GrowthHackers holds weekly AMA (Ask Me Anything) sessions with Growth experts from around the world. Andrew Chen a writer, entrepreneur and investor focused on mobile products, metrics and user growth. He has been an advisor to companies like Angelist, Product Hunt and Dropbox.
Find more great growth resources on GrowthHackers.com. Join the community and have your own questions answered by professionals like Andrew today.
Growthhackers.com/AMA
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Totango's 4th Annual SaaS Metrics Survey Report. This year's key take-away underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on boosting retention and increasing customer upsells in order to increase revenue.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Totango's 4th Annual SaaS Metrics Survey Report. This year's key take-away underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on boosting retention and increasing customer upsells in order to increase revenue.
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
How do you successfully pitch your business to investors? As an entrepreneur and venture capitalist, I've been on both sides of the funding process. Here are 7 myths of startup financing -- and the truths you should follow.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Andreas Klinger
Everything you need to know about Startup Product Metrics.
This is a slideshare exclusive. The full 8hour workshop deck.
#iCatapult Workshop - 2013-08-12
Links:
http://klinger.io/
http://icatapult.co/
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth process, tactics for generating growth ideas, and what you need to generate a minimum viable test.
An Introduction to Growth Hacking. Goes over what product / market fit is and how to achieve it. Explains each piece of the Growth Hacker Funnel: Acquisition, Activation, Retention, Referral, Revenue. And gives numerous examples and tools that growth hackers use for each step in the funnel.
[Webinar] Master the Art of Social Selling - APACHubSpot
Context, Content and Alignment are the key to any successful sales and marketing partnership. This presentation is designed for marketers and sales professionals to outline the power of social media and content for driving the sales funnel.
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
How do you successfully pitch your business to investors? As an entrepreneur and venture capitalist, I've been on both sides of the funding process. Here are 7 myths of startup financing -- and the truths you should follow.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Andreas Klinger
Everything you need to know about Startup Product Metrics.
This is a slideshare exclusive. The full 8hour workshop deck.
#iCatapult Workshop - 2013-08-12
Links:
http://klinger.io/
http://icatapult.co/
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth process, tactics for generating growth ideas, and what you need to generate a minimum viable test.
An Introduction to Growth Hacking. Goes over what product / market fit is and how to achieve it. Explains each piece of the Growth Hacker Funnel: Acquisition, Activation, Retention, Referral, Revenue. And gives numerous examples and tools that growth hackers use for each step in the funnel.
[Webinar] Master the Art of Social Selling - APACHubSpot
Context, Content and Alignment are the key to any successful sales and marketing partnership. This presentation is designed for marketers and sales professionals to outline the power of social media and content for driving the sales funnel.
Many companies now use webinars as part of their marketing mix and many have seen some success on top of the funnel metrics like registrations, attendance and in-webinar engagement. But there are other metrics and uses cases that can have a far greater impact on your bottom line.
If you truly understand where webinars fit into your marketing and what metrics you should be paying attention to, you can start to optimize for real gains to your bottom line.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use full advantage of webinars by using them in each step of your funnel and helping you meet your marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
Leverage A/B testing to improve your webinar assets for better conversion rates
Become data-driven in your search to produce more of your best webinars
T&C Meetup #8: How to Optimize Conversions Throughout Your FunnelEwa Wysocka
Learn:
1) What Analytics tools you can use to measure conversions. 2) The secret to user testing. 3) The difference between Qualitative vs. Quantitative Research. 4) How to develop testing ideas: radical vs. incremental redesign. 5) When o use A/B Testing vs MVT (Multivariate Testing). 6) What software tools to use to split test your funnels.
[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...CXL
Growth hacking has exploded in popularity, with companies scrambling to find magical 'hackers' who create massive user bases and revenue out of thin air. Unfortunately, a closer look shows us that much of the hype is just that. To find growth, companies must stop searching for unicorns and do something much less sexy: get back to work.
In this talk I'll cover:
- how companies actually grow online based on studying dozens of fast-growing startups
- why growth is based on companies finding winning tests faster
- how we did that at growth hackers
- how other companies do it (HubSpot, Twitter, more)
- how to start hacking and start growing
- things to avoid, etc.
