Spoke Communications - SEO Basics | SEO Tips & Tricks

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Finding yourself on the 1st page of search is hard. For some industries it's competitive and expensive - if you're doing it wrong. This presentation goes through some basic SEO tips and tricks to help improve your web site's positioning in strategic keyword searches. Presented via Clarke County Development Corporation, Osceola, Iowa.

Marketing

I“LOVE”BRANDING!
1992 – MarComm Career
2004 – Blog / Speaking
2010 – TRUE Workbook
CreateWOW…
2013 – SEO Whitepaper
2014 – SPOKE
2016/17 – TRUE Book?
www.TheBrandChef.com

Search Engine Optimization: SEO
SEO VS. Pay-per-click
Search Engine Optimization (SEO) is the
practice of creating “Search-Friendly”
landing page content to augment a site’s
“Relevancy” to the user. Content shows in
Search results (SERPs) “Organically.”
Pay-per-click (PPC) is bidding against
competitors for ad space containing
relevant keywords. The highest bidder
wins the space available.
SEO (Organic) listings per page: ~10
PPC ads per page: 4

Search Engine Optimization: SEO
Why SEO over Pay-per-click?

Search Engine Optimization: SEO
Why SEO over Pay-per-click?
~3 Places Listings!

Search Engine Optimization: SEO
Why SEO over Pay-per-click?
CredibilityCredibility

Search Engine Optimization: SEO
Why SEO over Pay-per-click?
After all is said and done, you spend $1.00 to $16.00 or more PER CLICK on your ad and what are the chances of conversion (sales…
dollars… cash…) ?!?

Search Engine Optimization: SEO
Why SEO over Pay-per-click?
With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.

With a good SEO strategy, you can optimize each page of your
site to rank specific to an ideal search term or phrase.

Search Engine Optimization: SEO
Why SEO over Pay-per-click?
PPC ESTIMATES

With a good SEO strategy, you can optimize each page of your
site to rank specific to an ideal search term or phrase.
Notice anything about the search phrase?
3 guesses…

Search Engine Optimization: SEO
Content Management System (CMS)

Search Engine Optimization: SEO
Content Management System (CMS)
WRITE FOR SEARCH RELEVANCE

Search Engine Optimization: SEO
Content Management System (CMS)
Search Presence

Search Engine Optimization: SEO
SHHHHHH…SHHHHHH…
SUPER TOPSUPER TOP
SECRETSECRET
SEO STUFF AHEADSEO STUFF AHEAD

Search Engine Optimization: SEO
Search Console
Tick tock…

Search Engine Optimization: SEO
Proof is in the pudding
4 HOURS TO RANK
Tick tock?

Search Engine Optimization: SEO
Write For SEARCH RELEVANCE

Search Engine Optimization: SEO
Know What Your Competitors Are Up
to.

Search Engine Optimization: SEO
MEASURE SUCCESS!

Search Engine Optimization: SEO
THERE IS NO OVERNIGHT
SUCCESS!
1992 – MarComm Career
2004 – Blog / Speaking
2010 – TRUE Workbook
CreateWOW…
2013 – SEO Whitepaper
2014 – SPOKE
2016/17 – TRUE Book?
www.TheBrandChef.com

QUESTIONS?
100 Court Avenue, STE 218, Des Moines, Iowa 50309
Phone: 515-257-MKTG (6584) • www.SPOKEcom.com
Twitter: @TheBrandChef • Andrew@SPOKEcom.com
www.TheBrandChef.com

“Tell me and I'll forget; show me
and I may remember; involve me
and I'll understand.”
– Chinese Proverb
100 Court Avenue, STE 218, Des Moines, Iowa 50309
Phone: 515-257-MKTG (6584) • www.SPOKEcom.com
Twitter: @TheBrandChef • Andrew@SPOKEcom.com
www.TheBrandChef.com

The document discusses search engine optimization (SEO) versus pay-per-click advertising. It explains that SEO involves optimizing website content to increase relevance to searchers, which can result in organic listings in search engine results pages. In contrast, pay-per-click involves bidding on ads linked to keywords. While pay-per-click has a fixed cost per click, SEO has no direct costs if done properly. The document advocates for SEO over pay-per-click because SEO can rank a site for specific keyword phrases without ongoing costs, allowing optimization for multiple products or services.

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学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

Mastering Your Online Visibility - Fernando Angulo

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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

What Software is Used in Marketing in 2024.

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This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms. The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels. Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns. In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace. This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.

Mastering SEO for Google in the AI Era - Dennis Yu

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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Boston SEO Services

From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

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The Future of ''Digital marketing'' .pptx

bhavanasizcom

Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.

Basic Management Concepts., “Management is the art of getting things done thr...

