In this presentation, Elena Verna VP Growth at SurveyMonkey, talks about Product Experience Usability to Improve Growth
Watch the full video at: www.Growthhackers.com
The Analytics COE positioning your business analytics program for successKiran Garimella
You should consider the following three aspects of your Business Analytics Program:
* The Business (not just data science, big data, and technology)
* Analytics as the DNA of the company (and not just a competency of an elite few)
* A Programmatic approach that sustainable for the life of the company (and not just a one-time project or initiative)
What role do classical statistics, Bayesian statistics, judgment under uncertainty, heuristics, biases, categorical data analysis, etc., play in such a program?
A COE (Center of Excellence) framework seeks to address these aspects and ensure the company can progress on all fronts.
Gartner For Product Management And Marketingtmannes
This presentation summarizes Gartner's product and services called Gartner for Product Management & Marketing. It provides access to Gartner research reports, unlimited analyst inquiries, customized portal access, and analytics on IT buyers. The research reports cover topics on customers, competitors, markets, and technologies. Analytics provide insights into document views, searches, and inquiries by IT buyers. The goal is to help product and marketing leaders make better decisions to drive business results.
Artificial Intelligence for Product Managers by former Yahoo! PMProduct School
Jobs requiring artificial intelligence skills in the US has grown 450% in the last five years. Corporations are seeking relentlessly for product leaders who can utilize AI technologies on their products and services to improve the company’s bottom line or top line. It's called the Fourth Industrial Revolution, and it is happening right here, right now.
However, as a Product Manager, how do you gain the necessary knowledge to analyze, understand, plan, and design products based on artificial intelligence technologies? Since you cannot get a college degree in AI Product Management, how do you adapt to this rapid change? In this talk, Adnan helped to answer these questions.
10 Metrics Every SaaS PM Should Use by fmr Facebook Product LeaderProduct School
Main Takeaways:
-Understand what data is essential for your success
-How to work towards your metrics
-Key differences between necessary and unnecessary metrics
This document provides an overview of a presentation on TRIZ (the theory of inventive problem solving) and systematic innovation. The presentation covers:
- The background and origins of TRIZ as developed by Genrich Altshuller based on an analysis of hundreds of thousands of patent solutions.
- Key concepts of TRIZ including the laws of engineering system evolution, contradictions, ideality and resources, and inventive principles.
- Applications of TRIZ in various industries through training and pilot projects.
- Challenges with traditional approaches to innovation like trial and error and how TRIZ provides a systematic approach to generating inventive solutions by resolving contradictions.
- Examples of how TRIZ was
This document discusses key aspects of product management including defining the role of a product manager, common frameworks used in product definition and design such as Facebook's three questions, jobs to be done framework, product canvas, and design thinking. It also covers prioritization frameworks like MoSCoW and RICE, different types of product metrics like north star metric, behavioral metric and success metric, and the AARRR pirate metrics framework. The document provides an overview of processes, methodologies and metrics used in planning, developing and measuring success of products.
The Analytics COE positioning your business analytics program for successKiran Garimella
You should consider the following three aspects of your Business Analytics Program:
* The Business (not just data science, big data, and technology)
* Analytics as the DNA of the company (and not just a competency of an elite few)
* A Programmatic approach that sustainable for the life of the company (and not just a one-time project or initiative)
What role do classical statistics, Bayesian statistics, judgment under uncertainty, heuristics, biases, categorical data analysis, etc., play in such a program?
A COE (Center of Excellence) framework seeks to address these aspects and ensure the company can progress on all fronts.
Gartner For Product Management And Marketingtmannes
This presentation summarizes Gartner's product and services called Gartner for Product Management & Marketing. It provides access to Gartner research reports, unlimited analyst inquiries, customized portal access, and analytics on IT buyers. The research reports cover topics on customers, competitors, markets, and technologies. Analytics provide insights into document views, searches, and inquiries by IT buyers. The goal is to help product and marketing leaders make better decisions to drive business results.
Artificial Intelligence for Product Managers by former Yahoo! PMProduct School
Jobs requiring artificial intelligence skills in the US has grown 450% in the last five years. Corporations are seeking relentlessly for product leaders who can utilize AI technologies on their products and services to improve the company’s bottom line or top line. It's called the Fourth Industrial Revolution, and it is happening right here, right now.
However, as a Product Manager, how do you gain the necessary knowledge to analyze, understand, plan, and design products based on artificial intelligence technologies? Since you cannot get a college degree in AI Product Management, how do you adapt to this rapid change? In this talk, Adnan helped to answer these questions.
