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Renault board presentation

The document provides an analysis of Renault's franchise opportunity in Saudi Arabia. It includes a market analysis noting growing small car trends, an overview of Renault's history and current product range, and a proposed future product range for the GCC market. It also outlines Renault's global strategy and support for the GCC region, and results from a task force analyzing the potential for a Renault franchise in Saudi Arabia. In conclusion, the document appears to analyze the viability of a Renault franchise in the Saudi Arabian market.

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1 For internal use only Renault Franchise analysis Feb 2009 Confidential
2 For internal use only Contents • Market Analysis • Renault Overview – History and Financial Situation – Current Product Range – Future product range – Renault Strategy Worldwide and Support for GCC • Why Renault franchise for Alissa • Task force Result • Conclusion Confidential
3 For internal use only Market trend in Saudi Arabia • Small cars trend is growing in the last 2 years by 16% . • The market leader in Passenger car sector is 2.4cc engine cars “Camry alone sold 47,108 units in 2008.” • It will come a day that female will be allowed to drive and Subcompact and Compact car will be the first choice for this segment Confidential
4 For internal use only Company overview Confidential
5 For internal use only Company History • Renault motor works has started during the last weeks of 1898. • 1904 - Renault is developing its business net which had 120 dealers at the time. Production reached 948 cars. • 1906 - The first Renault bus. • 1959 - Renault car company became the world`s 6th biggest car producer. • 1991 - A new model, Clio • 1992 - Renault Safrane • 1994 - Production of Renault Laguna started. • 1995 - Production of Renault Megane started. • 1996 - Production of a revolutionary Renault Scenic started. "The car of year 1997 • 1999- Renault-Nissan Alliance • 2000: Renault acquired the automotive division of Samsung automobiles. • 2002- Renault increases its stake in Nissan to 44.4%. In 2008, Renault celebrated 110 years of existence. We look back at more than a century of history with a few key dates. Confidential
6 For internal use only 6 STRUCTURE FOUR BRANDS, ONE PARTNER AND ONE ALLIANCE  THE BRANDS  THE ALLIANCE DACIA RENAULT RENAULT SAMSUNG MOTORS AvtoVaz (LADA)  ONE STRATEGIC PARTNER
7 For internal use only 7 RENAULT SA NISSAN MOTOR RENAULT s.a.s. DACIA Other commercial, industrial & financing companies MAHINDRA RENAULT (India) RENAULT PARS (Iran) AVTOFRAMOS (Russia) ... 44.3% 100% 99.4% 100% 80.1% RCI BANQUE RENAULT SAMSUNG MOTORS AB VOLVO 21.8% STRUCTURE SIMPLIFIED STRUCTURE OF THE RENAULT GROUP AvtoVAZ 25.01%
8 For internal use only 8 STRUCTURE RENAULT SHAREHOLDERS Employees 3.11% Public & institutional investors 64.23% At December 31, 2007 Company-owned (1) (2) 2.65% Nissan (2) 15.0% (1) Shares required for the purposes of stock option programs (2) Those shares have no voting rights attached for Board of Directors meetings French State 15.01%
9 For internal use only Carlos GHOSN President & CEO Patrick BLAIN EVP, Sales & Marketing Regional Leader Europe Patrick PÉLATA EVP, Plan, Product & Programs Thierry MOULONGUET EVP, Finance Regional Leader Americas Jean-Louis RICAUD EVP, Engineering & Quality Michel GORNET EVP, Manuf. & Logistics Regional Leader France MANAGEMENT EXECUTIVE COMMITTEE Katsumi NAKAMURA* Regional Leader Asia Africa * From May 5th 2008
10 For internal use only 10 ALLIANCE CAPITAL STRUCTURE (1) No voting rights
11 For internal use only 11 Renault Nissan 0 2 4 6 8 10 Mitsubishi BMW Suzuki Fiat Chrysler PSA Hyundai Kia Honda VAG Ford Mazda GM Toyota 9.1 8.7 7.7 6.2 6.2 3.9 3.4 2.6 2.5 2.3 1.5 1.4 3.72.5 ALLIANCE: THE WORLD’S 5th BIGGEST MANUFACTURER 3.8 Million vehicles sold in 2007
