Marker - https://getmarker.io - is a chrome extension that lets you take screenshots, add annotations (emojis included!) and save them in 1-click to Slack, Trello, Github & Jira, so that your teammates can find them when they need them! If your job has something to do with building websites and apps, you know how much feedback is critical to high quality work. Because an image is worth a thousand words, we like to use screenshots to share feedback on bugs, ideas, links, etc.... However, we find that screenshots suck for 3 main reasons: 1) They are tricky to edit. Adding text, emojis and shapes can be a real pain. 2) They are often saved on your desktop, leading to what we call desktop flooding. 3) They come with little context, making it hard to know exactly where the screenshot was taken Like many modern teams, we spend our days in apps like Trello, Slack & Github. We want visual bugs in Trello, design ideas in Slack, and developments issues in Github. And most importantly we want to keep our desktop clean :) That’s why we created Marker, a Chrome extension that makes visual communication more fun and efficient. Marker lets you take screenshots right from your browser, add annotations (emojiis included!) and send them in 1-click to Slack, Trello, Github, Jira,... so that your teammates can find them when they need them! To top it all off, we also automatically attach the URL of the page where your screenshot was taken so anyone can immediately refer back to the original page. Give it a go for free at getmarker.io Marker is perfect for founders, product managers, web agencies and support teams. 1) Founders and product managers use it to improve their product by sharing their vision with their teammates. 2) Project managers at agencies use it to ask report bugs before delivering a website and to ask clients for feedback. 3) Support team use to inform developers about bugs that clients have reported. 4) Designers use Marker to fine-tune visual details that can be passed to developers and collect inspiring design.

1. The art and science of growth
Gary Gaspar from GetMarker.io & Côté Clair
Growth Hacking

2. So you’re a
Growth hacker?
You can’t call yourself an architect, a lawyer, a
developer or a designer if you don’t have the skills.
But if you don’t have skills, call yourself a growth
hacker !

4. &

10. Looking for Growth Everywhere
Growth Hacking

11. Where can we find growth?

12. Growth is not marketing

13. Growth leverages
Marketing
Getting Attention
Product
Making value-adding
and “viral” products
Biz dev
Hustling to find
partners
Sales
Getting paid
Customer success
Solve customers’ pain in
the long term

14. My definition of Growth hacking
Growth
Hacking
Understanding growth fundamentals & applying tactics that drives it
Identifying hidden opportunities not seen by others

15. Growth Hacking: Philosophy
Highest Return Lowest investment of resources

16. The perfect marriage of skills
● Science, quant-based
● Art, creativity-based

17. Quant-based skills
● Growth funnel: Acquisition, activation, conversion, retention, referral
● Statistics / analytics (Google Analytics, Mixpanel, KISSMetrics,…)
● Channels effectiveness
● Programing skills
● Technical understanding

18. Creativity-based skills
● Copywriting & persuasion
● Branding / storytelling / positioning
● Behavioral psychology
● UX principles

19. Biggest misconception 1
Growth hacking is NOT about making or breaking your business. It’s
about moving the needle in the right direction by maximizing return
and minimizing investment.
✖ It has to be scalable!
✔ Forget scalability.

20. Biggest misconception 2
Wrong. Growth hacking is about understanding the fundamentals
of growth and identifying undiscovered opportunities.
When it becomes discovered, it’s not a hack anymore, it’s a tactic.
✖ It’s a set of tactics (viral loops, A/B testing…)
✔ Timing is everything.

21. Everyone is responsible for growth

22. Olivier, Christophe, Gary, Emile-Victor — 2 Dev, 1 Marketer, 1 Designer

24. www.manycontacts.com

25. www.manycontacts.com

26. http://kaiserthesage.com/email-list-building/

34. What is Marker?
Marker lets you send useful & fun screenshots to your
favorite collaboration & project management tool
such as Slack, Trello, Github & Jira
https://getmarker.io/

35. Attract > Activate > Convert > Retain > Referral

36. Attract new users

40. www.producthunt.com

41. www.producthunt.com

42. First quick launch
Second launch

43. - Have a great product
- Write a great tagline
- Have an influencer submit your product
Product Hunt tips

56. Google Chrome Store YouTube
Keywords

57. Activate users

60. Event-based
emails

61. Event-based emails

62. Convert users

64. Retain users

65. Improve Product

66. Usage insights
As of day 1, we offered a paying plan.
By we noticed interesting patterns with paying customers
- All (100%) paying customers use a professional email (no gmail, hotmail…)
- 80% use it with Trello (Jira is catching up)
- 85% of our paying customers have at least 2 other colleagues using it for free

68. Encourage Referral

71. Conclusion
Tested tactics & theory gets you excited.
Experience gets you results

72. Let’s talk Growth Hacking! Questions?
gary@coteclair.be

73. Resources
- Marker: http://getmarker.io
- Contrôle Stib: https://www.coteclair.com/client/mobile-app-controle-stib/
- Côté Clair: https://www.coteclair.com/
- Manycontacts: http://manycontacts.com
Content
- Medium
- Slideshare
- Mention: https://mention.com/

74. Gary Gaspar - Web entrepreneur
Hit me up!
gary@coteclair.be
LinkedIn