10 Metrics Every SaaS PM Should Use by fmr Facebook Product LeaderProduct School
Main Takeaways:
-Understand what data is essential for your success
-How to work towards your metrics
-Key differences between necessary and unnecessary metrics
This document provides an overview of a presentation on TRIZ (the theory of inventive problem solving) and systematic innovation. The presentation covers:
- The background and origins of TRIZ as developed by Genrich Altshuller based on an analysis of hundreds of thousands of patent solutions.
- Key concepts of TRIZ including the laws of engineering system evolution, contradictions, ideality and resources, and inventive principles.
- Applications of TRIZ in various industries through training and pilot projects.
- Challenges with traditional approaches to innovation like trial and error and how TRIZ provides a systematic approach to generating inventive solutions by resolving contradictions.
- Examples of how TRIZ was
This document discusses key aspects of product management including defining the role of a product manager, common frameworks used in product definition and design such as Facebook's three questions, jobs to be done framework, product canvas, and design thinking. It also covers prioritization frameworks like MoSCoW and RICE, different types of product metrics like north star metric, behavioral metric and success metric, and the AARRR pirate metrics framework. The document provides an overview of processes, methodologies and metrics used in planning, developing and measuring success of products.
IT4IT and DevOps Tools Landscape (2020).Rob Akershoek
Complete overview of the IT management tooling landscape 2020. Key market players / vendors in the IT4IT and DevOps tooling ecosystem. Automate and streamline your end-to-end DevOps tool chain.
Effects of Digitalization in the Steel Industry.pdfssuser9811f01
This document discusses a master's thesis project that aims to assess the potential economic impacts of digitalization projects in the steel industry. The thesis begins with background on how digitalization is revolutionizing industries and the importance for steel companies to adopt new technologies. However, quantifying the economic benefits of digitalization projects is challenging due to high upfront costs and difficulties measuring impacts. The thesis will develop an investment model to evaluate digitalization projects, and apply it to a potential smart crane investment at a European steel company. The model includes level of automation analysis, quantitative discounted cash flow analysis, and qualitative multicriteria analysis to provide a holistic assessment of economic impacts.
The document provides an overview of an IT operating model case study. It discusses building blocks for developing an IT operating model, including business context, business architecture, application architecture, technology architecture, IT organization structure, IT governance, IT valuation, IT budget plan, IT portfolio management, and IT roadmap. It also describes potential deliverables from an IT operating model project such as an enterprise architecture document, IT organization structure, IT governance framework, and IT investment analysis. The case study methodology involves assessing current IT effectiveness, developing an optimal IT organization structure, and aligning IT investment with business planning.
An Introduction into the design of business using business architectureCraig Martin
The document is an introduction to business architecture presented by Enterprise Architects. It discusses discovering business architecture and developing the business architecture. Key points include:
- Business architecture addresses business challenges and the need for business flexibility and innovation. It focuses on capabilities, processes, and value delivery.
- Developing an effective business architecture involves understanding the business motivation, defining business strategies and models, assessing capabilities, and decomposing capabilities into operational components.
- The business architecture framework includes engagement models, services, and methods to organize content and execute business architecture work. It supports translating strategies into tangible outcomes.
When a company invests in ITIL, very often Architecture is not much involved: this is a mistake because there is much overlap, and Architecture can end up side-lined by the ITIL juggernaut. But there are a lot of benefits Architecture can bring to an ITIL-oriented organization.
This slide deck goes a step or two further than the white-papers out there I've found to date in providing some concrete guidance on how to actually integrate Architecture activities into ITIL. The deck uses TOGAF as the reference framework, but the concepts can be applied to any modern Architecture practice, since the discussion focuses on the types of deliverables and activities, which analogously exist in most frameworks.
CATWOE analysis is a method used in soft systems analysis to identify the key components involved in an information system. It examines the Customers, Actors, Transformations, World view, Owners, and Environment of the system. The Customers are those directly affected by the system. The Actors are those undertaking system activities. Transformations refer to the inputs, processes, and outputs of the system. The World view considers external factors influencing system development. The Owners are those responsible for the organization. The Environment comprises political, economic, social and other contextual factors that could impact the system.
