SlideShare a Scribd company logo
2014
February 2016
The future of
Health Services
A few thoughts...
Facing the Challenge.
Our Challenge
We have a clear vision.
Redefine the way health services
are offered.
The Future Health Services
Our users have changed.
They are empowered.
The Future of Health Services
They are widely influenced.
The Future of Health Services
They are impulsive.
The Future Health Services
The Future of Health Services
They are explorers.
And they will come with new expectations.
The Future of Health Services
The future of Health Services
The future of Health Services is not limited
to what people see.
It will be an immersive
experience that people will
engage with.
The future of Health Servces
Across many channels.
and many platforms.
The future of Health Services
Is about creating a seamless
cross-device experience
Is about anticipating
problems, knowing what
the patient will go through
The future of Health Srrvices
Challenge
Design the health
experience of the future
Process
Our suggested process for
designing the future of
Health services offering…
Service Design
Thinking approach
to tackle the
complexity of the
challenge.
Requires a 360º holistic perspective.
Technology
Opportunities
Business
Viability
People
Desirability
Big Data and
new technology adoption:
Integration of technical and
human interactions & limitations.
Desired objectives:
Effects of the visual complexity
on the health experience.
New Business Models
Value System Creation:
for the company,
for the stakeholders and,
for the user
Conceptual framework
Patient Experience as a
transformation asset
for new Services and
new Business Models
Service Design
Thinking
Methodologies
for Patient
Experience
Design
Thinking
for Health
MVP
Why Co-Creation?
Co-Creation is one of the
cornerstones of innovation.
Innovation, versus invention, is
generally multidisciplinary and
collective and helps bridge the gap
between Research and Design.
Co-Creation brings companies
and audiences together.
Conceptual framework
Co-Create
Research Design
“Only when audiences
become active participants
in the design process do
companies gain true insight.”
David Holston
Professor and author
Co-Creation Lab
Service Innovation Corner
Barcelona Children’s Hospital
Sant Joan de Déu
300
Hospitals
50
Countries
5
Continents
Group Presence
1st in Spain
3rd in Europe
Altas hospitalarias 2011
En España En Europa
Method
Excellence
Conocimiento/
Knowledge
Client
Encellence Process
Clinic
Process
m
c
c
Conocimiento/
Knowledge
Client/
Patient Experience
Method
Operations
Processes
Lean
Encellence Process
Patient Journeys
Patient Journey Map
Patient Journeys...
Insights...
1. High satisfaction... But our experience
has gaps!
2. We are not consistent in our different
channels and touch points...
We understand
this future together with patients,
professionals & experts to be…
Aligned
Consistent
Involved
Empathetic
Tangible
Conceptualisation 3
Thank you very much!
Cristina Bustillo
CXO

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