Just Jeans is a garment business established in 1993 that produces high quality, affordable jeans that are comfortable and wrinkle-free without ironing. The company uses fashion designers to create its jeans designs and employs over 500 people across locations in Pakistan and China. Just Jeans targets customers aged 13 to 35 by appealing to their desire for easy, wrinkle-free clothing without ironing that can be a fashion statement.

1. Just Jeans
Just Jeans is a Garment Business
that provides Jeans of Great
quality at affordable prices that
are comfortable and a fashion
statement.
Established in 1993

2. Overview
 Just Jeans was formed in 1993 in Islamabad. It first started out as a
small jeans company but now it is established all over Pakistan and
China .
 Our Motto is “ Say NO to Ironing”. The cloth we use to make
our jeans is treated specially to make it look fresh and Wrinkle free.
 The jeans is designed by our top Fashion designers.

3. Organizational Structure
CEO: QASIM HUSSAIN
VPO: ZALAND RAZA KHAN
PROJECT MANAGER: USAMA BABAR
MARKETING MANAGER: NADEEM AHMED UMAIR

4. INCENTIVES
 We provide Free Lunch and Breakfast to all our Employees.
 We conduct yearly trips and business seminars .
 Senior Officials are provided with a company car.
 Free Lunch and breakfast in all company cafes.

6. Advertisement

7. Psychological Aspects
 We are using the Retrieval Clues aspect in our TV
advertisement by showing that iron and Jeans again and
again so that whenever people see an iron they remember
our Product and can relate to it.
 We are using pictures of our jeans worn by people of
different ages with our slogan on all the print ads. Our
Slogan is “Say No to Ironing, Just Jeans”. This will help our
customers relate to our product.

8. TARGET MARKET
 Our Target market are the people of the age 13 to 35, male
and female.
 This is the age when life is all about making a fashion
statement and looking good, being ready all the time and
ironing is the last thing anyone wants to do. Our product
doesn’t require ironing and thus is ready to be worn any
time of the day and comfortable to be worn.

9.  Our Product can be purchased throughout Pakistan and
through our Online Website
http://www.JustJeans.com.pk

10. Any Questions?

11. THANK YOU