SlideShare a Scribd company logo
1 of 30
Finding your True Voice Through
Snapchat
Gina Nerone and Andrew Hahn
Web and Communications Assistants
University Health Services
About Us
• University Health Services at UW-Madison
• Sensitive health topics
About Us
• Snapchat Account: UHSMadison (add us)
Game Day Safety
https://drive.google.com/open?id=0ByUdjLFYHZOkR29KT1lBLUJJaHc
Why Authenticity?
• Attention grabbing
• Bypasses blinders of traditional advertising
• Younger audiences
How do you show authenticity?
• Medium
• Choice of channel
• Messaging
• Choice of language
Why Snapchat?
• Informal
• Familiar to younger audiences
• Memorable
• Video based
• More clarity
• Direct
Why Snapchat?
• Original “live video/update” platform
• Instagram Story
• Facebook “My Day”
• Make choices that suit your established brand
• Skills from today’s presentation are applicable to every social
media platform
What is Snapchat?
• Video-messaging and social media platform
• Mobile only (mostly)
• Temporary
Bystander Intervention
https://drive.google.com/open?id=0ByUdjLFYHZOkbGxGWU94WEtFbGs
How To: Basics
• Components
• Stories
• Filters
• Use in conjunction with other forms of media
• Lack of detail, but generates enthusiasm
• Drives traffic to websites or events
Interface
• Home Screen
• Picture/Video Record
• Chat Log
• Stories
Filters
• Swipe
Change Duration
Emojis
Draw
• Text
Text
Send
• Ta Da!
• Post to your story
• Send to friends
• Play
Snapchat Stories
• Delivery of a coherent, real time update
• Can be promotional or coverage-oriented
Travel Clinic
https://drive.google.com/open?id=0ByUdjLFYHZOkeXZ1TXZJWHBibHM
Vertical Video
• Techniques
• Strategic Captioning
• Visual Effects
How To: Filters
• Community Filters
• Free
• Design specifications and parameters
• Promotional Filters
• Paid for advertising
• Design specifications and parameters
Building a Follower Base
• “QR” Code
• Mobile to Mobile Scan
• Print
• URL
• https://www.snapchat.com/add/UHSMadison
Story Metrics
• Informal, unlike other social media platforms
• Number of views per each clip
• Followers
• Keep running count
• Online algorithm
• Drive traffic to web pages
• Download and share via other platforms
Metrics: Filter
• When purchased, great analytics
• Number of views
• Number of uses
Metrics: Lessons
• Informs content that is most relatable to your audience
Get the VAX!
https://drive.google.com/open?id=0ByUdjLFYHZOkQVNxdXJlbFdMU2s
Conclusion
• Authentic medium
• Importance of video in digital marketing
• Value beyond metrics
UHS Snapchat presentation at Social Media Breakfast Madison

More Related Content

Similar to UHS Snapchat presentation at Social Media Breakfast Madison

A Guide to Approaching Multi-Channel Social Media Engagement Strategy
A Guide to Approaching Multi-Channel Social Media Engagement Strategy A Guide to Approaching Multi-Channel Social Media Engagement Strategy
A Guide to Approaching Multi-Channel Social Media Engagement Strategy The Abbi Agency
 
Social media and marketing strategy
Social media and marketing strategySocial media and marketing strategy
Social media and marketing strategySeta Wicaksana
 
Mobile App User Acquisition Strategies - Launch & Growth
Mobile App User Acquisition Strategies - Launch & GrowthMobile App User Acquisition Strategies - Launch & Growth
Mobile App User Acquisition Strategies - Launch & GrowthSaptarshi Roy Chaudhury
 
Mobile App User Acquisition - Launch & Growth Strategies
Mobile App User Acquisition - Launch & Growth StrategiesMobile App User Acquisition - Launch & Growth Strategies
Mobile App User Acquisition - Launch & Growth Strategies[x]cube LABS
 
Maximizing Digital Engagement for Startups
Maximizing Digital Engagement for StartupsMaximizing Digital Engagement for Startups
Maximizing Digital Engagement for StartupsSarah Granger
 
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
 
Video Conferencing and Social Media in Clinical Practise
Video Conferencing and Social Media in Clinical PractiseVideo Conferencing and Social Media in Clinical Practise
Video Conferencing and Social Media in Clinical Practisedrniteshjain
 
Digital Marketing for #Eventprofs
Digital Marketing for #EventprofsDigital Marketing for #Eventprofs
Digital Marketing for #EventprofsAlex Vail
 
