Hustlenomics 101<br />From Idea To Business – <br />Tips, Tools & Tactics That Work<br />#pcnhustle<br />
William Griggs<br />
MY<br />background<br />in 10 seconds or less… <br />
giveyear<br />
Connect With Me!<br />wgriggs@gmail.com<br />@william_griggs<br />linkedin.com/in/williamgriggs<br />williamgriggs.com<br />
Life<br />By William Griggs<br />
williamgriggs.com/speaking <br />
GOAL<br />vision -> reality <br />4 steps<br />
FORMAT<br /><ul><li>Talk
Discuss
Talk
Questions?</li></li></ul><li>Hi, I’m Adam<br />
IDEA<br />
MAD CASH<br />
CENSOR<br />
CENSOR<br />
1<br />TALK<br />ABOUT<br />YOUR <br />IDEA<br />OPENLY<br />
collaboration<br />is<br />crucial<br />1<br />
NDA = <br />overvalue your idea<br />1<br />
NDA = <br />undervalue <br />execution<br />1<br />
NDA = <br />undervalue <br />passion<br />1<br />
EXECUTION<br />1<br />
PASSION<br />1<br />
ASSUMPTION<br />you have an idea<br />1<br />
HIDDEN<br />VALUE<br />1<br />
IDEA<br />OPEN<br />
2<br />FLESH<br />IT<br />OUT<br />
BUSINESS PLAN<br />STRATEGIC PLAN<br />2<br />
DOCUMENT <br />YOUR <br />ASSUMPTIONS<br />2<br />
WANT?<br />NEED?<br />2<br />
)<br />(<br />PRODUCT<br />
WANT?<br />NEED?<br />2<br />
2<br />
partner<br />NETWORK<br />
2<br />
DIG<br />DEEP<br />BE SPECIFIC<br />2<br />
DOCUMENT YOUR <br />ASSUMPTIONS<br />Who are your customers?<br />What do the customers want?<br />What are you going to o...
IDEA<br />OPEN<br />PLAN<br />
3<br />STARTUP<br />CHECKLIST<br />3<br />
COMPANY NAME<br />3<br />
EMAIL ADDRESS<br />good: <br />adam@yourcompanyname.com<br />3<br />
EMAIL ADDRESS<br />bad: <br />pwnmaster4442@hotmail.com <br />3<br />
www.google.com/apps<br />
Logo<br />3<br />
www.99designs.com<br />
name<br />title<br />company email<br />linkedIn profile url<br />logo<br />-----<br />two sided<br />traditional in size<...
DISCOUNT CODE: “35OFFBIZCARD” – 35% off <br />
COMING<br />SOON<br />PAGE<br />logo<br />about <br />		-----<br />contact form<br />email submission<br />google analytic...
PITCH <br />DECK<br />Problem<br />Your solution<br />Business model<br />Underlying magic/technology<br />Marketing and s...
http://www.guykawasaki.com/<br />Guy Kawasaki<br />10/20/30 rule<br />
http://alexosterwalder.com/<br />Alexander Osterwalker<br />business model generation<br />
SUMMARY<br />company name<br />logo<br />business card<br />coming soon page<br />pitch deck<br />3<br />
IDEA<br />OPEN<br />PLAN<br />CHECKLIST<br />
4<br />TEST<br />YOUR<br />ASSUMPTIONS<br />
Who are your target <br />customers?<br />Who are your <br />target partners?<br />4<br />
NETWORK TO THEM<br />4<br />
HOW TO LAND<br />THE MEETING<br />4<br />
referral<br />4<br />
email  <br />FORMAT<br />Referral’s name in subject line<br />Question in the subject line <br />Who referred you and why<...
persistence<br />
HOW TO RUN<br />THE MEETING<br />4<br />
INTRODUCE<br />yourself<br />4<br />
Small<br />TALK<br />4<br />
thank<br />them<br />4<br />
talk about <br />your source<br />4<br />
TELL THEM<br />what you’re going to talk about<br />4<br />
Person’s Name<br />Referral Info <br />My background<br />Big picture vision<br />Where I am now<br />Ask <br />4<br />Not...
ASK<br />FOR<br />SPECIFIC<br />FEEDBACK<br />4<br />
LISTEN<br />4<br />
INTEGRATE <br />FEEDBACK<br />4<br />
ADAPT<br />UNTIL IT  <br />WORKS<br />4<br />
4<br />
4<br />
http://steveblank.com/<br />Steve Blank<br />customer development<br />4<br />
FINAL<br />TIP<br />4<br />
4<br />
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Hustlenomics 101: From Idea To Business – Tips, Tools & Tactics That Work by William Griggs

