Hoteliers are under pressure to extract insights from vast amounts of customer data to optimize strategies and experiences. While marketing and revenue management collaborate better when sharing data, questions remain around what data to share, how to share it in real-time, and how predictive analytics can drive profits. This session aims to address these questions and advance the intersection of revenue management and digital marketing analytics.
Vacation Rental Marketing War Room -VRMA Annual ConferenceAmy Hinote
Today’s marketing managers for vacation rental companies are charged with being web developers, SEO/SEM experts, copywriters, marketing technology and automation specialists, graphic designers, media buyers, social media professionals, email strategists, and marketing analysts. This session was designed to look at commonly used marketing strategies and talk about what is new with the channels and how to set up the channels, determine ROI and budget for use of new tactics and strategies.
What is design, and why does it matter?
Design is where form meets function, and it's key to your digital marketing efforts. In today's presentation, you'll learn what design is, how it fits into converting your website visitors into paying customers, and about the importance of landing pages. We'll also dive deep into ways you can use design for conversion.
Find out how to design your hotel website to make the best experience for potential guests.
Refine ROI with Actionable Marketing AnalyticsSteven Everett
Understand how marketing activities impact traffic, leads and sales. Marketing analytics lets you understand the entire sales and marketing funnel -- from prospects to leads to renters -- to define which marketing activities drive traffic, and, more importantly, leads and sales. Slicing and dicing this source of data across varied campaigns and timeframes lets you report marketing ROI to direct investment in the marketing tactics that help you manage your marketing more effectively.
5 Key Trends for Modern Revenue ManagementNet Affinity
The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn't about the timeless fundamentals - instead, it's about the key forces changing the field, and how revenue managers can adapt and grow with them.
Vacation Rental Marketing War Room -VRMA Annual ConferenceAmy Hinote
Today’s marketing managers for vacation rental companies are charged with being web developers, SEO/SEM experts, copywriters, marketing technology and automation specialists, graphic designers, media buyers, social media professionals, email strategists, and marketing analysts. This session was designed to look at commonly used marketing strategies and talk about what is new with the channels and how to set up the channels, determine ROI and budget for use of new tactics and strategies.
What is design, and why does it matter?
Design is where form meets function, and it's key to your digital marketing efforts. In today's presentation, you'll learn what design is, how it fits into converting your website visitors into paying customers, and about the importance of landing pages. We'll also dive deep into ways you can use design for conversion.
Find out how to design your hotel website to make the best experience for potential guests.
Refine ROI with Actionable Marketing AnalyticsSteven Everett
Understand how marketing activities impact traffic, leads and sales. Marketing analytics lets you understand the entire sales and marketing funnel -- from prospects to leads to renters -- to define which marketing activities drive traffic, and, more importantly, leads and sales. Slicing and dicing this source of data across varied campaigns and timeframes lets you report marketing ROI to direct investment in the marketing tactics that help you manage your marketing more effectively.
5 Key Trends for Modern Revenue ManagementNet Affinity
The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn't about the timeless fundamentals - instead, it's about the key forces changing the field, and how revenue managers can adapt and grow with them.
Data Driven Channel Management | San Francisco Digital Marketing HubAlison Waldron
We all have a view on how to manage our marketing channels, but how do you ensure your approach is the right one and - crucially - that it drives incremental sales? We explain how to use analytics, third party data and a little growth hacking flair to manage channels and get the most out of your budget.
How Hotel Revenue Strategy Unlocks Profit GrowthRobert Cole
Robert Cole, CEO of RockCheetah, while presenting How Hotel Revenue Strategy Unlocks Profit Growth addressed the structural forces impacting the US hotel industry, as well as the costs & challenges associated with acquiring and retaining guests, and how guest engagement and personalization is the future of the hospitality industry.
The webinar, broadcast on May 11, 2017 was sponsored by Agilysis and Duetto. It also featured presentations by Thor Hanen, Agilysis Sales Engineer and Dan Yacker, VP of Global Strategic Alliances for Duetto.
For a vacation rental manager, the competitive landscape is rapidly changing. Acquiring new home inventory into a vacation rental program requires strategic and proactive planning. This presentation provides a guideline to create a successful home owner acquisition plan for your vacation rental program.
