8 tips shared from my presentation on SEO for newsrooms at the Maynard Institute multimedia editing. GateHouse\'s Jean Hodges developed these tips in 2008.
This document discusses how to get local content ranked highly in search engines like Google. It recommends writing frequently about your local community and real estate market using relevant keywords and tags. By focusing on local topics and writing consistently, you can gain search engine visibility and control what comes up when people search for things in your neighborhood.
Sara Wachter-Boettcher: Skriv som et menneske, tenk som en robot (Webdagene 2...webdagene
This document discusses how to make content and algorithms more human-centric. It argues that content needs structure, metadata, rules, and APIs to travel between platforms. It also needs context so algorithms understand users' needs. The key is applying empathy to all stages of content development and algorithm design. Structure your content so it matches how users think. Add metadata so algorithms can understand and apply it meaningfully. Define rules for algorithms to make consistent, logical decisions. Ensure content is portable through APIs. And provide context so algorithms deliver useful, meaningful experiences instead of just information. The overarching goal is making all content, data, and algorithms more human.
This document discusses Google Authorship and how it can be implemented as an SEO strategy. It provides technical details on setting up a Google+ profile and linking articles to the profile to verify authorship. The document suggests authorship may impact rankings by giving more weight to an author's social metrics, engagement, and authority. It advises SEOs to find and engage with key authors to build quality links and content. Larger brands are encouraged to develop authoritative staff members and invest in specialized interesting content to build their online profiles.
Signs Your Blog Sucks: And How to Fix It!June Bachman
You can transform your blog into a search engine friendly traffic generator. Join Wendy and June of bWyse to learn all the nitty-gritty details of blogging. Register to attend our FREE webinar and learn the raw truth about how to blog, what to blog and why you should blog. Bring your questions for a fun and entertaining, informative hour.
At the end of our edutainment workshop you will:
· Know how to get your blog started.
· Have a plan to create your publishing schedule.
· Be motivated and inspired to keep it going.
· Understand how to promote your blog.
· Know how to write engaging content.
· Be able to get more traffic to your blog.
BONUS – Blog topics to get you started!
You know you should be blogging - right? Learn how to get started & the next steps to drive even more traffic to your website. Great Blogging Strategies & How To's. This class will share the answers with you.
How to: One Post Multiple Lead Generation OpportunitiesBecky Livingston
Sharing content on social media and digital marketing helps to keep your firm’s name top of mind. However, who has the time to write content every week?
Here is a primer to help you get started with creating a solid blog post that provides a ton of lead generation opportunities for your company. Create it once. Share it many times.
This document offers insight into:
- 10 Benefits of Blogging
- Increasing leads with one post
- Developing your story
- Blogging tips for beginners
- The sequence of events
- Writing blog headlines and calls-to-action
- Blogging No-No’s
- Developing a content calendar
- Creating UTM codes
The document outlines 16 best practices for B2B corporate blogging. It recommends establishing a blogging strategy, using buyer personas and keywords, developing an editorial calendar, finding an authentic voice, creating compelling content, posting regularly, engaging with readers, and measuring success. Following these practices can help companies effectively use blogging to reach business customers.
This document discusses how to get local content ranked highly in search engines like Google. It recommends writing frequently about your local community and real estate market using relevant keywords and tags. By focusing on local topics and writing consistently, you can gain search engine visibility and control what comes up when people search for things in your neighborhood.
Sara Wachter-Boettcher: Skriv som et menneske, tenk som en robot (Webdagene 2...webdagene
This document discusses how to make content and algorithms more human-centric. It argues that content needs structure, metadata, rules, and APIs to travel between platforms. It also needs context so algorithms understand users' needs. The key is applying empathy to all stages of content development and algorithm design. Structure your content so it matches how users think. Add metadata so algorithms can understand and apply it meaningfully. Define rules for algorithms to make consistent, logical decisions. Ensure content is portable through APIs. And provide context so algorithms deliver useful, meaningful experiences instead of just information. The overarching goal is making all content, data, and algorithms more human.