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Visit: WilliamGriggs.com

If you've got a great idea, but are unsure what to do next, this is the session for you! In this session, you will get the knowledge you need to take your idea to the next level.

• How to build momentum & credibility

• Steps you must take now to improve your odds of success

• How to separate yourself from the rest of the pack

• How to get and run a meeting

As Mark Twain once said, "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."

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  • Build credibility Providing you with the next stepsTransformYour Visioninto a Reality
  • Begin with letters early in the alphabetSound differentAvoid the commonplace and genericIs it easy to spell?Is a good domain name available?
  • GOAL Increase your credibility How? An email address at your domain nameTOOLwww.google.com/appsCOST Free
  • GOAL Increase your credibility How? An email address at your domain nameTOOLwww.google.com/appsCOST Free
  • GOAL Increase your credibility How? An email address at your domain nameTOOLwww.google.com/appsCOST Free
  • - Study competitors’ logos – what do you like/dislike about them- Find 5 logos you like and feel are similar to what you are looking for- Start thinking about color preference- Do you have/want a tagline?
  • TIPSRun A Private Contest Fund EscrowBuild Relationship With The Designer &amp; Take it Outside
  • - Study competitors’ logos – what do you like/dislike about them- Find 5 logos you like and feel are similar to what you are looking for- Start thinking about color preference- Do you have/want a tagline?
  • Hustlenomics 101: From Idea To Business – Tips, Tools & Tactics That Work by William Griggs

