This document provides advice for musicians on how to build an audience and get more fans. It emphasizes the importance of defining your context/brand to help your target audience connect with you. It recommends using various social media platforms like YouTube, Twitter, Facebook, and having your own website/email list to engage with fans, share your music and live performances, and deepen those relationships over time. Regular posting is important to stay top of mind with potential new fans. Finding where your target audience hangs out both online and in the real world is key to success.