12 For internal use only Renault Now • Renault is now present in 118 countries • Group sales worldwide: 2,484,472 vehicles (year 2007) • 35% of the group sales are made outside Western Europe • Revenues for the year 2007: €40,682 million • A workforce of 127,483 employees (first semester 2008) • 100% of Renault industrial sites are now ISO 14001 certified • The leading automobile brand in France (23.5% of the market in volume) • Renault: 10 years as the leading LCV brand in Europe Confidential
13 For internal use only 13 THE CURRENT RENAULT RANGE Laguna Clio Modus Scénic Espace Passenger Cars Kangoo* Trafic PC Thalia / SymbolLogan Mégane Clio Campus Vel Satis Twingo Clio Grand Tour* Laguna Estate* Koleos* Sandero * Start of Sales in early 2008 Estate Sedan
14 For internal use only 14 Light Commercial Vehicles (LCV) Light Commercial Vehicles (LCV) Kangoo Express* MasterTrafic LCV * Start of Sales in early 2008
15 For internal use only 15 Phase 2 + Derivatives World Premiere vehicles in 2007 Asia Africa 11 Americas 6 France 13 Europe 14 12 Euromed 2008 PRODUCT LAUNCHES BY REGION
16 For internal use only PRODUCT PLANNING GCC 2009 2008 RANGE 2009 RANGE CLIO CLASSIC CLIO RS CLIO RS LOGAN MT LOGAN MT FULL YEAR SYMBOL SYMBOL FULL YEAR LOGAN AT SANDERO MEGANE HATCH MEGANE HATCH MEGANE SEDAN MEGANE SEDAN MEGANE CC MEGANE CC D SEGMENT SAFRANE SAFRANE FULL YEAR LAGUNA COUPE SUV SEGMENT KOLEOS KANGOO KANGOO TRAFIC TRAFIC MPV SEGMENT LOGAN MCV B SEGMENT C SEGMENT LCV SEGMENT Factory France France Romania Turkey Romania Turkey Turkey France Korea Korea France France Romania
17 For internal use only Price list Confidential Model Seg FOB $ Freight $ C&F $ Ins (1%) CIF $ CIF SR Cust (5%) Clearance Land Cost Selling @ 10% Selling @ 15% Logan PE M/T B 6,644 750 7,394 74 7,468 28,005 1,400 140 29,545 32,500 33,977 Logan PE A/T B 7,394 750 8,144 81 8,225 30,845 1,542 140 32,528 35,780 37,407 Logan SE M/T B 7,304 750 8,054 81 8,135 30,505 1,525 140 32,170 35,387 36,995 Logan SE A/T B 8,054 750 8,804 88 8,892 33,345 1,667 140 35,152 38,668 40,425 Symbol PE B 8,675 750 9,425 94 9,519 35,697 1,785 140 37,622 41,384 43,265 Symbol SE B 9,955 750 10,705 107 10,812 40,545 2,027 140 42,712 46,984 49,119 Clio sport B 18,200 750 18,950 190 19,140 71,773 3,589 140 75,502 83,052 86,827 Clio sport F1 B 17,100 750 17,850 179 18,029 67,607 3,380 140 71,127 78,240 81,796 Megane Coupe sport C 19,600 780 20,380 204 20,584 77,189 3,859 140 81,189 89,308 93,367 Megane Coupe D C 18,380 780 19,160 192 19,352 72,569 3,628 140 76,337 83,971 87,787 Megane Coupe EX C 19,496 780 20,276 203 20,479 76,795 3,840 140 80,775 88,853 92,891 Megane Sedan D 1.6 AT C 12,000 780 12,780 128 12,908 48,404 2,420 140 50,964 56,061 58,609 Megane Sedan D 2.0 AT C 12,950 780 13,730 137 13,867 52,002 2,600 140 54,742 60,217 62,954 Megane Sedan P 2.0 AT C 14,000 780 14,780 148 14,928 55,979 2,799 140 58,918 64,810 67,756 Megane Sedan A 1.6 MT C 10,100 780 10,880 109 10,989 41,208 2,060 140 43,408 47,749 49,920 Megane Sedan A 1.6 AT C 11,000 780 11,780 118 11,898 44,617 2,231 140 46,988 51,686 54,036
18 For internal use only Price list Confidential Model Seg FOB $ Freight $ C&F $ Ins (1%) CIF $ CIF SR Cust (5%) Clearan ce Land Cost Selling @ 10% Selling @ 15% Koleos PE 4x2 SUV 15,575 803 16,378 164 16,542 62,032 3,102 140 65,273 71,801 75,064 Koleos PE 4x4 SUV 16,860 803 17,663 177 17,840 66,899 3,345 140 70,384 77,422 80,941 Koleos SE 4x2 SUV 17,015 803 17,818 178 17,996 67,486 3,374 140 71,000 78,100 81,650 Koleos SE 4x4 SUV 18,355 803 19,158 192 19,350 72,561 3,628 140 76,329 83,962 87,778 Koleos LE 4x4 SUV 19,910 803 20,713 207 20,920 78,450 3,923 140 82,513 90,764 94,890 Safrane PE D 12,695 803 13,498 135 13,633 51,124 2,556 140 53,820 59,202 61,893 Safrane SE D 14,707 803 15,510 155 15,665 58,744 2,937 140 61,821 68,003 71,095 Safrane LE D 16,138 803 16,941 169 17,110 64,164 3,208 140 67,512 74,263 77,639 Kangoo Express LCV 8,063 803 8,866 89 8,955 33,580 1,679 140 35,399 38,939 40,709 Trafic LCV 14,402 803 15,205 152 15,357 57,589 2,879 140 60,608 66,669 69,700