    1. Hustlenomics 101<br />From Idea To Business – <br />Tips, Tools & Tactics That Work<br />#pcnhustle<br />
    2. William Griggs<br />
    3. MY<br />background<br />in 10 seconds or less… <br />
    4. giveyear<br />
    5. Connect With Me!<br />wgriggs@gmail.com<br />@william_griggs<br />linkedin.com/in/williamgriggs<br />williamgriggs.com<br />
    6. Life<br />By William Griggs<br />
    7. williamgriggs.com/speaking <br />
    8. GOAL<br />vision -> reality <br />4 steps<br />
    9. FORMAT<br /><ul><li>Talk
    10. Discuss
    11. Talk
    12. Questions?</li></li></ul><li>Hi, I’m Adam<br />
    13. IDEA<br />
    14. MAD CASH<br />
    15. CENSOR<br />
    16. CENSOR<br />
    17. 1<br />TALK<br />ABOUT<br />YOUR <br />IDEA<br />OPENLY<br />
    18. collaboration<br />is<br />crucial<br />1<br />
    19. NDA = <br />overvalue your idea<br />1<br />
    20. NDA = <br />undervalue <br />execution<br />1<br />
    21. NDA = <br />undervalue <br />passion<br />1<br />
    22. EXECUTION<br />1<br />
    23. PASSION<br />1<br />
    24. ASSUMPTION<br />you have an idea<br />1<br />
    25. HIDDEN<br />VALUE<br />1<br />
    26. IDEA<br />OPEN<br />
    27. 2<br />FLESH<br />IT<br />OUT<br />
    28. BUSINESS PLAN<br />STRATEGIC PLAN<br />2<br />
    29. DOCUMENT <br />YOUR <br />ASSUMPTIONS<br />2<br />
    30. WANT?<br />NEED?<br />2<br />
    31. )<br />(<br />PRODUCT<br />
    32. WANT?<br />NEED?<br />2<br />
    33. 2<br />
    34. partner<br />NETWORK<br />
    35. 2<br />
    36. DIG<br />DEEP<br />BE SPECIFIC<br />2<br />
    37. DOCUMENT YOUR <br />ASSUMPTIONS<br />Who are your customers?<br />What do the customers want?<br />What are you going to offer them? <br />How will you reach your customers?<br />How are you going to make money?<br />Who are some people you can partner with?<br />Who is your competition?<br />2<br />
    38. IDEA<br />OPEN<br />PLAN<br />
    39. 3<br />STARTUP<br />CHECKLIST<br />3<br />
    40. COMPANY NAME<br />3<br />
    41. EMAIL ADDRESS<br />good: <br />adam@yourcompanyname.com<br />3<br />
    42. EMAIL ADDRESS<br />bad: <br />pwnmaster4442@hotmail.com <br />3<br />
    43. www.google.com/apps<br />
    44. Logo<br />3<br />
    45. www.99designs.com<br />
    46. name<br />title<br />company email<br />linkedIn profile url<br />logo<br />-----<br />two sided<br />traditional in size<br />landscape <br />BUSINESS <br />CARD<br />3<br />
    47. DISCOUNT CODE: “35OFFBIZCARD” – 35% off <br />
    48. COMING<br />SOON<br />PAGE<br />logo<br />about <br /> -----<br />contact form<br />email submission<br />google analytics<br />3<br />
    49. PITCH <br />DECK<br />Problem<br />Your solution<br />Business model<br />Underlying magic/technology<br />Marketing and sales<br />Competition<br />Team<br />Projections and milestones<br />Status and timeline<br />Summary and call to action<br />
    50. http://www.guykawasaki.com/<br />Guy Kawasaki<br />10/20/30 rule<br />
    51. http://alexosterwalder.com/<br />Alexander Osterwalker<br />business model generation<br />
    52. SUMMARY<br />company name<br />logo<br />business card<br />coming soon page<br />pitch deck<br />3<br />
    53. IDEA<br />OPEN<br />PLAN<br />CHECKLIST<br />
    54. 4<br />TEST<br />YOUR<br />ASSUMPTIONS<br />
    55. Who are your target <br />customers?<br />Who are your <br />target partners?<br />4<br />
    56. NETWORK TO THEM<br />4<br />
    57. HOW TO LAND<br />THE MEETING<br />4<br />
    58. referral<br />4<br />
    59. email <br />FORMAT<br />Referral’s name in subject line<br />Question in the subject line <br />Who referred you and why<br />Who you are<br />What your cause is<br />Call to action <br />Avoid attachments<br />4<br />
    60. persistence<br />
    61. HOW TO RUN<br />THE MEETING<br />4<br />
    62. INTRODUCE<br />yourself<br />4<br />
    63. Small<br />TALK<br />4<br />
    64. thank<br />them<br />4<br />
    65. talk about <br />your source<br />4<br />
    66. TELL THEM<br />what you’re going to talk about<br />4<br />
    67. Person’s Name<br />Referral Info <br />My background<br />Big picture vision<br />Where I am now<br />Ask <br />4<br />Notepad <br />
    68. ASK<br />FOR<br />SPECIFIC<br />FEEDBACK<br />4<br />
    69. LISTEN<br />4<br />
    70. INTEGRATE <br />FEEDBACK<br />4<br />
    71. ADAPT<br />UNTIL IT <br />WORKS<br />4<br />
    72. 4<br />
    73. 4<br />
    74. http://steveblank.com/<br />Steve Blank<br />customer development<br />4<br />
    75. FINAL<br />TIP<br />4<br />
    76. 4<br />
    77. QUESTION?<br />William Griggs<br />#pcnhustle<br />wgriggs@gmail.com<br />@william_griggs<br />linkedin.com/in/williamgriggs<br />williamgriggs.com<br />

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