The document is a consulting proposal that outlines how a consulting company proposes to help a client (Company XX) with a market assessment and competitive intelligence study for a new software product offering. The proposal includes an overview of the client's objectives, the proposed methodology, sample deliverables, additional services offered, the consulting company's qualifications and experience, project timeline and costs. Key details include conducting secondary research to understand the market landscape and competitors, estimating market size, and preparing a new product launch presentation for the client based on their data and findings.
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Marketing strategy and first 90 day planJanice Zhang
Janice is a senior marketing executive with a 16-year track record of delivering outstanding results for B2B & B2C companies. She put together this slide deck to help CMOs and VPs of Marketing define their strategy and first 90 day plan.
This Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales & Communication Strategy. It includes all the Frameworks, Tools & Templates required to help you define and execute your Sales, Marketing, Communication and Pricing Strategy & Plan. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com.
This document outlines a seven-step process for creating an effective go-to-market plan. It details the key questions that should be addressed at each step and the deliverables that result from completing each step. The seven steps include defining the product or service, target markets, value proposition, marketing and sales channels, sales process, required organizational structure, and supporting business processes. Following the seven steps will result in a comprehensive go-to-market plan that can be actionably implemented.
Sales Strategy in a Digitally Connected WorldVishal Sharma
This document discusses the evolution of sales strategies from product selling to insight driven sales. It advocates for adopting a challenger sales model in today's digitally connected world. The challenger sales model focuses on teaching customers through insights, tailoring the message for each stakeholder, and taking control of the sales process. It emphasizes pushing customers out of their comfort zone to help them make progress on their goals.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
The document is a consulting proposal that outlines how a consulting company proposes to help a client (Company XX) with a market assessment and competitive intelligence study for a new software product offering. The proposal includes an overview of the client's objectives, the proposed methodology, sample deliverables, additional services offered, the consulting company's qualifications and experience, project timeline and costs. Key details include conducting secondary research to understand the market landscape and competitors, estimating market size, and preparing a new product launch presentation for the client based on their data and findings.
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Marketing strategy and first 90 day planJanice Zhang
Janice is a senior marketing executive with a 16-year track record of delivering outstanding results for B2B & B2C companies. She put together this slide deck to help CMOs and VPs of Marketing define their strategy and first 90 day plan.
This Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales & Communication Strategy. It includes all the Frameworks, Tools & Templates required to help you define and execute your Sales, Marketing, Communication and Pricing Strategy & Plan. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com.
This document outlines a seven-step process for creating an effective go-to-market plan. It details the key questions that should be addressed at each step and the deliverables that result from completing each step. The seven steps include defining the product or service, target markets, value proposition, marketing and sales channels, sales process, required organizational structure, and supporting business processes. Following the seven steps will result in a comprehensive go-to-market plan that can be actionably implemented.
Sales Strategy in a Digitally Connected WorldVishal Sharma
This document discusses the evolution of sales strategies from product selling to insight driven sales. It advocates for adopting a challenger sales model in today's digitally connected world. The challenger sales model focuses on teaching customers through insights, tailoring the message for each stakeholder, and taking control of the sales process. It emphasizes pushing customers out of their comfort zone to help them make progress on their goals.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
A digital strategy provides a roadmap for digital transformation by outlining investments in talents, processes, and customers to maximize competitive advantage. It specifies visions, actions, and tactics for becoming a digital business. Formulating a digital strategy involves three stages: defining value by gaining commitment, defining goals and investments; launching initiatives with light projects and assembling a digital team; and scaling up through organizing further initiatives, building capabilities, and adopting new operating models. A digital strategy guides a company's transformation through technology adoption and cultural shifts.
1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support.
2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses.
3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.
The document provides an overview of a workshop on understanding markets and go-to-market strategy. It discusses several key aspects of defining a target market, including identifying customer needs and pain points. It then outlines steps for developing an effective go-to-market strategy, including defining messaging and partnerships, identifying sales processes, and structuring product deployment.