Pinterest for Business, Pam Moore, Social Fresh Conference 2016
Pinterest for Business, Pam Moore, Social Fresh Conference 2016Pinterest for Business, Pam Moore, Social Fresh Conference 2016
Pinterest for Business, Pam Moore, Social Fresh Conference 2016Social Fresh Conference
 
Stand out on Social Media Workshop - Doing Good for Somerset
Stand out on Social Media Workshop - Doing Good for SomersetStand out on Social Media Workshop - Doing Good for Somerset
Stand out on Social Media Workshop - Doing Good for SomersetGet up to Speed
 
Digital Media Skills to Master to Get a Job in 2019
Digital Media Skills to Master to Get a Job in 2019Digital Media Skills to Master to Get a Job in 2019
Digital Media Skills to Master to Get a Job in 2019Chris Snider
 
Jbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online v
Jbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online vJbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online v
Jbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online vJim Bouse
 
Social Media Marketing Tools for Small Business
Social Media Marketing Tools for Small BusinessSocial Media Marketing Tools for Small Business
Social Media Marketing Tools for Small BusinessSarah Page
 
Using Social Media to Effectively Market your Wake Forest Event
Using Social Media to Effectively Market your Wake Forest EventUsing Social Media to Effectively Market your Wake Forest Event
Using Social Media to Effectively Market your Wake Forest EventGretchen Edwards
 
Working Differently in Extension Workshop
Working Differently in Extension WorkshopWorking Differently in Extension Workshop
Working Differently in Extension WorkshopBob Bertsch
 
Digital marketing 2017 final
Digital marketing 2017 finalDigital marketing 2017 final
Digital marketing 2017 finalGet up to Speed
 

Similar to UHS Snapchat presentation at Social Media Breakfast Madison (20)

A Guide to Approaching Multi-Channel Social Media Engagement Strategy
A Guide to Approaching Multi-Channel Social Media Engagement Strategy A Guide to Approaching Multi-Channel Social Media Engagement Strategy
A Guide to Approaching Multi-Channel Social Media Engagement Strategy
 
Social media and marketing strategy
Social media and marketing strategySocial media and marketing strategy
Social media and marketing strategy
 
Social media overview
Social media overviewSocial media overview
Social media overview
 
Mobile App User Acquisition Strategies - Launch & Growth
Mobile App User Acquisition Strategies - Launch & GrowthMobile App User Acquisition Strategies - Launch & Growth
Mobile App User Acquisition Strategies - Launch & Growth
 
Mobile App User Acquisition - Launch & Growth Strategies
Mobile App User Acquisition - Launch & Growth StrategiesMobile App User Acquisition - Launch & Growth Strategies
Mobile App User Acquisition - Launch & Growth Strategies
 
Social Media Secrets of the Successful Entrepreneur
Social Media Secrets of the Successful EntrepreneurSocial Media Secrets of the Successful Entrepreneur
Social Media Secrets of the Successful Entrepreneur
 
Maximizing Digital Engagement for Startups
Maximizing Digital Engagement for StartupsMaximizing Digital Engagement for Startups
Maximizing Digital Engagement for Startups
 
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
 
Clip Jan 12
Clip Jan 12Clip Jan 12
Clip Jan 12
 
Video Conferencing and Social Media in Clinical Practise
Video Conferencing and Social Media in Clinical PractiseVideo Conferencing and Social Media in Clinical Practise
Video Conferencing and Social Media in Clinical Practise
 
GFI Workshop
GFI Workshop GFI Workshop
GFI Workshop
 
Digital Marketing for #Eventprofs
Digital Marketing for #EventprofsDigital Marketing for #Eventprofs
Digital Marketing for #Eventprofs
 
Pinterest for Business, Pam Moore, Social Fresh Conference 2016
Pinterest for Business, Pam Moore, Social Fresh Conference 2016Pinterest for Business, Pam Moore, Social Fresh Conference 2016
Pinterest for Business, Pam Moore, Social Fresh Conference 2016
 
Stand out on Social Media Workshop - Doing Good for Somerset
Stand out on Social Media Workshop - Doing Good for SomersetStand out on Social Media Workshop - Doing Good for Somerset
Stand out on Social Media Workshop - Doing Good for Somerset
 
Digital Media Skills to Master to Get a Job in 2019
Digital Media Skills to Master to Get a Job in 2019Digital Media Skills to Master to Get a Job in 2019
Digital Media Skills to Master to Get a Job in 2019
 
Jbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online v
Jbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online vJbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online v
Jbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online v
 
Social Media Marketing Tools for Small Business
Social Media Marketing Tools for Small BusinessSocial Media Marketing Tools for Small Business
Social Media Marketing Tools for Small Business
 
Using Social Media to Effectively Market your Wake Forest Event
Using Social Media to Effectively Market your Wake Forest EventUsing Social Media to Effectively Market your Wake Forest Event
Using Social Media to Effectively Market your Wake Forest Event
 
Working Differently in Extension Workshop
Working Differently in Extension WorkshopWorking Differently in Extension Workshop
Working Differently in Extension Workshop
 
Digital marketing 2017 final
Digital marketing 2017 finalDigital marketing 2017 final
Digital marketing 2017 final
 

More from Wisconsin Education Association Council (13)

WEAC: Social Media Advocacy
WEAC: Social Media AdvocacyWEAC: Social Media Advocacy
WEAC: Social Media Advocacy
 
Grow Your Business
Grow Your BusinessGrow Your Business
Grow Your Business
 
The Power of Pinterest
The Power of PinterestThe Power of Pinterest
The Power of Pinterest
 
How to Establish Yourself as an Expert (Without Calling Yourself One)
How to Establish Yourself as an Expert (Without Calling Yourself One)How to Establish Yourself as an Expert (Without Calling Yourself One)
How to Establish Yourself as an Expert (Without Calling Yourself One)
 
Smbmad discover wisconsin_final
Smbmad discover wisconsin_finalSmbmad discover wisconsin_final
Smbmad discover wisconsin_final
 
More fans and more people to shows
More fans and more people to showsMore fans and more people to shows
More fans and more people to shows
 
Yumbutter
YumbutterYumbutter
Yumbutter
 
Poverty slides
Poverty slidesPoverty slides
Poverty slides
 
Educator Effectiveness Flow Chart (DPI)
Educator Effectiveness Flow Chart (DPI)Educator Effectiveness Flow Chart (DPI)
Educator Effectiveness Flow Chart (DPI)
 
Educator Effectiveness in Wisconsin (DPI)
Educator Effectiveness in Wisconsin (DPI)Educator Effectiveness in Wisconsin (DPI)
Educator Effectiveness in Wisconsin (DPI)
 
Weac
WeacWeac
Weac
 
03.1.14 weac.cp 2
03.1.14 weac.cp 203.1.14 weac.cp 2
03.1.14 weac.cp 2
 
2014.2 heros,warriors complete
2014.2 heros,warriors complete2014.2 heros,warriors complete
2014.2 heros,warriors complete
 

Recently uploaded

Social Media Marketing Company Coimbatore
Social Media Marketing Company CoimbatoreSocial Media Marketing Company Coimbatore
Social Media Marketing Company Coimbatorecogniitec
 
This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this worksjonnygharris
 
Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........SocioCosmos
 
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...mahreenmaher80
 
Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........SocioCosmos
 
Unlock Facebook Success with Sociocosmos
Unlock Facebook Success with SociocosmosUnlock Facebook Success with Sociocosmos
Unlock Facebook Success with SociocosmosSocioCosmos
 
GRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfGRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfDIGGIT
 
ONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany scienceONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany sciencezoha951268
 
The Colossal Studio Events Packages.pdf
The Colossal Studio  Events Packages.pdfThe Colossal Studio  Events Packages.pdf
The Colossal Studio Events Packages.pdfshybree
 
MalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfMalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfgouravsarath45
 
Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................SocioCosmos
 
upinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfupinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfmuskangarage902
 

Recently uploaded (12)

Social Media Marketing Company Coimbatore
Social Media Marketing Company CoimbatoreSocial Media Marketing Company Coimbatore
Social Media Marketing Company Coimbatore
 
This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this works
 
Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........
 
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
 
Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........
 
Unlock Facebook Success with Sociocosmos
Unlock Facebook Success with SociocosmosUnlock Facebook Success with Sociocosmos
Unlock Facebook Success with Sociocosmos
 
GRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfGRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdf
 
ONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany scienceONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany science
 
The Colossal Studio Events Packages.pdf
The Colossal Studio  Events Packages.pdfThe Colossal Studio  Events Packages.pdf
The Colossal Studio Events Packages.pdf
 
MalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfMalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdf
 
Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................
 
upinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfupinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdf
 

UHS Snapchat presentation at Social Media Breakfast Madison