The document discusses maximizing donations from mobile audiences. It defines mobile options like text messaging, mobile apps, and mobile optimized websites. Text messaging has the highest mobile subscriber base but limits donations to set dollar amounts. Mobile apps provide the best user experience but are the most expensive to develop. Mobile optimized websites have the lowest costs but are limited by design. The document provides examples of Minnesota nonprofits using QR codes and flyers with mobile donations. It emphasizes engaging younger donors and volunteers through text messaging and a mobile strategy.