The document discusses the challenges facing healthcare systems and potential solutions from digital technologies. It notes that healthcare spending is rising dramatically in countries like Germany and China. It also discusses how mobile data usage and related traffic are growing exponentially and will continue to do so, driven especially by video. This growth outpaces network capacity increases. It proposes virtualizing care through technologies like telehealth, mobile health, and shifting services closer to patients' homes. Industry 4.0 principles of interoperability, virtualization and decentralization could apply. Potential solutions discussed include hybrid cloud architectures, mobile health apps, using social media to monitor pandemics, software defined networks, and 5G networks.
Your Challenge
Infrastructure, by focusing on the reliability, availability, and serviceability of existing platforms, is perceived as a cost center rather than a business enabler.
Business stakeholders look to external vendors, rather than Infrastructure, to exploit emerging technologies. This leads to duplication of effort, inconsistent standards, and ineffective IT governance.
Infrastructure directors are unable to draw a line showing how their activities directly support the overall business goals.
Our Advice
Critical Insight
Think of the roadmap as a service, not a product. Its value is inversely proportional to the time since its last update.
Alignment perception issues can be addressed by having the infrastructure practice formally engage and communicate with business stakeholders.
Shadow IT can provide business-ready initiatives that need only to be tweaked to align with Infrastructure’s internal goals.
Impact and Result
This blueprint will help you build:
A formal channel and way of communicating value bottom-up and top-down between IT and the executive team.
A methodology to prioritize and create projects that generate business value.
A tool that can produce multiple outputs of value for different audiences using the same data.
An ongoing roadmap process, rather than a static document, that is able to adjust and react to evolving business circumstances.
Using Business Architecture to enable customer experience and digital strategyCraig Martin
Digital disruption is shifting business model design from a focus on product profitability to a stronger focus on customer experience and lifetime value.
The presentation looks at environmental pressures caused by digital disruption and identifies how to use business architecture and business design to address these changes.
It covers business architecture for digital strategy, customer-driven value chains, re-writing of the 4Ps of the marketing mix, and the nine laws of disruption and how they affect business model design.Craig also investigates the changes afoot with strategic business planning and Enterprise Architecture, which are experiencing their own form of disruption. Will Enterprise Architecture as we know it become a commodity too?
This presentation was delivered as an OpenGroup webinar and is available for viewing from the www.enterprisearchitects.com web site.
This white paper discusses how ITIL 4 and the IT4IT standard can be combined to manage the new digital reality. ITIL 4 focuses on practices, culture, and behavior while IT4IT focuses on information flows and automating IT activities. Both aim to holistically manage IT service and product lifecycles. The paper outlines the key components of ITIL 4 and IT4IT and how their synergies allow for a more streamlined and automated delivery model leveraging Agile and DevOps.
Practical Enterprise Architecture - Introducing CSVLOD EA ModelAshraf Fouad
Introduction to Enterprise Architecture in a simpler, modernized, & realistic model (CSVLOD).
Target Audience:
1- Tech Leaders New to Enterprise Architecture.
2- Enterprise Architects.
3- CIO, CTO, CDO, EPMO, ITPMO.
Speed, agility and reduced time to market are becoming increasingly important for Technology organizations. As more business moves online, existing business models and industries are disrupted and new ones are enabled. Technology organizations are facing the challenge of how to transition to agile ways of working. Transform the existing team? Build a separate digital team? Or do both?
For more information, contact vicki.shillington@northhighland.com or kim.clarke@northhighland.com.
Product Strategy Recommendations for Product LeadersRoman Pichler
This presentation shares my tips for creating the right prerequisites and organisational context to help product managers and product owners make effective strategic decisions for their products. For more information, please visit romanpichler.com.
Explore how different industries are embracing the utility of AI to create and deliver new value for their customers and organisation
* Discuss the state of maturity of AI across industries
* Get an appreciation of business posture to AI projects
We also review the utility of AI across several industries including:
* Healthcare
* Newsroom & Journalism
* Travel
* Finance
* Supply Chain / eCommerce / Retail
* Streaming & Gaming
* Transportation
* Logistics
* Manufacturing
* Agriculture
* Defense & Cybersecurity
Part of the What Matters in AI series as published on www.andremuscat.com
The document discusses ChatGPT, an AI assistant created by OpenAI to be helpful, harmless, and honest. It provides an overview of ChatGPT's capabilities, including uses for tasks like translation, creativity, and academic writing through activities like paper reviewing and topic finding. The document tests ChatGPT by having it review one of the author's own publications and examines methods for detecting AI-generated text.
