Keynote „Kunden fürs Leben“ von Michael Hack, President Sitecore Deutschland GmbH, am Unic Fokus „Customer Experience“ vom 08.09.2015 in Zürich.

1. Know every customer.
Own every experience.
Michael Hack, President, Sitecore DeutschlandGmbH
September 2015

2. Do you know all
your customers?

3. What does it
mean to know
a customer?
Hates
OnionsPrefers to be
called Kate, not
Katilyn
Impulse
Buyer
She’s engaged
Uses Facebook
and SnapChat
From Chicago,
but lives in San
Francisco
Uses SMS,
but not email35Years
Old

4. Today’s marketer is hindered
The modern marketer is
forced to deal with
 Not knowing their customers
 non-integrated touch points and
disconnected data
 disconnected tools and systems
 increased complexity
 joining data

5. The Science
On the hook to deliver on
the promise of big data and
measurable results.
The Art
Expected to create brand
magic with shrinking
budgets and fewer tools
You balance the Science with the Art

6. How can you
pull it all
together?

7. Sitecore Experience Platform

8. The art of marketing hasn’t changed, the science
has. Sitecore solutions handle much of the
complexity of science so that we help marketers
marketing.

9. Know every
customer.
Own every
experience.