A round-up of the premium experiences we've recently conceived and produced for Condé Nast.

1. A PREMIUM SEASON
AN INFLUENCE REPORT BY

2. 2015 has kicked off in style for the
projects*, as we’ve been collaborating
with our friends at Condé Nast on a
series of premium experiences for
influencers in the worlds of advertising,
music and film. This special report details
what, why and who.
INTRODUCTION

3. ONE:
CONDÉ NAST MEDIA SHOWCASE

4. CONDÉ NAST SHOWCASE
To promote Condè Nast’s new commercial propositions, the projects* collaborated with
Edward Menicheschi, CMO of the Conde Nast Media Group to create an immersive media
showcase for Tier 1 advertisers.

5. CONDÉ NAST SHOWCASE
The experience launched 23 Stories, the media group’s content production studio,
together with Premium At Scale™ , a new offering that reaches Condé Nast’s vast
audience through contextual targeting.

6. CONDÉ NAST SHOWCASE
A hugely influential audience on the 63rd floor of the new World Trade Center included
executives from iconic brands including Ferragamo, Burberry, Ralph Lauren & L’Oreal,
together with Condé Nast Creative Director Anna Wintour and CEO Charles Townsend.

7. TWO:
GQ GRAMMYS AFTER-PARTY

8. GQ GRAMMYS PARTY
the projects* delivered the inaugural invite-only "after-after party” for GQ as part of this
year's Grammys. "We want to build a party that musicians want to be at, not have to be
at,” was the brief from GQ Editor Jim Nelson.

9. GQ GRAMMYS PARTY
With lightscapes designed by Joshua Lightshow and an exclusive DJ set by A-Trak, the
experience was a collaboration with Georgio Armani, setting the bar incredibly high for
an event which is sure to be to the Grammys what the Vanity Fair party is to the Oscars.

10. GQ GRAMMYS PARTY
Influential guests in attendance included ?uestlove, Mark Ronson, Rita Ora, Calvin Harris,
Whiz Kalifa and Janelle Monae.

11. THREE:
VANITY FAIR SOCIAL CLUB

12. VANITY FAIR SOCIAL CLUB
For the 2nd year running, the projects* are working with Vanity Fair on “Campaign
Hollywood”, a week-long series of events leading up to the Academy Awards. The
campaign’s HQ is the Vanity Fair Social Club, a purpose-built influencer house.

13. VANITY FAIR SOCIAL CLUB
VF Social Club features panels with social media personalities Tyler Oakley & Adam
Gallagher (pictured), together with industry influencers Colleen Atwood (Costume
Designer) and Pete Hammond (Deadline). Access Hollywood is also using the space as
the location for their daily wrap.

14. CAMPAIGN HOLLYWOOD
The week of events also includes Vanity Fair parties for Young Hollywood, OXFAM,
Richard Linklater and the cast of Boyhood and L’Oréal Paris, culminating in a Vanity Fair
Social Club Oscar viewing party.

15. Contact Us!
nic@liveintheprojects.com
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