DilanThennakoon

The managers achieve organizational objectives by getting work from others and not performing in the tasks themselves. Management is an art and science of getting work done through people. It is the process of giving direction and controlling the various activities of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever there is human activity there is management. Management is a vital aspect of the economic life of man, which is an organized group activity. A central directing and controlling agency is indispensable for a business concern. The productive resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability and enterprising initiative of the management. Thus, management provides leadership to a business enterprise. Without able managers and effective managerial leadership the resources of production remain merely resources and never become production. Management occupies such an important place in the modern world that the welfare of the people and the destiny of the country are very much influenced by it. 1.2 MEANING OF MANAGEMENT Management is a technique of extracting work from others in an integrated and co-ordinated manner for realizing the specific objectives through productive use of material resources. Mobilising the physical, human and financial resources and planning their utilization for business operations in such a manner as to reach the defined goals can be benefited to as management. 1.3 DEFINITION OF MANAGEMENT Management may be defined in many different ways. Many eminent authors on the subject have defined the term "management". Some of these definitions are reproduced below: In the words of George R Terry - "Management is a distinct process consisting of planning, organising, actuating and controlling performed to determine and accomplish the objectives by the use of people and resources". According to James L Lundy - "Management is principally the task of planning, co¬ordinating, motivating and controlling the efforts of others towards a specific objective", In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to co-ordinate and to control". According to Peter F Drucker - "Management is a multipurpose organ that manages a business and manages managers and manages worker and work". In the words of J.N. Schulze - "Management is the force which leads, guides and directs an organisation in the accomplishment of a pre-determined object". In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance of an internal environment in an enterprise where individuals working together in groups can perform efficiently and effectively towards the attainment of group goals". According to Ordway Tead - "Management is the process and agency which directs and guides the operations of an organisation in realising of established aim

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原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样

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4. I “HATE” POWERPOINT!

6. S

7. Search Engine Optimization: SEO SEO VS. Pay-per-click Search Engine Optimization (SEO) is the practice of creating “Search-Friendly” landing page content to augment a site’s “Relevancy” to the user. Content shows in Search results (SERPs) “Organically.” Pay-per-click (PPC) is bidding against competitors for ad space containing relevant keywords. The highest bidder wins the space available. SEO (Organic) listings per page: ~10 PPC ads per page: 4

8. Search Engine Optimization: SEO Why SEO over Pay-per-click?

9. Search Engine Optimization: SEO SEO VS. Pay-per-click Search Engine Optimization (SEO) is the practice of creating “Search-Friendly” landing page content to augment a site’s “Relevancy” to the user. Pay-per-click (PPC) is bidding against competitors for ad space containing relevant keywords. SEO (organic) listings per page: ~10 PPC ads per page: 4

10. Search Engine Optimization: SEO Why SEO over Pay-per-click?

11. Search Engine Optimization: SEO Why SEO over Pay-per-click?

12. Search Engine Optimization: SEO Why SEO over Pay-per-click? ~3 Places Listings!

13. Search Engine Optimization: SEO Why SEO over Pay-per-click? CredibilityCredibility

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16. With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.

17. With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.

18. With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase.

19. Search Engine Optimization: SEO Why SEO over Pay-per-click? PPC ESTIMATES

20. Search Engine Optimization: SEO Why SEO over Pay-per-click? With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase. Ragbrai Page SEO Investment = $0.00

21. With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase. Notice anything about the search phrase? 3 guesses…

22. With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase. Notice anything about the search phrase?

23. With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase. Notice anything about the search phrase? NO MORE ROBOT TALK!NO MORE ROBOT TALK!

24. Search Engine Optimization: SEO Why SEO over Pay-per-click? With a good SEO strategy, you can optimize each page of your site to rank specific to an ideal search term or phrase. Ragbrai Page SEO Time Investment = 2 Hours

25. Search Engine Optimization: SEO

26. Search Engine Optimization: SEO Content Management System (CMS)

27. Search Engine Optimization: SEO Content Management System (CMS) WRITE FOR SEARCH RELEVANCE

28. Search Engine Optimization: SEO Content Management System (CMS) Search Presence

29. Search Engine Optimization: SEO SHHHHHH…SHHHHHH… SUPER TOPSUPER TOP SECRETSECRET SEO STUFF AHEADSEO STUFF AHEAD

30. Search Engine Optimization: SEO Search Console Tick tock…

31. Search Engine Optimization: SEO Search Console Tick tock…

32. Search Engine Optimization: SEO Proof is in the pudding 4 HOURS TO RANK Tick tock?

33. Search Engine Optimization: SEO Write For SEARCH RELEVANCE

34. Search Engine Optimization: SEO Know What Your Competitors Are Up to.

35. Search Engine Optimization: SEO Know What Your Competitors Are Up to.

36. Search Engine Optimization: SEO Know What Your Competitors Are Up to.

37. Search Engine Optimization: SEO Know What Your Competitors Are Up to.

38. Search Engine Optimization: SEO MEASURE SUCCESS!

39. Search Engine Optimization: SEO MEASURE SUCCESS!

40. Search Engine Optimization: SEO MEASURE SUCCESS!

41. Search Engine Optimization: SEO MEASURE SUCCESS!

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44. www.TheBrandChef.com FREE WORKBOOK

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