eMetrics London - The AB Testing Hype CycleCraig Sullivan
The document discusses best practices for A/B testing, including:
1. Performing analytics health checks and modelling to understand user flows before testing.
2. Testing in areas informed by analytics rather than copying competitors, and accounting for device mix.
3. Doing user research like surveys, interviews and usability testing to inform testing.
4. Prioritizing high opportunity, low cost tests and creating a money model to estimate potential returns.
5. Conducting pre-flight checks to ensure tests are functioning properly across devices before launching.
A Breakfast for Account-Based Marketers: Account Based Measurement 101RollWorks
The document outlines an agenda for an Account Based Marketing overview presentation taking place in New York City. The agenda includes introductions, an ABM overview presentation by Erez Suissa, a discussion on measurement and why it matters for ABM, and a question and answer session. The document then provides additional context on ABM, including definitions of ABM, the benefits of an account-based strategy, fundamentals of an ABM strategy, identifying key accounts, making collaboration between sales and marketing a priority, planning for revenue through the buying cycle, understanding appropriate account metrics, and wrapping up with key takeaways.
- The exam contains 60 multiple choice questions and takes about 1 hour to complete. Test takers must answer 45 questions correctly to pass.
- Common questions on the exam cover topics like marketing automation, data privacy, buyer personas, content distribution strategies, and behavioral marketing.
- The exam may only be attempted once every 12 hours, and must be completed within 3 hours once started.
IT4IT and DevOps Tools Landscape (2020).Rob Akershoek
Complete overview of the IT management tooling landscape 2020. Key market players / vendors in the IT4IT and DevOps tooling ecosystem. Automate and streamline your end-to-end DevOps tool chain.
Effects of Digitalization in the Steel Industry.pdfssuser9811f01
This document discusses a master's thesis project that aims to assess the potential economic impacts of digitalization projects in the steel industry. The thesis begins with background on how digitalization is revolutionizing industries and the importance for steel companies to adopt new technologies. However, quantifying the economic benefits of digitalization projects is challenging due to high upfront costs and difficulties measuring impacts. The thesis will develop an investment model to evaluate digitalization projects, and apply it to a potential smart crane investment at a European steel company. The model includes level of automation analysis, quantitative discounted cash flow analysis, and qualitative multicriteria analysis to provide a holistic assessment of economic impacts.
The document provides an overview of an IT operating model case study. It discusses building blocks for developing an IT operating model, including business context, business architecture, application architecture, technology architecture, IT organization structure, IT governance, IT valuation, IT budget plan, IT portfolio management, and IT roadmap. It also describes potential deliverables from an IT operating model project such as an enterprise architecture document, IT organization structure, IT governance framework, and IT investment analysis. The case study methodology involves assessing current IT effectiveness, developing an optimal IT organization structure, and aligning IT investment with business planning.
An Introduction into the design of business using business architectureCraig Martin
The document is an introduction to business architecture presented by Enterprise Architects. It discusses discovering business architecture and developing the business architecture. Key points include:
- Business architecture addresses business challenges and the need for business flexibility and innovation. It focuses on capabilities, processes, and value delivery.
- Developing an effective business architecture involves understanding the business motivation, defining business strategies and models, assessing capabilities, and decomposing capabilities into operational components.
- The business architecture framework includes engagement models, services, and methods to organize content and execute business architecture work. It supports translating strategies into tangible outcomes.
When a company invests in ITIL, very often Architecture is not much involved: this is a mistake because there is much overlap, and Architecture can end up side-lined by the ITIL juggernaut. But there are a lot of benefits Architecture can bring to an ITIL-oriented organization.
This slide deck goes a step or two further than the white-papers out there I've found to date in providing some concrete guidance on how to actually integrate Architecture activities into ITIL. The deck uses TOGAF as the reference framework, but the concepts can be applied to any modern Architecture practice, since the discussion focuses on the types of deliverables and activities, which analogously exist in most frameworks.
CATWOE analysis is a method used in soft systems analysis to identify the key components involved in an information system. It examines the Customers, Actors, Transformations, World view, Owners, and Environment of the system. The Customers are those directly affected by the system. The Actors are those undertaking system activities. Transformations refer to the inputs, processes, and outputs of the system. The World view considers external factors influencing system development. The Owners are those responsible for the organization. The Environment comprises political, economic, social and other contextual factors that could impact the system.
The document discusses the challenges facing healthcare systems and potential solutions from digital technologies. It notes that healthcare spending is rising dramatically in countries like Germany and China. It also discusses how mobile data usage and related traffic are growing exponentially and will continue to do so, driven especially by video. This growth outpaces network capacity increases. It proposes virtualizing care through technologies like telehealth, mobile health, and shifting services closer to patients' homes. Industry 4.0 principles of interoperability, virtualization and decentralization could apply. Potential solutions discussed include hybrid cloud architectures, mobile health apps, using social media to monitor pandemics, software defined networks, and 5G networks.