Optimize Your Funnel with Account-Based MarketingMarketo
What's proven to improve ROI and successfully convert high-profile accounts? Account-Based Marketing! View these slides to learn how Web Account Targeting can optimize your funnel and help you go after the deals you want.
Growth Marketing: Secrets for Fueling Bottom-Line RevenueLotus Growth
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
How to Optimize the Most Important Pages In Your Marketing FunnelDigital Marketer
Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Thank You” Page.
[#GHConf17] How 50 Dollars in Facebook Ads Can Drive Enormous Traffic to Your...GrowthHackers
In this presentation, Larry Kim from Mobile Monkey (previously WordStream), talks about how 50 dollars in Facebook ads can drive enormous traffic to your best content.
Growth Marketing has changed the way that marketers think about driving demand and creating successful customers, instead of only focusing on the top of the funnel. We take a look at the role of growth marketing and how growth will change SaaS businesses (for the better), including quotes from former HubSpot CMO Mike Volpe, Wealthfront VP of Growth Andy Johns, Social Capital CEO Chamath Palihapitaya and others.
Your Marketing Funnel is a Hot Mess - 8 Strategies for Improvement - check out the SlideShare presentation by Erin Sagin, PPC Evangelist & Community Manager at Wordstream and Michal Leszczynski, Content Marketing Manager at GetResponse.
You can access the webinar recording on GetResponseTV - http://bit.ly/GR-Funnel-Webinar
T&C Meetup #5: How to Define Your Funnel NumbersEwa Wysocka
Learn:
1. How to define the key conversion points in your funnel.
2. How to measure your key conversion points.
3. How to setup your business intelligence dashboard.
4. Why it is important to focus on key numbers (vs everything).
How to make a sales pipeline sales funnel excel chartSteveEqualsTrue
Tutorial to make a sales Funnel chart or sales pipeline chart in excel for your executive dashboard template. Includes links for a free excel dashboard template file and video demonstration.
In this episode of Digital Marketing This Week, we talked about How To Optimize A Funnel. Watch this episode and you'll learn the reason why majority of marketing funnels fail and the one question all optimizers ask. Please feel free to share to your friends.
The Growth Marketing User Guide (10 case studies)Nate Desmond
Gives a brief overview of two major growth hacking frameworks (customer lifecycle and company lifecycle). Also includes some fun case studies around unpaid acquisition (PR, email marketing, content marketing, SEO)
The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success?
Join Larry Kim, founder and CTO of WordStream and voted the “Most Influential PPC Expert” two years running, for an exclusive webinar where he will divulge the top 10 PPC advertising hacks you need to optimize your PPC strategy today.
In this webinar, Larry will expose 10 key tactics to help you:
- Hack Google’s Quality Score metric to improve your ad rank while spending less
- Optimize ad copy with one counterintuitive but insanely simple approach
- Leverage mobile ads to cut out stages of the funnel where you are losing clicks
- Capitalize on the first mover advantage with Gmail ads, mobile call buttons, and more
- Analyze campaign performance to build an informed remarketing strategy
Larry Kim's Top 10 Facebook Hacks of all time!GrowthHackers
"These days content marketing feels like a suicide mission,” Says Larry Kim.
That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg?
Two words: Social ads.
Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click.
The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business.
In this webinar, Larry Kim will cover:
The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose
Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more
Social re-marketing: strategies for turning clicks into leads and sales on the cheap
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
This presentation was held by Timo Lehes , founder of Scalemetrics.com, at Chalmers Spring Camp. It cover basics in innvation accounting, startup metrics etc.
Two fundamental truths exist when marketing a startup.
“Nothi Ng kills a bad compaNy faster thaN good marketiNg.”
OnE iS THAT A grEAT PrODUCT ALOnE iS nOT EnOUgH TO SUCCEED.
THE OTHEr iS THAT nO AMOUnT OF MArKETing WiLL MAKE A CrAP PrODUCT gAin A MASS AUDiEnCE.
Startup and Unicorn: What is product/market fit? Victor Lee
Every entrepreneur and startup aspire to be successful and hope to be a world changing company. The slides are about framework to make decision when things doesn't grow fast or what we say, hockey stick growth.
