A quick overview of Lean Startups and Customer Development for Turing Festival and Leancamp Edinburgh.

1. A 20 Minute Intro to
Lean Startups
Turing Festival
Edinburgh, Scotland -- August 27, 2011
Patrick Vlaskovits
@pv
hello@custdev.com
vlaskovits.com

2. About Patrick - @pv
?

3. Lean Startup Big Idea #1
The vast majority of startups fail NOT because
they couldn’t build a great product/technology,
but because no one wanted the product.
One of Steve Blank’s Big Ideas 

4. How many cycles through the B-M-L
loop, not time.  Eric Ries’ Big Idea
Lean Startup
Big Idea #2

5. Lean Startup Big Idea #3
“Not only are the market applications for
disruptive technologies unknown at the time of
their development, they are unknowable.”
-Clayton Christensen, The Innovator’s Dilemma

6. Developing Customers & Your Product

7. Customer Development

8. How to do it:
Lean Startup Meta-Rules & Framework
1) Question and Test Your
Assumptions
2) “Get Out of the Building”
3) Do it again based on what you
learned. (Iterate)
BUZZWORD ALERT!

9. A Tale of Two Companies
vs.
Survey: Would you like
Walmart aisles to be less
Customers demand reserved seating,
cluttered?
inter-line baggage transfer, and food
service.
Hundreds of millions of
dollars uncluttering their
SWA realizes that what the customers
stores, removing 15% of
really wanted was low fares and on-time
inventory, shortening
service, and these other things would
shelves, clearing aisles.
have interfered with those goals.
Result: Losses in billions.
Result: Brand loyalty and profits.
#EPICFAIL 
#EPICWIN! #CustDev

10. Minimum Viable Product

11. The Classic Smoke Test/MVP from 1975

12. Sophisticated Variants of the ‘Smoke Test’
Traffic  MVT/Landing Page  Conversion

13. Screenshots + LOI

14. Outside of Tech Startups
Why do you think it takes 6-8 weeks to get your !@$&&^$@! snuggie?

15. Restaurants?

16. Kickstarter

17. At the end of this preso…
If you take nothing
away from this preso –
take at least this away
Avoid building things nobody actually wants.

18. 25% Discount Code: “TURING”
PDF
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Reach out & say
hello@CustDev.com
@pv