19 For internal use only Notes on Pricing – Renault Safrane competes in the largest market in PC sector starting from 59,000 SR. – Koleos first cross over 4x4 from Renault “Nissan Technology” Starting from 71,800 SR. • Additional 1000-1500 USD reduction in Fob price is being studied now. – New Logan (1.6 cc) starting from 32,500 SR, • Price will be revised soon. – LCV for fleet customer starting from 38,900 SR Confidential
20 For internal use only 20April 24th 2008 PRODUCT PANEL 02 STRICTLY CONFIDENTIAL KOLEOS LE « March/April 09 »
21 For internal use only Koleos Confidential Model PE 4x2&4x4 SE 4x2&4x4 L-E 4x4 (privilege) Engine Type 2.5 16 V 2WD /4WD 2.5 16 V 2WD /4WD 2.5 16 V 2WD /4WD Transmission CVT (Continuous Variable Transmission) ABS, Air bag, PS, ST ST ST Front and Rear parking sensor yes Fog lamps, Auto light, spoiler ST ST Radio, CD , jack Plug ST ST ST + 9 speakers and cd changer Cruse Control yes Warranty 3years/100.000KM 3years/100.000KM 3years/100.000KM
22 For internal use only Item Rav4 Captiva Santafi Koleos Engine 4 cylinder 4 cylinder 4 cylinde 4 cylinde Power output 168 141 185 175/6000 Engien size 2362 2.4 2.7 2488 Transmission 4 speed A 4 speed A 4 speed A CVT Price 77,000 Full 97,000 79,000 78,000 Full 93,000 71,800 Full 78,100 After pr reduction 66,175
23 For internal use only Renault-Safrane Confidential
24 For internal use only Renault New Safrane Model Safrane 2.0 AT Safrane 2.3 AT SE Safrane 2.3 AT LE Engine Type 4 Cylinder 6 Cylinder 6 Cylinder Power out 143hp 170hp 170hp Engine Size 1998cc 2349cc 2349cc Transmission 4 Speed AT 5 Speed AT 5 Speed AT ABS, Air bag, Security with alarm ST ST ST Rear parking sensor yes Fog lamb, 16” Al alloy wheel, and spare ST ST ST 6 CD changer ST ST ST + 7 speakers Key less entry ST ST ST Warranty 3years/100.000KM 3years/100.000KM 3years/100.000KM Confidential
25 For internal use only Confidential Item Camry Accord Mazda 6 ultra Sonata Safrane 2.0 Safrane SE Safrane LE Engine 4 cylinde 6 cylinder 4 culinder 4 culinder 4 cylinder 6 cylinder 6 cylinder Power output 157 hp 178/6500 125/6000 127.9/6000 143 170/6000 170/6000 Engien size 2362 cc 2354 cc 2488 cc 2359 cc 1998cc 2349 cc 2349 cc Transmission 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 16" Al alloy wheels no yes yes yes Yes yes yes Price 82,000 84,000 99,000 Start from 62,000 59,202 68,000 74,000
26 For internal use only 2010 New D Segment Sedan (Safrane New Models) Launch: December 2010 Indicative Price : 17-26 k$ Engine : 2.0 l 16v AT(cvt) 140 hp 2,5 l V6 AT6 170 hp 3,5 l V6 AT6 240 hp Specific product advantage : First Renault D segment sedan
27 For internal use only LOGAN SEDAN « Lunch in April 09 » Engine : 1.6 l 16v AT4 110 hp
28 For internal use only SYMBOL • 2 models PE and SE • 1.4 16 V 4 speed Auto engine • To be launched
29 For internal use only SANDERO Launch :Dec 2009 FOB:from 11k$ Engine : 1.6 l 8v MT5 90 hp 1.6 l 16v MT5 104 hp 1.6 l 16v AT4 104 hp
30 For internal use only Item Jazz Getz Aveo Yaris Yaris Sirion Logan PE Logan SE Symbol Engine 4 cylinde 4 cylinde 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder Power output 118/6600 69.9(95)/6000 94 85/6000 85/6000 67/6000 110 110 72/6000 Engien size 1496 cc 1399 cc 1.4 1298 cc 1298 cc 1298 cc 1600 1600 1390 Transmission 5 Speed A 5 Speed M 4 speed A 4 speed A 5 speed M 4 speed A 4 speed A 4 speed A 4 speed A Price 65,400 34,500 43,000 From 41,000 to 52,000 43,750 35,700 38,630 41,300
31 For internal use only Renault MEGANE
32 For internal use only Confidential Item Tiida 1.6 Corolla Corolla 1.8 Civic LX Mazda 3 Optra Megane D 1,6 Megane D 1,6 Engine 4 cylinde 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder Power output 109(118)/6000 107 130 138/6300 107/6000 107 115/6000 115/6000 Engien size 1598 cc 1600 cc 1800 cc 1800 cc 1600 cc 1.6 1600 cc 1600 cc Transmission 5 Speed M 5 speed M 5 speed A 5 speed A 4 speed A 4 speed A 4 speed A 5 speed M Price from 54,850 to 59,850 from 53,000 to 76,000 67,900 Full option 63,000 "model 2008" 50,000 56,000 51,600 Megane Has Keyless entry, six air bags, ABS and Other advanced options.
