The web is simply more visual than ever before and Give to the Max Day is no exception. So, how do you create great visual content for the Great Minnesota Give Together when you can't afford to hire your own army of photographers, videographers and graphic designers?
Join GiveMN Digital Strategist, Photographer & Videographer Jeff Achen for an hour packed full of design dos and don'ts, photography basics and video production tips that even you, YES YOU, can employ to take your Give to the Max Day campaign to the next level visually.
We'll what we'll cover:
Introduce the elements of strong visual branding
Explore the file types, web sizes and jargon of digital photography
Simple tips and tools for creating compelling infographics, memes & logos
How to produce simple, but compelling videos with minimal equipment & budget
GTMD13 - Maximizing mobile by reaching donors on the goJeff Achen
Mobile giving is on the rise and Give to the Max Day is no exception. We can help you develop a deliberate plan for connecting with donors on their mobile devices on Give to the Max Day and beyond.
On this webinar, we'll cover:
"Responsive web design" and what it means for your fundraising efforts
How to communicate with donors on their mobile devices
How to increase mobile giving using GiveMN Mobile
Ideas for using mobile giving during Give to the Max Day
Note: This was a session presented at the Minnesota Council of Nonprofits Technology and Communication Conference April 10, 2014. "Smartphones cost way too much to be used just to text, call, surf and email. In this session, we'll teach you to use your gadget to create stunning photographs and sophisticated videos worthy of representing your cause. In plain English, we'll show you how your Smartphone can be used to create rich multimedia content and shave hours (and dollars) off your social media "to do" list. Don't fear your smartphone. Master it!" More at http://www.minnesotanonprofits.org/events-training/technology-and-communications-conference/2014
GTMD13 - Maximizing mobile by reaching donors on the goJeff Achen
Mobile giving is on the rise and Give to the Max Day is no exception. We can help you develop a deliberate plan for connecting with donors on their mobile devices on Give to the Max Day and beyond.
On this webinar, we'll cover:
"Responsive web design" and what it means for your fundraising efforts
How to communicate with donors on their mobile devices
How to increase mobile giving using GiveMN Mobile
Ideas for using mobile giving during Give to the Max Day
Note: This was a session presented at the Minnesota Council of Nonprofits Technology and Communication Conference April 10, 2014. "Smartphones cost way too much to be used just to text, call, surf and email. In this session, we'll teach you to use your gadget to create stunning photographs and sophisticated videos worthy of representing your cause. In plain English, we'll show you how your Smartphone can be used to create rich multimedia content and shave hours (and dollars) off your social media "to do" list. Don't fear your smartphone. Master it!" More at http://www.minnesotanonprofits.org/events-training/technology-and-communications-conference/2014
Resizing Photos for Marketing and Social MediaSarah Giavedoni
NOTE: This is the SlideShare for a January 2017 Beverly-Hanks Marketing Lab for company associates.
Cited Imaging Resources:
The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic] (HubSpot)
All Facebook Image Dimensions and Ad Specs [2016] (Jon Loomer)
Facebook Ad Specs and Image Sizes [Fully Updated for 2017] (Buffer)
6 Simple Photo Tools for Creating Social Media Visuals (SM Examiner)
23 Tools and Resources to Create Images for Social Media (Buffer)
Resizing Photos for Marketing and Social MediaSarah Giavedoni
NOTE: This is the SlideShare for a January 2017 Beverly-Hanks Marketing Lab for company associates.
Cited Imaging Resources:
The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic] (HubSpot)
All Facebook Image Dimensions and Ad Specs [2016] (Jon Loomer)
Facebook Ad Specs and Image Sizes [Fully Updated for 2017] (Buffer)
6 Simple Photo Tools for Creating Social Media Visuals (SM Examiner)
23 Tools and Resources to Create Images for Social Media (Buffer)
Whether it's your first year participating in Give to the Max Day or your fifth, this webinar will bring you up to speed on all the ins and outs of this year's event. This includes:
Prize grant amounts, golden tickets and competition structure
How to get your page ready for the big day
Ways to get involved with offline events happening throughout the day
And, strategies to consider to raise more money in the 24 hour event period.
It's EVERYTHING schools need to know about Give to the Max Day 2013!
Email is still one of the most powerful ways to develop and maintain relationships with your donor base, so you'd better have your Give to the Max Day email strategy ready to roll ... and GiveMN is here to help. Join us as we provide an overview of some of the most time-tested, proven email strategies as well as the dos and don'ts of email marketing and fundraising. Learn how to best use email without annoying the very people you hope to inspire to give during the Great Minnesota Give Together!
