Uploaded byFishbowl Solutions
GSA Webinar - June 2, 2011
The document discusses the integration of Google Search Appliance (GSA) with Oracle UCM by Fishbowl Solutions, emphasizing the necessity of search for productivity and efficient information retrieval. It highlights the features of GSA, including its ability to search across various content types and the advantages of the Fishbowl connector for Oracle UCM. The document also details a case study illustrating the improved website experience and search functionality provided by this integration.
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GSA Webinar - June 2, 2011
- 1. Harness the Powerof Google Search within Oracle UCM Fishbowl Solutions Google Search Appliance for Oracle UCM
- 2. Agenda The Needfor Search Google‟s Philosophy GSA Overview Fishbowl‟s GSA Connector What‟s Included Implementation Case Study Demonstration Summary – Q & A
- 3. About Fishbowl Solutions Specializes on portals & content management Customers throughout North America & EMEA Enterprise wide consulting services Packaged solutions based on Oracle E2.0 700+ E2.0 & related deployments in last 2 years alone Google Enterprise Partner Officially certified Oracle ECM & WebCenter Specialized Partner North America Public Sector E2.0 Pillar Partner
- 4. The Need forSearch Can you do without your phone/computer? Productivity 1 GB of data created per user annually 91% use multiple search tools, 86% unhappy K-workers spend 25% time to find information Cost Self-serve customer service is cheaper Fast-fail saves $1B in drug cost 30-40% leaders find it hard to get Intelligence information for company-wide decisions Keep track of industry, competition
- 5. ECM Search Frustration Can‟t find the content after check-in Makes users feel like the system doesn‟t work Can‟t remember metadata Decreased Adoption Unhappy Users
- 6. Search: The StartingPoint for Navigating the Web
- 7. Search: Mandatory forNavigating Your Website
- 8. Google’s Search Philosophy Highly relevant User Easy to use and intuitive Fast All information Reach „Real-time‟ answers On the ground ... in the cloud Highly secure architecture Security Standards-based Leverage existing security Large corpus search Scale Cross-enterprise management Flexible infrastructure
- 9. Organizations Need searchon Both Sides of their Firewall Private Cloud Public Cloud Content Content • Gmail, Calendar • Website • Docs, Speadsheets • Shopping • Sites • Self service • Unstructured Private Content • Structured within the Firewall • Secure
- 10. Overview: Google SearchAppliance Secure Universal Search For Your Intranet
- 11. Universal Search -Cloud to Ground File Intranets Databases Enterprise Content shares applications Management
- 12. GSA Product Models GB-7007 Supports 500,000 to 10 million documents Multiple units can be linked together GB-9009 Search up to 30 million documents out of the box Built-in redundancy and failover Google Mini Ideal for small businesses Search up to 300,000 documents Not open to “connector” development
- 13. Relevance • Google’s searchexperience o Billions of searches “Right out of the box, without any tweaking at all, the Google o 1000s of search engineers Search Appliance was more o Leverage technology effective than the system we'd been working on for a year and a half.” • Enterprise ranking – Brad Hochhalter Kaiser Permanente o Numerous relevance factors o More than PageRank o Social signals - self-learning scorer o Language bundles Over 50% of Google customers surveyed switched to Google due to poor relevance from their prior search provider
- 14.
- 15. Additional GSA Features User Experience Self-Learning Scorer Query Suggestions Automatic Spellcheck View as HTML Content & Collaboration 220+ Supported File Types Continuous Crawler Administration & Customization Real-Time Diagnostics Advanced Reporting
- 16. Connector Manager: EnterpriseIntegration
- 17. The Evolution ofSearch: Oracle UCM HIGH GSA Connector Verity OracleTextSearch OracleTextSearch • In-context search • Local • Powerful but a lot – 11g experience • Configurable of administrative • Extremely • UCM websites • Millions of items overhead powerful but still and repositories high level of admin USER Secure Enterprise overhead SATISFACTION Search • Restricted use license •Secure crawling, indexing & searching • Improved manageability • Functionality overlap LOW YEAR
- 18. GSA Connector forOracle UCM: Overview Provide alternative to native Oracle UCM database search Integrate websites, intranets, content repositories Features: Search multiple UCM instances Search, text, date and integer metadata Process SiteStudio sites Include or exclude metadata fields Custom search result templates and interfaces UCM 10 and 11g support
- 19. Fishbowl’s Packaged Offering SOFTWARE HARDWARE SERVICES + + “Google is pleased to add Fishbowl Solutions to the Google Enterprise Partner program. We’re looking forward to Fishbowl Solutions extending the power and reach of the Google Search Appliance by offering content connectors for Oracle UCM to customers.” Brent VerWeyst, Search Partner Lead for Google Enterprise
- 20. GSA Provided Software& Services GSA Device GB-7007 & GB-9009 Resell, support GSA + GSA Connector Jumpstart Install, configure, use, support 40 hours consulting services GSA + GSA Connector + Custom Consulting Project scoping, statement of work Connector “tuning”
- 21. GSA Connector forUCM: Index-Time Process UCM/GSA 1 Add Admin GSA 2 Schedule 5 Process 6 Index Fishbowl Format Connector 4 Oracle 3 Traverse UCM
- 22. GSA Connector forUCM: Query-Time Process End Users 1 Query 3 Forward 7 Results Search/ GSA 2 Authenticate 5 Authorize Fishbowl Connector Oracle Authorize/ 4 Check 6 Restrict UCM
- 23. Case Study: EnhancedWebsite Experience Business Problem Component Testing and Sensor Internet looked “dated” Solution Provider Complaints regarding web searches Results Increased site visits Site analysis showed high bounce rates and short site Decreased bounce rate visits Increased average time on site Decreased complaints regarding “findability” Fishbowl Solution GSA Connector for UCM Website searches facilitated by GSA Consulting Services Upgraded UCM 7.5 SiteStudio system to 10gR4
- 24. Fishbowl Solutions GSAConnector for Oracle UCM DEMONSTRATION
- 25. Summary The Importanceof Search Navigation Knowledge sharing The Power of Google GSA delivers inside the firewall Similar features to Google.com Fishbowl‟s GSA Connector Extending the power of Google Search to UCM Quick time to value Available today and in production! + +
- 26. Why Fishbowl? Singleprovider GSA Hardware, Software and Services Deep domain expertise with Oracle ECM Oracle UCM and WebCenter Value Add Products Version upgrades SiteStudio and SSXA expertise End-to-End Consulting Services Project Scoping, Health Checks, Staff Augmentation, Development
- 27. Additional Resources –Q & A Presentation recorded and made available: www.fishbowlsolutions.com/News 1 on 1 Demonstration sales@fishbowlsolutions.com +1.952.465.3426
- 28.
