This document outlines various techniques for customer development (CustDev) when starting a new tech startup. It discusses the core principles of CustDev which are to question assumptions, get out of the building to talk to customers, and iterate based on customer feedback. Various tactics are then presented for conducting "smoke tests", getting customer feedback through interviews, testing pricing and messaging, and gathering insights to build the right product.

2. Intro

5. Risk mitigation in the context of an early stage tech startup is WHY you should do Customer Development . PS If that doesn’t make sense to you, don’t do CustDev/Lean Startups. Seriously. PPS I am not kidding.

6. 1) Question & Test your assumptions. 2) “Get Out of the Building”. 3) Iterate. The Three CustDev Meta-Principles

7. 0) There are NO rules… 1) Question & Test your assumptions. 2) “Get Out of the Building”. 3) Iterate.

8. 0) There are NO rules… Hacking CustDev = CustDev + MMA

9. The Classic Smoke Test/MVP from 1975

10. Sophisticated Variants of the ‘Smoke Test’ Traffic  MVT/Landing Page  Conversion

12. B2B/Enterprise: Screenshots + LOI

13. Outside of Tech Startups Why do you think it takes 6-8 weeks to get your !@$&&^$@! snuggie?

14. Outside of Tech Startups

15. Kickstarter

16. “ Ghetto Testing”

17. Best Practices: Concierge/“Manual”-ation

21. Price testing without charging

24. Now, what you got for me? Original Post on CustDev Hacks here: http://vlskvts.co/hhqEB7

25. PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development