A case for change for Nintendo: switch to consumer focus or lose your audience.
This was an individual research project done for the Strategy & Innovation module of Hyper Island's Digital Media Management course.
Why should game publishers care about brand-safe, in-game ad experiences? The...DevGAMM Conference
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How to use mobile games within your brand marketing strategyWingzStudio®
WingzStudio® is a small fun factory based in Coimbra – Portugal, that has developed several mobile games and has won two national prizes.
Founded in 2001, WingzStudio continues to develop cool games for the various mobile platforms in the market.
Mobile Games - New frontier of the business to boost and monitoring your pote...Cristian Salaris
Bitbuu Games has thought of a solution that allows partners and itself to obtain revenues from in-app purchases and from advertising mediation in order to fully offset the costs incurred for the creation of the video game by Bitbuu Games and the advertising campaigns by the partner.
The system consists in the partner allocating an advertising budget to the game that will be used to quickly scale the ranking of the App Store through ``boost``, the latter will generate an ``Organic Uplift`` effect or a number of organic downloads as a result.
The allocation for an initial minimum number of downloads is in fact able to generate a high volume of organic traffic in the following weeks
A case for change for Nintendo: switch to consumer focus or lose your audience.
This was an individual research project done for the Strategy & Innovation module of Hyper Island's Digital Media Management course.
Why should game publishers care about brand-safe, in-game ad experiences? The...DevGAMM Conference
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How to use mobile games within your brand marketing strategyWingzStudio®
WingzStudio® is a small fun factory based in Coimbra – Portugal, that has developed several mobile games and has won two national prizes.
Founded in 2001, WingzStudio continues to develop cool games for the various mobile platforms in the market.
Mobile Games - New frontier of the business to boost and monitoring your pote...Cristian Salaris
Bitbuu Games has thought of a solution that allows partners and itself to obtain revenues from in-app purchases and from advertising mediation in order to fully offset the costs incurred for the creation of the video game by Bitbuu Games and the advertising campaigns by the partner.
The system consists in the partner allocating an advertising budget to the game that will be used to quickly scale the ranking of the App Store through ``boost``, the latter will generate an ``Organic Uplift`` effect or a number of organic downloads as a result.
The allocation for an initial minimum number of downloads is in fact able to generate a high volume of organic traffic in the following weeks
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
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Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
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GAMING INDUSTRY ENABLER. WE PROVIDE WHITE LABEL & CUSTOM GAMES PLATFORMSGameZBoost
GAMING INDUSTRY ENABLER. WE PROVIDE WHITE LABEL & CUSTOM GAMES PLATFORMS. THESE ARE FULLY FEATURED AND HIGHLY CUSTOMIZABLE PLATFORMS FOR WEBSITES, MOBILE & SOCIAL MEDIA.
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GAME STUDIOS CAN TAP INTO AN INSTANT AUDIENCE BY INTEGRATING WITH OUR PLATFORM.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
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Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Yodo1 has been dedicated to one goal: building a platform that opens the world of gaming success to anyone with the talent to develop great games. Starting with our own titles—including Rodeo Stampede, Transformers: Earth Wars, and Crossy Roads—we learned to publish successfully worldwide and in China. Our signature East-meets-West approach helped us amass over 1.5 billion players and has driven the creation of unique, world-class game management, marketing, and monetization tools.
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Four Marketing P's including Promotional and Price strategy
Unlock Unstoppable Success with AIdvantage_ The Seductive Power of AI-Driven ...AMB-Review
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https://www.amb-review.com/aidvantage
#AIdvantageRevolution
#AIContentMastery
#UnleashAIExcellence
#AIdvantageSuccess
#ContentCreationElevated
#AIInnovation
#EmpowerWithAIdvantage
#AIContentMagic
#CreateWithAIdvantage
#AIdvantageTriumph
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
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Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
GAMING INDUSTRY ENABLER. WE PROVIDE WHITE LABEL & CUSTOM GAMES PLATFORMSGameZBoost
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WE OFFER GAME INTEGRATION SOLUTIONS FOR PUBLISHERS ACROSS THE GLOBE. OUR PLATFORMS ARE ALREADY RUNNING GAMES SITES FOR SOME OF THE WORLD’S TOP PUBLISHERS, IN 16 COUNTRIES AND 12 LANGUAGES.
GAME STUDIOS CAN TAP INTO AN INSTANT AUDIENCE BY INTEGRATING WITH OUR PLATFORM.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Yodo1 has been dedicated to one goal: building a platform that opens the world of gaming success to anyone with the talent to develop great games. Starting with our own titles—including Rodeo Stampede, Transformers: Earth Wars, and Crossy Roads—we learned to publish successfully worldwide and in China. Our signature East-meets-West approach helped us amass over 1.5 billion players and has driven the creation of unique, world-class game management, marketing, and monetization tools.
Introducing New Market Elements -
Marketing a new product (game console) following a segmentation, targeting and positioning strategy after analyzing potential consumers and opening up the niche market.
Four Marketing P's including Promotional and Price strategy
Unlock Unstoppable Success with AIdvantage_ The Seductive Power of AI-Driven ...AMB-Review
As a tech enthusiast always on the lookout for groundbreaking solutions, I was intrigued when I came across AIdvantage, a platform promising to empower customers to sell AI software. Created by the reputable vendor Neil Napier, known for his innovation in the tech industry, AIdvantage offers a unique opportunity for both developers and businesses alike. After thoroughly exploring the platform, I can confidently say that AIdvantage has the potential to transform the way AI software is marketed and sold.
https://www.amb-review.com/aidvantage
#AIdvantageRevolution
#AIContentMastery
#UnleashAIExcellence
#AIdvantageSuccess
#ContentCreationElevated
#AIInnovation
#EmpowerWithAIdvantage
#AIContentMagic
#CreateWithAIdvantage
#AIdvantageTriumph
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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The Forgotten Secret Weapon of Digital Marketing: Email
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
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AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
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Research Assistance: Efficiently summarize and research information.
