Lean Startup: The Basics

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The document discusses the basics and myths of lean startups. It explains that lean startups are not just about bootstrapping, being small, or dictating to customers. Lean startups also do not guarantee success and involve solving two unknown problems - the problem being solved and the solution simultaneously. The key aspects of lean startups are combining customer development and agile development to mitigate risks, iterating based on customer feedback rather than pivoting, and launching minimum viable products to test assumptions quickly. Resources and practices for implementing a lean startup approach are provided.

Lean Startup: The Basics (and Myths)
Chicago Lean Startup Circle
Nov 4, 2010
Patrick Vlaskovits
@vlaskovits
vlaskovits.com
Brant Cooper
@brantcooper
marketbynumbers.com

Poster courtesy of Eric Ries (startuplessonslearned.com) and KISSMetrics.com ---- RT @ http://bit.ly/LeanStartupPoster

Lean Startups ≠ Dictatorship of the Customer
Your
customer

Lean Startups ≠ Any Guarantee of Success

Great.
So do you know WHY the !%@# you’re
doing a Lean Startup?

Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010)

Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010)
Problem (unknown)
Solution (unknown)
You are solving for two unknowns. Simultaneously.

Customer Development + Agile
Development = Lean Startups
Risk mitigation is WHY you should do
Lean Startups.

PDF
http://www.CustDev.com
Paperback (AMAZON)
http://bit.ly/EGCDPaperback
Kindle (AMAZON)
http://bit.ly/EGCDKindle
An Intro to Customer Development

Philosophy
Question your assumptions
Get out of the building
“Just Do It” is just a slogan

Principles
Iterate vs Pivot
MVP= Viable is as important as Minimum
P-M Fit is not a binary state
Surveys <> Customer Development
Launch early <> Marketing Launch

Practices
Document Assumptions
Analytics/surveys/interviews
(iterate)
Prioritize Risks
Build & Test intermediate MVPs
(iterate)
Posit &Test Funnel
(iterate)

Resources
@sgblank – www.steveblank.com
@ericries – startuplessonslearned.com
@seanellis – www.startup-marketing.com
@hnshah – blog.kissmetrics.com
@richcollins – LSC Google Group

20% Discount Code:
FERRISBUELLER
PDF
http://CustDev.com
Paperback (AMAZON)
http://bit.ly/EGCDPaperback
Kindle (AMAZON)
http://bit.ly/EGCDKindle
Contact Info:
hello@custdev.com
@vlaskovits
http://vlaskovits.com
@brantcooper
http://marketbynumbers.com

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ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune. Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile. BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).

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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?

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Lean Startup: The Basics

1. Lean Startup: The Basics (and Myths) Chicago Lean Startup Circle Nov 4, 2010 Patrick Vlaskovits @vlaskovits vlaskovits.com Brant Cooper @brantcooper marketbynumbers.com

2. Intros

3. Poster courtesy of Eric Ries (startuplessonslearned.com) and KISSMetrics.com ---- RT @ http://bit.ly/LeanStartupPoster

4. First off, Lean Startup

5. Lean Startups ≠ Bootstrapping

6. Lean Startups ≠ Small

7. Lean Startups ≠ Dictatorship of the Customer Your customer

8. Lean Startups ≠ Deterministic

9. Lean Startups ≠ Any Guarantee of Success

10. Great. So do you know WHY the !%@# you’re doing a Lean Startup?

11. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010)

12. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010) Problem (unknown) Solution (unknown) You are solving for two unknowns. Simultaneously.

13. Customer Development + Agile Development = Lean Startups Risk mitigation is WHY you should do Lean Startups.

14. PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development

15. Philosophy Question your assumptions Get out of the building “Just Do It” is just a slogan

16. Principles Iterate vs Pivot MVP= Viable is as important as Minimum P-M Fit is not a binary state Surveys <> Customer Development Launch early <> Marketing Launch

17. Practices Document Assumptions Analytics/surveys/interviews (iterate) Prioritize Risks Build & Test intermediate MVPs (iterate) Posit &Test Funnel (iterate)

18. Resources @sgblank – www.steveblank.com @ericries – startuplessonslearned.com @seanellis – www.startup-marketing.com @hnshah – blog.kissmetrics.com @richcollins – LSC Google Group

19. 20% Discount Code: FERRISBUELLER PDF http://CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle Contact Info: hello@custdev.com @vlaskovits http://vlaskovits.com @brantcooper http://marketbynumbers.com

Editor's Notes

Lean Startup Case Study #1 and Sales R&D
By now, you know what it is. Customer Development + Agile Development.
It can – but they are not to be confused.
Ask audience if they are doing a Lean startup. And ask them why.
The biggest risk you face is building something no one wants.
By now, you know what it is. Customer Development + Agile Development.
The biggest risk you face is building something no one wants.
The biggest risk you face is building something no one wants.
The biggest risk you face is building something no one wants.
The biggest risk you face is building something no one wants.
The biggest risk you face is building something no one wants.

Lean Startup: The Basics

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Editor's Notes