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G-STAR RAW
    CINNAMON   AGENCY
PLAN
BUSINESS OBJECTIVES
  • Create an original way for G-Star RAW to
    communicate and interact with consumers.

  • Develop a digital strategy around New York Fashion
    Week for A/W „12.

  • Boost footfall and sales in the Europe

  • Link NYFW and Europe

  • Utilize social media better

  • To make G-Star RAW accessible to everyone
SITUATIONAL ANALYSIS
         • SURVEY

          • P.E.S.T.

         • Market

        • Customers

          • SWOT
DIGITAL OBJECTIVES
   Boost sales & footfall in Europe

   Connect with more people through
   social media

   Extend NYFW to Europe

  Demonstrate G-Star RAWs diversity &
  unique perspective
CREATIVE IDEA
  “FASHION LIVES OFF THE RUNWAY”

         Stripped Back

  Use of 3 dimensional models
  in both real and virtual world
CHANNELS
REACH
REACH
REACH
ACT
ACT
CONVERT
ENGAGE
ENGAGE
ENGAGE
MERRY CHRISTMAS

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G-Star RAW

  • 1. G-STAR RAW CINNAMON AGENCY
  • 3. BUSINESS OBJECTIVES • Create an original way for G-Star RAW to communicate and interact with consumers. • Develop a digital strategy around New York Fashion Week for A/W „12. • Boost footfall and sales in the Europe • Link NYFW and Europe • Utilize social media better • To make G-Star RAW accessible to everyone
  • 4. SITUATIONAL ANALYSIS • SURVEY • P.E.S.T. • Market • Customers • SWOT
  • 5. DIGITAL OBJECTIVES Boost sales & footfall in Europe Connect with more people through social media Extend NYFW to Europe Demonstrate G-Star RAWs diversity & unique perspective
  • 6. CREATIVE IDEA “FASHION LIVES OFF THE RUNWAY” Stripped Back Use of 3 dimensional models in both real and virtual world
  • 8.
  • 10. REACH
  • 11. REACH
  • 12. ACT
  • 13. ACT
  • 16.