Epson was dealing with some real-world challenges when it came to executing their B2B campaigns. They knew in order to generate results they had to solve these challenges and utilize technology. Here's how they did it at the Sirius Decisions Summit in Austin.
Learn How to Make Email your New Favorite Sales ToolInsideSales.com
Despite reports to the contrary, email is not dead. Indeed, it’s still a critical communications tool for sales reps, especially in the later stages of closing deals. Join us as we discuss:
· Which communications methods are preferred – and most effective – to reach prospects
· How email can be used to know your prospects wants and when they want it
· How insights from Vision by InsideSales.com can help you accelerate your pipeline and close more business today
Secrets of a Marketing Automation Ninja ReachForce
Learn about techniques for optimizing your use of marketing automation and some advanced ninja moves in Marketo that can increase response 10X over typical program set up. Presented by Mary Firme of ReachForce and Steve Susina, Marketing Director, Lyons Consulting Group.
Google has been named 2019’s largest digital ad platform in the world according to eMarketer. There were plenty of changes to keep up with in 2019. It’s time to use these changes to your brand’s advantage and be ahead of your competition. Join our seasoned ecommerce experts from DialogTech, Feedonomics and client Omega as we breakdown top tips for 2020 such as how offline data can boost paid search strategies, how to adapt to AI-marketing and considering micro-conversions. Stay ahead of the curve with data-backed predictions for Google advertising in 2020.
Marking the case_for_predictive_marketing___webinar_slidesSean Zinsmeister
Hear how real customers are infusing predictive analytics into their go-to-market machines.
In this Presentation you'll learn:
• Differences in approaches to launching a predictive solution
• Top use cases for getting started
• How to measure success
Up Your Lead Generation Game - Create a Rockstar SDR TeamAnastasia Valentine
Steady sales are essential for the growth and sustainability of every company. As a marketing or sales leader, you need to ensure the leads your team generates are handled properly through a top-notch process, resulting in happy customers and recurring revenue. What are the best practices for building, scaling, and maintaining an efficient SDR (Sales Development Rep) team? How do you stay human while scaling your marketing and sales department? What is the balance to ensure quality over quantity? All these questions and more are answered in the Up Your Lead Gen Game, Create a Rockstar SDR Team presentation.
The right team structure can unlock additional revenue today, without more people, marketing spend, or additional leads. Whether you call it sales development (SDR), business development (BDR), or lead qualification (LQ), building the team can accelerate revenue from both your inbound and outbound efforts. In this webinar, you’ll learn: How you can turn your inbound marketing leads into revenue growths, How you can improve your outbound/self-sourced sales leads, Best practices for building, measuring, incenting and equipping an SDR team that can unlock sales growth.
Whether your looking to build a new SDR team or optimize the team you already have, join Mike Plante and Tom Pilkington for this must-see webinar.
Content marketing, inbound marketing, behavioral marketing and more are all generating a great deal of buzz in marketing circles. But, at the heart of all of them is marketing automation – think Silverpop, Marketo, HubSpot and more.
So, what is marketing automation, or MA (we are in marketing so an acronym is required). We put together a SlideShare to help explain marketing automation.
Marketo Summit: Will the real lead please stand up - tips & tricks to an amaz...ReachForce
This standing room only session on data quality highlights critical issues to getting your marketing and sales data aligned and marketable. Kim Stites & Mary Firme present.
SugarCon 2013: CRM and Marketing Automation: Understanding the Customer Relat...SugarCRM
Tim Price, Act-On
Sophisticated business managers recognize that not only is the definition of customer relationships changing, but requirements in the earlier stages of the sales funnel are evolving as well. Maintaining a holistic view of the process, recognizing that Marketing Automation and CRM are both natural extensions of one another is essential, however few fully understand how they coexist effectively. In this session, learn the similarities and differences, as well as how, when integrated, the two technologies deliver a whole that is exponentially more efficient and complete than the sum of its parts.
Segmentation is the critical first step to hotel revenue management. Before you can accurately forecast your business and price your rooms, you have to understand and define the types of customers booking your property. This webinar will provide a tutorial on how to get started with segmentation and then go beyond the basics so you can better forecast demand, price inventory and ultimately increase your revenue per available room.