This document discusses Google Authorship and how it can be implemented as an SEO strategy. It provides technical details on setting up a Google+ profile and linking articles to the profile to verify authorship. The document suggests authorship may impact rankings by giving more weight to an author's social metrics, engagement, and authority. It advises SEOs to find and engage with key authors to build quality links and content. Larger brands are encouraged to develop authoritative staff members and invest in specialized interesting content to build their online profiles.
Signs Your Blog Sucks: And How to Fix It!June Bachman
You can transform your blog into a search engine friendly traffic generator. Join Wendy and June of bWyse to learn all the nitty-gritty details of blogging. Register to attend our FREE webinar and learn the raw truth about how to blog, what to blog and why you should blog. Bring your questions for a fun and entertaining, informative hour.
At the end of our edutainment workshop you will:
· Know how to get your blog started.
· Have a plan to create your publishing schedule.
· Be motivated and inspired to keep it going.
· Understand how to promote your blog.
· Know how to write engaging content.
· Be able to get more traffic to your blog.
BONUS – Blog topics to get you started!
You know you should be blogging - right? Learn how to get started & the next steps to drive even more traffic to your website. Great Blogging Strategies & How To's. This class will share the answers with you.
How to: One Post Multiple Lead Generation OpportunitiesBecky Livingston
Sharing content on social media and digital marketing helps to keep your firm’s name top of mind. However, who has the time to write content every week?
Here is a primer to help you get started with creating a solid blog post that provides a ton of lead generation opportunities for your company. Create it once. Share it many times.
This document offers insight into:
- 10 Benefits of Blogging
- Increasing leads with one post
- Developing your story
- Blogging tips for beginners
- The sequence of events
- Writing blog headlines and calls-to-action
- Blogging No-No’s
- Developing a content calendar
- Creating UTM codes
The document outlines 16 best practices for B2B corporate blogging. It recommends establishing a blogging strategy, using buyer personas and keywords, developing an editorial calendar, finding an authentic voice, creating compelling content, posting regularly, engaging with readers, and measuring success. Following these practices can help companies effectively use blogging to reach business customers.
The document provides an on-page and off-page SEO checklist. The on-page checklist ensures keywords are included in the title, description, header tags, URL, image attributes. The off-page checklist covers backlinks from article directories, social bookmarking, forums, web 2.0 sites, RSS feeds, and blog commenting. The goal is to optimize pages for keywords throughout content, links, and metadata.
The document outlines 7 habits of SEO-centric web design: 1) create and submit XML sitemaps to search engines regularly, 2) use friendly URLs that are readable by people and search engines love, 3) have a simple design with clean code and fewer widgets, 4) pay attention to metrics but don't obsess over them, 5) utilize social media platforms like Facebook, 6) continue educating yourself by reading, talking to others, and knowing SEO isn't magic but can work with effort, and 7) seek help from proven SEO partners and treat them well.
The document discusses Google Search engine. It provides details such as Google Search being developed in 1997 by Larry Page, Sergey Brin, and Scott Hassan. Google handles over 3.5 billion searches per day and has 92% of the global search engine market share. It also summarizes how Google gets information from various sources like web pages, user submissions, books, and public databases. Google's search process involves crawling the web with programs, indexing pages to analyze content, and ranking pages algorithmically.
The document discusses ways to take control of using the web through customizing Facebook privacy settings and lists, learning Google search tricks, discovering new websites, and optimizing blogs for search engines. Specific tips include using Facebook's smart lists, privacy settings, and photo tagging features, as well as using Google search operators and recommended website aggregators. The document concludes with search engine optimization best practices for blogs.
How To Boost & Promote Your Blog PostsAtomic Reach
On #AtomicChat, we discussed how you can boost and promote your blog posts with special guest @RebekahRadice. Here's the transcript with key highlights and takeaways!
The document provides an overview and guide to using Pinterest, including what Pinterest is, why users join Pinterest, how to set up a Pinterest page and boards, how to add pins to boards from images or links, how to edit and rearrange boards, find and invite friends, and tips for adding video pins from YouTube by copying links. It encourages checking out more video guides on using Pinterest from the @myvideoshorts account.
