1. The document discusses how technology has changed marketing from the glamorous "Mad Men" era of the past to a more measurable present.
2. In the past, marketing was seen as driving sales through clever advertising campaigns, but there was no way to measure the impact of ads. With the internet, all aspects of marketing campaigns can now be precisely tracked.
3. This new ability to measure marketing means that marketing teams can no longer claim value from activities like revising logos or running ads without proof of generating leads or increasing sales. The future of marketing lies in a data-driven approach of quantifying results.
Marketing is a nightmare. No one gives a hoot about your sales message and it’s not surprising; we’re all suffering under a deluge of information from the web, social media and email.
We call this World War M – marketing warring against our attention barriers.
The problem for today’s marketer is this: unless people know about your brand and you can get them interested in finding out what you have to offer you are not going to sell anything and you will go bust.
Some new rules of marketing and sales have emerged from this messy clutter in which we find ourselves. This presentation explores the effects of World War M and how the marketer can overcome it's effects.
Sales vs. Marketing: The Original Game of ThronesPardot
With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There is a lot at stake in this struggle!
To help you identify the pain points, mindsets, and opportunities for peace between these two departments, we have put together the fun and informative infographic below.
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
How to create a predictable social selling funnelMick Griffin
Today many brands are still cold calling, and cold mailing not because it's right, but because it's predictable. 1000 cold calls will get you 1 sale. Here i explain how social selling is also predictable and how you will get more sales from less work.
When it comes to Marketing Automation, there are several myths out there about who it is for and who it's not for. In this presentation I present the myths (all of which are FALSE). If you want to learn more about implementing #MarketingAutomation into your business grab my report 21 Ways to Automate Your Marketing at bit.ly/automatemarketing21.
Evolution of Mad Men: How Data and Technology Power Customer Experiences Mariam Giorgadze
The presentation aimed to present to non-marketing audience how the face of marketing has changed and is using data and technology to power entire customer journey and build business relationships that deliver value. It's the combination of multiple great sources and my personal work experience.
Marketing is a nightmare. No one gives a hoot about your sales message and it’s not surprising; we’re all suffering under a deluge of information from the web, social media and email.
We call this World War M – marketing warring against our attention barriers.
The problem for today’s marketer is this: unless people know about your brand and you can get them interested in finding out what you have to offer you are not going to sell anything and you will go bust.
Some new rules of marketing and sales have emerged from this messy clutter in which we find ourselves. This presentation explores the effects of World War M and how the marketer can overcome it's effects.
Sales vs. Marketing: The Original Game of ThronesPardot
With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There is a lot at stake in this struggle!
To help you identify the pain points, mindsets, and opportunities for peace between these two departments, we have put together the fun and informative infographic below.
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
How to create a predictable social selling funnelMick Griffin
Today many brands are still cold calling, and cold mailing not because it's right, but because it's predictable. 1000 cold calls will get you 1 sale. Here i explain how social selling is also predictable and how you will get more sales from less work.
When it comes to Marketing Automation, there are several myths out there about who it is for and who it's not for. In this presentation I present the myths (all of which are FALSE). If you want to learn more about implementing #MarketingAutomation into your business grab my report 21 Ways to Automate Your Marketing at bit.ly/automatemarketing21.
Evolution of Mad Men: How Data and Technology Power Customer Experiences Mariam Giorgadze
The presentation aimed to present to non-marketing audience how the face of marketing has changed and is using data and technology to power entire customer journey and build business relationships that deliver value. It's the combination of multiple great sources and my personal work experience.
Avoiding the Marketing House of Cards 2016Michelle Tripp
It’s 2016. Welcome to the marketing house of cards. Let the battle for the customer begin.
Are you obsessed with growth hacking but don’t have a message worth measuring? Are you relying on Facebook, Twitter, and Google to build a following for free but wonder why it’s not working fast enough? Forget what you’ve been taught. Become a student of the Frank Underwood School of Marketing, where every point of contact with your customer is razor sharp, calculated, and designed to win.
Humans are primal creatures. The trend toward measurement and analytics is powerful, but without a breakthrough message you’re measuring mud. In this session you’ll learn the three critical human motivation strategies that should be built into every campaign. Learn how to touch users in a way that makes them laugh, cry, listen, share, and follow. And most importantly, learn how to structure the ecosystem to stop your followers from being taken over by Facebook, Google, and other channels.
Get the tactical secret sauce for designing successful social promotions, digital advertising, brand experiences, and email campaigns that keep customers addicted to engaging with and sharing your brand.
