Yumbutter presentation to Social Media Breakfast Madison.

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#NourishTheWorld
#SMBMad

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B R E A T H E

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“Think of a business that
cares profoundly
about the well-being
of its customers,
seeing them not as consumers but as flesh-
and-blood human beings whom it is
privileged to serve…”
–
John
Mackey,
Conscious
Capitalism

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LIKE &
DO GOOD

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LIKE & DO GOOD
YOU // LIKE
our Facebook
page or share
this morning’s
post.
WE // Feed
an
additional 5
children in
need.
à
www.facebook.com/Yumbutter

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Nourish the
World

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Holistic responsibility à COGSS
1. CRAFT food that’s Clean, Fun, Fair
2. OPENLY share about Holistic Health
3. GROW compassion through supply chain
4. SUPPORT organic farmers & responsible companies
5. SUSTAIN a positive financial return – and use it to
do more good.

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B Corps solve
social and
environmental
problems

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Why does any of this matter
?

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Mouth rockin’,
World Changing
Nut Butters

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- 2X Omega 3 -
- Complete Protein –
- Low Glycemic –
- Antioxidants –
+ Nutrient Dense +

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GO-Anywhere.
Do-anything.

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The Vision Begins…& Grows

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Story

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How to use
Social Media
to grow a
food company

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Have Bad @ss Fans

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How we get social
1. Facebook
2. Mailchimp VIP list
3. Instagram (for fun),
4. Twitter (at Trade Shows and events),

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Brand Building & Cool Stuff

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BigAnnouncements

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Kickstarter: YumbutterGO Rocks It
• 2nd highest grossing food project
launched from Wisconsin
• Pre-sold $3,500 in first day
• Allowed us to protoype YumbutterGO
and begin showing to retail buyers
• Disrupting nut butter industry

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Launch Plan

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A Few Tips
1. Bit.ly URL
2. Website landing page
3. Pre-write forward emails
4. USE SOCIAL REALITY - Throw a party!

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Subject: Important life announcement - please forward
Hey *|FNAME|*,
I hope this finds you well! For the last year I've been pouring my life into a new project called YumbutterGO! Today we're unveiling a
revolutionary approach to peanut butter that rocks your mouth, fuels your body, and is better for our planet. And although Kickstarter
doesn't allow us to mention this, for every pouch we sell, we help feed a malnourished child as part of our business model -
BuyOne:FeedOne. Check 'em out:
bit.ly/yumbutterGO
It’d mean the world to me if you help spread the word by simply clicking the Facebook and Twitter buttons on the page. Just TWO
clicks makes a HUGE difference!
If you have time for two more clicks, you can check out our video and Kickstarter page.
Catch me up soon *|FNAME|*.
thanks for being huge!
adrian
PS>...If you have a chance, can you fwd this email to friends, family, co-workers...anyone you think would be interested.
The more the better! Here's the link again: http://bit.ly/yumbutterGO

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ßWhere are you?

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Grassroots Challenge
How well does our social media
network actually work?
#NourishTheWorld

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Share & Eat Good
1. See store MAP
2. Ask: “Who do I know?”
3. Spread the Word
4. Email me with your efforts and get a
FREE YumbutterGO.
adrian@yumbutter.com

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"You never change things by
fighting the existing reality. To
change something,
build a new model that
makes the existing model obsolete."
- Buckminster Fuller

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Reminders:
LIKE Facebook or Share
post to feed children
#SMBMad
#NourishTheWorld

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Mouth rockin’,
World Changing
Nut Butters