33 For internal use only Confidential Item Mazda 6 Normal Epica Lancer GT Megane A 2.0 Engine 4 cylinder 4 cylinder 4 cylinder 4 cylinder Power output 108/6500 144 114(155)/6000 136/5500 Engien size 1998 cc 2.0 1998 cc 1998 cc Transmission 4 speed A 4 speed A 6 CVT/5 sp M 4 speed A Price 69,000 66,000 75,600 60,217
34 For internal use only NEW MEGANE in 2010 New Megane Sedan/HATCH Launch: April 2010 Estimated FOB: 12-17 k$ Engine : 1.6 l 16v MT5 110 hp 1.6 l 16v AT4 110 hp 2.0 l 16v MT5 150 hp 2.0 l 16v AT (CVT) 150 hp Specific product advantage : Rear AC exit. New MEGANE RS Launch:beg 2009 MSRP : 28 k$ Engine : 2.0 l 16v Turbo MT6 250 hp
35 For internal use only Kangoo and Trafic Confidential New Kangoo LL wil be launched in May/June 2009 Renault Trafic: 66,700 SR Toyota Hiace: 74,500 SR Nissan Urvan: 72,000 - Extra $ 1500 price reduction
36 For internal use only Confidential Item Kangoo Partner "Peugeot" Perlingo "Citroen" Engine 4 cylinde 4 cylinde 4 cylinde Power output 75 110 75 Engien size 1.4 1.6 1.4 Transmission 5 speed M 6 speed M 5 speed M Price 2008: 39,900 2009:42,900 2008: 48,000 40,000 "2008"
37 For internal use only Megan Coupe 2009 Confidential
38 For internal use only Laguna Coupe 2009 “May/June 09” Confidential SOS: September 2009 Engine : 3,5l V6 AT6 240 hp
39 For internal use only Clio 2009 Confidential
40 For internal use only LOGAN MCV « Q3 09 » Launch :September 2009 FOB:12 200 $ Engine : 1.6 l 16v MT5 115 hp 1.6 l 16v AT4 115 hp
41 For internal use only 2011 New Entry SUV Launch :Feb 2011 Indicative volumes : 750 units Engine : 1.6 l 16v MT5 FWD 110 hp 1.6 l 16v MT6 4WD 110 hp 1.6 l 16v AT4 FWD 110 hp 2.0 l 16v AT4 FWD 140 hp 2.0 l 16v MT6 4WD 140 hp
42 For internal use only LOGAN PICK-UP
43 For internal use only Euro NCAP “safety assessment” Confidential • More than 10 models acquiring 5 stars in safety assessment from Euro NCAP
44 For internal use only Euro NCAP “safety assessment” Confidential
45 For internal use only Confidential
46 For internal use only Confidential
47 For internal use only Qualitative research • This research is based on random selection of Renault users whom were asked about the overall performance and their opinion about Renault – Renault Megane Coupe 2009 “the driver is Prince/ Mohamed Bin Bander” fully satisfied with the performance and the design, his companion has a Safrane and he said it is a nice car with a lot of options, at convenient price. – Renault Megane“ he is using it for 4 years now, he is satisfied with the performance, while he faced some problems in service and expensive spare parts. – Renault Clio “the customer is using it for 3 years now, with no major problems at all, he is claiming high spare parts prices compared to Tunisia. Confidential
48 For internal use only Renault Global Strategy • Three strong commitments – Quality – Profitability – Growth Renault offers its 3 year/150,000 km warranty* for the entire Renault premium range. Confidential * In Saudi Arabia 3 years/100,000 Km warranty
49 For internal use only Objectives • renewal of the existing product range • reinforcement of the luxury offer • innovation in markets where Renault is not yet present • Development of international sales – expanding the product range and designing vehicles for specific markets • Optimize R&D spending to design vehicles that are increasingly environmentally-friendly Confidential
50 For internal use only GCC PLAN 2012 VOLUMES 2149 3600 8640 19490 24450 27300TOTAL 0 5000 10000 15000 20000 25000 30000 2007 2008 2009 2010 2011 2012 L90 L38 L43 SM5 Other models
51 For internal use only QUALITY To be among the top three in terms of product and service quality PROFITABILITY Achieve an operating margin of 6% in 2009 GROWTH Sell an additional 800,000 vehicles
52 For internal use only •Products • Continuous improvement of the quality of the vehicles • Vehicles designed for the GCC & systematically tested in the GCC • Direct link between Technical Hub (Dubai) and the incident logy department •Services • Spare parts price & availability • Quality survey conducted every month • Training • Renault Excellence program & Peace Of mind package QUALITY AND PARTS ACTIVITIES
53 For internal use only Why Renault Franchise for Alissa • Long history backed with high quality products. • New LCV range will support our current profile “Isuzu” • Complete our range of products by adding PC and new LCV series. • Wide range of PC from 1.3 cc to 2.5 cc. • New Models from Korea plant (Samsung automobile) “Koleos and Safarane” characterized by: – Specially designed and tested for GCC – High Quality products “Nissan Technology”. – Competitive prices Confidential
54 For internal use only Why Renault Franchise for Alissa • New city car Models from Turkey and Romania plants “Logan, Symbol, Sandero” • Exclusive distributor in Saudi Arabia. Which will help in achieving good margin profit and receiving effective support from the manufacturer to achieve big sales volume. • New models are planned to be launched within the next 3 years. • Aggressive expansion plan from the manufacturer to rebuild the brand image in GCC region and expand sales volume within the next five years. Confidential
55 For internal use only Key challenging Issues • Low resale value. • The perception in the market especially for Service and spare parts “currently is very bad”. • Perception of high prices spare parts and non- availability. • Technical issues regarding its convenience for GCC environment. • European vehicles image. Confidential