How to Overcome the Biggest Challenges Facing Ecommerce BusinessesRevenueWire
The ecommerce landscape is constantly evolving. Everything from new payment methods, billing models, partnership arrangements and innovative revenue sharing applications, when managed effectively, can increase the bottom line for organizations. This SlideShare explores common pain points felt by growing ecommerce businesses and how to overcome them.
Account-Based Sales Development and ABM: How to Create the Perfect CampaignDemandbase
We all know that Marketing and Sales alignment is central to ABM success, but this alignment goes beyond just having shared metrics. Marketing and Sales need to work together to share insights, create personalized messages and leverage the right technology to reach their target accounts. As the creator of Account-Based Sales Development (ABSD), Lars Nilsson will discuss how to create a successful, integrated ABSD campaign.
How to Improve Your Sales & Marketing AlignmentHubSpot
Marketing complains that sales ignores incoming leads. Sales becomes frustrated with combing through dozens of unqualified leads to find one good one. Does this situation sound familiar to you?
Have your Sales and Marketing departments aligned goals yet?
See the presentation of HubSpot's VP of Marketing and VP of Sales about how to achieve revenue growth and become industry leaders by bringing sales and marketing together for maximum business success.
This is the presentation deck used by Loren Gray for the HSMAI British Columbia Chapters Presentation on Digital Marketing and Revenue Management Convergence in Hospitality
Data Driven Channel Management | San Francisco Digital Marketing HubAlison Waldron
We all have a view on how to manage our marketing channels, but how do you ensure your approach is the right one and - crucially - that it drives incremental sales? We explain how to use analytics, third party data and a little growth hacking flair to manage channels and get the most out of your budget.
How Hotel Revenue Strategy Unlocks Profit GrowthRobert Cole
Robert Cole, CEO of RockCheetah, while presenting How Hotel Revenue Strategy Unlocks Profit Growth addressed the structural forces impacting the US hotel industry, as well as the costs & challenges associated with acquiring and retaining guests, and how guest engagement and personalization is the future of the hospitality industry.
The webinar, broadcast on May 11, 2017 was sponsored by Agilysis and Duetto. It also featured presentations by Thor Hanen, Agilysis Sales Engineer and Dan Yacker, VP of Global Strategic Alliances for Duetto.
For a vacation rental manager, the competitive landscape is rapidly changing. Acquiring new home inventory into a vacation rental program requires strategic and proactive planning. This presentation provides a guideline to create a successful home owner acquisition plan for your vacation rental program.
Epson was dealing with some real-world challenges when it came to executing their B2B campaigns. They knew in order to generate results they had to solve these challenges and utilize technology. Here's how they did it at the Sirius Decisions Summit in Austin.
Learn How to Make Email your New Favorite Sales ToolInsideSales.com
Despite reports to the contrary, email is not dead. Indeed, it’s still a critical communications tool for sales reps, especially in the later stages of closing deals. Join us as we discuss:
· Which communications methods are preferred – and most effective – to reach prospects
· How email can be used to know your prospects wants and when they want it
· How insights from Vision by InsideSales.com can help you accelerate your pipeline and close more business today
Secrets of a Marketing Automation Ninja ReachForce
Learn about techniques for optimizing your use of marketing automation and some advanced ninja moves in Marketo that can increase response 10X over typical program set up. Presented by Mary Firme of ReachForce and Steve Susina, Marketing Director, Lyons Consulting Group.
Google has been named 2019’s largest digital ad platform in the world according to eMarketer. There were plenty of changes to keep up with in 2019. It’s time to use these changes to your brand’s advantage and be ahead of your competition. Join our seasoned ecommerce experts from DialogTech, Feedonomics and client Omega as we breakdown top tips for 2020 such as how offline data can boost paid search strategies, how to adapt to AI-marketing and considering micro-conversions. Stay ahead of the curve with data-backed predictions for Google advertising in 2020.
Marking the case_for_predictive_marketing___webinar_slidesSean Zinsmeister
Hear how real customers are infusing predictive analytics into their go-to-market machines.
In this Presentation you'll learn:
• Differences in approaches to launching a predictive solution
• Top use cases for getting started
• How to measure success
Up Your Lead Generation Game - Create a Rockstar SDR TeamAnastasia Valentine
Steady sales are essential for the growth and sustainability of every company. As a marketing or sales leader, you need to ensure the leads your team generates are handled properly through a top-notch process, resulting in happy customers and recurring revenue. What are the best practices for building, scaling, and maintaining an efficient SDR (Sales Development Rep) team? How do you stay human while scaling your marketing and sales department? What is the balance to ensure quality over quantity? All these questions and more are answered in the Up Your Lead Gen Game, Create a Rockstar SDR Team presentation.