Social Media Resources for Professional SpeakersSarah J Storer
This document provides social media resources and tips for various platforms. It includes links to articles on using platforms like Twitter, Facebook, LinkedIn, Google+, Pinterest, SlideShare effectively. The document was prepared by @sarahjstorer after a seminar for professional speakers and contains a deck with information on blogging, building an online presence, and marketing using various social media tools.
This document provides an overview of Google's various products and services including search basics, advanced search operators, Google Maps, Google Analytics, Google Webmaster Tools, Google Docs, Google Forms, and more. It outlines the key features and functionality of each tool and how users can utilize them to find information, get directions, analyze website traffic, check search engine optimization, and collaborate on documents.
How to Make SEO an Integral Part of your Community StrategyJennifer Lopez
The document discusses how to make SEO an integral part of a community strategy. It recommends conducting keyword research to understand what language users search for related to the community. It also recommends optimizing content on the site and social media shares to include relevant keywords and make content easily discoverable. Setting up Open Graph and Twitter cards is suggested to improve social sharing of content. Broken links should be fixed and temporary redirects changed to permanent to pass more authority. Evergreen content should be updated and kept under the same URL to continuously earn new social shares and links over time. Regular checks should also be run to ensure everything is crawlable by search engines.
To boost rankings with Google, focus on keywords, maintain a 4% keyword density in content, and regularly update content. Backlinks from comparable niche sites and submitting articles to hubs can also help as they pass authority and signals to your site. Consistently optimizing for keywords, content, backlinks, and articles over time can help rankings on the first page of search results.
This document provides a summary of job search strategies, including building an online professional brand, customizing resumes, searching for the right jobs, using social networks, optimizing search engine results, ensuring companies can find candidates, interview guides, and following up after applying. The strategies are broken into 8 sections and include tips on creating online profiles, using keywords and qualifications, dressing for interviews, and sending thank you letters.
The document discusses evaluating the reliability and usefulness of the website http://www.bigredhair.com/boilerplate/ as an academic source. It instructs readers to look at the web address and search for it on Google to gather information before visiting the site. A Google search description indicates it may be a learning tool, so readers are asked to review the site's design, reliability, accuracy, authors and owners to provide feedback on its potential as a learning resource.
The document provides tips for real estate blogging, including: where to blog (ActiveRain, WordPress, LeadStreet, Compendium), planning blog subjects around keywords and readability, organizing posts using a calendar, keeping content short at 300-500 words with images and bullet points, writing catchy headlines before articles, and posting regularly with analytics to track performance.
This document discusses various free internet marketing tools including social media, email marketing, search engine optimization, and analytics tools from Google. It describes tools like Google Alerts, Google Reader, Google Insights, Google Blog Search, Google Analytics, Flickr, Picasa, YouTube, and social bookmarking sites. These tools can help marketers stay top of mind with connections, get found through search engines, and analyze website traffic and insights for free.
Runnings SEO on shoestring budget by Yauhen KhutarniukLink-Assistant.Com
This document provides tips and resources for running an SEO campaign on a shoestring budget. It recommends educating yourself using free guides from Google and blogs. Some specific tips include testing keywords, getting free PPC coupons, using analytics tools, optimizing on-page elements, building links, analyzing websites, getting directory listings, contributing to online communities, setting up alerts, and optimizing your workflow. Overall it aims to help optimize an SEO strategy while working with limited resources.
Google was created by Larry Page and Sergey Brin when they were 24 years old. It started as a more advanced search engine that could search the entire web. Google quickly grew to become the most visited website, receiving over 1 billion visits per month. In addition to searching, Google offers many other features such as language translation, viewing satellite imagery of locations, and reading books online.
The document discusses the role of a business analyst and their importance on project teams. It describes how business analysts act as communicators who break down barriers between stakeholders. Their multifunctional role involves gathering requirements and keeping project teams informed and working together effectively. The document recommends searching for "The BA Lounge" on LinkedIn to learn more about the work of business analysts.