Your Challenge
Infrastructure, by focusing on the reliability, availability, and serviceability of existing platforms, is perceived as a cost center rather than a business enabler.
Business stakeholders look to external vendors, rather than Infrastructure, to exploit emerging technologies. This leads to duplication of effort, inconsistent standards, and ineffective IT governance.
Infrastructure directors are unable to draw a line showing how their activities directly support the overall business goals.
Our Advice
Critical Insight
Think of the roadmap as a service, not a product. Its value is inversely proportional to the time since its last update.
Alignment perception issues can be addressed by having the infrastructure practice formally engage and communicate with business stakeholders.
Shadow IT can provide business-ready initiatives that need only to be tweaked to align with Infrastructure’s internal goals.
Impact and Result
This blueprint will help you build:
A formal channel and way of communicating value bottom-up and top-down between IT and the executive team.
A methodology to prioritize and create projects that generate business value.
A tool that can produce multiple outputs of value for different audiences using the same data.
An ongoing roadmap process, rather than a static document, that is able to adjust and react to evolving business circumstances.
Using Business Architecture to enable customer experience and digital strategyCraig Martin
Digital disruption is shifting business model design from a focus on product profitability to a stronger focus on customer experience and lifetime value.
The presentation looks at environmental pressures caused by digital disruption and identifies how to use business architecture and business design to address these changes.
It covers business architecture for digital strategy, customer-driven value chains, re-writing of the 4Ps of the marketing mix, and the nine laws of disruption and how they affect business model design.Craig also investigates the changes afoot with strategic business planning and Enterprise Architecture, which are experiencing their own form of disruption. Will Enterprise Architecture as we know it become a commodity too?
This presentation was delivered as an OpenGroup webinar and is available for viewing from the www.enterprisearchitects.com web site.
This white paper discusses how ITIL 4 and the IT4IT standard can be combined to manage the new digital reality. ITIL 4 focuses on practices, culture, and behavior while IT4IT focuses on information flows and automating IT activities. Both aim to holistically manage IT service and product lifecycles. The paper outlines the key components of ITIL 4 and IT4IT and how their synergies allow for a more streamlined and automated delivery model leveraging Agile and DevOps.
Practical Enterprise Architecture - Introducing CSVLOD EA ModelAshraf Fouad
Introduction to Enterprise Architecture in a simpler, modernized, & realistic model (CSVLOD).
Target Audience:
1- Tech Leaders New to Enterprise Architecture.
2- Enterprise Architects.
3- CIO, CTO, CDO, EPMO, ITPMO.
Speed, agility and reduced time to market are becoming increasingly important for Technology organizations. As more business moves online, existing business models and industries are disrupted and new ones are enabled. Technology organizations are facing the challenge of how to transition to agile ways of working. Transform the existing team? Build a separate digital team? Or do both?
For more information, contact vicki.shillington@northhighland.com or kim.clarke@northhighland.com.
Product Strategy Recommendations for Product LeadersRoman Pichler
This presentation shares my tips for creating the right prerequisites and organisational context to help product managers and product owners make effective strategic decisions for their products. For more information, please visit romanpichler.com.
Explore how different industries are embracing the utility of AI to create and deliver new value for their customers and organisation
* Discuss the state of maturity of AI across industries
* Get an appreciation of business posture to AI projects
We also review the utility of AI across several industries including:
* Healthcare
* Newsroom & Journalism
* Travel
* Finance
* Supply Chain / eCommerce / Retail
* Streaming & Gaming
* Transportation
* Logistics
* Manufacturing
* Agriculture
* Defense & Cybersecurity
Part of the What Matters in AI series as published on www.andremuscat.com
The document discusses ChatGPT, an AI assistant created by OpenAI to be helpful, harmless, and honest. It provides an overview of ChatGPT's capabilities, including uses for tasks like translation, creativity, and academic writing through activities like paper reviewing and topic finding. The document tests ChatGPT by having it review one of the author's own publications and examines methods for detecting AI-generated text.