56 For internal use only Current Renault Situation in KSA • Al Zahid Started his interest in Renault franchise since 2001 after Daewoo franchise is sold to GM. • The first fleet team was established in 2002 • The first Dedicated showroom in Riyadh was established in 2004, and in Jeddah in 2007. • No focus on brand image or marketing activities. • Fleet business represents 60-70% from their current sales. • Total 7 workshops around the kingdom For all AL-Zahid franchises “Not dedicated for Renault”. • Lack of Parts availability. • Parts pricing structure was not based on market “according to Renault director” Confidential
57 For internal use only BRAND AWARENESS : KSA Survey : 1 25 57 0 10 20 30 40 50 60 Top of mind Total Unaided Total (aided and unaided) 2 69 95 0 10 20 30 40 50 60 70 80 90 100 Top of mind Total Unaided Total (aided and unaided) 2007 2008 A Renault Brand awareness survey was conducted by IPSOS towards 500 people in Saudi Arabia end 2007 then in September 2008
58 For internal use only How to support product awareness in the market? • In cooperation with manufacture the first step will focus on “The Time of Change in Renault” through heavy launching marketing activities. – Communicating the new “Peace-Of-Mind” service in the market. “already available since sep. 08 but not yet launched”. – Renault “customer first” program for service and spare parts. • Aggressive launch of the new models “Safrane, Logan and Koleos” – Focus on High quality products “Recent technology” – GCC tested. Confidential
59 For internal use only How to improve after sales service and spare parts availability / prices? • Communicating the 3 years warranty or 100,000 Km for all products range. • Renault will support technically and financially the creation of the workshops Exterior & Interior , through their technical support team in Dubai office. • Utilizing the group service centers to enhance the after sales service of Renault. • Restructure the parts prices by the support of the manufacturer to make it and keep it competitive. Confidential
60 For internal use only “RENAULT CUSTOMER FIRST” program launched in the GCC Sep 08 PEACE OF MIND PACKAGE 11-POINT CONFIDENCE COMES STANDARD IN EVERY RENAULT 1. 100km test drive invitation 2. Initial 1000km free inspection 3. Always mobile service: courtesy cars / taxi vouchers 4. 24/7 Roadside Assistance 5. 3y / 100 000 km car warranty 6. Exclusive use of Renault Genuine Parts 7. 1y warranty for maintenance or repairing 8. Maintenance appointment within 48H 9. Quality Certificate after each repair or maintenance 10. Competitive fixed service prices 11. Dedicated Customer line
61 For internal use only Market Segmentation 1. Fleet Customer – Success Factors: • Our long experience in this sector and strong relationship with decision makers. • Wide range of products with competitive prices. • New LCV Range to support our current range of products. • Fleet support from manufacturer more than 5 units: • Safrane $ 600 • Logan $ 300 • Others $ 200 Confidential
62 For internal use only Market Segmentation 2. Rent-A-Car companies • Objectives to ensure success: – Increase incidence of trial new models through Rent-A-Car companies. – Focus on LCV, Logan, Symbol and Safrane to gain sizable market share in big volume segment available for rent. Confidential
63 For internal use only Market Segmentation 3. Retail customers • Increase the retail share in the total sales volume by: – 3 dedicated room in 3 main cities. – Utilizing some spaces at Isuzu showrooms and sister companies sales centers. – Renault will support architecturally and financially the creation of the showrooms Exterior & Interior – Customer First Program launch “Peace of Mind”. – Improve company image by New Megane Coupe and Laguna Coupe. – By support of Renault, launching “Trade In” program to enhance the resale value for Renault Vehicles. Confidential
64 For internal use only AACO and sister companies • Synergy between AACO and sister companies will have a great impact on the franchise success through: – Renault provides a wide range for rent car business within the group. – Financial facilities for retail and fleet customers through Al Yusr. – Increase service and parts revenue in cooperation with Autostar – Used car sector helps in leveraging the low resale value of the brand. Confidential
65 For internal use only Confidential Thank you

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Renault board presentation

  • 1.
    1 For internal useonly Renault Franchise analysis Feb 2009 Confidential
  • 2.
    2 For internal useonly Contents • Market Analysis • Renault Overview – History and Financial Situation – Current Product Range – Future product range – Renault Strategy Worldwide and Support for GCC • Why Renault franchise for Alissa • Task force Result • Conclusion Confidential
  • 3.
    3 For internal useonly Market trend in Saudi Arabia • Small cars trend is growing in the last 2 years by 16% . • The market leader in Passenger car sector is 2.4cc engine cars “Camry alone sold 47,108 units in 2008.” • It will come a day that female will be allowed to drive and Subcompact and Compact car will be the first choice for this segment Confidential
  • 4.
    4 For internal useonly Company overview Confidential
  • 5.