This document contains a presentation on SaaS sales models. It includes an agenda with different time slots, coverage of models like acquisition, renewal, and expansion. It also outlines templates for the sales process including trial offers, evaluation, and purchase. Different approaches are shown like self-service, transactional, and enterprise models. Graphics demonstrate concepts like the sales funnel and pricing versus complexity for each model.
Startup Secrets presents a lecture on how to build a game-changing business model for your unique startup. Business models can be just as disruptive as technology!
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
This document outlines a go-to-market strategy framework for a new product. It includes elements such as developing a clear product statement, conducting user research, creating marketing and sales plans, producing collateral like datasheets and videos, and establishing a lead qualification matrix to help sales qualify and move leads through the funnel. Regular meetings between sales and marketing are also recommended to coordinate activities and gather customer feedback. The goal is to bring the new product smoothly to market.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
5 Key Steps to Drive with Fintech Customer JourneysDouglas Karr
Customer loyalty is waning in the financial industry as consumers are presented with a vast array of alternative offerings both on and offline. Careful research and design of customer journeys is having a positive impact on organizations to win, keep, and increase the value of prospects and customers. This is a webinar that I did on behalf of Salesforce.
Management Consulting Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte & BCG Consultants, after 2,000+ hours of work. It is considered the world's best & most comprehensive Management Consulting Toolkit. It includes all the Frameworks, Tools & Document Templates required to improve the Management Consulting Capability of your organization & excel as a Management Consultant. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
The document discusses go-to-market strategies for startups. It begins by stating that many tech startups struggle with finding a scalable way to generate revenue. It then contrasts marketing strategies, which focus on defining customers and offerings, versus go-to-market strategies, which are concerned with how to execute plans to acquire customers. The document outlines 19 potential customer acquisition channels identified in the book "Traction," including viral marketing, public relations, search engine optimization, social media ads, and more. It emphasizes the importance of dedicating significant resources to bringing in new customers, not just building products.
The document discusses principles for aligning product marketing and product management in global SaaS businesses. It notes that misalignment between these teams prevents getting products into the right users' hands quickly and can lead to user confusion. The document recommends that product marketing and product management share goals, metrics, and commitments to ensure their success is tied together. It also advocates for an "outside-in" user-focused approach to product planning and development.
Go To Market Strategy Example Ppt PresentationSlideTeam
Presenting this set of slides with name - Go To Market Strategy Example Ppt Presentation. This is a five stage process. The stages in this process are Provocation, Discovery, Diagnostic, Design, Recommendation. https://bit.ly/36k8HOq
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
The CMO Survey - Highlights and Insights Report - March 2023christinemoorman
The document discusses the results of a survey of marketing leaders on topics related to the economy, marketing spending, managing brands, growth strategies, and metrics. Some key findings include:
- Marketers report slightly higher optimism in the US economy than last quarter, though below pre-pandemic levels. Over 40% still feel less optimistic.
- Most companies decreased marketing spending or saw no impact due to inflationary pressures on consumer spending.
- Marketers use an array of metrics to measure performance, but strategic, long-term metrics are measured least consistently.
- Having the right talent and operating model are seen as most important for future revenue growth, while technology has increased in importance.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
The document discusses strategies for developing an effective channel program. It outlines frameworks to guide channel strategy, partner selection, and program design. Key aspects include aligning the channel strategy with corporate goals, understanding target customers, choosing appropriate partners, and defining roles and responsibilities to achieve goals through a well-managed program. Metrics and governance models are also recommended to monitor performance.
The First 100 Days: A Planning Framework for the CEOMichael Cairns
New CEO's are frequently asked to provide a 100 day plan during an interview process. This is one example as to how I have approached this task. Read my blog post at Personanondata.com
Email if want a download copy: michael. cairns @ outlook.com
Critical Thinking Definition, Components, and Exploration | Enterprise WiredEnterprise Wired
Critical thinking goes beyond rote memorization; it involves the skill of analyzing, evaluating, and synthesizing information to make informed decisions.
The cognitive school analyzes how strategists perceive and process information to develop strategies. It focuses on the mental processes of individual strategists and how their thinking preferences shape strategies. However, the cognitive school has limitations and does not provide practical guidance for collective strategy processes or address cognitive biases that can negatively impact decisions.