eMetrics London - The AB Testing Hype CycleCraig Sullivan
The document discusses best practices for A/B testing, including:
1. Performing analytics health checks and modelling to understand user flows before testing.
2. Testing in areas informed by analytics rather than copying competitors, and accounting for device mix.
3. Doing user research like surveys, interviews and usability testing to inform testing.
4. Prioritizing high opportunity, low cost tests and creating a money model to estimate potential returns.
5. Conducting pre-flight checks to ensure tests are functioning properly across devices before launching.
A Breakfast for Account-Based Marketers: Account Based Measurement 101RollWorks
The document outlines an agenda for an Account Based Marketing overview presentation taking place in New York City. The agenda includes introductions, an ABM overview presentation by Erez Suissa, a discussion on measurement and why it matters for ABM, and a question and answer session. The document then provides additional context on ABM, including definitions of ABM, the benefits of an account-based strategy, fundamentals of an ABM strategy, identifying key accounts, making collaboration between sales and marketing a priority, planning for revenue through the buying cycle, understanding appropriate account metrics, and wrapping up with key takeaways.
- The exam contains 60 multiple choice questions and takes about 1 hour to complete. Test takers must answer 45 questions correctly to pass.
- Common questions on the exam cover topics like marketing automation, data privacy, buyer personas, content distribution strategies, and behavioral marketing.
- The exam may only be attempted once every 12 hours, and must be completed within 3 hours once started.
The experience Economy - Building competitive edge through customer experienc...Jaakko Männistö
What is Customer experience and why does it matter? How has te world changed? This is all neat but how can we use customer experience data to actually benefit your business?! We give you process, tools and methods to do exactly that!
Five types of companies that absolutely NEED to build trust to grow (but just...Trustpilot
This document discusses how customer reviews are important for building trust and growing different types of companies. It identifies 5 types of companies that need customer reviews to grow: 1) Marketplaces, 2) Subscription Services, 3) Finance companies, 4) B2B companies, and 5) New Markets/Brands. It then provides strategies for companies to proactively collect reviews, respond to and resolve reviews, and leverage reviews for conversion.
Summer Lindman. "The phases of building out a robust customer health score"Octopus Events
1. Phase 1: Decide what “customer health” actually means to your business.
1.1. Is customer health a metric you want to use to predict churn, or is it a metric used by customer success to focus their efforts on the right clients.
1.2. How often do you want to (or can) update your customer health score?
1.3. What elements do you want to look at?
- Usage,
- Engagement,
- NPS score,
- Length of time as a customer,
- Executive alignment.
1.4. What are the weights of the score?
1.5. Is it only quantitative information, or also qualitative?
2. Phase 2: Put your health score into practice.
2.1. Get buy-in from your executive team.
2.2. Gain adoption from the teams.
2.3. Begin using health as a measure of performance for customer success and product teams.
3. Phase 3: Analyze and iterate.
3.1. Are we calculating the health score often enough? How frequently is it changing?
3.2. Are each of our metrics something the teams can influence? Are we looking at the most impactful metrics?
3.3. Are our weights correct?
4. Phase 4: Revise and repeat.
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
Webinar: Build Loyalty and Drive Revenue with Effective Welcome JourneysPure360
Within this webinar you will discover the importance of implementing welcome email journeys, including how to build loyalty, increase engagement and drive revenue.
We cover acquisition based welcome journeys, industry examples and which types of content you should be using for your different stages throughout this welcome journey, including personalising the content based on your subscribers signup-point.
This webinar covers all the crucial areas you need to consider when implementing effective welcome email journeys.
Compared to a normal marketing email, welcome emails generate:
50-60% more open rates
5 x the click through rate
9 x more purchasing potential
8 x more revenue per email
50% – 86% more engagement than email newsletters
Agencies need to change their business model by innovating and focusing on marketing ROI as an output versus focusing the discussion input, e.g., costs, etc.
This document provides an overview of a workshop on using Smart Bidding to align business goals with Google ads. The workshop covers:
- Why value-based bidding is important for businesses to optimize based on the true value of conversions rather than just volume or cost.
- Different options for Smart Bidding, including both non-predictive and predictive approaches, to maximize results based on business metrics like revenue, profit or lifetime value.
- Examples and case studies of how to implement value-based bidding for different business types like online retailers, lead generators, and agencies. This includes integrating first-party data signals into bidding to improve performance.
Hoteliers are under pressure to extract insights from vast amounts of customer data to optimize strategies and experiences. While marketing and revenue management collaborate better when sharing data, questions remain around what data to share, how to share it in real-time, and how predictive analytics can drive profits. This session aims to address these questions and advance the intersection of revenue management and digital marketing analytics.