Blockchain and the Return of CreativitySamuel Scott
In this November 2018 talk in Amsterdam, Samuel Scott discusses blockchain and how the technology might pave the way for a return to creativity in online advertising.
In a sea of different marketing options it can be hard to find your bearings.
In this presentation, we give you 3 easy questions to ask to work out what belongs where in your marketing mix and how you can work out what works best for your brand.
#ONA12: How to better measure the impact of journalismGreg Linch
My slides from the "Have an impact. Then measure it!" session at the Online News Association conference 2012. Presented Friday, Sept. 21 at 11:30 PT in Bayview AB room.
Mari Smith Keynote for Mayo Clinic Social Media Network - Facebook Success St...Mari Smith
FACEBOOK SUCCESS STRATEGIES - Proven Ways To Increase Your Reach, Engagement & Results. Mari Smith's opening keynote at the #MCSMN annual conference in Scottsdale, Arizona. December 11-12, 2017.
GDPR went into effect last month and brands have been adopting new strategies in order to remain compliant. In his presentation, Ulf Tiedemann, head of marketing at Thorpe Park Resort, will explore how major companies have approach the change in the law, the major hurdles since the May 25th deadline and he will share ideas on how you can increase data acquisition even with GDPR in place.
KEYNOTE
Ulf Tiedemann, Head of Marketing, Thorpe Park Resort
A short presentation I gave in a panel at the WPO event in London on the 29th of April 2012. The panel was led by Lewis Blackwell. The topic was the business of Stock Photography.
The Authenticity Curve: How to engage your customer and future customers, betterSangram Vajre
The future of marketing and sales likes in the hands of people and not technology. Authenticity is the vessel that fuels the most quota crushing sales professionals and brand driving marketers. If you get this right, you can make magic happen.
BDMA congres workshop about Marketing Automation with cases of Telenet, Rode Kruis etc. More info: www.artoos.be More info about the platform: www.mooose.be
"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.
This presentation uncovers the brutal truth of evolution, takes us through the stages of marketing and sales innovation towards the promise land, that we all so desperately seek.
Avoiding the Marketing House of Cards 2016Michelle Tripp
It’s 2016. Welcome to the marketing house of cards. Let the battle for the customer begin.
Are you obsessed with growth hacking but don’t have a message worth measuring? Are you relying on Facebook, Twitter, and Google to build a following for free but wonder why it’s not working fast enough? Forget what you’ve been taught. Become a student of the Frank Underwood School of Marketing, where every point of contact with your customer is razor sharp, calculated, and designed to win.
Humans are primal creatures. The trend toward measurement and analytics is powerful, but without a breakthrough message you’re measuring mud. In this session you’ll learn the three critical human motivation strategies that should be built into every campaign. Learn how to touch users in a way that makes them laugh, cry, listen, share, and follow. And most importantly, learn how to structure the ecosystem to stop your followers from being taken over by Facebook, Google, and other channels.
Get the tactical secret sauce for designing successful social promotions, digital advertising, brand experiences, and email campaigns that keep customers addicted to engaging with and sharing your brand.
Blockchain and the Return of CreativitySamuel Scott
In this November 2018 talk in Amsterdam, Samuel Scott discusses blockchain and how the technology might pave the way for a return to creativity in online advertising.
In a sea of different marketing options it can be hard to find your bearings.
In this presentation, we give you 3 easy questions to ask to work out what belongs where in your marketing mix and how you can work out what works best for your brand.
#ONA12: How to better measure the impact of journalismGreg Linch
My slides from the "Have an impact. Then measure it!" session at the Online News Association conference 2012. Presented Friday, Sept. 21 at 11:30 PT in Bayview AB room.
Mari Smith Keynote for Mayo Clinic Social Media Network - Facebook Success St...Mari Smith
FACEBOOK SUCCESS STRATEGIES - Proven Ways To Increase Your Reach, Engagement & Results. Mari Smith's opening keynote at the #MCSMN annual conference in Scottsdale, Arizona. December 11-12, 2017.
GDPR went into effect last month and brands have been adopting new strategies in order to remain compliant. In his presentation, Ulf Tiedemann, head of marketing at Thorpe Park Resort, will explore how major companies have approach the change in the law, the major hurdles since the May 25th deadline and he will share ideas on how you can increase data acquisition even with GDPR in place.
KEYNOTE
Ulf Tiedemann, Head of Marketing, Thorpe Park Resort
A short presentation I gave in a panel at the WPO event in London on the 29th of April 2012. The panel was led by Lewis Blackwell. The topic was the business of Stock Photography.