The right team structure can unlock additional revenue today, without more people, marketing spend, or additional leads. Whether you call it sales development (SDR), business development (BDR), or lead qualification (LQ), building the team can accelerate revenue from both your inbound and outbound efforts. In this webinar, you’ll learn: How you can turn your inbound marketing leads into revenue growths, How you can improve your outbound/self-sourced sales leads, Best practices for building, measuring, incenting and equipping an SDR team that can unlock sales growth.
Whether your looking to build a new SDR team or optimize the team you already have, join Mike Plante and Tom Pilkington for this must-see webinar.
Content marketing, inbound marketing, behavioral marketing and more are all generating a great deal of buzz in marketing circles. But, at the heart of all of them is marketing automation – think Silverpop, Marketo, HubSpot and more.
So, what is marketing automation, or MA (we are in marketing so an acronym is required). We put together a SlideShare to help explain marketing automation.
Marketo Summit: Will the real lead please stand up - tips & tricks to an amaz...ReachForce
This standing room only session on data quality highlights critical issues to getting your marketing and sales data aligned and marketable. Kim Stites & Mary Firme present.
SugarCon 2013: CRM and Marketing Automation: Understanding the Customer Relat...SugarCRM
Tim Price, Act-On
Sophisticated business managers recognize that not only is the definition of customer relationships changing, but requirements in the earlier stages of the sales funnel are evolving as well. Maintaining a holistic view of the process, recognizing that Marketing Automation and CRM are both natural extensions of one another is essential, however few fully understand how they coexist effectively. In this session, learn the similarities and differences, as well as how, when integrated, the two technologies deliver a whole that is exponentially more efficient and complete than the sum of its parts.
Segmentation is the critical first step to hotel revenue management. Before you can accurately forecast your business and price your rooms, you have to understand and define the types of customers booking your property. This webinar will provide a tutorial on how to get started with segmentation and then go beyond the basics so you can better forecast demand, price inventory and ultimately increase your revenue per available room.
How to Overcome the Biggest Challenges Facing Ecommerce BusinessesRevenueWire
The ecommerce landscape is constantly evolving. Everything from new payment methods, billing models, partnership arrangements and innovative revenue sharing applications, when managed effectively, can increase the bottom line for organizations. This SlideShare explores common pain points felt by growing ecommerce businesses and how to overcome them.
Account-Based Sales Development and ABM: How to Create the Perfect CampaignDemandbase
We all know that Marketing and Sales alignment is central to ABM success, but this alignment goes beyond just having shared metrics. Marketing and Sales need to work together to share insights, create personalized messages and leverage the right technology to reach their target accounts. As the creator of Account-Based Sales Development (ABSD), Lars Nilsson will discuss how to create a successful, integrated ABSD campaign.
How to Improve Your Sales & Marketing AlignmentHubSpot
Marketing complains that sales ignores incoming leads. Sales becomes frustrated with combing through dozens of unqualified leads to find one good one. Does this situation sound familiar to you?
Have your Sales and Marketing departments aligned goals yet?
See the presentation of HubSpot's VP of Marketing and VP of Sales about how to achieve revenue growth and become industry leaders by bringing sales and marketing together for maximum business success.
This is the presentation deck used by Loren Gray for the HSMAI British Columbia Chapters Presentation on Digital Marketing and Revenue Management Convergence in Hospitality
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
Revenue growth requires more than IT cost-cutting and increased efficiencies. Across industries, top-line growth requires a focus on customer relevance and on sales, marketing and service effectiveness.
The buying process of old times has changed. Marketers need to find new ways to reach the right customers.
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with customers.
Lead generation is an effective way to talk to relevant customers at the right time... however, lead generation in the MENA region has over 65% wastage; with tighter budgets, this calls for a more transparent and accountable process while most lead generation/Affiliate marketing work on a spray and pray method with no confirmation of authentic leads.
Thus we are proud to introduce Verify: A complete lead generation process that verifies the lead and understands at what stage of the purchase journey the lead. This means only verified leads will be delivered to the client in order to avoid wastage of time and resources.
