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Growth hacking your e-business to success
Jaime Ng
Marketer | Growth Accelerator | Entrepreneur
Who Am I
Executive Leader | Marketer | Growth Accelerator | Entrepreneur
Jaime is a C-level marketer, an executive leader with over 17 years of
experience who focuses on growth acceleration through a combine
science and art of marketing with strong business acumen. Jaime has
also worked extensively across B2B and B2C businesses in United
States and Singapore.
As an entrepreneur, Jaime is Chief Launcher of HackLaunch.com and
Entrepreneur in Residence in US-based weeoi Ventures.
Currently as Head of Marketing in RedMart, she is responsible for all
marketing activities including customer acquisition across all online
and offline channels, retention strategy, branding, partnership and
marketing communications.
@jaime_ng https://sg.linkedin.com/in/jaimeng
What is Growth Hacking?
Growth hacking strategies are inspired by
data and analytics to get more users or
customers.
Creativity is required to figure out how to use
that data to get more customers.
#growthhacking
What is Growth Hacking?
Growth HackingTechnique is…
1
2
Using all levers to drive growth
(marketing + technology + product)
Focused solely on growth
Growth Hacking Examples
#1Stimulate Demand
A simple email hack
that focus on acquiring
users from a competing,
complementary platform
Growth Hacking Examples
#2 Giveaways
People love freebies…you can
give away products and even
services!
Growth Hacking Examples
#3 Referrals (Users get users)
> 35% of new
users can be
acquired
through a
simple referral
program.
Growth Hacking Examples
#4 Viral features
> 20% of growth can be
acquired through viral
features in your products.
Growth Hacking Examples
#5 Ratings and Reviews
Provides assurance of
products and a great way
to engage pre and post
purchase.
Growth Hacking Examples
#6 Create Content
Create content that
people wants. Readers
become eventual users.
It’s great for SEO too!
Growth Hacking Examples
#7 Partnerships
Let others help drive your
growth!
Growth Hacking Examples
#8 Personalization
Know your customers!
Growth Hacking Examples
#9 Rewards
Customer feedback,
Gated content,
Newsletter subscription etc etc
Growth Hacking Examples
#10 Start Now
This is a growth curve
Thank you
Growth hacking is more of
a mind-set than a tool kit.

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Growth hacking your e-business to success - Seamless 2017

  • 1. Growth hacking your e-business to success Jaime Ng Marketer | Growth Accelerator | Entrepreneur
  • 2. Who Am I Executive Leader | Marketer | Growth Accelerator | Entrepreneur Jaime is a C-level marketer, an executive leader with over 17 years of experience who focuses on growth acceleration through a combine science and art of marketing with strong business acumen. Jaime has also worked extensively across B2B and B2C businesses in United States and Singapore. As an entrepreneur, Jaime is Chief Launcher of HackLaunch.com and Entrepreneur in Residence in US-based weeoi Ventures. Currently as Head of Marketing in RedMart, she is responsible for all marketing activities including customer acquisition across all online and offline channels, retention strategy, branding, partnership and marketing communications. @jaime_ng https://sg.linkedin.com/in/jaimeng
  • 3. What is Growth Hacking? Growth hacking strategies are inspired by data and analytics to get more users or customers. Creativity is required to figure out how to use that data to get more customers. #growthhacking
  • 4. What is Growth Hacking?
  • 5. Growth HackingTechnique is… 1 2 Using all levers to drive growth (marketing + technology + product) Focused solely on growth
  • 6. Growth Hacking Examples #1Stimulate Demand A simple email hack that focus on acquiring users from a competing, complementary platform
  • 7. Growth Hacking Examples #2 Giveaways People love freebies…you can give away products and even services!
  • 8. Growth Hacking Examples #3 Referrals (Users get users) > 35% of new users can be acquired through a simple referral program.
  • 9. Growth Hacking Examples #4 Viral features > 20% of growth can be acquired through viral features in your products.
  • 10. Growth Hacking Examples #5 Ratings and Reviews Provides assurance of products and a great way to engage pre and post purchase.
  • 11. Growth Hacking Examples #6 Create Content Create content that people wants. Readers become eventual users. It’s great for SEO too!
  • 12. Growth Hacking Examples #7 Partnerships Let others help drive your growth!
  • 13. Growth Hacking Examples #8 Personalization Know your customers!
  • 14. Growth Hacking Examples #9 Rewards Customer feedback, Gated content, Newsletter subscription etc etc
  • 15. Growth Hacking Examples #10 Start Now This is a growth curve
  • 16. Thank you Growth hacking is more of a mind-set than a tool kit.