CXO Global 100 - Taking Flight With TwitterJoe Topinka
In this webinar, hear from CXO Global 100 members Tom Cross and Evan Kirstel about their insights into how Twitter is changing the way companies and people engage.
Simply SaaS University: Marketing 101 - Asia MatosJacey Lucus
Atlanta Ventures hosted the 2nd Simply SaaS University class: Marketing Metrics 101 with Asia Matos. In the class, SaaS entrepreneurs learned more about the fundamentals to defining their customer acquisition strategy, why it’s important to define your primary marketing channels, best practices around researching, how to create an amazing funnel.
Creative operations is the same as any other operationally-focused discipline. It looks at how things are today, how they can be managed and measured, and then it looks to improve the process.
The Continued Disruption of the Marketing Technology Landscape - #GHConf18GrowthHackers
This is an amazing time in the history of growth and marketing, as accelerating waves of technological and organizational innovation open up new ways to reach, engage, and understand customers. In this session, Scott will share his enthusiasm for these opportunities and teach you pragmatic ways of realizing this potential in your own company.
AI, Machine Learning, and their Application for Growth - #GHConf18GrowthHackers
There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth
Less than 1% of potential customers come to your website. Few sign-up, even less convert. It’s not a funnel, but a pasta strainer. In the past Guillaume “G” Cabane has shown how to automate advanced marketing personalization once prospects land on a website. Now G will reveal his master plan and first steps towards automating marketing based on intent … before the website. Contacting the right people with the top companies, at the right time, through the best channel with the perfect message. At scale.
Context & Positioning: The Fast Path from Why? to Wow! - #GHConf18GrowthHackers
We operate in crowded noisy markets where customers are bombarded with thousands of marketing messages a day. How do you ensure your messaging rises above the clamor of information coming from your long list of competitors? In this presentation, April shows you why context is the key to developing breakthrough thinking that paves the way for breakthrough products to succeed in the market.
Who You Should Hire for Sustainable Growth - #GHConf18GrowthHackers
Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.
Moving from a Traditional to a Growth Oriented Organization - #GHConf18GrowthHackers
In today’s fast-changing environment, organizations need to focus on Growth as a strategy, a culture, and a mind-set. As one of Skyscanner’s earliest employees, Yara Paoli has seen the company scale from a small Scottish start-up to a global travel meta-search player who last year, was acquired by online travel giant Ctrip for $1.7B. Yara shares how Skyscanner transformed itself from a traditional organization to a Growth organization and the pitfalls, challenges and imperatives along the way.
Using Customer Empathy and Product Intuition to Drive Growth - #GHConf18GrowthHackers
How does your team choose what to test in the product? How might you help your team run better experiments? Is your growth team learning the right things? What are the trade-offs between trusting your team’s product intuition and data-driven product decisions? Join Merci Grace, former head of Growth Product at Slack, while she explores these questions.
How Eventbrite applies the growth mindset to bring the world together through...GrowthHackers
Learn how the Eventbrite team works cross-functionally to bring the world together through live experiences. In this presentation you'll learn specifically how the growth team pushes to take Eventbrite's mission to the next level.
Relentless Pursuit of Growth - #GHConf18GrowthHackers
Sean Ellis started off the day off with a high-level introduction to the topic of growth. He reviewed the prerequisites for sustainable growth (PM Fit), the principles of growth and ultimately how a person or team should approach figuring out how to grow or how to accelerate growth in their company. He compared how this is different in a smaller company vs a more established company and the relative challenges and advantages that each type of company has. Want to know who generally cares about driving growth and who has the skills and authority to affect growth? This opening keynote reminds you of the original purpose of growth hacking and build excitement and engagement around the topics that will be discussed throughout the day.
Identifying your North Star Metric & Building a Model to Predict GrowthGrowthHackers
There are a few things undisputed when it comes to sustainably growing a company. If your product is providing value to customers and is considered a 'must-have', then the next step is laying the groundwork for sustainable growth.