We'll cover:
What to include in your emails
Timing tips (When and how often)
Design tips to get your emails looking professional, sharable and exciting
Fundraising dos and don'ts from GiveMN's own fundraising guru Dan Moore
GTMD13 - Maximize your social media campaignJeff Achen
Social media is the source of the majority of Give to the Max Day web traffic and a great place for engaging donors.
Join GiveMN Digital Strategist Jeff Achen for this in depth look at proven social media strategies and tactics for raising more money on Give to the Max Day. (NOTE: This is an intermediate level social media webinar.)
Here's what we'll cover:
Creating content for GTMD13 and fundraising using Facebook
Strategies for engaging people and organizations via Twitter on GTMD13
Using YouTube to thank donors, promote your cause and fundraise
Ideas for using Pinterest, Instagram and Google +
Raise more money: Turn your volunteers & supporters into fundraisersJeff Achen
Social networking has fostered an explosion of social sharing and caring like never before. Individuals are asking their Facebook friends for donations in support of a 5K run for their favorite charity. People are tweeting the link to personal fundraising pages on their birthdays or wedding days. Volunteers are championing your cause when they are offline and online.
In this webinar, we'll explore ways to tap into social fundraising by turning your volunteers and supporters into fundraisers using GiveMN's fundraising and team campaign tools.
Here's what we'll cover:
How to discover and engage your biggest supporters, volunteers and advocates
How to promote social sharing and social fundraising for your organization
How to provide support to people fundraising on GiveMN on your behalf
Ideas for creative fundraisers
Reaching more donors on mobile devices in 2013Jeff Achen
By now you've heard plenty about how mobile technology is changing how people live their lives. It's clear that tablets and Smartphones are increasingly replacing laptops when it comes to personal computing. Many industries are changing how they communicate, connect and do business to reach people on their mobile devices. But, do YOU have a deliberate plan for connecting with donors on their mobile devices?
On this webinar, we'll cover:
Current trends in mobile device sales and adoption in general
"Responsive web design" and what it means for your fundraising efforts
How to communicate with donors on their mobile devices
How to increase mobile giving using GiveMN Mobile
Give to the Max Day inspired more than 2,700 tweets last year. With even more registered Twitter users in 2012, that number is estimated to increase significantly. The power of a tweet has never been stronger. This Give to the Max Day, don't miss out on the conversation. Join us for this webinar all a twitter about proven strategies for engaging donors and raising your nonprofit's profile online.
We'll cover:
A brief Twitter 101 - tweets, hashtags, followers & more
How to devise a Twitter strategy and activate it in the weeks leading up to Give to the Max Day
What will be happening on Twitter during Give to the Max Day - our hashtag, Tweet chat, & a Tweetup event
How to integrate (and juggle) Twitter along with your other digital efforts on GTMD
Email is one of the most powerful ways to drive donations on Give to the Max Day, so you'd better have your email strategy ready to roll ... and we're here to help. Join us as we provide an overview of some of the most time-tested, proven email strategies as well as the dos and don'ts of email marketing. Learn how to best use email for Give to the Max Day without annoying the very people you hope to inspire to give.
We'll cover:
What to include in your emails
Timing tips (When and how often)
Design tips to get your emails looking professional, sharable and exciting
Downloadable design resources for your emails, including GTMD12 logos and color specs
Everything you need to know about Give to the Max Day 2012Jeff Achen
Whether it's your first year participating in Give to the Max Day or your fourth, this webinar will bring you up to speed on all the ins and outs of this year's event. This includes:
*Prize grant amounts, golden tickets and competition structure
*How to get your page ready for the big day
*Ways to get involved with offline events happening throughout the day
*And, strategies to consider to raise more money in the 24 hour event period.
It's EVERYTHING you need to know about Give to the Max Day 2012!
3. GiveMN is a collaborative nonprofit venture to grow
charitable giving in Minnesota and move more of it
online.
We do this through fundraising training and outreach, our
annual Give to the Max Day event, and by providing
innovative online tools to help you raise more money.
GiveMN is an independent 501c3 support organization
of the Minnesota Community Foundation, which is an affiliate
of Minnesota Philanthropy Partners.
5. visual branding
• Visual branding is what a brand feels like. Devoid of tag lines &
mission statements, a brand must be able to represent itself as a
snapshot.