The Authenticity Curve: How to engage your customer and future customers, betterSangram Vajre
The future of marketing and sales likes in the hands of people and not technology. Authenticity is the vessel that fuels the most quota crushing sales professionals and brand driving marketers. If you get this right, you can make magic happen.
BDMA congres workshop about Marketing Automation with cases of Telenet, Rode Kruis etc. More info: www.artoos.be More info about the platform: www.mooose.be
"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.
This presentation uncovers the brutal truth of evolution, takes us through the stages of marketing and sales innovation towards the promise land, that we all so desperately seek.
UnMarketing at T-Mobile: How the Uncarrier Does Agile Marketing – Peter Franc...GrowCommerce
By Peter Francis - Vice President Digital Growth & Acquisition, T-Mobile; Jim Ewel, Interim CMO, Peel The Layers. Given at GrowCommerce Digital Marketing Customer Acquisition Conference - 20 Jul 2017, New York City.
Learn How To Use Technology To Scale And Measure Your Tactics And Campaigns, To Beat Your Competitors, Understand Your Customers And Increase Sales.
Marketing is now an Art and a Science. But mastering the science of marketing is becoming a necessity for the modern marketer, and businesses want to disrupt rather than get disrupted.
Either innovate or die! This handy is the definitive answer on how you should be using digital marketing automation for a quantum jump in profits...
CHAPTER ONE
Not Mass, Not Spam, Not Shameful . . .
Marketing has changed, but our understanding of what we’re
supposed to do next hasn’t kept up. When in doubt, we selfishly
shout. When in a corner, we play small ball, stealing from our
competition instead of broadening the market. When pressed,
we assume that everyone is just like us, but uninformed.
Mostly, we remember growing up in a mass market world,
where TV and the Top 40 hits define us. As marketers, we seek
to repeat the old-fashioned tricks that don’t work anymore.
The compass points toward trust
Every three hundred thousand years or so, the north pole and the
south pole switch places. The magnetic fields of the Earth flip.
In our culture, it happens more often than that.
And in the world of culture change, it just happened. The
true north, the method that works best, has flipped. Instead of
selfish mass, effective marketing now relies on empathy and
service.
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2 THIS IS MARKETING
In this book, we’re working together to solve a vexing prob‑
lem. How to spread your ideas. How to make the impact you
seek. How to improve the culture.
There isn’t an obvious road map. No simple step‑by‑step se‑
ries of tactics. But what I can promise you is a compass: a true
north. A recursive method that will get better the more you
use it.
This book is based on a hundred-day seminar, one that in‑
volves not just lessons but peer‑to‑peer coaching around shared
work. In TheMarketingSeminar.com we assemble thousands of
marketers and challenge them to go deeper, to share their jour‑
ney, to challenge each other to see what truly works.
As you read through, don’t hesitate to backtrack, to redo an
assumption, to question an existing practice—you can adjust,
test, measure, and repeat.
Marketing is one of our greatest callings. It’s the work of
positive change. I’m thrilled that you’re on this journey, and I
hope you’ll find the tools you need here.
Marketing is not a battle, and it’s not a war,
or even a contest
Marketing is the generous act of helping someone solve a prob‑
lem. Their problem.
It’s a chance to change the culture for the better.
Marketing involves very little in the way of shouting, hus‑
tling, or coercion.
It’s a chance to serve, instead.
Everyone talks “integrated” but too often integration of marketing falls drastically short. If your advertising, campaigns, website and all marketing efforts are not synced, you are wasting time and money and not operating effectively. The presenter will show practical case studies of integration done well and provide tangible takeaways about how you can integrate your paid, earned, owned and social media.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
Here's an edited recap of my in-class presentation for the first session of the "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). Please note the Creative Commons license. Thanks.
The Rise of the Data-Driven, Customer-Focused BusinessLinkedIn
Exploring Themes from 'The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits' by LinkedIn's Russell Glass & Sean Callahan. Check out a full review on our blog: http://linkd.in/1xNrwCe
Ahead of the marcus evans CMO Summit 2023, read here an interview with Michael McQueen discussing what CMOs need to know about AI technologies, and what it takes to engage Gen Z.
Andrew Challier, Director, Client Relations at Ebiquity spoke at Ad:Tech in October 2014. With the evolution in digital marketing very much on the Ad:Tech agenda, here Andrew looks at the current digital landscape and argues that there's still some growing up to do.
With the idea to exhibit the inspiring journey and insights of some of the world’s most influential CMO’s, Insights Success proudly presents an exclusive edition of ‘The 10 Influential Marketing Leaders to watch in 2019’