During this GrowthHackers original webinar, Sean Ellis of GrowthHackers and Chris More of Mozilla help you build the foundations of:
1. Identifying your company's North Star Metric
2. Building a model to predict your company's growth
For help identifying your North Star Metric, visit: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
Sean Ellis explains what a North Star Metric is and how your company can identify one to drive sustainable growth.
Original source of content in slides & link to discover your company's North Star Metric with Sean's help: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
[#GHConf17] Using In-app Growth Patterns to Drive Engagement and Retention Ac...GrowthHackers
In this presentation, Dan Vallejo from Growth Lab @ Google, talks about using in-app growth patterns to drive engagement and retention across consumer apps
[#GHConf17] Nail It and Scale It — Knowing When to Take Major Calculated Risk...GrowthHackers
In this presentation, Jamie Siminoff from Ring, talks about how he grew a product built in his garage into a growing company with the primary mission to reduce crime in neighborhoods.
[GrowthHacker Conference '16] Anum Hussain: Applying Growth Mindset to ContentGrowthHackers
In this presentation, Anum Hussain from Hubspot, talks about how to apply growth mindset to content.
Watch the full video at: www.Growthhackers.com/videos
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
#GrowthDeck - Andrew Chen AMA by GrowthHackers
1. @_alexgu
So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
#GrowthMistakes
Presents
Andrew Chen on Growth
#GrowthDeck
Entrepreneur, Advisor & Investor
3. AMA: Ask Me Anything
host weekly Q&A sessions with experts like
Andrew Chen to answer your growth questions
4. @_alexgu
So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
#GrowthMistakes
Question:
5. 1) Thinking that growth consists of silver bullet hacks, rather
than a systematic approach that requires careful thought.
2) Not having product/market fit, and thus no growth, but
thinking that the problem is that the product hasn't been
optimized enough.
3) People getting all their knowledge about growth from reading
blogs, rather than actually doing the work, running the
experiments, and building great products.
#GrowthMistakes
@AndrewChen
6. @NipunFSingh
Question:
What are some recommendations you
have to a college student or person early
in their career that wants to get into
growth hacking or growth engineering?
#GrowthCareer
7. “Move to the Bay Area and work for one of the tech
companies here that has a formal growth team”
#GrowthCareer
@AndrewChen
8. ● Barring that, move to SF and get a job as a PM or PMM. Here's
some great advice I'd also refer you to: HunterWalk Best First Job
● Ultimately, I think being in SF is a huge huge deal and if you want
to learn from the best people, I'd get out here ASAP. One of the
biggest regrets of my early career was waiting until 25 to move to
SF rather than doing it right away.
#GrowthCareer
@AndrewChen
9. @_alexgu
So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
@melvinssalas
Question:
How do you know when to focus on
retention and when to focus on growth?
#GrowthFocus
10. “The only proper answer to this is: “it depends”
#GrowthFocus
@AndrewChen
11. ● Early days: Product is relatively unoptimized & you tend to go for
the easy stuff since it’s deterministic.
● Longer term: The easy stuff has already been done & you have to
do the bigger projects with bigger payoffs & deeper user value.
● For a company with a lot of resources, you do all of the above
and try to build a portfolio of projects.
#GrowthFocus
@AndrewChen
13. So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
#GrowthMistakes
“For consumers, the only social media channel that
matters is Facebook. Maybe add YouTube,
Instagram, and a few others into the mix”
#SocialMedia
@AndrewChen
14. So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
#GrowthMistakes
How to engage with those Social Media networks:
• Clearly you have to build really great content that spreads.
• Look at what's already getting traction that people love.
• Figure out how to do your own twist on it
“I don't think it makes sense to talk about ‘best practices’ or
‘favorite social media’ without really customizing it for your
product and situation.”
#SocialMedia
@AndrewChen
15. @_alexgu
So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
#GrowthMistakes
@StevenPesavento
Question:
What factors lead to success for companies
that leverage conference & training
programs (paid & free) as a growth lever?
#EventMarketing
17. 1.Most importantly, the approach needs to fit your product and
target a smaller group of people.
2.The actual content of the events work best when it's really
adding value to the ecosystem: so bring together a great group
of people and have them discuss super valuable topics that
people want to hear about.