- 29. Search: Everything andEverywhere
- 30. Google Site Search Google.comrelevance out-of-the box for public web content
- 31. Site Search: Relevant,Ultra-Custom Hosted Search • Google.com ranking • Hosted, easy to use and manage • Metadata: Restrict, Sort, Range • Promotions, synonyms, boosting • Customizable themes and rendering • Custom Auto-complete • On-demand indexing • Adobe Community Help (CS5) • Orbitz, Travelocity, UK Parliament, etc.
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- 33. Language Bundles Chinese Japanese Thai Korean • World-class contextual query expansion and spell-checking dictionaries • Automatically recognize word breaks (even without spaces) • Improves search quality
- 34. Social - UserAdded Results Users can add and modify key results
- 35. User Experience -Clustering and Related Search
- 36. Cloud Connect andPeople Search
- 37. Social - QuerySuggestions Automated suggestions based on user queries and enterprise content
Editor's Notes
- #7 Search: the starting point for navigating the web1. Search is navigation. They are not separate things.2. The goal in the enterprise is to get to the answer and search is about finding answers. 3. One box technology is how real time results are delivered on Google.com (see example screenshots on right hand side of screen). Likewise, real time answers are available on the Search Appliance by plugging into any real time systems to which you have access.
- #13 Google Mini:As anyone who’s worked in a corporate environment knows, a fruitless search for a single missing document can paralyze progress for hours as ongoing operations grind to a halt. Knowledge workers need to search their corporate network to get work done, and solutions must be simple for employees to use and fast for administrators to deploy. Quick access to information is equally important on public websites as consumers have grown accustomed to web search engines that return relevant results instantaneously. This directly impacts your profitability because 80% of visitors will leave a site if they’re dissatisfied with the search experience.Enterprise search solutions have typically been expensive and complicated, but the Google Mini makes search technology affordable and easy for small businesses. It works with more than 220 different file types – including HTML, PDF, Microsoft Office and Adobe Illustrator – and indexes and searches up to 300,000 publicly-posted or internal documents stored on servers, file shares, or shared network drives.
- #16 User Experience:Self-Learning Scorer Uses advanced statistical regression to analyze and score specific links and user behavior, making results increasingly precise even without admin intervention.Query suggestions The GSA search box suggests query refinements, helping users to type less and navigate quickly.Automatic spellcheck Guide users to accurate results, even with typos or mispellings. GSA automatically suggests corrections, even on company-specific terms and phrases. Works in English (US & UK), French, Italian, German, Spanish, Portuguese, and Dutch.Content & Collaboration:
- #22 To begin generating the initial index of repository content, the connector manager starts a connector instance, which traverses the repository on a defined schedule. The connector manager formats the content and any associated metadata for a feed to the Google Search Appliance, which then creates an index of the documents. The following diagram shows these events in sequence: 1. The administrator uses the Admin Console to add a connector, define the traversal schedule, and set other parameters.2. The connector manager starts the connector instance on the schedule defined for the instance.3. The connector instance traverses the repository.4. The connector manager formats the documents and data for a feed to the Google Search Appliance.5. The feeds application programming interface (API) processes the document data.6. The Google Search Appliance indexes the documents and metadata.
- #23 For public content in a repository, searches work the same way as they do with web and file system content. The Google Search Appliance searches its index and returns relevant results to the user without any involvement by the connector. To authorize access to private or protected content from a repository, the Google Search Appliance creates a connector instance at query time. The connector instance forwards authentication credentials to the repository for authorization checking. This diagram shows the event flow at a high level: 1. The end user submits a query to the Google Search Appliance.2. The Google Search Appliance prompts the end user for authentication credentials.3. The end user enters credentials, which are forwarded through the Google Search Appliance and connector manager to the repository. 4. The repository checks the user's credentials.5. The Google Search Appliance searches the index for relevant results. If the search results include protected documents, the connector instance contacts the repository to perform an authorization check.6. The repository performs an authorization check and restricts the result set to the documents to which the end user has access. 7. The end user views a page of the restricted results. The URL displayed depends on the connector instance configuration. Typically, the URL opens a repository summary page for the document.