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Maximizing Mobile
Maya Fehrs
                        Nonprofit Outreach Specialist
   Jeff Achen
GiveMN Digital Strategist
The M O B I L E
audience is growing




                  3
How do we define mobile?
Text Messaging
  –   Costs: Standard messaging fees for donors; setup and annual processing fees for nonprofits
  –   Limits: Set dollar amount
  –   Pros: Mobile giving does not require a credit card; approx. 263 million mobile phone subscribers in the US, compared
      to only 221 million on the internet, and only 112 million households with television


Mobile Apps
  –   Costs: as much as $30,000 or more
  –   Limits: Donation processing still tricky, especially to multiple nonprofit projects or fundraisers
  –   Pros: Provides a much cleaner, more FUNctional experience for mobile users


Mobile Optimized Sites
  –   Costs: Dependent on your current website design and creation costs, check with your web design team
  –   Limits: Only limited by design and imagination
  –   Pros: Lower cost and cross platform functional
GiveMN Mobile
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10
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Examples from Minnesota Nonprofits
                    St. Olaf College posted
                   QR codes on flyers around
                    campus during Give to
                      the Max Day 2011.
                       .01% of gifts came
                        through a mobile
                    device, but those gifts
                      ranged from $10 to
                             $1,000.
                    Mobile users ranged in
                         age from 24-69.


                                           21
Examples from Minnesota Nonprofits

                   Children’s Hospitals and
                     Clinics of Minnesota
                     posted flyers in every
                    dept. in their hospital.
                   Their goal: reach patient
                   families and employees.




                                               22
23
24
MOBILE STRATEGY




                  25
Examples from Minnesota Nonprofits
                           HOWA Family
                       Center found that the
                           easiest way to
                      communicate with their
                      volunteer mentors (high
                        school students) was
                      through text messaging.
                    Anecdotally, it’s working to
                       engage more mentors.
                    Texting and GiveMN Mobile
                      could work for engaging
                           young donors.



                                                   26
MOBILE STRATEGY




                  27
MOBILE STRATEGY




                  28
MOBILE STRATEGY




                  29
MOBILIZE




           30
MOBILIZE




           31
Questions, comments?

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#GTMD12: Maximizing mobile

  • 2. Maya Fehrs Nonprofit Outreach Specialist Jeff Achen GiveMN Digital Strategist
  • 3. The M O B I L E audience is growing 3
  • 4. How do we define mobile? Text Messaging – Costs: Standard messaging fees for donors; setup and annual processing fees for nonprofits – Limits: Set dollar amount – Pros: Mobile giving does not require a credit card; approx. 263 million mobile phone subscribers in the US, compared to only 221 million on the internet, and only 112 million households with television Mobile Apps – Costs: as much as $30,000 or more – Limits: Donation processing still tricky, especially to multiple nonprofit projects or fundraisers – Pros: Provides a much cleaner, more FUNctional experience for mobile users Mobile Optimized Sites – Costs: Dependent on your current website design and creation costs, check with your web design team – Limits: Only limited by design and imagination – Pros: Lower cost and cross platform functional
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. Examples from Minnesota Nonprofits St. Olaf College posted QR codes on flyers around campus during Give to the Max Day 2011. .01% of gifts came through a mobile device, but those gifts ranged from $10 to $1,000. Mobile users ranged in age from 24-69. 21
  • 22. Examples from Minnesota Nonprofits Children’s Hospitals and Clinics of Minnesota posted flyers in every dept. in their hospital. Their goal: reach patient families and employees. 22
  • 23. 23
  • 24. 24
  • 26. Examples from Minnesota Nonprofits HOWA Family Center found that the easiest way to communicate with their volunteer mentors (high school students) was through text messaging. Anecdotally, it’s working to engage more mentors. Texting and GiveMN Mobile could work for engaging young donors. 26
  • 30. MOBILIZE 30
  • 31. MOBILIZE 31

Editor's Notes

  1. Make it easy for potentional donors to know about and use your mobile GiveMN page.Include the words “secure donations online or on your mobile device”Use QR codes and the website URL on flyers, newsletters and other printed materials that link to your GiveMN page.
  2. Children’s Hospitals and Clinics of Minnesota sent flyers to be posted in every department in the hospital (260 total).  Our goal was to reach both patient families and employees. The call to action was around mobile device.  You'll see that we included the QR code without instructions.  Our guess was you knew how to use a QR code or not.  As a back-up, we also set-up a redirect (using the childrensmn.org domain) to our GiveMN profile.   That way, people could type in the URL if they didn't know what to do with the QR code.We only got one mobile gift.
  3. Children’s Hospitals and Clinics of Minnesota sent flyers to be posted in every department in the hospital (260 total).  Our goal was to reach both patient families and employees. The call to action was around mobile device.  You'll see that we included the QR code without instructions.  Our guess was you knew how to use a QR code or not.  As a back-up, we also set-up a redirect (using the childrensmn.org domain) to our GiveMN profile.   That way, people could type in the URL if they didn't know what to do with the QR code.We only got one mobile gift.