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Growth Hacking Academy - Growth Hacking Course Launch
The document outlines the Growth Hacking Academy, a three-month intensive program designed to teach the principles and processes of growth hacking. It emphasizes the importance of data-driven strategies, creativity in user acquisition, and the significance of distribution over product development for startup success. The academy aims to address the growing demand for skilled growth hackers through immersive learning and project-based experiences.
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Growth Hacking Academy - Growth Hacking Course Launch
- 1. Growth Hacking Academy Afully-immersive high-intensity 3-month programme David Arnoux, Lead Growth Hacker
- 2. David vs. Goliath(s) vs. 63.6%victory! 23% victory
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- 6. 2.8million invites sentin April 2010! Dropbox 100k to 4mio users from 2008 to 2010!
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- 8. Some common traits 1.Data-driven 2. OPN (Other people’s network) 3. Require coding
- 9. What is growthhacking?
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- 13. “Sustainable growth comesfrom understanding your best customers and how to find and acquire more of them” - Sean Ellis
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- 16. Digital Marketer vsGrowth Hacker
- 17. Growth Hacking Principles 1.If you simply build it, no-one will come 2. Only in testing will I know if something will be successful 3. I will scale successes and kills failures. There is no gray area 4. Data levels all arguments 5. Execute fast. Fix later
- 18. Why is GrowthHacking important?
- 19. Why is GrowthHacking Important? 1. Traditional marketing channels are expensive and saturated.
- 21. Why is GrowthHacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution.
- 22. Startups don’t failbecause they lack a product; they fail because they lack customers and a profitable business model. - Steve Blank “Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail." - Dave McClure "Poor distribution—not product—is the number one cause of failure. " - Peter Thiel
- 23. Why is GrowthHacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution. 3. New channels are popping up very rapidly.
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- 25. Why is GrowthHacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution. 3. New channels are popping up very rapidly. 4. Limited resources = startups need to be creative to activate and retain new users.
- 26. 120 000 120 60 12 Visited landingpage Used core feature Came back following week Made a transaction ouch!
- 27. Why is GrowthHacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution. 3. New channels are popping up very rapidly. 4. Limited resources = startups need to be creative to activate and retain new users. 5. Growth is not only about tips and tricks - it’s all about the process!
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- 29. Copy, Ask, Think P.I.E.S or B.R.A.S.S. ExperimentDoc Team Dedication Weekly sprints Learnings Systemize Productize
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- 34. Employer-side demand “Do youknow a good growth hacker?” Good? growth hackers Demand 18000 120000
- 35. How do wefill this huge gap?
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- 38. Growth Academy Manifesto ❖Create strong partnerships
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- 40. Growth Academy Manifesto ❖Create strong partnerships ❖ Find the best teachers
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- 42. Growth Academy Manifesto ❖Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners
- 43. The skillset ofgrowth hacker
- 45. Growth Academy Manifesto ❖Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners ❖ Growth hacking is a team sport
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- 48. Growth Academy Manifesto ❖Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners ❖ Growth hacking is a team sport ❖ You can only learn by doing
- 49. Fully-immersive projects Project 3Project 4 Project 5 Project 6 Project 7 Project 8
- 51. Growth Academy Manifesto ❖Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners ❖ Growth hacking is a team sport ❖ You can only learn by doing ❖ Forget the tricks, you need a process
- 52. Copy, Ask, Think P.I.E.S or B.R.A.S.S. ExperimentDoc Team Dedication Weekly sprints Learnings Systemize Productize Process!
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- 54. When does itstart?
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- 57. THANKS! Any questions? You canfind me at @darnocks / @growthtribe / academy@growthtribe.nl
- 58. www.GrowthTribeAcademy.com Applications are nowopen!! David Arnoux, Lead Growth Hacker