Download to read offline
Uploaded byJeff Achen
#GTMD12: Maximizing mobile
The document discusses maximizing donations from mobile audiences. It defines mobile options like text messaging, mobile apps, and mobile optimized websites. Text messaging has the highest mobile subscriber base but limits donations to set dollar amounts. Mobile apps provide the best user experience but are the most expensive to develop. Mobile optimized websites have the lowest costs but are limited by design. The document provides examples of Minnesota nonprofits using QR codes and flyers with mobile donations. It emphasizes engaging younger donors and volunteers through text messaging and a mobile strategy.
#GTMD12: Maximizing mobile
- 1.
- 2. Maya Fehrs Nonprofit Outreach Specialist Jeff Achen GiveMN Digital Strategist
- 3. The M OB I L E audience is growing 3
- 4. How do wedefine mobile? Text Messaging – Costs: Standard messaging fees for donors; setup and annual processing fees for nonprofits – Limits: Set dollar amount – Pros: Mobile giving does not require a credit card; approx. 263 million mobile phone subscribers in the US, compared to only 221 million on the internet, and only 112 million households with television Mobile Apps – Costs: as much as $30,000 or more – Limits: Donation processing still tricky, especially to multiple nonprofit projects or fundraisers – Pros: Provides a much cleaner, more FUNctional experience for mobile users Mobile Optimized Sites – Costs: Dependent on your current website design and creation costs, check with your web design team – Limits: Only limited by design and imagination – Pros: Lower cost and cross platform functional
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19.
- 20.
- 21. Examples from MinnesotaNonprofits St. Olaf College posted QR codes on flyers around campus during Give to the Max Day 2011. .01% of gifts came through a mobile device, but those gifts ranged from $10 to $1,000. Mobile users ranged in age from 24-69. 21
- 22. Examples from MinnesotaNonprofits Children’s Hospitals and Clinics of Minnesota posted flyers in every dept. in their hospital. Their goal: reach patient families and employees. 22
- 23.
- 24.
- 25.
- 26. Examples from MinnesotaNonprofits HOWA Family Center found that the easiest way to communicate with their volunteer mentors (high school students) was through text messaging. Anecdotally, it’s working to engage more mentors. Texting and GiveMN Mobile could work for engaging young donors. 26
- 27.
- 28.
- 29.
- 30. MOBILIZE 30
- 31. MOBILIZE 31
- 32.
Editor's Notes
- #21 Make it easy for potentional donors to know about and use your mobile GiveMN page.Include the words “secure donations online or on your mobile device”Use QR codes and the website URL on flyers, newsletters and other printed materials that link to your GiveMN page.
- #23 Children’s Hospitals and Clinics of Minnesota sent flyers to be posted in every department in the hospital (260 total). Our goal was to reach both patient families and employees. The call to action was around mobile device. You'll see that we included the QR code without instructions. Our guess was you knew how to use a QR code or not. As a back-up, we also set-up a redirect (using the childrensmn.org domain) to our GiveMN profile.  That way, people could type in the URL if they didn't know what to do with the QR code.We only got one mobile gift.
- #27 Children’s Hospitals and Clinics of Minnesota sent flyers to be posted in every department in the hospital (260 total). Our goal was to reach both patient families and employees. The call to action was around mobile device. You'll see that we included the QR code without instructions. Our guess was you knew how to use a QR code or not. As a back-up, we also set-up a redirect (using the childrensmn.org domain) to our GiveMN profile.  That way, people could type in the URL if they didn't know what to do with the QR code.We only got one mobile gift.