This document provides information on using Snapchat to promote University Health Services at UW-Madison. It discusses how Snapchat allows for authentic messaging that attracts younger audiences. Snapchat content is informal, familiar to students, and memorable. The document outlines how to use Snapchat features like stories, filters, and metrics to build a follower base and drive traffic to websites or events. It emphasizes choosing a medium and messaging style that suits an organization's established brand.

2. Finding your True Voice Through
Snapchat
Gina Nerone and Andrew Hahn
Web and Communications Assistants
University Health Services

3. About Us
• University Health Services at UW-Madison
• Sensitive health topics

4. About Us
• Snapchat Account: UHSMadison (add us)

5. Game Day Safety
https://drive.google.com/open?id=0ByUdjLFYHZOkR29KT1lBLUJJaHc

6. Why Authenticity?
• Attention grabbing
• Bypasses blinders of traditional advertising
• Younger audiences

7. How do you show authenticity?
• Medium
• Choice of channel
• Messaging
• Choice of language

8. Why Snapchat?
• Informal
• Familiar to younger audiences
• Memorable
• Video based
• More clarity
• Direct

9. Why Snapchat?
• Original “live video/update” platform
• Instagram Story
• Facebook “My Day”
• Make choices that suit your established brand
• Skills from today’s presentation are applicable to every social
media platform

10. What is Snapchat?
• Video-messaging and social media platform
• Mobile only (mostly)
• Temporary

11. Bystander Intervention
https://drive.google.com/open?id=0ByUdjLFYHZOkbGxGWU94WEtFbGs

12. How To: Basics
• Components
• Stories
• Filters
• Use in conjunction with other forms of media
• Lack of detail, but generates enthusiasm
• Drives traffic to websites or events

13. Interface
• Home Screen
• Picture/Video Record
• Chat Log
• Stories

14. Filters
• Swipe

15. Change Duration

16. Emojis

17. Draw

18. • Text
Text

19. Send
• Ta Da!
• Post to your story
• Send to friends
• Play

20. Snapchat Stories
• Delivery of a coherent, real time update
• Can be promotional or coverage-oriented

21. Travel Clinic
https://drive.google.com/open?id=0ByUdjLFYHZOkeXZ1TXZJWHBibHM

22. Vertical Video
• Techniques
• Strategic Captioning
• Visual Effects

23. How To: Filters
• Community Filters
• Free
• Design specifications and parameters
• Promotional Filters
• Paid for advertising
• Design specifications and parameters

24. Building a Follower Base
• “QR” Code
• Mobile to Mobile Scan
• Print
• URL
• https://www.snapchat.com/add/UHSMadison

25. Story Metrics
• Informal, unlike other social media platforms
• Number of views per each clip
• Followers
• Keep running count
• Online algorithm
• Drive traffic to web pages
• Download and share via other platforms

26. Metrics: Filter
• When purchased, great analytics
• Number of views
• Number of uses

27. Metrics: Lessons
• Informs content that is most relatable to your audience

28. Get the VAX!
https://drive.google.com/open?id=0ByUdjLFYHZOkQVNxdXJlbFdMU2s

29. Conclusion
• Authentic medium
• Importance of video in digital marketing
• Value beyond metrics