David Arkin tips: Breaking news on TwitterDavid Arkin
1. If a reporter witnesses a breaking news event, they should post about it directly to Twitter to disseminate the information quickly, rather than going through the slower process of reporting it to the newsroom for website posting.
2. If a reporter is working a story from their desk, they should first post to their website and then tweet a link to the story, as the time commitment is similar and their website will benefit from the Twitter traffic.
3. For events like high school football games that a reporter is covering remotely, it makes sense for them to tweet scores or quotes on their way back to the newsroom rather than trying to call the newsroom to post during evenings or weekends.
The document provides an on-page and off-page SEO checklist. The on-page checklist ensures keywords are included in the title, description, header tags, URL, image attributes. The off-page checklist covers backlinks from article directories, social bookmarking, forums, web 2.0 sites, RSS feeds, and blog commenting. The goal is to optimize pages for keywords throughout content, links, and metadata.
The document outlines 7 habits of SEO-centric web design: 1) create and submit XML sitemaps to search engines regularly, 2) use friendly URLs that are readable by people and search engines love, 3) have a simple design with clean code and fewer widgets, 4) pay attention to metrics but don't obsess over them, 5) utilize social media platforms like Facebook, 6) continue educating yourself by reading, talking to others, and knowing SEO isn't magic but can work with effort, and 7) seek help from proven SEO partners and treat them well.
The document discusses Google Search engine. It provides details such as Google Search being developed in 1997 by Larry Page, Sergey Brin, and Scott Hassan. Google handles over 3.5 billion searches per day and has 92% of the global search engine market share. It also summarizes how Google gets information from various sources like web pages, user submissions, books, and public databases. Google's search process involves crawling the web with programs, indexing pages to analyze content, and ranking pages algorithmically.
The document discusses ways to take control of using the web through customizing Facebook privacy settings and lists, learning Google search tricks, discovering new websites, and optimizing blogs for search engines. Specific tips include using Facebook's smart lists, privacy settings, and photo tagging features, as well as using Google search operators and recommended website aggregators. The document concludes with search engine optimization best practices for blogs.
How To Boost & Promote Your Blog PostsAtomic Reach
On #AtomicChat, we discussed how you can boost and promote your blog posts with special guest @RebekahRadice. Here's the transcript with key highlights and takeaways!
The document provides an overview and guide to using Pinterest, including what Pinterest is, why users join Pinterest, how to set up a Pinterest page and boards, how to add pins to boards from images or links, how to edit and rearrange boards, find and invite friends, and tips for adding video pins from YouTube by copying links. It encourages checking out more video guides on using Pinterest from the @myvideoshorts account.
Social Media Resources for Professional SpeakersSarah J Storer
This document provides social media resources and tips for various platforms. It includes links to articles on using platforms like Twitter, Facebook, LinkedIn, Google+, Pinterest, SlideShare effectively. The document was prepared by @sarahjstorer after a seminar for professional speakers and contains a deck with information on blogging, building an online presence, and marketing using various social media tools.
This document provides an overview of Google's various products and services including search basics, advanced search operators, Google Maps, Google Analytics, Google Webmaster Tools, Google Docs, Google Forms, and more. It outlines the key features and functionality of each tool and how users can utilize them to find information, get directions, analyze website traffic, check search engine optimization, and collaborate on documents.
How to Make SEO an Integral Part of your Community StrategyJennifer Lopez
The document discusses how to make SEO an integral part of a community strategy. It recommends conducting keyword research to understand what language users search for related to the community. It also recommends optimizing content on the site and social media shares to include relevant keywords and make content easily discoverable. Setting up Open Graph and Twitter cards is suggested to improve social sharing of content. Broken links should be fixed and temporary redirects changed to permanent to pass more authority. Evergreen content should be updated and kept under the same URL to continuously earn new social shares and links over time. Regular checks should also be run to ensure everything is crawlable by search engines.
To boost rankings with Google, focus on keywords, maintain a 4% keyword density in content, and regularly update content. Backlinks from comparable niche sites and submitting articles to hubs can also help as they pass authority and signals to your site. Consistently optimizing for keywords, content, backlinks, and articles over time can help rankings on the first page of search results.
