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Love Creative Marketing Creds 2017
1S e r v i c e s
We Love
• Creative Marketing
• Experiential Marketing
We Create
• Pop Up Shops
• Pop Up Shop Staff
We Deliver
• Social Media Seeding
• Roadshows
We Hire
• Promotions Staff
• Promo Models
We Activate
• Ambient Media
• Guerrilla Marketing
We Plan
• Event Sales Promotion
• Branded Vehicles
2W e H a v e W o r k e d W i t h
3O u r B e l i e f s
The integrated experiential marketing methodology is a content driven strategy that
is the best way to drive word of mouth and advocacy.
is the number one driver in business growth
4C a s e S t u d i e s
5G-Star
To tie in with London & Paris fashion weeks, Love Creative Marketing was
commissioned by Kinetic on behalf of by G-Star to design a campaign with
the key objective to distribute their very own piece of content, their fashion
magazine, ‘G-Star Raw Magazine’ as part as a wider integrated strategy
that complimented the OOH.
6G-Star Magazine Kiosk
7
To emulate their creative that saw trend setting chess player Magnus Carlson feature, Love Creative Marketing
placed in London’s trendiest locations, a stylish, high fashion kiosk covered entirely by denim to echo the brands
image and style. it was this kiosk that housed the G-Star Raw Magazine featuring Magnus Carlson, and in
addition became the focal point of the activity.
The G-Star Raw Magazine was handed out to the public by our carefully selected promotional models, and came
with a voucher to redeem a goody bag in store. Branded water bottles were also handed out to those who further
engaged.
A fashion parade saw consumers in the street stop in awe to look at G-Star and what they had to offer. As part of
the integrated strategy, a PR stunt was devised In Paris to generate buzz and excitement using a more eccentric
approach
G-Star Paris
8M a r y K
9Pop Up Shop Mary K
The Objective
Mary Kay, America’s bestselling brand, appointed Love Creative
Marketing to execute a pop up shop tailored to reach out to the core
target audience of 30+ year old females. Implementing Cardiff’s first
ever pop up shop with tailored digital amplification.
The Method
The eye-catching pop up shop dressed in a giant bow was created
and filled with life size Mary Kay make up replica furniture. There were
interactive zones with immersive brand building activities. Giveaways
included delicious Mary Kay branded cup cakes, served with pink
lemonade, and a Mary Kay goodie bag.
10Pop Up Shops Mary K
The Results
• 335 participants
• 4,000 leaflets distributed
• 21,747 page views to dedicated microsite
• 50 posters displayed in local retailers
11BlackBerry Zone at Phones 4U
12
BLACKBERRY
The Objective
Blackberry introduced their first “experience store” and requested a visually
impactful launch campaign to generate buzz for the Blackberry Zone. The aim
was to invite the public to take part in the “Great Mates Competition.”
The Method
The public had their photos taken in a branded stretch hummer and were
given prints on branded frames. They were also given a chance to feature in
the next ad campaign. A competition to win Blackberry’s ran in-store and
drove footfall. This was encouraged by street dancers, roller-skaters and
cheerleaders.
The Results
• 22-35 target audience age
• 550,000 opportunities to see
• 100 Phones 4 U stores participating
• 1 branded stretch hummer
F i e l d M a r k e t i n g
13F i e l d M a r k e t i n g
Blackberry introduced their
first ‘experience store’ in
Europe at Phones 4 U
Tottenham Court Rd, and
Love Creative Marketing
designed and activated a
visually impactful launch
campaign to generate buzz
for the BlackBerry Zone.
14F i e l d M a r k e t i n g
Roller skaters, and cheerleaders created hype and buzz to ‘stop traffic’. Guerrilla pre-activity supported the weekend activity, including clean stenciling and static clings, to
raise awareness of the launch to local professionals. The attention-grabbing performances and stunts combined with the interactive photo competition appealed to the target
audience of 22-35 year-olds, and made for a very successful launch.
Results:
550,000 OTS
(opportunities to see)
2 million reach estimated
from word-of-mouth.
BlackBerry experiential
marketing campaign
introduced the BlackBerry
Zone with a big bang.
15S t a t i s t i c s
16Experiential Marketing
EMINEM
The Objective
Love Creative Marketing was appointed to create a live brand
experience that marked the launch of Eminem’s new album
“Relapse.”
The Method
Target audience members would be invited to the “Relapse
Rehab Centre” via social media platforms. The hospital style set
featured different zones to chill out, listen to the album, drink
“blood” (cranberry juice), have a massage and receive a
prescription (candy). Focal points included giant “E” shapes
filled with medicine pills, hospital bed wards and custom built
“medical drips” that played the album.