*This product is offered to clients directly and to media agencies
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
Changing customer behaviors have dramatically changed the way brands need to measure success. Starting with an analytics frameworks is essential for measuring business ROI.
The Integrated Marketing Analytics Guidebook White Paper by BECKONAmanda Roberts
You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Similar to Intersection between rm dm analytics alpha 1 (20)
Titled, "These Are The Good Old Days" we explore the major changes that happened in 2016 that will fundamentally change how Revenue Managment for the Hospitality Industry will change.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What is the TDS Return Filing Due Date for FY 2024-25.pdf
Intersection between rm dm analytics alpha 1
1.
2. Hoteliers are under increasing pressure to extract knowledge and insights from vast amounts of
data in order to enhance business strategies and optimize the customer experience. It’s not news
that the better the collaboration between marketing and revenue management, the more
profitable and successful the enterprise.
But what does this really mean when it comes to data and analytics? What data should be shared
and incorporated across disciplines? How can/should systems seamlessly share and utilize data in
real time? How can predictive analytics drive profits at every step of the guest’s journey?
When it comes to the strategic use of data and analytics across digital marketing and revenue
management, there are often more questions than answers – a trend this session aims to
reverse.
3. The Intersection of Revenue Management
&
Digital Marketing Analytics
Where Did We Come From?
7. • General statistics – Visitors / Page Views / Duration / Bounce Rates
• Mainly SEO driven efforts – ‘Silver Bullet’ tactics
• Impact driven strategies – no real ‘source’ metrics, lots of ‘implied’
conversion data based on promo-code tracking
• ‘Challenging’ ability to track ad service accuracy
• Fad or trend - for a channel representing 3-5% total revenue
• OTA’s are the ‘enemy’ – we’ll never give them the same inventory we
did in ‘01 …errr ‘08
Digital Marketing Silo: First 20 Years
9. Reporting is “the process of organizing data into
informational summaries in order to monitor how
different areas of a business are performing.”
...Analytics is “the process of exploring data and
reports in order to extract meaningful insights, which
can be used to better understand and improve
business performance.”
The Differentiation Between Reporting & Analytics
10. An Ever Changing Revenue / Profit Optimization Team
Where Did We Come From? Current State
Revenue Management
Finance
Sales
Operations
Profit
Optimization
Revenue
Management
Finance
SalesOperations
Marketing
11. Framework For Successful Analytics: Unlocking Capability
Collaboration
Common
Vernacular
Integrity in Data
TransparencyBuild Trust
Enabling Business
Decisions
Continuous
Improvement
12. Collaboration
• Working together as one unified
team across all departments
involved with profit optimization
• Establishing a committee to
govern the next steps of the
framework
13. Common Vernacular
• Common Language
• Does customer segmentation really mean
the same thing as marketing
segmentation?
• Common KPI’s
• Are stakeholders using the right KPI’s that
generate holistic views of performance at
the highest level?
• Common Goals
• Lowering the media budget to optimize
profit might not be what marketing wants
to hear for next year’s budget, but do our
holistic KPI’s show that we’ve reached the
point of diminishing returns?
14. Integrity In Data
• Identify what data we have from
each respective area that we can
combine into our data model
• Make sure the data is accurate,
consistent & correctly represents
the common vernacular
established
• Do not practice ‘statistical
bending’
15. Transparency
• Be open to all team members
about what the data “is” and
what it “isn’t”
• Build visual context around what
the team are looking at
• Understand what the team has
now and what the team is trying
to build for the future
16. Build Trust
• Buy-in from stakeholders
• Trusting that the process works
towards hotel or enterprise
profit optimization and not your
department as a silo
• Acknowledge successes and
share failures
• Own what is yours
17. Enable Business Decisions
• See the big picture across all
data sets being sourced; both
internal & 3rd party
• Holistic approach to enhanced
enterprise / property decision
making
• Grow your business profitably,
not necessarily your department
18. Continuous Improvement
• What did we learn?
• How can we improve next time
around?
• Fail fast
• Team share failures and debrief
them, not hide them
• Define performance threshold
metrics with concrete decision
models
• Keep an activity log
19. The Result: A New Visual Way To Monitor Your Holistic KPI’s
20. Now What? Optimizing Mix Based on Channel Economics
Through which channels can a guest X
book a room?
