Relaunch of the brand

1. ONIDA RE LAUNCH
GROUP 4
ADITYA
AGIN
ANNA
ARAVIND
ASIF
LAKSHMI
NAIGIN

2. STRATEGY TO RE LAUNCH ONIDA
BRAND
Rebranding of the logo: the logo should be altered
according to the desired image that needs to be portrayed.
Should stick to a uniform positioning segment
Country wide extensive research
Targeting and positioning the product according to
the companies new objectives.

3. CHANNEL STRATEGY
Channel Selection
Distribution Intensity
Channel Intigration

4. COMMUNICATION STRATEGIES
Road show in mobile cars
Promotional strategies:
Consumer promotions
Celebrity endorsements
Association with products
Innovative advertisements