Digital IMC is a Google Partner marketing agency that offers services including Google Ads, keywords research, campaign setup and optimization. The proposal outlines a plan to generate leads through Google Ads targeting employees/administrators in Delhi, Pune, Mumbai, Chennai and Hyderabad. The marketing activities would include keywords research, account setup, conversion tracking and ad copy creation. Campaigns would use search and remarketing/display ads with text and image creatives. Performance is outlined for desktop, tablet and mobile with estimated clicks, cost per click, cost per lead and monthly service fee.
Product-Led Growth is the go-to-market strategy that relies on using the product as the main vehicle to acquire, activate, and retain customers. In this (summarized and simplified) deck, I will explore:
- Why the fastest growing startups use a product-led GTM strategy
- The role of Sales and Marketing under this GTM
- Main marketing and product KPI's
- B2B martech stack
- Pricing SaaS
- Bottom up targeting
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
Global lean sales presentation at #PNCamp by Pallav Nadhani, Founder, FusionC...ProductNation/iSPIRT
This document provides guidance on developing an effective sales strategy and process. It discusses key topics like understanding customers, positioning products to address customer needs, qualifying leads, nurturing prospects through the sales funnel, and optimizing sales team composition and metrics over time as the business grows. Effective tools, processes, compensation structures, and sales culture are also addressed to help maximize sales volume and productivity.
The One-Two Punch - Marketing Automation and CRMPardot
Kathryn Honderd discusses how marketing automation and CRM work together to improve marketing and sales alignment. She outlines a 10 step process for evaluating current systems, visualizing goals, selecting the right tools, implementing the integration, and optimizing over time. The key steps are evaluating current processes, aligning sales and marketing goals, selecting and implementing the right CRM and marketing automation tools, and continuously optimizing through reporting and feedback. The overall message is that CRM and marketing automation can provide a powerful "one-two punch" when properly implemented and optimized through a collaborative process between sales and marketing teams.
Managers need new measures for the new experiences they’re creating. Fortunately they can use social and unstructured data to measure the holistic customer experience performance over time, based on direct and unfiltered feedback from customers.
Measuring ROI in Digital Marketing_ Metrics That Matter.pdfFirstDigiAdd3
In Digital Marketing, ROI is determined by combining quantitative and qualitative measurements. By gaining insight into the success of their online marketing initiatives, these indicators assist organizations in improving their strategy and more effectively allocating their resources.
This document outlines five rules for identifying SEO opportunities to drive revenue for ecommerce businesses. The rules are: 1) focus on revenue as the key objective, 2) define key performance indicators to track goals, 3) identify high-impact traffic sources and keywords, 4) optimize high-revenue landing pages, and 5) identify conversion rate optimization opportunities. It provides examples of implementing each rule, such as tracking goals in Google Analytics, prioritizing keywords and pages by revenue, and improving site credibility and reducing abandonment. A case study shows how applying these rules helped a client nearly double revenue within three months.
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
Similar to [GrowthHacker Conference '16] Elena Verna VP Growth at SurveyMonkey: Product Experience Usability to Improve Growth (20)
The Continued Disruption of the Marketing Technology Landscape - #GHConf18GrowthHackers
This is an amazing time in the history of growth and marketing, as accelerating waves of technological and organizational innovation open up new ways to reach, engage, and understand customers. In this session, Scott will share his enthusiasm for these opportunities and teach you pragmatic ways of realizing this potential in your own company.
AI, Machine Learning, and their Application for Growth - #GHConf18GrowthHackers
There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth
Less than 1% of potential customers come to your website. Few sign-up, even less convert. It’s not a funnel, but a pasta strainer. In the past Guillaume “G” Cabane has shown how to automate advanced marketing personalization once prospects land on a website. Now G will reveal his master plan and first steps towards automating marketing based on intent … before the website. Contacting the right people with the top companies, at the right time, through the best channel with the perfect message. At scale.
Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18GrowthHackers
April Dunford, founder of Rocket Media, discusses the importance of context and positioning for companies and products. She argues that ignoring context can confuse and lose customers. Dunford provides examples of how context can highlight or hide a product's strengths, and how positioning a product in a market that emphasizes its unique value makes that value more obvious to customers. Her key recommendations are to let go of the past, isolate differentiators, and position in a market where unique value is clear.
Who You Should Hire for Sustainable Growth - #GHConf18GrowthHackers
Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.
