The document discusses the basics and myths of lean startups. It explains that lean startups are not just about bootstrapping, being small, or dictating to customers. Lean startups also do not guarantee success and involve solving two unknown problems - the problem being solved and the solution simultaneously. The key aspects of lean startups are combining customer development and agile development to mitigate risks, iterating based on customer feedback rather than pivoting, and launching minimum viable products to test assumptions quickly. Resources and practices for implementing a lean startup approach are provided.

1. Lean Startup: The Basics (and Myths)
Chicago Lean Startup Circle
Nov 4, 2010
Patrick Vlaskovits
@vlaskovits
vlaskovits.com
Brant Cooper
@brantcooper
marketbynumbers.com

2. Intros

3. Poster courtesy of Eric Ries (startuplessonslearned.com) and KISSMetrics.com ---- RT @ http://bit.ly/LeanStartupPoster

4. First off, Lean Startup

5. Lean Startups ≠ Bootstrapping

6. Lean Startups ≠ Small

7. Lean Startups ≠ Dictatorship of the Customer
Your
customer

8. Lean Startups ≠ Deterministic

9. Lean Startups ≠ Any Guarantee of Success

10. Great.
So do you know WHY the !%@# you’re
doing a Lean Startup?

11. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010)

12. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010)
Problem (unknown)
Solution (unknown)
You are solving for two unknowns. Simultaneously.

13. Customer Development + Agile
Development = Lean Startups
Risk mitigation is WHY you should do
Lean Startups.

14. PDF
http://www.CustDev.com
Paperback (AMAZON)
http://bit.ly/EGCDPaperback
Kindle (AMAZON)
http://bit.ly/EGCDKindle
An Intro to Customer Development

15. Philosophy
Question your assumptions
Get out of the building
“Just Do It” is just a slogan

16. Principles
Iterate vs Pivot
MVP= Viable is as important as Minimum
P-M Fit is not a binary state
Surveys <> Customer Development
Launch early <> Marketing Launch

17. Practices
Document Assumptions
Analytics/surveys/interviews
(iterate)
Prioritize Risks
Build & Test intermediate MVPs
(iterate)
Posit &Test Funnel
(iterate)

18. Resources
@sgblank – www.steveblank.com
@ericries – startuplessonslearned.com
@seanellis – www.startup-marketing.com
@hnshah – blog.kissmetrics.com
@richcollins – LSC Google Group

19. 20% Discount Code:
FERRISBUELLER
PDF
http://CustDev.com
Paperback (AMAZON)
http://bit.ly/EGCDPaperback
Kindle (AMAZON)
http://bit.ly/EGCDKindle
Contact Info:
hello@custdev.com
@vlaskovits
http://vlaskovits.com
@brantcooper
http://marketbynumbers.com