This document provides a summary of job search strategies, including building an online professional brand, customizing resumes, searching for the right jobs, using social networks, optimizing search engine results, ensuring companies can find candidates, interview guides, and following up after applying. The strategies are broken into 8 sections and include tips on creating online profiles, using keywords and qualifications, dressing for interviews, and sending thank you letters.
The document discusses evaluating the reliability and usefulness of the website http://www.bigredhair.com/boilerplate/ as an academic source. It instructs readers to look at the web address and search for it on Google to gather information before visiting the site. A Google search description indicates it may be a learning tool, so readers are asked to review the site's design, reliability, accuracy, authors and owners to provide feedback on its potential as a learning resource.
The document provides tips for real estate blogging, including: where to blog (ActiveRain, WordPress, LeadStreet, Compendium), planning blog subjects around keywords and readability, organizing posts using a calendar, keeping content short at 300-500 words with images and bullet points, writing catchy headlines before articles, and posting regularly with analytics to track performance.
This document discusses various free internet marketing tools including social media, email marketing, search engine optimization, and analytics tools from Google. It describes tools like Google Alerts, Google Reader, Google Insights, Google Blog Search, Google Analytics, Flickr, Picasa, YouTube, and social bookmarking sites. These tools can help marketers stay top of mind with connections, get found through search engines, and analyze website traffic and insights for free.
Runnings SEO on shoestring budget by Yauhen KhutarniukLink-Assistant.Com
This document provides tips and resources for running an SEO campaign on a shoestring budget. It recommends educating yourself using free guides from Google and blogs. Some specific tips include testing keywords, getting free PPC coupons, using analytics tools, optimizing on-page elements, building links, analyzing websites, getting directory listings, contributing to online communities, setting up alerts, and optimizing your workflow. Overall it aims to help optimize an SEO strategy while working with limited resources.
Google was created by Larry Page and Sergey Brin when they were 24 years old. It started as a more advanced search engine that could search the entire web. Google quickly grew to become the most visited website, receiving over 1 billion visits per month. In addition to searching, Google offers many other features such as language translation, viewing satellite imagery of locations, and reading books online.
The document discusses the role of a business analyst and their importance on project teams. It describes how business analysts act as communicators who break down barriers between stakeholders. Their multifunctional role involves gathering requirements and keeping project teams informed and working together effectively. The document recommends searching for "The BA Lounge" on LinkedIn to learn more about the work of business analysts.
David Arkin tips: Breaking news on TwitterDavid Arkin
1. If a reporter witnesses a breaking news event, they should post about it directly to Twitter to disseminate the information quickly, rather than going through the slower process of reporting it to the newsroom for website posting.
2. If a reporter is working a story from their desk, they should first post to their website and then tweet a link to the story, as the time commitment is similar and their website will benefit from the Twitter traffic.
3. For events like high school football games that a reporter is covering remotely, it makes sense for them to tweet scores or quotes on their way back to the newsroom rather than trying to call the newsroom to post during evenings or weekends.
David Arkin tips: Managing mobile contentDavid Arkin
Mobile content requires a different management approach than websites. Three best practices are:
1. Direct feeds from newspapers don't work for most mobile readers - long-form articles are less interesting than quick tips and reviews. Mobile feeds need specific, bite-sized content.
2. Create separate mobile feeds for categories like entertainment and business, tailored for mobile with brief, relevant pieces instead of long articles.
3. Provide more content in the evenings from 7-11pm when analytics show mobile readers are active, by strategically moving some daytime content or producing new evening material. Understanding mobile readers requires studying analytics and adapting workflows.
The document provides ideas and recommendations for newspapers to improve readership by becoming more reader-focused, engaging, and relevant. It suggests focusing on people-oriented stories, lifestyle content, event listings, crime news, sports, and involving readers through submissions and contests. Additional recommendations include improving navigability, promoting content, and connecting with readers through advisory boards and town halls. The overall goal is to better serve readers and adapt to their interests and needs.
