This presentation is from a Viraltag webinar held on July 30. We discussed strategies startups can use to build a brand and acquire first time users, using social media. Viraltag teamed up with the founder of Shoot (getshootapp.com) to talk strategy, lessons learned, and best practices. Anyone building a brand or starting a startup will find the five tips at the end especially useful.

1. HOW TO BUILD A
BRAND FROM SCRATCH
ON SOCIAL MEDIA
#viraltagwebinar

2. 2
AGENDA
1. THE STARTUP CHALLENGE
2. VISUAL CONTENT STRATEGY
3. SHOOT’S CHALLENGE & APPROACH
4. 5 STEPS FOR STARTUPS
5. Q&A
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3. 3
STARTUP CHALLENGE
No money
No help
New market/product/user?
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4. 4
SOLUTION: SOCIAL MEDIA!
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5. 5
SET YOUR STRATEGY
WHAT IS YOUR OBJECTIVE?
DEFINE METRICS OF SUCCESS
STUDY YOUR CUSTOMER
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6. 6
MAKE IT VISUAL
94%
better
engagement
stronger
connections

7. 7
PHOTOS

8. 8
INFOGRAPHICS

9. 9
QUOTES & MEMES

10. #viraltagwebinar

11. So much information!
Work Family Friends Hobbies Side Biz

12. Shoot Contact Sharing
• iPhone & Android
• Keeps your info organized
• Flexible for different situations
• Works with your other apps
• Account creation optional

13. http://www.getshootapp.com

14. What to do?

16. Main goals
• Find new and potential customers
• Engage with existing customers, develop loyal fans
• Gain customer insight
• Awareness of marketplace
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17. Other Considerations
Time
Cost Scope

18. Other Considerations
Time
Cost Scope
QUALITY

19. WHAT NETWORKS?

20. Facebook

22. Twitter

24. Instagram

26. + =

29. FAVORITE VT FEATURES

30. Browser extension

35. Clone post

41. Finding & Curating Content

45. Post scheduling

47. RESULTS

48. Facebook InstagramTwitter
63% 56% 18%
@getshootapp

49. 49
FIVE
THINGS TO DO
TO BUILD YOUR BRAND
ON SOCIAL MEDIA
#viraltagwebinar

50. 50
1. ESTABLISH A
CONSISTENT STYLE
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51. 51
2. CHOOSE CHANNELS
BASED ON AUDIENCE
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52. 52
3. IMITATE AND CURATE
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53. 53
4. ADD VALUE AND
START A CONVERSATION
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54. 54
5. BUILD MOMENTUM
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55. 55
Q&A
blog.viraltag.com
www.viraltag.com