The document discusses maximizing donations from mobile audiences. It defines mobile options like text messaging, mobile apps, and mobile optimized websites. Text messaging has the highest mobile subscriber base but limits donations to set dollar amounts. Mobile apps provide the best user experience but are the most expensive to develop. Mobile optimized websites have the lowest costs but are limited by design. The document provides examples of Minnesota nonprofits using QR codes and flyers with mobile donations. It emphasizes engaging younger donors and volunteers through text messaging and a mobile strategy.

1. Maximizing Mobile

2. Maya Fehrs
Nonprofit Outreach Specialist
Jeff Achen
GiveMN Digital Strategist

3. The M O B I L E
audience is growing
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4. How do we define mobile?
Text Messaging
– Costs: Standard messaging fees for donors; setup and annual processing fees for nonprofits
– Limits: Set dollar amount
– Pros: Mobile giving does not require a credit card; approx. 263 million mobile phone subscribers in the US, compared
to only 221 million on the internet, and only 112 million households with television
Mobile Apps
– Costs: as much as $30,000 or more
– Limits: Donation processing still tricky, especially to multiple nonprofit projects or fundraisers
– Pros: Provides a much cleaner, more FUNctional experience for mobile users
Mobile Optimized Sites
– Costs: Dependent on your current website design and creation costs, check with your web design team
– Limits: Only limited by design and imagination
– Pros: Lower cost and cross platform functional

5. GiveMN Mobile

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21. Examples from Minnesota Nonprofits
St. Olaf College posted
QR codes on flyers around
campus during Give to
the Max Day 2011.
.01% of gifts came
through a mobile
device, but those gifts
ranged from $10 to
$1,000.
Mobile users ranged in
age from 24-69.
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22. Examples from Minnesota Nonprofits
Children’s Hospitals and
Clinics of Minnesota
posted flyers in every
dept. in their hospital.
Their goal: reach patient
families and employees.
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25. MOBILE STRATEGY
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26. Examples from Minnesota Nonprofits
HOWA Family
Center found that the
easiest way to
communicate with their
volunteer mentors (high
school students) was
through text messaging.
Anecdotally, it’s working to
engage more mentors.
Texting and GiveMN Mobile
could work for engaging
young donors.
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27. MOBILE STRATEGY
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28. MOBILE STRATEGY
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29. MOBILE STRATEGY
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30. MOBILIZE
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31. MOBILIZE
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32. Questions, comments?