The Results
• 2,000 participants
• 48% increase in album them identity
• 21,000 photos released on facebook
• 685,000 social media coverage
17
OLIVE OIL
The Objective
Commissioned by Publicis and funded by the Spanish Ministry of Agriculture, this
campaign aimed to take the four grades of oil masses and promote it as a vital, everyday
cooking ingredient. Olive Oil wanted to communicate the health benefits of using Olive
Oil over other ingredients such as butter and standard vegetable oils.
The Method
Love Creative Marketing implemented an Experiential road show and designed a rustic
style kitchen complete with wooden seating, a kitchen unit and trees. The appointed chef
prepared simple recipes to inspire consumers of different ways to use the product and
gave them the chance to enjoy the food in an “olive oil” atmosphere.
The Results
• 4 oil masses
• 18,000 samples distributed
• 1 ambient kitchen unit
• 35 road show locations
R o a d S h o w s
18P r o m o t i o n a l S t a f f i n g
LYNX
The Objective
BBH contacted Love Creative Marketing Events Agency to provide over 100 professional
models for a large viral campaign for Lynx.
The Method
Love Creative Marketing created a slick and on brand clinical set for an exclusive viral
Lynx Apollo campaign. Over 100 professional female models all dressed in smart
matching office wear and 10 professional male models in astronaut suits were provided
to feature in the exceptional campaign, where one lucky winner won a trip into space.
The Results
• 100 stylish office tables and chairs
• 110 professional models
• 5 hours of successful filming
19B e n e f i t s
Memorable experience stays in front of mind
Enables you to tap into the five senses
Creating brand relationships
Generates word of mouth
Return of investment
20
JD SPORTS
The Objective
Love Creative Marketing were appointed by JD to work with them on a planning strategy
and implement their first every nationwide integrated campaign of finding 16 faces to
become the ‘Faces of JD’.
The Method
An online app and customised Facebook page were created, providing a platform for
contestants to enter a competition. Targeting social media sites helped raise awareness
and obtain coverage. Buzz teams were sent out to hit streets across London &
Manchester, handing out wristbands directing them to the Facebook competition page.
The Results
• 1,904 competition entries
• 3,806 facebook votes
• 16 faces of JD
• 630,000 word of mouth
M o b i l e A p p
21P r o j e c t i o n s Moët and Chandon 3D Projection & Sponsorship
Kinetic on behalf of MediaCom approached Love Creative Marketing to implement and drive a
spectacular sponsorship initiative that took place at the fireworks finale for the Christmas lights switch-on
in Manchester for the prestigious brand Moët and Chandon
Targeting a mass audience of families, city workers and residents of Manchester, the fireworks finale was
leveraged with a stunning, visually impressive feature, projecting 3D mapped content on to the façade of
Manchester Town Hall.
LCM fully managed the sponsorship, all the creative content and sequences of the 3D mapping, by
developing the assets to bring to life the building’s face, including the faux destruction of the clock tower
& the building filling up with Champagne.
The public watched in amazement as a selection of sophisticated graphics such as the Moët logo, teaser
images and other creative were displayed from 6pm right up until the fireworks were let off at 8pm,
following the countdown to the Christmas light switch on, hosted by well known celebrities
The Moët and Chandon 3D projection showcase was an astounding success, generating word of mouth
and becoming the focal point of the grand finale.
Results
20,000 OTS (Opportunities to see)
*Huge Crowds of people packed into Albert Square for the switch on
*Videos were uploaded onto youtube by members of the public, and picked up by ITV news where the
Moët and Chandon spectacle was aired on prime time TV.
22A m b i e n t M e d i a
The Objective
Kinetic commissioned Love Creative Marketing, on behalf of Skoda, to activate a large
scale national ambient media campaign to spread awareness and generate word of
mouth for the car launch; the “Yeti.”
The Method
An interesting guerrilla activity in highly exposed pedestrian areas included graphic
impressions of “Yeti footprints” with a teaser campaign on a “Yeti spotting” website and
Flogo’s (logo shaped clouds in the sky).
The Results
• 8 weeks
• 12 cities
• 680 executions
23E x a m p l e P r o f i l e s - G i r l s
24E x a m p l e P r o f i l e s - G u y s
25S t a f f O p e r a t i o n s
Over 4000 Brand Ambassadors on
our books Nationwide.
26S t a f f Tr a i n i n g
An Immersion day is an integral part of team training. Allowing the
whole team to immerse into the world of the brand. This usually
takes place at the brands HQ or our office.
We train our Brand Ambassadors on:
• The History of the Brand
• Brand USPs
• Key Brand messages
• Purchasing or ordering procedures
27F e e d b a c k
After each live activity we provide data, this data is used to create a final report for the client. These reports
include consumer feedback, visuals, and some cases recorded footage.
This data will help marketing departments in the next planning stages for future campaigns.
