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List Building for Bloggers

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Phil Hollows
Phil Hollows
TechnologyBusiness
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List Building for Bloggers Phil Hollows @phollows
What You’ll Learn Today ,[object Object],[object Object],[object Object],[object Object],[object Object]
About Phil Hollows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why isn’t Email Dead in the Age of Social Media? Email is the most powerful, effective and relevant subscription option that exists today.
Are you Wasting your Blog’s Most Precious Resource? ,[object Object],[object Object]
You can’t Afford to Ignore Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Subscriptions are Better for You ,[object Object],[object Object],[object Object]
Email is an Essential Part of Hub and Spoke Content Marketing ,[object Object],[object Object],[object Object]
So What’s the Problem? Plugins, widgets & social media tools have made hundreds of thousands of us accidental email marketers. And we’re messing it up. #BWENY #LBB
Easy Tips to Grow Your List Faster The keys to email marketing success are permission, relevance and timeliness. #LBB #BWENY
Make it Easy to Subscribe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Do This… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Better, But… ,[object Object],[object Object],[object Object],[object Object]
Best! ,[object Object],[object Object],[object Object],[object Object]
Power Tip #1 Make your Subscription Form Visible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Power Tip #2 Enable SM Cross-Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Power Tip #3 Add Incentives ,[object Object],[object Object],[object Object],[object Object],[object Object]
MoneySavingMom.com Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
Power Tip #4 Make the Most of Offline Events ,[object Object],[object Object],[object Object],[object Object]
There are NO Shortcuts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving Engagement Or 100,000 subscribers doesn’t count for squat if only your mother is opening your emails.
Open Sesame ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Power Tip #5 Use Compelling Copywriting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subject Line Hints & Tips: Neuromarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Power Tip #6 Check Your Branding and Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unsubscribes are a Form of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement Killers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intermission Who’d like a T-Shirt? 
Spam and Deliverability: Truth, Lies and Compliance
CAN-SPAM: Required Irrelevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging the New Subscriber Autoresponders and well-planned landing pages make the most of your new subscriber’s enthusiasm. #LBB #BWENY
Power Tip #7 Set Up an Autoresponder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Power Tip #8 Spiff Up your Landing Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-List Strategies Simple subscriber self-selection for content, location and schedule preferences reduce churn and complaint rates. #LBB #BWENY
Choice is Good ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More from MoneySavingMom.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Power Tip #9 Diversify with Multiple Lists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
List Building for Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
List Building for Bloggers ,[object Object],[object Object]

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List Building for Bloggers

  • 1. List Building for Bloggers Phil Hollows @phollows
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  • 4. Why isn’t Email Dead in the Age of Social Media? Email is the most powerful, effective and relevant subscription option that exists today.
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  • 9. So What’s the Problem? Plugins, widgets & social media tools have made hundreds of thousands of us accidental email marketers. And we’re messing it up. #BWENY #LBB
  • 10. Easy Tips to Grow Your List Faster The keys to email marketing success are permission, relevance and timeliness. #LBB #BWENY
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  • 21. Improving Engagement Or 100,000 subscribers doesn’t count for squat if only your mother is opening your emails.
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  • 28. Intermission Who’d like a T-Shirt? 
  • 29. Spam and Deliverability: Truth, Lies and Compliance
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  • 31. Engaging the New Subscriber Autoresponders and well-planned landing pages make the most of your new subscriber’s enthusiasm. #LBB #BWENY
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  • 34. Multi-List Strategies Simple subscriber self-selection for content, location and schedule preferences reduce churn and complaint rates. #LBB #BWENY
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