Given variation in guest economics by channel and property, which channels should we incentivize guest X
to book through?
PER ROOM NIGHT
How much does it cost to acquire guest
X for that channel? $XX $XX $XX $XX
How much does it cost to process guest
X’s room reservation? $XX $XX $XX $XX
How much does guest X spend on a
room?* $XX $XX $XX $XX
Once guest X arrives, how much is spent
on-property? $XX $XX $XX $XX
Tracked Contribution Margins $XX $XX $XX $XX
Brand.com
21. Understanding Your Channel Behaviors
Booking Channel
How do guests book rooms?
What is the average profitability of a guest
booking
through each channel?
“Products” to Acquire Customers
What do we use to attract different guests?
• Direct vs. Indirect (external & partners)
• Online (e.g., websites) vs. offline (e.g., Call
Center, Front Desk, Travel Agents)
• Rates (e.g., Wholesale, Group, BAR, etc.)
• Promotion (% off, value add, etc.)
• Media (online, offline, etc.)
Customer Type
What type of customer is booking rooms in each
channel? How do his / her
behaviors change?
Identify customer segments within each
channel based on variations in their spending
behaviors
• Loyalty vs. non-loyalty customers
(known vs. unknown)
• Ancillary spending habits (dining, spa,
entertainment, etc.)
Known
Unknown
22. WHAT ASSUMPTIONS DO
Person 1
• Born in 1948
• Grew up in England
• Married twice
• 2 children
• Successful in Business
• Wealthy
• Spends winter holidays in the Alps
• Loves dogs
Person 2
• Born in 1948
• Grew up in England
• Married twice
• 2 children
• Successful in Business
• Wealthy
• Spends winter holidays in the Alps
• Loves dogs
Profiling: What Assumptions Do
23. Future State: The Path To Conversion Optimization & True Personalization
Profit
Optimization
Revenue
Management
Finance
Sales
Operations
Marketing
IT
25. Why Technology & Automation Are Essential to Conversion Optimization
Booking Engine
PMS
CRS
RMS
CRM
3rd Party Data
Services
Campaign
Management
Conversion Optimization
&
True Customer Personalization
• PMS delivers historical data on known
guest behaviors (spending history, room
preferences, etc.)
• CRS delivers availability for dates of
interest
• RMS delivers demand forecast & rate
recommendations by room type
• CRM delivers customer worth & detailed
customer data for known customers
• 3rd party data services deliver detailed
information about the known or unknown
guest based on cookies which include flight
information, searches, preferences & more
• Booking engine will be personalized at the
customer level to take advantage of all
source systems & data with an offer
tailored to that particular guest for that
particular trip in real-time
26. WHAT ASSUMPTIONS DO
Future State: Brand.com Guest Value Proposition
Brand.com 3rd Parties
Personalized
loyalty pricing
based on
customer value
Personalized
room sort order
based on
preferences
Personalized
packages & add-
ons based on
CRM & 3rd party
data
Personalized
promotional
offers based on
CRM & 3rd party
data
Additional
trigger-based
pre-arrival
opportunities
Seamless
experience from
booking to
mobile check-in
27. WHAT ASSUMPTIONS DO
Future State: Brand.com Operator Value Proposition
Brand.com 3rd Parties
Personalization
enhances the
customer
experience
Operators finally
have a viable
opportunity to
shift share from
3rd parties
Investments in
technology &
automation will
lead to higher
margins
Operators can
better understand
their customers’
wants and needs
Team can test,
measure and
learn what really
drives conversion
Have this slide up while people are walking into the room.
Funny montage of some screen shots of early revenue / marketing things.
Revenue management and digital marketing are both relatively new to the hotel landscape in the grand scheme of things. They were developed and existed in silos for quite some time, operating independent of each other with separate goals and KPI’s.
Pricing used as the main lever for optimizing hotel demand to meet room revenue forecasts
Reports were the main foundation for analysis; analytics not yet a major focus
Demand data not readily accessible or reliable
Room forecasts based solely on pace and % growth
Pricing not based on elasticity of demand but rather the comp set
Customer segmentation buckets too wide to differentiate customer value
Optimal mix based solely on top-line room revenue potential
Hotel distribution landscape fragmented
No integration with Marketing to align on strategies or tactics
Basic traffic monitoring
No real building block strategies, but rather a pursuit of ‘what is the next trick to fool Google’ conversion based on ‘implied metrics
All data interpretations are based on engagement metrics with the website of ad traffic, no real origin tracking in place, or validation of exposure of ad’s, and no real metrics with conversion data that is accurate.
