The Abdullatif Alissa Holding Group was established in 1940 in Saudi Arabia and has since expanded to include several automotive companies. It started as a commercial business and began selling vehicles in 1950. Over the decades it has been awarded various franchises including GM, Isuzu, Yellow Hat. The group's core businesses are automotive sales, financing, rental, and after sales services. It has over 3,000 employees and $1 billion in assets under management, with 70% invested in its core automotive sector. The holding group has seen steady revenue growth over the past decade and remains committed to further expanding its automotive business in Saudi Arabia.

1. Abdullatif Alissa Holding Group

2. • Our Heritage
• Group Structure
• Group Operating Companies
• Alissa Automotive Co.
• Going Forward
Table of Contents

3. Timeline
1940 : Started commercial business in Eastern province of Saudi Arabia
1950 : Started selling vehicles from the Eastern province
1960 : Expanded Car business in Riyadh
1960 : Launched ‘Al-Yusr’ in financing business
1968 : Awarded the sole agency of LUCAS/DELPHI group of companies
1974 : Awarded dealership for passenger and commercial vehicles as well as
GM and parts.
1985 : Awarded motors franchise
1990: Launched ‘Best’ rental car business
1994-97: Won Cadillac Master Dealer contest four years in a row
1995: Founded the Middle East Battery Co.
1998: Launched General Automotive Company as a multi-band car retailer
2006: Acquired Yellow Hat car accessories franchise for Saudi Arabia from Japan.
2008: GM “’Chairman Challenge’ winner for the fifth time
2010: President’s Challenge Award

4. Business Segments
Alissa Group Holding Co.
National Automotive
Company (NAT)
Franchised
General Motors
Isuzu Motors
Yellow Hat
Non-Franchised
Autostar
Automotive
Support
Al-Yusr (Retail
Financing)
BTC (Rental &
Leasing)
Real Estate Investment
Private Equity
Public Listed
Total workforce of 3,000, assets under management of over $1 Billion
with 70% invested in Core Automotive Sector

5. Our Strengths
 Respected ALISSA name
 Over 60 years of experience partnering with international
brand names
 Strong track record of pioneering new businesses
 Strong business planning and management disciplines
 Empowered corporate structure
 Investment in Human Resource development and training
 State-of-art MIS systems

6. Consolidated Group Revenue
2,371
2,698
3,129 3,031 2,899
3,595
1000
1500
2000
2500
3000
3500
4000
2005 2006 2007 2008 2009 2010
SRMillion/($Millions)
($632)
($719)
($834) ($808)
($773)
($959)

8.  Established in 1960
 Financing New/Used Vehicles with portfolio exceeding $800m.
 12 main branches and 55 sales outlets, covering all major cities and
towns
Al-Yusr
12,900
16,013 16,491
21,312
25,800
30,997
0
10000
20000
30000
2007 2008 2009 2010 2011 FC 2012 FC
No. of vehicles financed

9. Best Trading Company

10.  Established in 1990, rental and leasing operations.
 Second largest with over 70% of the fleet in corporate sector
 Fleet of over 9,600 vehicles increasing to 13,000 by 2013
 Annually replacing over 4,500 vehicles increasing to 6,000 by year 2012 mostly
from within the group companies
 6 regional offices and 21 outlets in 2010 increasing to 32 outlets by 2013
Best Trading Co.
9,609
11,260
12,206
12,958
9000
10000
11000
12000
13000
2010 2011 FC 2012 FC 2013 FC
Average Fleet Projection 2011-2013
GM, 3717
39%
Toyota,
1478
15%
Nissan,
1038
11% Isuzu, 1953
20%
Hyund, 820
9%
Others, 603
6%
Model Split

11. General Automotive Co.

12.  Established in 1990 and engaged in:
 Sale of multi-brand new and used vehicles
 Provider of After-sale services
 Wholesale of spare parts (OEM & Non-OEM)
 Auto accessories
 The only “Non-Franchised” company in KSA, providing multi-brand 3S facilities across
the Kingdom.
 Number of vehicle outlets increasing from 13 in 2010 to 30 by 2015
 Number of Parts outlets (Wholesale & Retail) increasing from 33 in 2010 to 43 in 2015
Autostar
8,342
9,520
12,895
15,770
18,020 20,310
5000
10000
15000
20000
25000
2010 2011 FC 2012 FC 2013 FC 2014 FC 2015 FC
Vehicle Sales

14.  Franchisee of Isuzu since 1985
 Second largest dealer for ISUZU in the World
 Market Share of 56% in the central region and 25% in Saudi Arabia
Alissa Universal Motors
8,753 8,756
6,910 7,188
8,000
9,700
5000
6000
7000
8000
9000
10000
2007 2008 2009 2010 2011 FC 2012 FC
Vehicle Sales

16.  Established in 1950
 Franchisee for GM since 1974
 3rd largest franchisee for GM in the Middle East
 Five Year GM Chairman’s Challenge winner
Alissa Auto Co. Ltd.
10,182
14,043
15,396
13,848
10,414
12,045
10000
12000
14000
16000
18000
20000
2005 2006 2007 2008 2009 2010
Vehicle Sales

17. In Brief
 Alissa core business is automotive and shareholders are
committed to expansion
 Alissa has an impressive growth record outpacing the market
 Alissa has developed strong Corporate Governance and
empowered management to drive the business
 Automotive market in Saudi Arabia is promising and Alissa
believes that its strategic alliance with General Motors would
deliver mutual benefits

18. Thank You