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Mobile and Social Games. Marketing & Publishing.
This document discusses mobile and social game publishing and marketing. It provides information on monetization models including paid apps, freemium, and free-to-play. Charts show that free-to-play apps with in-app purchases generate the majority (71%) of revenue. Top-grossing games in different genres are listed with their average revenue per daily user. The document also outlines benefits publishers can provide such as marketing expertise, tools, and partnerships to help games succeed from idea to user acquisition.
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Mobile and Social Games. Marketing & Publishing.
- 1. Mobile and SocialGames Publishing & Marketing
- 2. Idea Team Funding Own money Investments Relations withpublisher Creation of a game Monetization model Paid Freemium Free-to-play From concept to development
- 3. Paid apps 24% Paid apps + IAP 5% Free-to-play apps + IAP 71% Monetizationmodel revenue chart (iPhone, feb. 2013, USA) According to app2top.com Monetization Model
- 4. CategoryGame ARPD Release date • Clashof Clans • Marvel: War of Heroes • Hay Day • Candy Crush Saga • The Simpsons™: Tapped Out • Big Fish Casino – Free Slots, Poker, Blackjack and More! • Rage of Bahamut • The Hobbit: Kingdoms of Middle-earth • What's the Word? - new quiz with pics and word • TurboTax SnapTax Strategy Puzzle Farm Card strategy Simulator Casino Card strategy Strategy Puzzle Finance $4.66 $1.14 $3.29 $2.93 $2.14 $6.80 $7.04 $4.64 $0.37 $2.18 2012-06 2012-10 2012-05 2012-09 2012-02 2012-08 2012-05 2012-11 2012-10 2012-01 Free+IAP According to app2top.com Top case studies
- 5. Indie developers fall-off 45% 37% 28% 0% 10% 20% 30% 40% 50% Apart of Indie* developers, in a total top-100 grossing apps Apr. 2011 Apr. 2012 Apr. 2013 According to AppAnnie.com *Indie – independent developers, publishing their apps without any Publishing sevices
- 6. The veryIdea Mechanics Art Sound Code Hosting tool Marketing knowledge Promotion experience Lots of marketing tools to use Partnership with top marketing agencies Growing user audience Benefits of working with a pubilsher
- 7. The Success Unusual product+ Luck Experience + Marketing + Partner network Indie studios The Success
- 8. The very bestapp Even the most brilliant is always lost among the other apps Market competition 223 432 Active Publishers AppStore (mar. 2013) 417 Apps go out monthly (apr.2013, AppStore) by148apps.biz
- 9. Organic Commercial Cross-promo Banners «MoreGames» button Overwalls Push-notifications Gaming elements branding Co-registration E-mail Promo video SMS Traffic sources Users Top charts Global networks (CPC) Local networks CPI - networks Rich Media CPA - networks Premium-networks (CPM) Specified network
- 10. Marketing expenses Traffic expenses(cost by location) According to chartboost.com, 2013
- 11. Paying user Non-payinguser + Revenue Organic traffic Ads consumption Viral distribution Top grossing Organic traffic Ads consumption Viral distribution Top free Types of users Paying users and Non-paying users
- 12. Funding Smart Money Marketing experience Partners and connections Marketing tools Targetuser From idea to success
- 13.