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Forever 21

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Eunhae Cho
Eunhae Cho
1 of 10
Digital strategy Eunhae Cho
Contents Target audience Campaign Rules Winner How to promote Budget Expectation
Target Audience •Who? Female college students •Why? They are up to date with technology Enjoy fashion
Campaign To increase the loyalty
Rules 1. Reform fashion products from Forever 21 to design your own outfit for a game 2. Take a picture either at a game or at a tailgate 3. Upload it with the hashtag Forever21 and your college name 4. Insert the picture to the Forever 21 Facebook page
Winner The largest amount of photo tweets $50 gift card & season tickets to their schools home games The most "Liked" photo 30% off when you shop at Forever 21 for 3 months & season tickets to their schools home games.
How to promote
Budget Youtube : $25, 000 Facebook page : $270,000 Prizes : $800 Total : $295,800
Expectation It is an interactive event that can be held over and over for years to come. Making Forever 21 part of the ceremony of college sports, students will enjoy the event more and get familiar with the brand.
Thank you

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Forever 21

  • 1. Digital strategy Eunhae Cho
  • 2. Contents Target audience Campaign Rules Winner How to promote Budget Expectation
  • 3. Target Audience •Who? Female college students •Why? They are up to date with technology Enjoy fashion
  • 5. Rules 1. Reform fashion products from Forever 21 to design your own outfit for a game 2. Take a picture either at a game or at a tailgate 3. Upload it with the hashtag Forever21 and your college name 4. Insert the picture to the Forever 21 Facebook page
  • 6. Winner The largest amount of photo tweets $50 gift card & season tickets to their schools home games The most "Liked" photo 30% off when you shop at Forever 21 for 3 months & season tickets to their schools home games.
  • 8. Budget Youtube : $25, 000 Facebook page : $270,000 Prizes : $800 Total : $295,800
  • 9. Expectation It is an interactive event that can be held over and over for years to come. Making Forever 21 part of the ceremony of college sports, students will enjoy the event more and get familiar with the brand.