A digital strategy provides a roadmap for digital transformation by outlining investments in talents, processes, and customers to maximize competitive advantage. It specifies visions, actions, and tactics for becoming a digital business. Formulating a digital strategy involves three stages: defining value by gaining commitment, defining goals and investments; launching initiatives with light projects and assembling a digital team; and scaling up through organizing further initiatives, building capabilities, and adopting new operating models. A digital strategy guides a company's transformation through technology adoption and cultural shifts.
1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support.
2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses.
3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.
The document provides an overview of a workshop on understanding markets and go-to-market strategy. It discusses several key aspects of defining a target market, including identifying customer needs and pain points. It then outlines steps for developing an effective go-to-market strategy, including defining messaging and partnerships, identifying sales processes, and structuring product deployment.
This document contains a presentation on SaaS sales models. It includes an agenda with different time slots, coverage of models like acquisition, renewal, and expansion. It also outlines templates for the sales process including trial offers, evaluation, and purchase. Different approaches are shown like self-service, transactional, and enterprise models. Graphics demonstrate concepts like the sales funnel and pricing versus complexity for each model.
Startup Secrets presents a lecture on how to build a game-changing business model for your unique startup. Business models can be just as disruptive as technology!
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
This document outlines a go-to-market strategy framework for a new product. It includes elements such as developing a clear product statement, conducting user research, creating marketing and sales plans, producing collateral like datasheets and videos, and establishing a lead qualification matrix to help sales qualify and move leads through the funnel. Regular meetings between sales and marketing are also recommended to coordinate activities and gather customer feedback. The goal is to bring the new product smoothly to market.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
5 Key Steps to Drive with Fintech Customer JourneysDouglas Karr
Customer loyalty is waning in the financial industry as consumers are presented with a vast array of alternative offerings both on and offline. Careful research and design of customer journeys is having a positive impact on organizations to win, keep, and increase the value of prospects and customers. This is a webinar that I did on behalf of Salesforce.
Management Consulting Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte & BCG Consultants, after 2,000+ hours of work. It is considered the world's best & most comprehensive Management Consulting Toolkit. It includes all the Frameworks, Tools & Document Templates required to improve the Management Consulting Capability of your organization & excel as a Management Consultant. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
The document discusses go-to-market strategies for startups. It begins by stating that many tech startups struggle with finding a scalable way to generate revenue. It then contrasts marketing strategies, which focus on defining customers and offerings, versus go-to-market strategies, which are concerned with how to execute plans to acquire customers. The document outlines 19 potential customer acquisition channels identified in the book "Traction," including viral marketing, public relations, search engine optimization, social media ads, and more. It emphasizes the importance of dedicating significant resources to bringing in new customers, not just building products.
The document discusses principles for aligning product marketing and product management in global SaaS businesses. It notes that misalignment between these teams prevents getting products into the right users' hands quickly and can lead to user confusion. The document recommends that product marketing and product management share goals, metrics, and commitments to ensure their success is tied together. It also advocates for an "outside-in" user-focused approach to product planning and development.
Go To Market Strategy Example Ppt PresentationSlideTeam
Presenting this set of slides with name - Go To Market Strategy Example Ppt Presentation. This is a five stage process. The stages in this process are Provocation, Discovery, Diagnostic, Design, Recommendation. https://bit.ly/36k8HOq
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
The CMO Survey - Highlights and Insights Report - March 2023christinemoorman
The document discusses the results of a survey of marketing leaders on topics related to the economy, marketing spending, managing brands, growth strategies, and metrics. Some key findings include:
- Marketers report slightly higher optimism in the US economy than last quarter, though below pre-pandemic levels. Over 40% still feel less optimistic.
- Most companies decreased marketing spending or saw no impact due to inflationary pressures on consumer spending.
- Marketers use an array of metrics to measure performance, but strategic, long-term metrics are measured least consistently.
