hasmini Abd Ghani, Universiti Utara Malaysia, Malaysia
Osman Mohamad, Multimedia University, Malaysia
A grounded theory approach to investigate consumer-brand relationships in India CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Sreejesh, S. IBS Hyderabad, India
Subhadip Roy, Indian Institute of Management Udaipur, India
Brand love anchors: how do brand love and product love articulate? CBR Conference
This document discusses brand love and product love and how they relate. It proposes that brand love results from a meaning transfer process where the meaning can transfer from products to brands or vice versa. An exploratory study of luxury brand consumers found that for some, brand love began with a iconic product that they identified with, while for others brand love came from being contaminated by the brand values after initially liking a product. For others, their brand love involves a singularization process of developing insider knowledge of the brand. The findings suggest brand love anchors may shift over time through these processes and have implications for brand management.
The effects of contextual motivations on the Consumer-Brand Relationship CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Marina Carnevale, Fordham Univeristy, USA
Ozge Yucel-Aybat, Pennsylvania State University-Harrisburg, USA
Lauren Block, Baruch College, City University of New York, USA
Football consumers and their football club brand: more than a wedding CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ricardo Cayolla, University of Aveiro, Portugal
Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Portugal
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Brand Love is in the Heart Physiological Responding to Advertised Brands
1. Brand Love is in the Heart
Physiological Responding to Advertised Brands
Presented by:
Wendy Maxian
Xavier University
Cincinnati, Ohio
Co-authors:
Samuel D. Bradley (USF)
Wesley T. Wise (KSU)
E. N. Toulouse (TTU)
Published in Psychology & Marketing, 30(6), 469-478 (June 2013)
2. Primary Goal
Test premises in Lovemarks (Roberts, 2005)
Consumers show “loyalty beyond
reason” via:
● Emotional connections
● Idiosyncratic set of loved brands
3. Defining Brand Love
Emotional connection not new
(Watson, c. 1920s)
Similar to interpersonal love
(Shimp & Madden, 1988);Ahuvia, 2005; Carroll & Ahuvia, 2006;
Whang, Allen, Sahoury, & Zhang, 2004; Albert, Merunka, & Valette-
Florence, 2008)
Individual-level phenomenon
(Roberts, 2005)
Can be informational or symbolic
reward
(Foxall, 2010)
4. Measuring Brand Love
Measuring emotional connection
Motivational model of emotion
(P.J. Lang & colleagues)
Clear test of emotional stimuli
Emotion as action disposition
Positive valance, psychological arousal
●Both perceived and physiological
●Both conscious and subsconscious
5. Measures
Self-report, 7-pt. semantic differentials
● Abr (Meeds, 1999; Thorson, Chi, & Leavitt, 1992)
● Arousal
Physiological
● Heart rate (HR)
● Skin conductance response (SCR)
● Facial electromyography (EMG)
Abr score established more- and less-
loved brands, sets of 6
6. Expected Response Patterns
More-loved brands should elicit:
elicit greater arousal, both reported and
physiological (H1),
sustained cardiac deceleration (H2), and
greater orbicularis oculi activation (H3)
than less-loved brands.
Less-loved brands should elicit greater
activation of corrugator supercilii than
more-loved brands (H4).
7. Competing Hypotheses
Category preference shows same
pattern of response (H5a-d).
Higher Abr score in category will elicit
larger reported and physiological arousal,
sustained cardiac deceleration, and
greater orbicularis oculi activation.
10. Analysis and Results
Standard data reduction procedures
For each participant, calculated unique
more- and less-loved brands
Hypothesis tests:
● t-tests
● Cohen’s d, pooled variance
14. What does it all mean?
Individual-level, emotional responses
Subconscious reaction to static stimulus
● Reflexive smile and frown
Likely underestimated responses
Hearts “skipped a beat,” genuine smiles