    5 For internal useonly Company History • Renault motor works has started during the last weeks of 1898. • 1904 - Renault is developing its business net which had 120 dealers at the time. Production reached 948 cars. • 1906 - The first Renault bus. • 1959 - Renault car company became the world`s 6th biggest car producer. • 1991 - A new model, Clio • 1992 - Renault Safrane • 1994 - Production of Renault Laguna started. • 1995 - Production of Renault Megane started. • 1996 - Production of a revolutionary Renault Scenic started. "The car of year 1997 • 1999- Renault-Nissan Alliance • 2000: Renault acquired the automotive division of Samsung automobiles. • 2002- Renault increases its stake in Nissan to 44.4%. In 2008, Renault celebrated 110 years of existence. We look back at more than a century of history with a few key dates. Confidential
  • 6.
    6 For internal useonly 6 STRUCTURE FOUR BRANDS, ONE PARTNER AND ONE ALLIANCE  THE BRANDS  THE ALLIANCE DACIA RENAULT RENAULT SAMSUNG MOTORS AvtoVaz (LADA)  ONE STRATEGIC PARTNER
  • 7.
    7 For internal useonly 7 RENAULT SA NISSAN MOTOR RENAULT s.a.s. DACIA Other commercial, industrial & financing companies MAHINDRA RENAULT (India) RENAULT PARS (Iran) AVTOFRAMOS (Russia) ... 44.3% 100% 99.4% 100% 80.1% RCI BANQUE RENAULT SAMSUNG MOTORS AB VOLVO 21.8% STRUCTURE SIMPLIFIED STRUCTURE OF THE RENAULT GROUP AvtoVAZ 25.01%
  • 8.
    8 For internal useonly 8 STRUCTURE RENAULT SHAREHOLDERS Employees 3.11% Public & institutional investors 64.23% At December 31, 2007 Company-owned (1) (2) 2.65% Nissan (2) 15.0% (1) Shares required for the purposes of stock option programs (2) Those shares have no voting rights attached for Board of Directors meetings French State 15.01%
  • 9.
    9 For internal useonly Carlos GHOSN President & CEO Patrick BLAIN EVP, Sales & Marketing Regional Leader Europe Patrick PÉLATA EVP, Plan, Product & Programs Thierry MOULONGUET EVP, Finance Regional Leader Americas Jean-Louis RICAUD EVP, Engineering & Quality Michel GORNET EVP, Manuf. & Logistics Regional Leader France MANAGEMENT EXECUTIVE COMMITTEE Katsumi NAKAMURA* Regional Leader Asia Africa * From May 5th 2008
  • 10.
    10 For internal useonly 10 ALLIANCE CAPITAL STRUCTURE (1) No voting rights
  • 11.
    11 For internal useonly 11 Renault Nissan 0 2 4 6 8 10 Mitsubishi BMW Suzuki Fiat Chrysler PSA Hyundai Kia Honda VAG Ford Mazda GM Toyota 9.1 8.7 7.7 6.2 6.2 3.9 3.4 2.6 2.5 2.3 1.5 1.4 3.72.5 ALLIANCE: THE WORLD’S 5th BIGGEST MANUFACTURER 3.8 Million vehicles sold in 2007
  • 12.
    12 For internal useonly Renault Now • Renault is now present in 118 countries • Group sales worldwide: 2,484,472 vehicles (year 2007) • 35% of the group sales are made outside Western Europe • Revenues for the year 2007: €40,682 million • A workforce of 127,483 employees (first semester 2008) • 100% of Renault industrial sites are now ISO 14001 certified • The leading automobile brand in France (23.5% of the market in volume) • Renault: 10 years as the leading LCV brand in Europe Confidential
  • 13.
    13 For internal useonly 13 THE CURRENT RENAULT RANGE Laguna Clio Modus Scénic Espace Passenger Cars Kangoo* Trafic PC Thalia / SymbolLogan Mégane Clio Campus Vel Satis Twingo Clio Grand Tour* Laguna Estate* Koleos* Sandero * Start of Sales in early 2008 Estate Sedan
  • 14.
    14 For internal useonly 14 Light Commercial Vehicles (LCV) Light Commercial Vehicles (LCV) Kangoo Express* MasterTrafic LCV * Start of Sales in early 2008
  • 15.
    15 For internal useonly 15 Phase 2 + Derivatives World Premiere vehicles in 2007 Asia Africa 11 Americas 6 France 13 Europe 14 12 Euromed 2008 PRODUCT LAUNCHES BY REGION
  • 16.
    16 For internal useonly PRODUCT PLANNING GCC 2009 2008 RANGE 2009 RANGE CLIO CLASSIC CLIO RS CLIO RS LOGAN MT LOGAN MT FULL YEAR SYMBOL SYMBOL FULL YEAR LOGAN AT SANDERO MEGANE HATCH MEGANE HATCH MEGANE SEDAN MEGANE SEDAN MEGANE CC MEGANE CC D SEGMENT SAFRANE SAFRANE FULL YEAR LAGUNA COUPE SUV SEGMENT KOLEOS KANGOO KANGOO TRAFIC TRAFIC MPV SEGMENT LOGAN MCV B SEGMENT C SEGMENT LCV SEGMENT Factory France France Romania Turkey Romania Turkey Turkey France Korea Korea France France Romania
  • 17.