- Having the right talent and operating model are seen as most important for future revenue growth, while technology has increased in importance.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
The document discusses strategies for developing an effective channel program. It outlines frameworks to guide channel strategy, partner selection, and program design. Key aspects include aligning the channel strategy with corporate goals, understanding target customers, choosing appropriate partners, and defining roles and responsibilities to achieve goals through a well-managed program. Metrics and governance models are also recommended to monitor performance.
The First 100 Days: A Planning Framework for the CEOMichael Cairns
New CEO's are frequently asked to provide a 100 day plan during an interview process. This is one example as to how I have approached this task. Read my blog post at Personanondata.com
Email if want a download copy: michael. cairns @ outlook.com
Critical Thinking Definition, Components, and Exploration | Enterprise WiredEnterprise Wired
Critical thinking goes beyond rote memorization; it involves the skill of analyzing, evaluating, and synthesizing information to make informed decisions.
The cognitive school analyzes how strategists perceive and process information to develop strategies. It focuses on the mental processes of individual strategists and how their thinking preferences shape strategies. However, the cognitive school has limitations and does not provide practical guidance for collective strategy processes or address cognitive biases that can negatively impact decisions.
This document discusses the StrengthsFinder theme of Strategic Thinking. People with strong Strategic talents have the ability to quickly spot patterns and alternative ways to proceed when faced with any scenario. They can envision alternative futures and strategies when others see no way forward. Those with strong Strategic talents bring creative anticipation, imagination, and persistence to their work. The document provides advice for both those who Strategic Thinking is a dominant theme and those for whom it is a lesser theme.
The document discusses various aspects of thinking including:
1. There are several types of thinking such as perceptual, conceptual, reflective, creative, critical, logical, and non-directed thinking.
2. Thinking involves problem solving and use of symbols. It can be concrete, abstract, implicit or explicit.
3. Jean Piaget's stages of cognitive development include sensory-motor, pre-operational, concrete operational, and formal operational stages.
4. Development of thinking involves adequate knowledge, motivation, freedom, incubation, intelligence, language development, and reasoning skills.
The document discusses different aspects of thinking. It defines thinking as a cognitive activity that is symbolic, problem-solving oriented, and directed towards achieving some goal. It notes that humans are capable of different types of thinking including perceptual, conceptual, creative, logical, and problem solving. Specific types of thinking like convergent and divergent thinking are also examined. The document also explores reasoning as a form of logical thinking aimed at combining past experiences to solve new problems.
Top Pillars | Critical Thinking by Essam NazzalTop Pillars
1. Critical thinking involves carefully analyzing information from multiple sources to make well-reasoned judgments and decisions. It requires reflecting on one's own biases and considering alternative perspectives.
2. Employers highly value critical thinking skills as it allows workers to solve problems independently and make strategic decisions. Demonstrating critical thinking skills through your resume, interviews, and work examples enhances your candidacy.
3. Developing critical thinking involves practicing skills like open-minded reflection, effective communication, creativity, analytical reasoning, and problem-solving. Regular self-assessment helps strengthen critical evaluation abilities over time.
Lesson Note (Week 1) first presentation [Autosaved] [Autosaved] [Autosaved].pptxOkianWarner
This document provides an introduction to critical thinking. It begins with definitions of critical thinking from various scholars as evaluating and improving one's own thinking. Key characteristics of critical thinkers are outlined, such as considering multiple perspectives and basing conclusions on evidence. The importance of critical thinking for academic performance, the workplace, and daily life is discussed. Barriers to critical thinking like biases and emotional thinking are also presented. The document concludes with elements of reasoning like assumptions and standards for critical thinking like clarity and accuracy.
There are 5 main types of thinking skills: analytical thinking, implemental thinking, practical thinking, critical thinking, and creative thinking. Analytical thinking involves analyzing facts to prove or disprove hypotheses and find root causes. Implemental thinking is putting ideas into action. Practical thinking considers how to think in a practical, possible way. Critical thinking questions assumptions and determines what is true or false. Creative thinking generates new ideas and solutions through imagination. Developing these thinking skills can improve how people think as individuals, family members, and workers.
