Presentation that introduces 'Fishhook Road' - the culture blog related to Sarah Palin's Alaska, and available at www.SPAlaska.com. Was presented at 'Open House' event hosted by Sarah Palin's Alaska in New York on November 4, 2010.

2. About the Blog
Fishhook Road is your des/na/on for all things ‘culture’ in, and
around, Sarah Palin’s Alaska.
Our aim is to help expand the conversa/on around the show –
and highlight what maAers most to you. Fashion? Athle/cs?
Pop Culture? Food? We’re planning to tackle it all.
Log on for clips, /ps, and anything else you might need to talk
make Sarah Palin’s Alaska a part of your life.

3. About the Editor
Danielle Johnsen is a Blogger and Digital Engagement Specialist
with an absurd amount of knowledge and love of all things pop
culture. She is a born and bred New Yorker who got her start in
promo/onal marke/ng, and has contributed pieces to nearly
dozens of cultural sites.
When she isn’t watching and blogging about TV or researching
what venues in NYC can sit 150 of her closest friends, she can be
found hanging with her fiance and Boston Terrier, Oliver.

5. What to expect from the blog...
‐ Video clips, pop culture goodies, sports, news, fashion,
recipes, and more.
‐ Think you could live in Sarah Palin’s Alaska? Let’s find out.
We will try to re‐enact the happenings that take place on
the show – but without the benefit of having grown up in
Alaska.
‐ A closer look at Wasilla, Alaska and the American outdoors.
Join us and get your hands dirty… Sarah Palin’s Alaska style.

6. And the rest....
‐ Family Feud: What does it take to pursue the many outdoor
ac/vi/es and family tradi/ons that are so important to the Palin
family? How do they compare to your family?
‐ Watch Par>es: We want everyone to be able to see Sarah
Palin’s Alaska from the comfort of their own living room. Or
local club. Or from a camping ground. Wherever you want to
watch it, we will be there with you.
‐ Live chats: We will be looking to paren/ng, cultural, adventure
and health focused groups to join in on the conversa/on...live.

8. For More Informa>on:
Editor: Danielle Johnsen
Email: danielle@SPAlaska.com
Phone: 347‐326‐0177
URL: hAp://culture.SPAlaska.com