AIA2019 - Mariam Rafehi - Create Your Landing Page & Collecting Leads
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This document provides guidance on creating an effective landing page to collect leads and validate a solution. It recommends including a catchy headline, sub-headline, clear call to action, and value proposition with great copy and visuals. A checklist is given for the landing page, and a step-by-step guide outlines how to plan, design, and use the page by setting a goal, defining the solution for customers, using simple branding and images, connecting it to analytics, and testing it for 5 seconds to validate the message is understood. An example experiment card is also shown.
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PlanPro: http://planpro.co/
Certus Solutions: http://certussolutions.com/
Frog Recruitment: https://www.frogrecruitment.co.nz/
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AIA2019 - Mariam Rafehi - Create Your Landing Page & Collecting Leads
- 1. Create Your LANDING PAGE & COLLECT LEADS
- 2. Solution Validation: Are enough potential customers interested in your solution?
- 4. Catchy Headline Sub-Headline Clear Call To Action Value Proposition Great Copy Visuals Killer LANDING PAGE CHECKLIST Less is More
- 6. Plan • SET ONE GOAL • DEFINE SOLUTION IN CUSTOMER TERMS • BE CONCISE!
- 10. Design • SIMPLE BRANDING/LOGO • USE IMAGES & ICONS • PUT IT TOGETHER!
- 11. Dafont.com
- 13. Coolors.co
- 14. Librestock.com
- 15. Flaticon.com
- 16. Wix.com
- 17. Instapage.com
- 18. Use • CONNECT TO GOOGLE ANALYTICS • TEST 5 SECONDS • LAUNCH!
- 20. 1. Show your peers your landing page for 5 seconds 2. Remove the page and ask what they understood 3. Validate: Did you get your message across?
- 21. Let’s Try! 5 SECOND TEST
- 24. Example FROM LAST YEAR
- 25. Validate sukkari solution sukkari lead generation Jan 8, 2019 1 Day Diabetics will want to meet their doctor online to save time Launch a landing page to generate leads We collect 1000 emails EXPERIMENT CARD
- 28. Now it’s your turn!
Editor's Notes
- You have spent time understanding a customer problem and how to solve it. Now it’s time to validate!
- Your landing page should have one goal only! (e.g. email sign ups so you design your landing page around that) – download the app, Give them one option because many options they won’t do anything
- What is good design? Minimal, something that your used to see (logo is usually left login right etc.) Avoid cheesy stock photos – Keep branding simple
- Coming soon and app logo higher – hidden Application should show (keep everything above the fold) Repeat call to action (after you told them more if they are not motivated)