Intelligence and creativity both impact leadership effectiveness. Leaders need cognitive abilities like problem-solving skills as well as knowledge of their industry. More intelligent leaders tend to learn faster, develop better strategies and solutions, and think more implications of decisions. While intelligence is important, it must be combined with experience, stress tolerance, and emotional intelligence. Creativity in leadership involves generating new ideas and implementing innovations. Leaders can foster creativity by encouraging diverse perspectives, rewarding novel ideas, and empowering followers.
A workshop given to elementary school teachers about using creative and critical thinking in the elementary school classroom. Strategies, definitions, and tools are provided.
Chapter 6.thinking.learning http://www.cheapassignmenthelp.co.uk/Assignment Help
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1) The document discusses the importance of scenario planning given that our knowledge is about the past but decisions are about the future. It notes that most of what we need to know to make good decisions is outside our comprehension.
2) It then discusses how change, uncertainty, chaos and complexity are the new normal due to our ignorance. It also maps out the types of ignorance organizations face including uncertainty, complexity, ambiguity and equivocality.
3) The document concludes by explaining that scenario planning allows companies to embrace uncertainty by exploring alternative futures and navigate complexity by using stories to help organize information. It is an important tool to help address the gaps in understanding the future.
Trends, Networks, and Critical Thinking -Lesson 3 - Copy.pptxMANILYNTINGCANG1
This document discusses critical thinking and 21st century skills needed to solve modern problems. It defines strategic thinking as conceptual, imaginative, and opportunistic thinking about future success. Intuitive thinking is quick insight based on past experience. While intuition is fast, strategic thinking systematically analyzes problems by defining objectives and plans. Both can be useful approaches, but strategic thinking ensures new data is considered. Key components of strategic thinking include analyzing strengths/weaknesses, defining purpose/vision, setting goals, and creating action plans. Intuitive thinking draws quick links between ideas based on immediacy, sensing relationships, and automatic reasoning.
This document discusses creative problem solving and leadership. It outlines the 5 steps in the creative process as preparation, incubation, illumination, evaluation, and implementation. It then lists characteristics of creative leaders such as having a flexible thinking style, managing cultural barriers, and being able to consider multiple perspectives. Finally, it provides 7 strategies for creative thinking, which include embracing problems, challenging assumptions, taking risks, using alternative thinking, accepting ambiguity, expanding your vision, and massaging your brain waves.
MILC project - 21century handbook - module 1Emanuele Musa
1. Critical thinking is the process of evaluating arguments and making judgments to guide beliefs and actions. It involves judging the credibility of sources, evaluating arguments, and distinguishing facts from opinions.
2. Critical thinking has benefits such as strengthening leadership, increasing openness to change, improving analytical skills, and enhancing learning and co-creation. It is an important skill for solving problems across many fields.
3. Case studies show how companies like Samsung use critical thinking in innovation management and how theaters use it to vary ticket prices to maximize revenues while maintaining affordability. Asking questions is part of developing critical thinking skills.
This document discusses critical thinking, defining it as the process of evaluating arguments and making judgments to guide beliefs and actions. It describes critical thinking as involving judging credibility, evaluating arguments, and distinguishing facts from opinions.
The document then provides tips for critical thinking, including asking questions like who, what, when, where, how, why, what if, so what, and what next. It discusses benefits like improved logical thinking, reasoning, interpretation, and decision making. Examples are given of how critical thinking can strengthen leadership, increase openness to change, and enhance analytical skills.
Finally, the document outlines tools and approaches for practicing critical thinking, like analytical thinking, questioning assumptions, and evaluating evidence. It provides a checklist
This document describes 16 habits of mind that are indicative of intelligent problem solving. It discusses how intelligent people behave when faced with problems that don't have immediately apparent solutions. Some of the key habits of mind mentioned include persisting through challenges, managing impulsivity by thinking before acting, and listening to others with understanding and empathy. The document provides examples of these habits and how they are employed by effective problem solvers.
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2. GrabYourNotepad
Strategic Thinking: A Rare and Valuable Competency
Expand your influence by
demonstrating strategic thinking.
Why operational thinking is common and strategic
thinking is rare.
The microskills of strategic thinking and the Ben Franklin
technique.