    17 For internal useonly Price list Confidential Model Seg FOB $ Freight $ C&F $ Ins (1%) CIF $ CIF SR Cust (5%) Clearance Land Cost Selling @ 10% Selling @ 15% Logan PE M/T B 6,644 750 7,394 74 7,468 28,005 1,400 140 29,545 32,500 33,977 Logan PE A/T B 7,394 750 8,144 81 8,225 30,845 1,542 140 32,528 35,780 37,407 Logan SE M/T B 7,304 750 8,054 81 8,135 30,505 1,525 140 32,170 35,387 36,995 Logan SE A/T B 8,054 750 8,804 88 8,892 33,345 1,667 140 35,152 38,668 40,425 Symbol PE B 8,675 750 9,425 94 9,519 35,697 1,785 140 37,622 41,384 43,265 Symbol SE B 9,955 750 10,705 107 10,812 40,545 2,027 140 42,712 46,984 49,119 Clio sport B 18,200 750 18,950 190 19,140 71,773 3,589 140 75,502 83,052 86,827 Clio sport F1 B 17,100 750 17,850 179 18,029 67,607 3,380 140 71,127 78,240 81,796 Megane Coupe sport C 19,600 780 20,380 204 20,584 77,189 3,859 140 81,189 89,308 93,367 Megane Coupe D C 18,380 780 19,160 192 19,352 72,569 3,628 140 76,337 83,971 87,787 Megane Coupe EX C 19,496 780 20,276 203 20,479 76,795 3,840 140 80,775 88,853 92,891 Megane Sedan D 1.6 AT C 12,000 780 12,780 128 12,908 48,404 2,420 140 50,964 56,061 58,609 Megane Sedan D 2.0 AT C 12,950 780 13,730 137 13,867 52,002 2,600 140 54,742 60,217 62,954 Megane Sedan P 2.0 AT C 14,000 780 14,780 148 14,928 55,979 2,799 140 58,918 64,810 67,756 Megane Sedan A 1.6 MT C 10,100 780 10,880 109 10,989 41,208 2,060 140 43,408 47,749 49,920 Megane Sedan A 1.6 AT C 11,000 780 11,780 118 11,898 44,617 2,231 140 46,988 51,686 54,036
  • 18.
    18 For internal useonly Price list Confidential Model Seg FOB $ Freight $ C&F $ Ins (1%) CIF $ CIF SR Cust (5%) Clearan ce Land Cost Selling @ 10% Selling @ 15% Koleos PE 4x2 SUV 15,575 803 16,378 164 16,542 62,032 3,102 140 65,273 71,801 75,064 Koleos PE 4x4 SUV 16,860 803 17,663 177 17,840 66,899 3,345 140 70,384 77,422 80,941 Koleos SE 4x2 SUV 17,015 803 17,818 178 17,996 67,486 3,374 140 71,000 78,100 81,650 Koleos SE 4x4 SUV 18,355 803 19,158 192 19,350 72,561 3,628 140 76,329 83,962 87,778 Koleos LE 4x4 SUV 19,910 803 20,713 207 20,920 78,450 3,923 140 82,513 90,764 94,890 Safrane PE D 12,695 803 13,498 135 13,633 51,124 2,556 140 53,820 59,202 61,893 Safrane SE D 14,707 803 15,510 155 15,665 58,744 2,937 140 61,821 68,003 71,095 Safrane LE D 16,138 803 16,941 169 17,110 64,164 3,208 140 67,512 74,263 77,639 Kangoo Express LCV 8,063 803 8,866 89 8,955 33,580 1,679 140 35,399 38,939 40,709 Trafic LCV 14,402 803 15,205 152 15,357 57,589 2,879 140 60,608 66,669 69,700
  • 19.
    19 For internal useonly Notes on Pricing – Renault Safrane competes in the largest market in PC sector starting from 59,000 SR. – Koleos first cross over 4x4 from Renault “Nissan Technology” Starting from 71,800 SR. • Additional 1000-1500 USD reduction in Fob price is being studied now. – New Logan (1.6 cc) starting from 32,500 SR, • Price will be revised soon. – LCV for fleet customer starting from 38,900 SR Confidential
  • 20.
    20 For internal useonly 20April 24th 2008 PRODUCT PANEL 02 STRICTLY CONFIDENTIAL KOLEOS LE « March/April 09 »
  • 21.
    21 For internal useonly Koleos Confidential Model PE 4x2&4x4 SE 4x2&4x4 L-E 4x4 (privilege) Engine Type 2.5 16 V 2WD /4WD 2.5 16 V 2WD /4WD 2.5 16 V 2WD /4WD Transmission CVT (Continuous Variable Transmission) ABS, Air bag, PS, ST ST ST Front and Rear parking sensor yes Fog lamps, Auto light, spoiler ST ST Radio, CD , jack Plug ST ST ST + 9 speakers and cd changer Cruse Control yes Warranty 3years/100.000KM 3years/100.000KM 3years/100.000KM
  • 22.
    22 For internal useonly Item Rav4 Captiva Santafi Koleos Engine 4 cylinder 4 cylinder 4 cylinde 4 cylinde Power output 168 141 185 175/6000 Engien size 2362 2.4 2.7 2488 Transmission 4 speed A 4 speed A 4 speed A CVT Price 77,000 Full 97,000 79,000 78,000 Full 93,000 71,800 Full 78,100 After pr reduction 66,175
  • 23.
    23 For internal useonly Renault-Safrane Confidential
  • 24.