+44207 607 2568
planning@lovecreativemarketing.com
Contact us
l o v e c r e a t i v e m a r ke t i n g. c o m

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Love Creative Marketing Creds 2017

  • 2. 1S e r v i c e s We Love • Creative Marketing • Experiential Marketing We Create • Pop Up Shops • Pop Up Shop Staff We Deliver • Social Media Seeding • Roadshows We Hire • Promotions Staff • Promo Models We Activate • Ambient Media • Guerrilla Marketing We Plan • Event Sales Promotion • Branded Vehicles
  • 3. 2W e H a v e W o r k e d W i t h
  • 4. 3O u r B e l i e f s The integrated experiential marketing methodology is a content driven strategy that is the best way to drive word of mouth and advocacy. is the number one driver in business growth
  • 5. 4C a s e S t u d i e s
  • 6. 5G-Star To tie in with London & Paris fashion weeks, Love Creative Marketing was commissioned by Kinetic on behalf of by G-Star to design a campaign with the key objective to distribute their very own piece of content, their fashion magazine, ‘G-Star Raw Magazine’ as part as a wider integrated strategy that complimented the OOH.
  • 8. 7 To emulate their creative that saw trend setting chess player Magnus Carlson feature, Love Creative Marketing placed in London’s trendiest locations, a stylish, high fashion kiosk covered entirely by denim to echo the brands image and style. it was this kiosk that housed the G-Star Raw Magazine featuring Magnus Carlson, and in addition became the focal point of the activity. The G-Star Raw Magazine was handed out to the public by our carefully selected promotional models, and came with a voucher to redeem a goody bag in store. Branded water bottles were also handed out to those who further engaged. A fashion parade saw consumers in the street stop in awe to look at G-Star and what they had to offer. As part of the integrated strategy, a PR stunt was devised In Paris to generate buzz and excitement using a more eccentric approach G-Star Paris
  • 9. 8M a r y K
  • 10. 9Pop Up Shop Mary K The Objective Mary Kay, America’s bestselling brand, appointed Love Creative Marketing to execute a pop up shop tailored to reach out to the core target audience of 30+ year old females. Implementing Cardiff’s first ever pop up shop with tailored digital amplification. The Method The eye-catching pop up shop dressed in a giant bow was created and filled with life size Mary Kay make up replica furniture. There were interactive zones with immersive brand building activities. Giveaways included delicious Mary Kay branded cup cakes, served with pink lemonade, and a Mary Kay goodie bag.
  • 11. 10Pop Up Shops Mary K The Results • 335 participants • 4,000 leaflets distributed • 21,747 page views to dedicated microsite • 50 posters displayed in local retailers
  • 12. 11BlackBerry Zone at Phones 4U
  • 13. 12 BLACKBERRY The Objective Blackberry introduced their first “experience store” and requested a visually impactful launch campaign to generate buzz for the Blackberry Zone. The aim was to invite the public to take part in the “Great Mates Competition.” The Method The public had their photos taken in a branded stretch hummer and were given prints on branded frames. They were also given a chance to feature in the next ad campaign. A competition to win Blackberry’s ran in-store and drove footfall. This was encouraged by street dancers, roller-skaters and cheerleaders. The Results • 22-35 target audience age • 550,000 opportunities to see • 100 Phones 4 U stores participating • 1 branded stretch hummer F i e l d M a r k e t i n g
  • 14. 13F i e l d M a r k e t i n g Blackberry introduced their first ‘experience store’ in Europe at Phones 4 U Tottenham Court Rd, and Love Creative Marketing designed and activated a visually impactful launch campaign to generate buzz for the BlackBerry Zone.
  • 15. 14F i e l d M a r k e t i n g Roller skaters, and cheerleaders created hype and buzz to ‘stop traffic’. Guerrilla pre-activity supported the weekend activity, including clean stenciling and static clings, to raise awareness of the launch to local professionals. The attention-grabbing performances and stunts combined with the interactive photo competition appealed to the target audience of 22-35 year-olds, and made for a very successful launch. Results: 550,000 OTS (opportunities to see) 2 million reach estimated from word-of-mouth. BlackBerry experiential marketing campaign introduced the BlackBerry Zone with a big bang.