• Elements of visual branding:
– Colors
– Logos
– Font
– Layout
• Strong sense of brand attributes and defined elements guides all
branding initiatives.
• What are you branding? Cause? Org? Project? Campaign?
6. visual branding
Give to the Max Day brand attributes
– Colors: Light green (#8cc640), Dark green
(#6cb545), Dark blue (#1a1246)
– Official logos:
– Fonts: Calibri & Cambria
– Personality:
• Fun!
• Simple, but cutting edge technology
• Pride for Minnesota
• Philanthropic spirit
7. file types | sizes
Standard image files (store information about the file by
identifying
each pixel and it's color, the result is that if you stretch or
resize the image, it looks unnatural and pixilated)
• .jpeg = (Joint Photographic Experts Group) used for
photos online
• .tiff = (Tagged Image File Format) used mainly for
photos in print materials
• .png = (Portable Network Graphics) used for photos
online, and the main advantage is this file type can
be rendered for backgrounds to show through
• .psd = (Adobe PhotoShop Document) used for sharing
with other photo editors during the editing
process, including for use in video editing
programs, but .psd files should be saved as .jpegs or
.png files for use on a published website or social
network
http://en.wikipedia.org/wiki/Image_file_formats
8. file types | sizes
Vector image files (made up of points, lines and
curves related to one another using mathematical
formulas and can be scaled to any size with no loss
of detail or sharpness)
• .ai = (Adobe Illustrator Document) use for sharing
with other graphic designers or video graphics
editors, but .ai or .eps files should be saved as
.jpegs or .png files for use on a published website
or social network
• .eps = (Encapsulated PostScript) use for sharing
with other graphic designers or video graphics
editors, but .ai or .eps files should be saved as
.jpegs or .png files for use on a published website
or social network
http://en.wikipedia.org/wiki/Image_file_formats
9. file types | sizes
dots per inch (dpi)
• Another number you will see used in addition
to the pixels dimensions is dpi. It will likely be
either 72 dpi or 300 dpi.
• Basic rule of thumb:
72 dpi = web & video use
300 dpi = print use
10. file types | sizes
Standard
website size is
786 pixels wide.
Typically, there
is a column on
the
right, leaving
you with about
580 pixels to
fill. This is a
great standard
width for
photos, graphic
s or video.
11. file types | sizes
Photo sizes for
Facebook:
Cover photo =
851 x 315
pixels
Profile picture
= 180 x 180
pixels
Tab buttons =
111 x 74 pixels
12. file types | sizes
Key takeaways:
1. For online purposes, use .jpeg or .png files for
your photos and graphics at 72 dpi
2. For print purposes, use .ai or .eps files OR
.jpeg, .psd, .tiff files at 300 dpi
3. For photos and graphics on the web, the optimal
size is 580 pixels wide (unless the photo runs the
width of the site, or requires other specified
dimensions)
4. For graphics, make sure you have an .ai or .eps
version on file somewhere and use that version
(vector graphic) to send to printers, web
editors, and other creative partners
5. Whatever your use, take the time to find out the
dimensions and create photos to match them
18. graphics
• Software: Adobe Illustrator
or Photoshop
• Types of graphics
– Organizational Logo
– Event logo
– Infographics
– Memes
19.
20. graphics
Meme – an
element of
a culture
(often an
image or
video) that
may be
imitated
widely
Memes =
fun
Make your own:
http://memecrunch.com/generator/
21. video
• Equipment: web cam or
phone camera
• Software for editing &
publishing your video:
YouTube
Webcam:
$15-$80
22. video
How to edit using YouTube’s video editor:
http://www.youtube.com/watch?v=-Kbz0ksJs-Y
23. video
Types of
videos you
can produce
• Thank you messages
• Report on progress, impact
• Testimonial
• Photo slideshow
• Video tour of a place or event
http://www.youtube.com/MNYouthLink
24. Questions?
Upcoming webinar: #GTMD13 –
Maximizing Mobile
https://cc.readytalk.com/cc/s/registrati
ons/new?cid=rjr30sjta7mx
All webinars are archived at
http://blog.givemn.org/give_mn_blog/w
ebinars/
25. “What is your legacy of change?” video contest
Prizes:
• Winning Videos: Two grand prizes of $5,000
• Two Prizes of $2,500
• Five Prizes of $1,000
Most Creative Give to the Max Fundraising
Campaign Award
Prize - $500
Enter by Nov. 1
Submission details at givemn.org/gtmd13
contests