3.Think about how to leverage live event/conference content
afterwards in an online format. For example, check out how
CreativeLIVE does that.
# EventMarketing
@AndrewChen
18. @sockcymbal
Question:
Given the Law of Shitty Clickthroughs
(current channels oversaturated):
What do you think might replace existing
ways to gain mobile traction?
#MobileTraction
19. “I don't think of ‘mobile traction’as getting saturated, but
instead, think of the specific channels as getting
saturated”
#MobileTraction
@AndrewChen
20. ● Mobile install ads on Facebook were much cheaper before & are
now expensive as gaming companies are bidding it up.
● It's still early for platforms like Pinterest, YouTube, and a lot of
mobile advertising, actually.
● Plenty of opportunities out there if you have a strong product that
monetizes and can fund paid ad campaigns.
#MobileTraction
@AndrewChen
21. @_alexgu
So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
#GrowthMistakes
@cbenkendorf
Question:
What are your thoughts on crossing the
chasm for a hardware startup?
#HardwareStartup
22. “The good news is there's basically been no better
time in decades to build a hardware company.”
#HardwareStartup
@AndrewChen
23. ● Step 1 - Hustle: Do a bunch of hustle work before you even talk
about how to scale the growth over time.
○ Building a landing page
○ Doing a kickstarter
○ Building a social media following
○ Partnering with blogs/YouTubers/etc.
○ Luckily, you don't have to reinvent the wheel on this
● Step 2 - Scale: Through retail partnerships, paid customer
acquisition, etc.
#HardwareStartup
@AndrewChen
24. @_alexgu
So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
#GrowthMistakes
@SeanEllis
Question:
How can CEOs & even investors use the
insight of “control the inputs" to prevent
surprises when it comes to growth rather
than waiting for the lagging indicator of
actual results?
#ControlInputs
25. This is an important problem because board discussions tend to
happen at the level of aggregate statistics - which we've gotten
smarter about as an industry (MAU, churn rates, etc.).But inputs
imply that you also have to convey the model for how growth
happens, and these inputs will be hard to compare to other industry
benchmarks that are readily available.
So ultimately, it seems like you still have to talk through the stuff
where people can talk about comparison, but also break that down
into a small number of inputs so that the team knows what to focus
on. Hard problem when investors can have ADHD and just want to
talk about the big easy numbers.
#ControlInputs
@AndrewChen
26. @_alexgu
So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
#GrowthMistakes
@ChrisTan2cool4u
Scenario:
My team is working on a local classified app like Craigslist for
an education and coaching niche. One problem we see with an
idea like this is user retention.
Once a transaction has been made, if students successfully
find a teacher or coach, it may be some time before either use
our product again.
Do you have any insight or advice for a product like this?
#Marketplace
27. There's a few ways to resolve this:
1) Make enough money on each transaction that it doesn't matter.
• For example, Airbnb: people don't travel often, but when they do,
Airbnb makes so much money the whole marketplace works.
2) Build in more workflow and try to become more useful in the day to day.
• There's a new category of products called "Market Networks" that's
worth looking at, which keeps people engaged as they use the
product over time.
• In your case, for example, actually helping people do the coaching,
not just acquiring the customer.
#Marketplace
@AndrewChen
28. @_alexgu
So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
#GrowthMistakes
@nthNidhi
Question:
Can you share a technique on how an
app developer can ensure he is closing
the viral loop for his mobile app?
#MobileApp
29. 1. Wireframe all the steps in your viral loop
2. Put it on a spreadsheet
3. Measure the real numbers
4. Fix the holes
5. And repeat
#MobileApp
@AndrewChen
30. @_alexgu
So you have lots of experience on
growth, what are the most common
mistakes startups make on growth?
#GrowthMistakes
Come join the conversation and find more
great AMA’s like Andrew’s on:
https://growthhackers.com/amas
#GrowthDeck
@GrowthHackers
Growth Hackers
Editor's Notes
Brian Balfour, VP Growth at HubSpot. Speaker, writer & advisor on everything growth. Previously was an EIR @ Trinity Ventures, co-founder of Boundless Learning, Viximo.