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Going Social to Get Local: How to Engage Your Community With Social Media

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Going Social to Get Local: How to Engage Your Community With Social Media

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Many of us now know the nuts and bolts of how to use Facebook and Twitter. But how do you take that to the next level by engaging your customer base? The social media team at Lawrence Public Library (KS) shares concrete tips and examples of how we've used Twitter, Facebook and other social media to leverage our local community and build a loyal base of 6000 local fans and followers. (Presented at: State Library of Kansas "Library as Community Center" webinar, March 2012; Kansas Library Association Annual Conference, April 2012; NEKLS Technology and Innovation Day, August 2012)

Many of us now know the nuts and bolts of how to use Facebook and Twitter. But how do you take that to the next level by engaging your customer base? The social media team at Lawrence Public Library (KS) shares concrete tips and examples of how we've used Twitter, Facebook and other social media to leverage our local community and build a loyal base of 6000 local fans and followers. (Presented at: State Library of Kansas "Library as Community Center" webinar, March 2012; Kansas Library Association Annual Conference, April 2012; NEKLS Technology and Innovation Day, August 2012)

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Going Social to Get Local: How to Engage Your Community With Social Media

  1. 1. GOING SOCIAL TO GET LOCAL How to engage YOUR COMMUNITY with SOCIAL MEDIA Susan Brown Rachel Smalter Hall Jennifer Cook
  2. 2. HOW ARE WE DOING? ∙ 2800 Twitter followers ∙ 50-100 RTs /@mentions per week ∙ 460 RTs for our most popular post
  3. 3. HOW ARE WE DOING?
  4. 4. SOCIAL MEDIA TEAM
  5. 5. SOCIAL MEDIA STRATEGY
  6. 6. SOCIAL MEDIA FANS
  7. 7. • WE TALK ABOUT OTHER PEOPLE, NOT JUST OURSELVES • WE TALK ABOUT WHAT’S HAPPENING IN OUR COMMUNITY • WE GO OUT INTO OUR COMMUNITY • WE GIVE OUR FANS BACKSTAGE PASSES ENGAGING OUR BASE
  8. 8. • WE GET PERSONAL • WE MIND OUR MANNERS • WE LIKE BASKETBALL, CATS, PBR, AND TATTOOS • OUR COMMUNITY DOES, TOO • EVERYBODY LOVES BOOKS & ENGAGING OUR BASE READING
  9. 9. Twitter School • @ = “mention” (@lawrencelibrary) • RT = “Re-Tweet” (RT @heatherbraum) • # = hashtag (#techday) • MT = “Modified Tweet” (MT @bananasuit)
  10. 10. Tweeting About Books, Music & Movies Lawrence Loves
  11. 11. Tweeting About #todayinhistory
  12. 12. Tweeting About #lawrenceblogs
  13. 13. Tweeting About What’s Hot in Lawrence
  14. 14. Live-Tweeting Events 1 5 2 6 3 7 4 8
  15. 15. Tweeting With Lawrence Authors
  16. 16. Tweeting with Lawrence Businesses
  17. 17. Tweeting With Local Press 1 2
  18. 18. Blurring Boundaries: Meet Our Staff Rachel, Adult Programs: Rebecca, Youth Services: Tricia, Tech Services: William, Adult Services: Dan, Acquisitions: Kevin, Interlibrary Loan: Molly, Teen Zone:
  19. 19. What They’re Saying About Us
  20. 20. Share your Story
  21. 21. Summer reading finishers
  22. 22. Stories of library life… Lego Narnia
  23. 23. Numbers!
  24. 24. Meet Brad!
  25. 25. Event pics!
  26. 26. Get into the community (for real) Get Caught Reading Month
  27. 27. Show our presence at local events Sidewalk Sale Liberty Hall turns 100
  28. 28. World Book Night
  29. 29. Highlight partnerships and local businesses Tag and share posts and they’ll do the same
  30. 30. Audio Reader, Liberty Hall and many more Engage community by promoting others
  31. 31. Tap into local excitement!
  32. 32. Victor! -Victor Continental show
  33. 33. Find out what your community likes through “likes” -Little Free Library in Lawrence- now we might hold our own workshops
  34. 34. Post what your community “likes”, let go of the sleepers
  35. 35. Lawrence loves cats!
  36. 36. Further engage by turning “likes” into programs and services
  37. 37. Bring what resonates online into the library
  38. 38. “Interact with people, or risk becoming irrelevant.” Ask questions to provide a community forum
  39. 39. Fill-in-the-blank Vs.
  40. 40. Readers’ Advisory
  41. 41. Have fun!
  42. 42. Cats and… Interact with your newsfeed
  43. 43. Community Love “this is my kinda library”
  44. 44. Community Love
  45. 45. • ORGANIZATION • DEDICATION • TEAMWORK • TIME • TRUST WHAT DOES IT TAKE?
  46. 46. • HIGH PROFILE IN OUR COMMUNITY • PROGRAMS & PARTNERSHIPS • DIRECT LINE OF COMMUNICATION • UNSOLICITED, PUBLIC PRAISE WHAT DO WE GET?
  47. 47. ROCK CHALK ! WE HAVE A LOT OF FUN!

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