3. About the Product
-Fun: fresh, many different styles to play with
-Wild: wacky, fun
-Colorful: wide variety
-Durable: can withhold your busy lifestyle
-Offbeat: different, eccentric
Want people to know that they can have fun
with the nail polish, designing your nails and
while wearing it. It is durable and won't chip
while you are busy with life.
4. Our Users
Britt
Female
16
White
Single
Minimum Wage
Rural
Friendly, silly, bold, fashion/clothing, modeling, wide taste in music, parties,
traveling
Uses the product often, quick and easy to use, uses daily or dresses it up for
occasions such as photoshoots.
5. Our Users
Dylan
29
White
Single
Tours/travels. Lives in rural
NY. Likes different music,
musician in band, singer,
awkward, weird, lazy,
somewhat distant yet spirited,
silly
Uses product daily, quick and
easy for fast-paced lifestyle,
long-wear even while on the
road.
7. Our Typefaces
• Kozuka Mincho Pro R is used for important titles and important
information
8. Guidelines for the Logo
• You may use any other analogous, monochromatic colors with
the logo.
• Do not mix complementary colors together
We like wacky, but not ugly. (We trust you to make it pretty)