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Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
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Connect with Us:
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5. 1. The game is on!
Launches and Acquisitions
Microsoft acquired Activision Blizzard,
Sony Interactive Entertainment
acquired Bungie, in Feb 2022
Netflix Games launched in Nov 2021
Revenue on the rise
Revenue from video games
advertising reached $180 billion
globally, in 2021
Make way for video
6M in-game video ads were placed
in 2021
Trending: Mobile gaming &
Metaverse
Players downloaded 82.98 billion
mobile games in 2021
Global metaverse market set to reach
$28B by 2028, fuelled by gaming
7. 2. Everyone is busy gaming
12.3M
million mobile
gamers in Australia
Highly engaged users Diverse gaming audience
Gamers play for 7+ hours every week All ages from 16 to 60+ play mobile games
Women make up 51% of mobile gamers
9. Gamers positive or neutral
towards in-game advertising
75%
70%
Gamers aware of the brand
placements during their game
Source: ANZU Advertising Research Report- US - 2022
50%
Gamers want to see their favorite
brands within their games
3. You have the gamers’
attention
11. In-game ads, a new type of in-game communication delivered to gamers
in a premium, creative, and non-disruptive way, provides a seamless
experience for gamers
LET
GAMERS
PLAY
BLENDED RELEVANT REALISTIC
Non interruptive Native
formats that Keeps
game play intact
Adaptive tailored
Messaging that’s
Custom and personal
Real-world campaigns
That enhance game
environments
4. Metaverse, is it? Oh hello!
14. In-game Advertising mimics the surrounding gaming environment.
5. Taking brand recall to the next level!
15. BLENDED DISPLAY
• Standard IAB creatives
• Internal / RTB
• Static or dynamic
• Rectangular shape
• Interactivity options
• Standard IAB creatives
• Internal / VAST / RTB
• 3D audio support
• Rectangular shape
• Interactivity options
BLENDED VIDEO CUSTOM AD
• branding
• Sponsorship packages
• Complex shapes
• Interactivity options
IN-MENU ADS
• Blended display or video
• Displayed in menus
• Clickable
Diverse formats for brands to connect natively within
gaming
16. BLENDED DISPLAY
• Standard IAB creatives
• Internal / RTB
• Static or dynamic
• Rectangular shape
• Interactivity options
• Standard IAB creatives
• Internal / VAST / RTB
• 3D audio support
• Rectangular shape
• Interactivity options
BLENDED VIDEO CUSTOM AD
• branding
• Sponsorship packages
• Complex shapes
• Interactivity options
IN-MENU ADS
• Blended display or video
• Displayed in menus
• Clickable
High Scale
Programmatically Accessible
Branding KPIs
New and Customizable
No programmatic access
Performance KPIs
Automated Adaptive Aspect Ratio Match - Proprietary rendering
functions match the ad to the environment where the ad appears
Diverse formats for brands to connect natively within
gaming
17. Blended In-Game Banner Blended In-Game Video
Placements
1x2 aspect ratio
2x1 aspect ratio
2.35x1 aspect ratio
1x1 aspect ratio 16x9 aspect ratio
Standard IAB Creatives: Static or Dynamic: Interactive options: VAST and 3D audio support (video only)
Plug and play
18. Castrol Power1
strengthens brand recall
The Brand Objective
o To drive consideration,
strengthen brand recall and
purchase intent
o Target Gen Y and Millennial
gamers using engaging ad
formats through leveraging
blended in-game advertising
o Understand the impact of the
campaign through a brand lift
study
with blended in-game advertising
APAC
The Solution
o Castrol partnered with Xaxis
and InMobi to engage Filipino
gamers
o Innovative, blended in-
game creative experiences
were activated to engage the
audience
o Leveraging InMobi Pulse,
Castrol launched a brand lift
survey to measure impact
19. Viewers received an
unintrusive brand
experience during the game
75% post ad view action
recorded
70% of respondents
recalled the ad successfully
Respondents aged over
25 years showed higher
purchase intent
The results
APAC
20. Arnott’s
Shapes Extreme
“InMobi enabled us to not only be present where the audience
is, but to create a deeper level of engagement through the
creation of an interactive ad unit whereby the user could play a
game that matched our TVC and most
importantly, our creative comms message.
The primary takeaway from the brand study is that 88% of
exposed respondents agreed that they would
like to try Shapes Extreme a big win for a new
product launch!”
Marco De Castilo
MEC Sydney
ANZ
21. In-game advertising is immersive in nature,
with non-intrusive formats
In-game ads can be customized to
replicate real world experiences
Advertisers can choose from a measurable,
brand-safe inventory
In-game ads can be the gateway to untapped
audiences and revenue for brands
Gamers are a diverse audience, providing unexplored
advertising opportunities
Summing up
22. So, what are you waiting for?
Get your game face on!
Interested in learning more? Write to us at mobilemarketing@inmobi.com
23. InMobi is a leading provider of marketing and
monetization technologies reaching more than a
billion consumers around the globe. With deep
expertise and unique reach in mobile, it is the
trusted and transparent technology partner for
marketers, content creators, and businesses of all
kinds.
Powered by
Mobile Intelligence
Transparent
Always On
Integrated
Interested in learning more? Write to us at mobilemarketing@inmobi.com
www.Inmobi.com @inmobi fb.com/inmobi linkedin.com/company/inmobi
Understand &
Identify
Engage
& Acquire