3
5. “I hear oftentimes,
‘you must think strategically,’ or
‘you aren’t strategic enough,’ or ‘
so-and-so doesn’t see you
as a strategic thinker.’
I don’t even know what that means!”
@GregGithens
17. Resourcefulness is
your ability to cleverly combine [ways]
your existing resources [means]
with new resources [means]
to achieve success in the future [ends].
18. Resourcefulness is also
your ability to spot new opportunities [ends]
to apply [ways]
your strategic resources [means].
21. What are our strengths?
What are our strategic resources?
Where might we find new strategic resources that will
give us capability and power that we do not presently
possess?
A better question
A still-better question
A mediocre question
See page 106-109 of How to Think Strategically
25. “My organization is filled with managers who are very good at operations, but
not good at creating or supporting strategy……
…….Our managers, directors and VPs need to think and operate at a more
strategic and less tactical level….
How do I get people to move from a hands-on, day-to-day
mindset to a more strategic one?”
34. Microskills
Curiosity – An individual’s thirst for knowledge about people, about how things work, and about the implications of weak signals. A choice to be in learning mode.
Pragmatism – A person who is guided by pragmatism desires to solve problems by applying an understanding of how the world works.
Ambition – Motivation to make an impact for oneself or for others. Desire to express oneself, to achieve, to pursue excellence.
Sharpness –A person’s attentiveness to and sensemaking of nuance. It implies that the person is open minded, but also skeptical, about the importance of a weak signal. A strategic thinker has a sharp mind
in touch with the situation.
Analogous reasoning – Imagining the similarities and dissimilarities in objects, events, and ideas. A tool for characterizing relationships and expanding creativity.
Storytelling – An important microskill related to leadership, insights, and culture. The strategy of an organization follows a narrative arc that involves characters, situations, tensions, and resolution.
Open mental stance – A mental attitude that is receptive to novelty and recognizes that others have differing points of view. A tool of broad framing.
Skepticism – This microskill helps individuals to avoid belief in the faulty claims of others and to pursue truth.
Reflection – This microskill is sharpness applied to one’s own experiences, values, and preferences. It’s an essential part of learning.
Empathy – The ability to discern the mental state of others: their emotions, their logic, their intentions.
Personal resilience – The ability of the individual to bounce back from adversity or bounce forward into the future. Grit is a synonym. Displayed in the person’s willingness to be inventive and innovative.
Conceptual mapping – The making and using of maps that explain the relationships of concepts. A map is helpful for orientation and for navigation.
Devalorization – Using imagination to take away value and worthiness from an otherwise venerated idea. Willingness to make the profane sacred and make the sacred profane.
Contrarianism – Choosing actions that are opposite the majority’s choices or conventional thought.
High-quality questions –Strategic thinkers ask more and better questions. This microskill is the ability to formulate and ask questions that uncover nuanced and deeper truths.
Abductive reasoning – The practice of inferring possible causes or consequences of an observation, similar to educated guessing. Abductive reasoning yields hypotheses that can be tested with evidence.
Anticipation –The recognition and use of anticipatory assumptions, which is the way that we contemplate the future in the present moment. The three general approaches to anticipation are planning,
preparation, and discovery.
Reframing – Uses the imagination to synthesize new frames by deleting, strengthening, or weakening anchors. Four lenses for reframing are narrative, abstraction, projection, and partitioning (NAPP).
Reframing increases the probability that you’ll generate insights.
Meta-cognition – Awareness of your own knowledge, skills, and thoughts; awareness of cognitive bias. Includes ability to regulate your thinking, feelings, and behavior towards your preferences.
Courage – A choice to act despite one’s anxieties. It is a manifestation of one’s integrity and perspective. The opposite of courage is conformity.
40. Action-TakingResource
List of 20 Strategic Thinking Microskills
Recall that Greg explained that there were 20 microskills
of strategic thinking and he also explained the Ben
Franklin technique of practicing 1 microskill/week on a
rotating basis.
A list of the microskills and a brief explanation is
included.
You are encouraged to join the LinkedIn Group,
Practitioners of Strategic Thinking Microskills to sync
your practice of the Ben Franklin technique with others
43