The document discusses the fundamental elements of the growth hacking process, emphasizing the importance of a growth system, skills and tools, and team culture. It outlines how growth strategies should align with the product and audience while exploring challenges like product-market fit and retention metrics. Successful growth hacking is presented as a structured process that involves hypothesis testing and continuous improvement.

1. 3 Fundamental Elements of
The Growth Hacking Process
Muhammed Tüfekyapan

2. 2009 2012 2013 2014 2015
Project Manager Product Manager Co-Founder Founder
Growth Hacking

3. Our talking points for today
Skills and Tools Team and CultureGrowth System

4. A successful product, happy users and a shut down startup: Everpix

5. Growth Hacking
What are the issues
that prevent growth?
How can we come up with
effective and innovative
solutions to problems?

6. The Right Issue The Real Solution

7. <

8. Where do we get stuck?

9. f(growth)=(growth system, skills and tools, teams and culture)

10. f(growth)=(growth system, skills and tools, team and culture)

11. Growth System

12. The Growth Model of Google‘s Ad Network / Tomasz Tunguz

13. HubSpot Sidekick Growth Model

14. Growth strategies take shape in accordance
with the product and the target audience.

15. 0
7,5
15
22,5
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Problem/Solution
Fit
Product/Market
Fit
Transition to
Growth
Optimisation
Growth is a process that goes in parallel with the startup process.

16. Growth = Traffic

17. Acquisition
Activation
Retention
Referral
Revenue

18. All the work needs to take place in the
hypothesis, analysis and betterment cycle.

21. Curious
Visitors
New Users
Inactive Users
Disinterested
Users
Active Users
%20
%40
%40
Twitter

22. Comparison of the users’ visiting frequencies in the first and second months.

23. Users’ retention rate in comparison with
their usage frequencies in the first month.

24. The levels of activity depending on the number of accounts followed.

25. Successful Growth Hacking practises are
the result of a successful growth process.

26. What is our growth
strategy?
Which metrics do we measure?

27. What is our growth
strategy?
Which metrics do we measure?
What have we learned? What are we
going to change?

28. f(growth)=(growth system, skills and tools, team and culture)

29. Skills and Tools

31. For Skin Consultation, Register Here I want an expert opinion, Sign me up!
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vs

33. Gestalt Design Principles
Designs should not look «unappealing» and
should radiate an aura of security.

34. MVP

35. Tools
Just because you can
doesn’t mean you should!

36. What are the key points?
Process of
Installation
Process of
Usage
Process of
Integration

37. What are the key points?
Process of
Installation
Process of
Usage
Process of
Integration
Security, support and costs

38. Words Are More
Powerful Than
We Think
+ +
Designs Need to
Be Simple and
Easy to
Understand
Use Tools That
Meet Your Needs
Efficiently

39. f(growth)=(growth system, skills and tools, team and culture)

40. Team and Culture

41. The Growth Team
Product Manager CTO Marketing ManagerGrowth Manager
Acquisition Activation Retention
Owned Media
Earned Media
Paid Media
…
Landing pages
Onboarding
…
Cohort Analysis
Churn rate
…
Both Facebook and Uber employ independent growth teams.

42. The Growth Team
Product Manager CTO Marketing Manager
AcquisitionActivation Retention
Owned Media
Earned Media
Paid Media
…
Landing pages
Onboarding
…
Cohort Analysis
Churn rate
…
Both Pinterest and Twitter use functional growth team.

43. Insanity is doing the same
thing over and over again and
expecting different results.

44. Open mindedness
Should Be Part of
Team Culture
+ +
Meetings are out!
Taking rapid action
is in!
Growth
Responsibility
Should Be
Distributed
Clearly

45. Thank You
mtufekyapan@gmail.com