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Product Strategy Recommendations for Product Leaders


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This presentation shares my tips for creating the right prerequisites and organisational context to help product managers and product owners make effective strategic decisions for their products. For more information, please visit

Published in: Business
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Product Strategy Recommendations for Product Leaders

  1. 1. Product Strategy Recommendations for Product Leaders Roman Pichler @romanpichler
  2. 2. Why Strategy Matters
  3. 3. 3 © 2017 Pichler Consulting Limited Vision Strategy Tactics
  4. 4. My Recommendations
  5. 5. Photo courtesy of Pexels Create a Shared Understand of What a Product Strategy is
  6. 6. 6 © 2017 Pichler Consulting Limited The Product Vision Board Which market or market segment does the product address? Who are the target customers and users? What problem does the product solve? Which benefit does it provide? What product is it? What makes it stand out? How is the product going to benefit the company? What are its business goals and KPIs? What is the product’s purpose? Which positive change should it bring about?Vision Target Group Needs Product Business Goals
  7. 7. Photo courtesy of Pexels Align Business and Product Goals
  8. 8. 8 © 2017 Pichler Consulting Limited Business Strategy Portfolio Strategy Product Strategy
  9. 9. Establish Clear Ownership Photo courtesy of Pexels
  10. 10. 10 © 2017 Pichler Consulting Limited Responsible for the product strategy. Product Management To make effective strategic decisions, people must • Be empowered and trusted; • Have the right knowledge and skills. Responsible for the business strategy. Executive and Senior Management Enable the product people to own the strategy for their products. • Facilities growth and fast decision making; • Mitigates the risk of the leadership team becoming a bottleneck.
  11. 11. Help People Develop the Right Skills Photo courtesy of Pexels
  12. 12. 12 © 2017 Pichler Consulting Limited Tactical Skills Leadership Skills Strategic Skills Product strategy creation and validation Strategy development and life cycle management Product roadmapping Business modelling and financial forecasting Portfolio management
  13. 13. Photo courtesy of Pexels Provide the Right Environment
  14. 14. 14 © 2017 Pichler Consulting Limited Product- Market Fit RetirementLaunch BusinessValue Time Entrepreneurship & experimentation Flawless execution Autonomy & empowerment Agility, speed & teamwork Scaled org & standardisation Efficiency & specialisation
  15. 15. And Most Importantly … Photo courtesy of Rawpixel
  16. 16. 16 © 2017 Pichler Consulting Limited You can find more information at More Information Please send questions & feedback to @romanpichler