Best Practices in Presentation Design and Delivery usamaai
This presentation is about how to present the perfect presentation. I have used resources like Garr Reynolds, Ken Krogue, varies different university sites and more.
Many companies during their annual meetings require their speakers to follow presentation guidelines supposed to be submitted in advance, that will be both displayed and printed as handouts. These presentations are supposed to serve both as projected visuals and as stand-alone document… do actually nothing properly! How would it be possible to do efficient presentations and efficient handouts ?
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
This document provides an overview of SEO basics in 3 sentences or less:
The document outlines key on-page SEO factors like choosing keyword-optimized domain names and page titles, including keywords in page content, and linking strategies. It also discusses off-page factors like social media, links, and working with webmaster tools. The presentation provides actionable tips for improving SEO through content creation, link building, and fixing technical issues.
My updated seminar slides for my talk on what Google E-E-A-T is, why it matters, and how to use it to build audience and rankings.
Google E-E-A-T is so important that Google mentions it over 120 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase.
In these slides, you’ll find:
- How to develop a deep and tactical understanding of Google E-E-A-T
- How to create E-E-A-T friendly content marketing strategy
- How to develop E-E-A-T supporting structured data
Building a Great Online Presence Search Engines Love | PanPrestige.comElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding online presence and personal brand on the Internet. With these simple methods, you will stand out from the crowd and position yourself as one of the top authorities in your industry or profession.
The internet is written in pen not pencil - What you post online is permanent, you're leaving a footprint which reveals a lot about you.
Always leave positive footprints, when you travel around the web!
Are you confused?
Just go through the PPT and get your doubts cleared!
PS - I have made this for the workshop on Digital Footprint organized by CodeChef - VIT Chapter. I'm thankful to the CodeChef - VIT Team for making this a huge success.
How keyword research and multimedia content can help your business get an edge in blended search results on Google. Presentation delivered by Trevor Jones at Social Media Breakfast Bangor on May 3, 2012.
This document provides information on search engine optimization (SEO) basics for blogs. It discusses identifying keywords, using keywords on blogs, getting backlinks, measuring results, sharing blog posts on social media, and creating an editorial calendar. An example keyword tool search is shown. Tips are provided on announcing blog posts differently across social channels and promoting blogs in newsletters. Resources for SEO blog writing are also listed.
Google ranks web pages based on authority and relevance. Authority refers to how important a site or page is considered to be, while relevance refers to how related the page is to a user's search terms. SEO (search engine optimization) involves optimizing content, links, and site structure to improve a page's rankings. Key aspects of optimization include keyword research, creating relevant and easy-to-read content, optimizing images and headings, and using internal links between related pages to demonstrate a site's authority and structure to search engines. A tool called YAOST (Yet Another SEO Tool) allows bloggers to check how well they have optimized a page by analyzing elements like keywords, titles, descriptions, and URLs.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Google really does love WordPress. Luckily, if your using WordPress then blogging for SEO is easier than you thought. This presentation will give you great tips, plugins and tools to help you achieve better rankings and find your target market.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
The document provides an overview of a digital marketing taster session that covers topics such as what is digital marketing, search engine optimization (SEO), and social media. The session is split into two hours, with the first hour covering introductions and definitions of key terms, and the second hour involving activities, discussion, and Q&A. Key aspects of digital marketing, SEO, and social media highlighted include the importance of having an online presence, using different online technologies and platforms, and developing a digital marketing strategy and plan.
This document provides an overview of search engine optimization (SEO) fundamentals. It discusses how search engines like Google work, key ranking factors like keywords, content, links and social media. It emphasizes the importance of natural, high-quality content and links over manipulative tactics. The document also covers how to evaluate SEO companies and stresses that SEO requires ongoing effort to see results.
Google uses spiders that crawl the web constantly to index websites and store them in a huge database. When a search is performed, Google searches this database to return relevant results based on over 200 ranking factors. To optimize a site, keywords should be researched and placed strategically on pages in titles, headings, content and images but not overloaded. Content, links from other sites, social media signals can help a site rise in rankings. Evaluating SEO companies includes checking their online presence and credentials and getting promises in writing.