  • 16. 15S t a t i s t i c s
  • 17. 16Experiential Marketing EMINEM The Objective Love Creative Marketing was appointed to create a live brand experience that marked the launch of Eminem’s new album “Relapse.” The Method Target audience members would be invited to the “Relapse Rehab Centre” via social media platforms. The hospital style set featured different zones to chill out, listen to the album, drink “blood” (cranberry juice), have a massage and receive a prescription (candy). Focal points included giant “E” shapes filled with medicine pills, hospital bed wards and custom built “medical drips” that played the album. The Results • 2,000 participants • 48% increase in album them identity • 21,000 photos released on facebook • 685,000 social media coverage
  • 18. 17 OLIVE OIL The Objective Commissioned by Publicis and funded by the Spanish Ministry of Agriculture, this campaign aimed to take the four grades of oil masses and promote it as a vital, everyday cooking ingredient. Olive Oil wanted to communicate the health benefits of using Olive Oil over other ingredients such as butter and standard vegetable oils. The Method Love Creative Marketing implemented an Experiential road show and designed a rustic style kitchen complete with wooden seating, a kitchen unit and trees. The appointed chef prepared simple recipes to inspire consumers of different ways to use the product and gave them the chance to enjoy the food in an “olive oil” atmosphere. The Results • 4 oil masses • 18,000 samples distributed • 1 ambient kitchen unit • 35 road show locations R o a d S h o w s
  • 19. 18P r o m o t i o n a l S t a f f i n g LYNX The Objective BBH contacted Love Creative Marketing Events Agency to provide over 100 professional models for a large viral campaign for Lynx. The Method Love Creative Marketing created a slick and on brand clinical set for an exclusive viral Lynx Apollo campaign. Over 100 professional female models all dressed in smart matching office wear and 10 professional male models in astronaut suits were provided to feature in the exceptional campaign, where one lucky winner won a trip into space. The Results • 100 stylish office tables and chairs • 110 professional models • 5 hours of successful filming
  • 20. 19B e n e f i t s Memorable experience stays in front of mind Enables you to tap into the five senses Creating brand relationships Generates word of mouth Return of investment
  • 21. 20 JD SPORTS The Objective Love Creative Marketing were appointed by JD to work with them on a planning strategy and implement their first every nationwide integrated campaign of finding 16 faces to become the ‘Faces of JD’. The Method An online app and customised Facebook page were created, providing a platform for contestants to enter a competition. Targeting social media sites helped raise awareness and obtain coverage. Buzz teams were sent out to hit streets across London & Manchester, handing out wristbands directing them to the Facebook competition page. The Results • 1,904 competition entries • 3,806 facebook votes • 16 faces of JD • 630,000 word of mouth M o b i l e A p p
  • 22. 21P r o j e c t i o n s Moët and Chandon 3D Projection & Sponsorship Kinetic on behalf of MediaCom approached Love Creative Marketing to implement and drive a spectacular sponsorship initiative that took place at the fireworks finale for the Christmas lights switch-on in Manchester for the prestigious brand Moët and Chandon Targeting a mass audience of families, city workers and residents of Manchester, the fireworks finale was leveraged with a stunning, visually impressive feature, projecting 3D mapped content on to the façade of Manchester Town Hall. LCM fully managed the sponsorship, all the creative content and sequences of the 3D mapping, by developing the assets to bring to life the building’s face, including the faux destruction of the clock tower & the building filling up with Champagne. The public watched in amazement as a selection of sophisticated graphics such as the Moët logo, teaser images and other creative were displayed from 6pm right up until the fireworks were let off at 8pm, following the countdown to the Christmas light switch on, hosted by well known celebrities The Moët and Chandon 3D projection showcase was an astounding success, generating word of mouth and becoming the focal point of the grand finale. Results 20,000 OTS (Opportunities to see) *Huge Crowds of people packed into Albert Square for the switch on *Videos were uploaded onto youtube by members of the public, and picked up by ITV news where the Moët and Chandon spectacle was aired on prime time TV.
  • 23. 22A m b i e n t M e d i a The Objective Kinetic commissioned Love Creative Marketing, on behalf of Skoda, to activate a large scale national ambient media campaign to spread awareness and generate word of mouth for the car launch; the “Yeti.” The Method An interesting guerrilla activity in highly exposed pedestrian areas included graphic impressions of “Yeti footprints” with a teaser campaign on a “Yeti spotting” website and Flogo’s (logo shaped clouds in the sky). The Results • 8 weeks • 12 cities • 680 executions
  • 24. 23E x a m p l e P r o f i l e s - G i r l s
  • 25. 24E x a m p l e P r o f i l e s - G u y s
  • 26. 25S t a f f O p e r a t i o n s Over 4000 Brand Ambassadors on our books Nationwide.
  • 27. 26S t a f f Tr a i n i n g An Immersion day is an integral part of team training. Allowing the whole team to immerse into the world of the brand. This usually takes place at the brands HQ or our office. We train our Brand Ambassadors on: • The History of the Brand • Brand USPs • Key Brand messages • Purchasing or ordering procedures
  • 28. 27F e e d b a c k After each live activity we provide data, this data is used to create a final report for the client. These reports include consumer feedback, visuals, and some cases recorded footage. This data will help marketing departments in the next planning stages for future campaigns.
  • 30. l o v e c r e a t i v e m a r ke t i n g. c o m