Creative operations is the same as any other operationally-focused discipline. It looks at how things are today, how they can be managed and measured, and then it looks to improve the process.

1. Improve planning, collaboration, and production of creative assets
from 'concept' to 'approved'
Introductionto
CreativeOperations

2. Creative Operations is the
field responsible for
increasing timeliness,
capacity, and compliance in
the creative production
process.

3. TIMELINESS
Creative Operations helps you understand:
+ Have we delivered approved assets on time?
+ Are we currently delivering approved assets on time?
+ Will we be able to deliver approved assets on time?

4. CAPACITY
Creative Operations helps you understand:
+ Have we maximized our asset production capacity?
+ Are we currently maximizing our asset production
capacity?
+ Will we be able to produce more assets with the same
or fewer resources?

5. COMPLIANCE
Creative Operations helps you understand:
+ Did our approved assets follow the required review &
approval process?
+ Are we currently at risk for not adhering to brand &
regulatory compliance policies?
+ Will we be able to ensure adherence to brand and
regulatory compliance policies?

6. COST
Creative Operations helps you understand:
+ What is our historical cost per asset?
+ What is our current cost per asset?
+ Will we be able to reduce our cost per asset?

7. Thebigshifttowards
CreativeOperations

8. Marketing trends like big data,
omni-channel marketing, and
mobile means Marketing &
Creative need to produce
more assets ... faster.

9. The demand for Creative Operations professionals has
significantly accelerated in the last 5 years.
2,000
50
2010 2015
Creative Operations Professionals on LinkedIn®

10. Priorities for Creative Operations
Professionals
+ Institutes structure & process around Advertising, Marketing, and
Creative production
+ Oversees & ensures compliance with each phase of internal &
external review & approval process
+ Works closely with Creative & Marketing to ensure priorities are
clearly established and achieved, meeting deadlines, and within
budget
+ Implements process & technology to increase timeliness, capacity,
and compliance and reduce marketing & creative production costs

11. 5signsyouneedto
thinkabout
CreativeOperations

12. People are frustrated with the current
process
+ Creative is frustrated with constantly receiving unclear feedback,
inefficient Review & Approval tools like email and job bags, and the
need for constant re-work on assets.
+ Reviewers are frustrated with being unable to articulate feedback,
not seeing change requests actioned, and having to manage
multiple feedback reviews in email or other inefficient means.
+ Marketing is frustrated when deadlines are missed and
campaigns can't launch on time and they don't have their assets.

13. You know there are bottlenecks, but
can't find them
+ Everyone on the team "feels" there are steps in the process that
are slowing things down, but you can't pinpoint the root cause
+ You don't have the data you need to get to the root cause of
production inefficiencies to fix the problems
+ You need a way to get insight into what's actually happening, and
measure every step of the process so you can move from "I feel" to
"I know"

14. You need to improve production
capacity - but can't hire more people
+ You don't have the resources to execute on all of the marketing
opportunities you want to take advantage of
+ Your biggest obstacle is the inability to produce enough assets to
fill all of the campaign opportunities in front of you
+ You need a way to get from "I need an asset" to "I have an asset"
faster, with the same or fewer resources

15. No one owns the creative production
process
+ You have a team that are all focused on their individual roles, but
no one manages the process around all of the work
+ No one is asking the hard questions like "How do we do things
today - how can we do them better?" - and anyone that does,
doesn't have the bandwidth or resources to have an impact
+ No one is tasked with building the strategy and implementing the
right technology and processes to improve production
inefficiencies

16. Deadlines are missed
This is a big one. It’s a huge catalyst for asking “What should we be
doing better, and how can we optimize our process?” That’s
because missed deadlines have an impact on the business that
you can’t ignore. The deadline was set for a reason, and missing it
often triggers a reaction, since the consequences are real.
When deadlines are missed, it’s a common first step on the path to
someone saying “We need to look at our creative operations.”

17. Now that you have an
understanding of what
Creative Operations is, how it
helps Marketing & Creative
teams, and the biggest
indicators that you're ready for
it - it's time to start researching,
and exploring your options.

18. ConceptShare streamlines the review and approval phase of creative production. We integrate
online proofing with automated workflows to reduce the time and effort of approvals. Our
customers include global brands like Macy’s, Sony and Microsoft.
www.conceptshare.com
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Creative Operations
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