Kogama is a user-generated game platform targeting 8-14 year-olds, launched after a year of development, with a successful silent launch attracting 10,000 users. Following the Brazilian launch in May 2013, Kogama expanded globally with a revenue-sharing partnership with Spil Games, achieving significant user engagement and localized content across 16 languages. Challenges include the need for multilingual support and adaptability to diverse markets, influencing feature release cycles and ad revenue.

1. Kogama - Going Global
Growing Games 14

2. Me...
● Caspar Strandbygaard
● CEO, co-founder, programmer, data analyst
● Multiverse ApS is my 2nd start-up
● Previous: programmer, executive, middle-management,
musician, sound engineer

3. Multiverse ApS and Kogama
● Multiverse ApS est 2011 - funded by
CAPNOVA
● Kogama is a platform for user-generated
games
● ...and a multi-player game-maker tool
● Taget demographics: 8-14 y.o., 75% male

4. Kogama - DIY launch
● Silent launch after 1 year of development
● Bought 10k users (~70 cent per user)
● Approx 50% stayed
● High k-factor brought in lots of new players
● (k-factor dropping when volume grows!)

5. Kogama - launch in Brazil
● Met with Click Jogos at GamesCom 2012
● Launched in BR May 2013 (10 months later)
● Great experience - lot’s of fun
● 2 month test to see how users reacted…

6. Kogama - Global Deal
● BR case made Spil Games aware that we
existed
● Spil Games and Click Jogos became
partners Dec 2013
● World-wide (except Asia) distrbution deal
● 50/50 rev-share

7. Kogama - Global Launch
● First Russia and Poland...test countries
● After initial hick-ups, 2-3 countries per week
● Marketed in approx 20 countries
● Mini-games added 10+ countries
● Virality (youtube!) added 10+ more countries

8. Kogama - Current Status
● >1 mill games published by users
● Top-1 game played >6 mill times
● 6 mill page-views per day
● 150k hours played per day
● ~250k unique daily visitors
● ~3m unique monthly visitors
● Localized to 16 languages so far

9. Kogama - Top-10 Countires
1. Brazil
2. Poland
3. Russia
4. US
5. Argentina
6. France
7. Mexico
8. Peru
9. Ukraine
10.Turkey

10. Challenges...
● Each news-post should be translated
● Tutorial videos in English = lot’s of support tickets
● Bank holidays and vacations not the same
● Each new feature must be translated = longer release
cycle
● Multi-lingual user-base requires multi-lingual team!
● Prices adjusted per country (McDonalds index)
● Ad revenue vary A LOT per country
● CVR vary per country