Moving from a Traditional to a Growth Oriented Organization - #GHConf18GrowthHackers
In today’s fast-changing environment, organizations need to focus on Growth as a strategy, a culture, and a mind-set. As one of Skyscanner’s earliest employees, Yara Paoli has seen the company scale from a small Scottish start-up to a global travel meta-search player who last year, was acquired by online travel giant Ctrip for $1.7B. Yara shares how Skyscanner transformed itself from a traditional organization to a Growth organization and the pitfalls, challenges and imperatives along the way.
Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18GrowthHackers
Merci Victoria Grace, former Head of Growth at Slack, discusses using customer empathy and product intuition to drive growth. She emphasizes understanding customers, predicting their needs, and executing product changes accordingly. Her tips include conducting user research, testing hypotheses and new features, focusing on the real customer experience, and treating customers with kindness and respect. The goal is to design products that customers want to use through an intuitive understanding of them.
How Eventbrite applies the growth mindset to bring the world together through...GrowthHackers
Learn how the Eventbrite team works cross-functionally to bring the world together through live experiences. In this presentation you'll learn specifically how the growth team pushes to take Eventbrite's mission to the next level.
Relentless Pursuit of Growth - #GHConf18GrowthHackers
Sean Ellis started off the day off with a high-level introduction to the topic of growth. He reviewed the prerequisites for sustainable growth (PM Fit), the principles of growth and ultimately how a person or team should approach figuring out how to grow or how to accelerate growth in their company. He compared how this is different in a smaller company vs a more established company and the relative challenges and advantages that each type of company has. Want to know who generally cares about driving growth and who has the skills and authority to affect growth? This opening keynote reminds you of the original purpose of growth hacking and build excitement and engagement around the topics that will be discussed throughout the day.
Larry Kim's Top 10 Facebook Hacks of all time!GrowthHackers
"These days content marketing feels like a suicide mission,” Says Larry Kim.
That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg?
Two words: Social ads.
Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click.
The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business.
In this webinar, Larry Kim will cover:
The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose
Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more
Social re-marketing: strategies for turning clicks into leads and sales on the cheap
Identifying your North Star Metric & Building a Model to Predict GrowthGrowthHackers
This document discusses identifying a North Star Metric (NSM) and using a growth model to move the NSM. It defines an NSM as a single persistent metric that reflects sustainable growth based on delivering value to users. Examples of good NSMs for Facebook and Uber are provided. A case study shows how LogMeIn grew by focusing on usage as their NSM. Benefits of using an NSM include tying marketing ROI, retention, and evangelism to delivered value. A growth model is then presented as a tool that contains inputs and outputs over time to forecast how changes to growth levers may impact the user base and NSM over time.
Sean Ellis explains what a North Star Metric is and how your company can identify one to drive sustainable growth.
Original source of content in slides & link to discover your company's North Star Metric with Sean's help: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
[#GHConf17] PPC Growth — 7 Hacks You Need to TestGrowthHackers
This document provides tips and hacks for PPC growth, including:
- Testing granular ad grouping strategies like single keyword/product ad groups.
- Understanding the difference between controlled and uncontrolled targeting options.
- Using a blueprint for building layered Facebook audiences.
- Implementing smoke testing to validate new marketing ideas with minimal effort.
- Optimizing campaigns by working backwards from sales data to highest performing keywords/placements.
[#GHConf17] How 50 Dollars in Facebook Ads Can Drive Enormous Traffic to Your...GrowthHackers
In this presentation, Larry Kim from Mobile Monkey (previously WordStream), talks about how 50 dollars in Facebook ads can drive enormous traffic to your best content.
[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...GrowthHackers
In this presentation, Dan Vallejo from Growth Lab @ Google, talks about using in-app growth patterns to drive engagement and retention across consumer apps
[#GHConf17] Growth in Unexpected Places — How to Recruit and Launch a Growth ...GrowthHackers
This document discusses how to establish a growth team within an enterprise business. It recommends starting small by focusing on organic retention and showing early wins. It also suggests recruiting team members based on growth mindset over skills, forming a dedicated squad rather than separate team, and prioritizing experiments to move key metrics like activation, retention and acquisition. The growth team's process would involve experiment planning, prioritization of hypotheses, and reviewing results to determine what was learned.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
28. Customer Satisfaction Use Case
● Logo
● Themes
● URL customization
● Survey re-direct
So focus on relevant features on
pricing!
29. Some wins that we’ve had to get
better mix shift
● Price display
$300 per year vs. $25/month, billed $300 annually
● Showcasing package we want
customer to choose
● Position your popular package in
the middle of the pricing page
Not as most expensive option
30. What didn’t work
● Skipping pricing for previously
paid users
● Auto-suggesting package