Lots of ghost reporting on ad service platforms
In our current state, revenue management and digital marketing are beginning to work together; especially from a data perspective. KPI’s have begun to encompass a more holistic view of the operation and the conversation between the two disciplines are getting more sophisticated.
Reporting – Informational summaries, monitoring
Analytics – Visual data exploration, meaningful insights
_______________________________________
What data should be a part of both? KPI’s
In the past few years, the revenue strategy meeting and its members have changed to better align with the growing sophistication of our data. No longer are we solely focused on top-line revenue generation; the focus is on profit. Marketing is also now a part of the profit optimization team and can bring key insights into the conversation.
Now that the right players are in the room together, how can we unlock capabilities and move from a culture of reporting to a culture of analytics?
In order to bring analytics to the forefront of data-driven decision-making, we need to build a framework for success. Let’s go over each of these steps in detail.
Collaboration is the first step in unlocking capabilities for your analytics.
Working together by establishing a committee to oversee the next steps is crucial. The Profit Optimization Team in it’s current state is a great starting point. Stakeholders from either IT & Information Management might be a good add as well.
Common Vernacular is the single most important step to unlocking capability. Why?
Metrics that span across divisions not specific to one. Example ROAS
Ex- 5:1 ROAS is not making EBITA / 10:1 on a special offer rate below forecasted ADR is not yielding to successful revenue levels
4 out of 5 dentists agree – 20% disapproval rating
Before any strategic development, a success goal must be defined, not a moving target on the end of a ‘stick’, or only ‘better than what we have now’
Extra slide potential if we have to much content to share
So far we have only approached the booking process in future state. What about the entire customer journey? What do we do with all of the data at our fingertips? How can we ensure that this information is available in real-time throughout all departments pre, during & post stay? How can we automate where possible and capitalize on human interactions where automation is not?
Searching & Booking
Ann is looking for a weekend getaway at a hotel with a spa. She begins her search using metasearch, online travel agencies & review sites. After compiling her shortlist, she decides on a property. One of her decision points was based on having stayed with this brand before on previous occasions in other cities; she’s already a known guest. Before choosing where to book, she heads to brand.com to see if their rates are in parity with other offers around the web.
The booking engine begins an API call to gather information to personalize the booking engine. From previous stays on her profile, the room sort is optimized to show Deluxe rooms first. A spa package is displayed first on main availability given her search criteria from 3rd party cookie data. She ultimately decides to book the “Members Only” rate on brand.com in the Deluxe room type, giving her the best possible offer that she was able to find. The reservation add-ons highlight spa treatments, but she needs to do more research on options before committing to a treatment at this time.
Mobile App
In the lead up to the weekend she is booked for her getaway, Ann visits the hotel’s mobile App and searches through spa treatments. She spends time looking at a few options and reads through them vigorously. They all sound so good! After spa, she heads over to view photos of her Deluxe room type, but also checks out some photos of a few Suite options.
This mobile activity information is appended to her profile in real-time.
Trigger Based Marketing
7 days prior to arrival, campaign management deploys a trigger based marketing alert on her app with customized offerings based on her mobile activity. The spa treatments she had looked at were all there, as well as a suite upgrade offer. She decides to book her spa appointment through the app, which displayed real-time spa availability over her stay dates and was showing only a small number of appointments available.
The success of the TBM campaign in converting a spa booking, but not a suite upgrade is recorded to her profile in real-time.
Arrival
During lineup, the Front Desk Manager goes over the upsell strategies for the day based on personalized increment suggestions from the RMS as well as previous offers made for this stay through TBM. Once Ann arrives at the hotel; she is offered an upgrade to the suite she was interested in at $10 less than what she was offered 7 days ago, which she accepts.
We have successfully driven conversion on the Deluxe room type via brand.com and now an upsell into a Suite via the Front Desk.