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
How to Create & Manage Your Online PresenceEllyssa Kroski
This document provides tips for establishing and maintaining a positive online presence. It recommends researching your current online profiles and content, developing strategies to curate favorable impressions, and sharing consistent personal branding across social media platforms. Tips include using privacy settings, requesting removal of unfavorable content, crafting an elevator pitch, creating blogs and professional websites, and actively engaging on networks like Facebook, LinkedIn, and Twitter to manage impressions over time.
David Arkin tips: Opinion content on FacebookDavid Arkin
1. The document provides best practices for community newspapers to make their opinion content work on Facebook, including posting pieces of content like street talk interviews, guest columns, cartoons, and "things we like" lists and asking engaging questions to generate discussion.
2. It recommends selecting controversial or thought-provoking editorials and analyses to post on Facebook if available.
3. Newspapers should analyze what opinion content would generate interest on Facebook regularly and use parts of the content and interesting questions to encourage engagement, rather than just posting headlines.
Brad Dennison, David Arkin, and Alice Coyle of GateHouse Media presented on their strategy for developing user generated content (UGC). They defined UGC as content from readers in response to specific calls from newspapers, going beyond letters to the editor. Their strategy involved establishing a consistent presence for UGC calls, promoting calls prominently in print and online, and finding dedicated spaces in papers and websites to feature reader submissions. They discussed how both small and large GateHouse papers have successfully implemented these tactics to increase community engagement and develop new content sources.
A guide that shows what the GateHouse Media News & Interactive Division uses to evaluate production expectations of our different newsrooms. This is part of our Inner Circle program, which I manage the evaluation and communication process of, that recognizes newspapers that are meeting newsroom expectations.
Content tracker to evaluate newsroom productionDavid Arkin
This document is a content tracker form for a news organization. It asks content creators to list the type of content they produced each day of the week, along with a brief description and the time taken to submit it to an editor. The form is submitted weekly to track productivity and content generation.
This document is a story planner template used to plan a centerpiece package for a publication. It includes sections to outline details of the main story such as its focus, relevance, and potential visual elements. It also includes spaces to plan secondary stories, pullouts, multimedia elements, and promotional elements to accompany the main piece. The goal is to use this template to fully develop a comprehensive package around a central story for an upcoming publication.
The document discusses alternative story formats (ASFs) which are tools that engage readers through timelines, checklists, graphics, and other non-standard narratives. ASFs work well for fact-laden stories and can provide information at a glance. The document provides examples of different ASFs including breakout boxes, Q&As, profiles, and follow-up formats. It advises planning ASFs by creating a library of potential formats to use for different events and coverage.
1. SEO Tip Sheet.qxd:Layout 1 6/12/11 7:46 PM Page 1
GATEHOUSE MEDIA NEWS & INTERACTIVE DIVISION
8 keys to being on top of searches
1. Focus on your headlines, leads, photo titles and
cutlines.
2. Be specific. Use first and last names, town
names, organization names.
3. Use keywords: Anticipate the search.
4. Don’t be punny, clever.
5. Be clear, concise.
6. Spell out words (Senator, not Sen.)
7. Choose relevant, useful links.
8. Build pages to sort topical content.
ONLINE TOOLS TO USE
• Check keywords (but not exactly the same as
Google): viewer.opencalais.com
• Check Google autocomplete: Use a normal Google
search, but stop in the middle of your keyword or
phrase, to see what people are searching for.
• Google Trends: Measures news, blogs, Twitter,
Facebook, Google Buzz: http://google.com/trends
• Check search terms: http://google.com/trends
• Google Insights: Search by region, over time
http://www.google.com/insights/search/#
• GateHouse SEO blog: Best practices and more
http://www.ghnewsroom.com/blogs/seo-analytics
• SEOmoz blog: http://www.seomoz.org/blog
• Beginners Guide to SEO:
http://guides.seomoz.org/beginners-guide-to-
search-engine-optimization#1#1
STAY CONNECTED Twitter: david_arkin • Blog: www.ghnewsroom.com/blogs/david-arkin • Email: darkin@gatehousemedia.com