Play
Ann relaxes in the spa on Saturday. As she exits the spa, Ann drops by the concierge to talk about dinner plans. The concierge, with access to real-time profile information, sees little information on Ann with respect to dining preferences and uses this as a great opportunity to build on her profile for future stays. Their conversation about her food preferences for the evening and in general are cordial, and she decides to dine at the award-winning Italian restaurant at the resort. After the conversation and booking, the concierge adds her general food preferences to her profile.
Attend
On the way to dinner, Ann tweets “Feeling so relaxed after a great spa treatment at “X” hotel”.
The social marketing team likes her tweet and direct messages back to Ann to invite her to a morning yoga class. This team uses predictive analytics provided by the Profit Optimization committee to match cross-sell opportunities based on activities. Ann joins the class and has a fantastic start to her last day in the resort. She is also really impressed with the personal touch there.
Depart
Ann checks out after a great experience at the hotel & spa and immediately writes a positive review upon returning home. All of the touch points from her stay, folio & human interaction, are appended to her profile in real-time.
A few months later she receives an offer for a week-long getaway, which she is planning to redeem.
Searching & Booking
Ann is looking for a weekend getaway at a hotel with a spa. She begins her search using metasearch, online travel agencies & review sites. After compiling her shortlist, she decides on a property. One of her decision points was based on having stayed with this brand before on previous occasions in other cities; she’s already a known guest. Before choosing where to book, she heads to brand.com to see if their rates are in parity with other offers around the web.
The booking engine begins an API call to gather information to personalize the booking engine. From previous stays on her profile, the room sort is optimized to show Deluxe rooms first. A spa package is displayed first on main availability given her search criteria from 3rd party cookie data. She ultimately decides to book the “Members Only” rate on brand.com in the Deluxe room type, giving her the best possible offer that she was able to find. The reservation add-ons highlight spa treatments, but she needs to do more research on options before committing to a treatment at this time.
Mobile App
In the lead up to the weekend she is booked for her getaway, Ann visits the hotel’s mobile App and searches through spa treatments. She spends time looking at a few options and reads through them vigorously. They all sound so good! After spa, she heads over to view photos of her Deluxe room type, but also checks out some photos of a few Suite options.
This mobile activity information is appended to her profile in real-time.
Trigger Based Marketing
7 days prior to arrival, campaign management deploys a trigger based marketing alert on her app with customized offerings based on her mobile activity. The spa treatments she had looked at were all there, as well as a suite upgrade offer. She decides to book her spa appointment through the app, which displayed real-time spa availability over her stay dates and was showing only a small number of appointments available.
The success of the TBM campaign in converting a spa booking, but not a suite upgrade is recorded to her profile in real-time.
Arrival
During lineup, the Front Desk Manager goes over the upsell strategies for the day based on personalized increment suggestions from the RMS as well as previous offers made for this stay through TBM. Once Ann arrives at the hotel; she is offered an upgrade to the suite she was interested in at $10 less than what she was offered 7 days ago, which she accepts.
We have successfully driven conversion on the Deluxe room type via brand.com and now an upsell into a Suite via the Front Desk.
Play
Ann relaxes in the spa on Saturday. As she exits the spa, Ann drops by the concierge to talk about dinner plans. The concierge, with access to real-time profile information, sees little information on Ann with respect to dining preferences and uses this as a great opportunity to build on her profile for future stays. Their conversation about her food preferences for the evening and in general are cordial, and she decides to dine at the award-winning Italian restaurant at the resort. After the conversation and booking, the concierge adds her general food preferences to her profile.
Attend
On the way to dinner, Ann tweets “Feeling so relaxed after a great spa treatment at “X” hotel”.
The social media team likes her tweet and direct messages back to Ann to invite her to a morning yoga class. This social media team uses predictive analytics provided by the Profit Optimization committee to match cross-sell opportunities based on activities. Ann joins the class and has a fantastic start to her last day in the resort. She is also really impressed with the personal touch here.
Depart
Ann checks out after a great experience at the hotel & spa and immediately writes a positive review upon returning home. All of the touch points from her stay, folio & human interaction, are appended to her profile in real-time.
A few months later she receives an offer for a week-long getaway, which she is planning to redeem.
The full customer journey as an ecosystem of analytics formed by the partnership of the Profit Optimization Team. The intersection of analytics among disciplines in our future state can be automated in real-time or can be throughout a guest’s journey stay as a human interaction. Each area of excellence benefits from conversion optimization throughout all areas of the enterprise.