    24 For internal useonly Renault New Safrane Model Safrane 2.0 AT Safrane 2.3 AT SE Safrane 2.3 AT LE Engine Type 4 Cylinder 6 Cylinder 6 Cylinder Power out 143hp 170hp 170hp Engine Size 1998cc 2349cc 2349cc Transmission 4 Speed AT 5 Speed AT 5 Speed AT ABS, Air bag, Security with alarm ST ST ST Rear parking sensor yes Fog lamb, 16” Al alloy wheel, and spare ST ST ST 6 CD changer ST ST ST + 7 speakers Key less entry ST ST ST Warranty 3years/100.000KM 3years/100.000KM 3years/100.000KM Confidential
  • 25.
    25 For internal useonly Confidential Item Camry Accord Mazda 6 ultra Sonata Safrane 2.0 Safrane SE Safrane LE Engine 4 cylinde 6 cylinder 4 culinder 4 culinder 4 cylinder 6 cylinder 6 cylinder Power output 157 hp 178/6500 125/6000 127.9/6000 143 170/6000 170/6000 Engien size 2362 cc 2354 cc 2488 cc 2359 cc 1998cc 2349 cc 2349 cc Transmission 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 16" Al alloy wheels no yes yes yes Yes yes yes Price 82,000 84,000 99,000 Start from 62,000 59,202 68,000 74,000
  • 26.
    26 For internal useonly 2010 New D Segment Sedan (Safrane New Models) Launch: December 2010 Indicative Price : 17-26 k$ Engine : 2.0 l 16v AT(cvt) 140 hp 2,5 l V6 AT6 170 hp 3,5 l V6 AT6 240 hp Specific product advantage : First Renault D segment sedan
  • 27.
    27 For internal useonly LOGAN SEDAN « Lunch in April 09 » Engine : 1.6 l 16v AT4 110 hp
  • 28.
    28 For internal useonly SYMBOL • 2 models PE and SE • 1.4 16 V 4 speed Auto engine • To be launched
  • 29.
    29 For internal useonly SANDERO Launch :Dec 2009 FOB:from 11k$ Engine : 1.6 l 8v MT5 90 hp 1.6 l 16v MT5 104 hp 1.6 l 16v AT4 104 hp
  • 30.
    30 For internal useonly Item Jazz Getz Aveo Yaris Yaris Sirion Logan PE Logan SE Symbol Engine 4 cylinde 4 cylinde 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder Power output 118/6600 69.9(95)/6000 94 85/6000 85/6000 67/6000 110 110 72/6000 Engien size 1496 cc 1399 cc 1.4 1298 cc 1298 cc 1298 cc 1600 1600 1390 Transmission 5 Speed A 5 Speed M 4 speed A 4 speed A 5 speed M 4 speed A 4 speed A 4 speed A 4 speed A Price 65,400 34,500 43,000 From 41,000 to 52,000 43,750 35,700 38,630 41,300
  • 31.
    31 For internal useonly Renault MEGANE
  • 32.
    32 For internal useonly Confidential Item Tiida 1.6 Corolla Corolla 1.8 Civic LX Mazda 3 Optra Megane D 1,6 Megane D 1,6 Engine 4 cylinde 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder Power output 109(118)/6000 107 130 138/6300 107/6000 107 115/6000 115/6000 Engien size 1598 cc 1600 cc 1800 cc 1800 cc 1600 cc 1.6 1600 cc 1600 cc Transmission 5 Speed M 5 speed M 5 speed A 5 speed A 4 speed A 4 speed A 4 speed A 5 speed M Price from 54,850 to 59,850 from 53,000 to 76,000 67,900 Full option 63,000 "model 2008" 50,000 56,000 51,600 Megane Has Keyless entry, six air bags, ABS and Other advanced options.
  • 33.
    33 For internal useonly Confidential Item Mazda 6 Normal Epica Lancer GT Megane A 2.0 Engine 4 cylinder 4 cylinder 4 cylinder 4 cylinder Power output 108/6500 144 114(155)/6000 136/5500 Engien size 1998 cc 2.0 1998 cc 1998 cc Transmission 4 speed A 4 speed A 6 CVT/5 sp M 4 speed A Price 69,000 66,000 75,600 60,217
  • 34.
    34 For internal useonly NEW MEGANE in 2010 New Megane Sedan/HATCH Launch: April 2010 Estimated FOB: 12-17 k$ Engine : 1.6 l 16v MT5 110 hp 1.6 l 16v AT4 110 hp 2.0 l 16v MT5 150 hp 2.0 l 16v AT (CVT) 150 hp Specific product advantage : Rear AC exit. New MEGANE RS Launch:beg 2009 MSRP : 28 k$ Engine : 2.0 l 16v Turbo MT6 250 hp
  • 35.
    35 For internal useonly Kangoo and Trafic Confidential New Kangoo LL wil be launched in May/June 2009 Renault Trafic: 66,700 SR Toyota Hiace: 74,500 SR Nissan Urvan: 72,000 - Extra $ 1500 price reduction
  • 36.
    36 For internal useonly Confidential Item Kangoo Partner "Peugeot" Perlingo "Citroen" Engine 4 cylinde 4 cylinde 4 cylinde Power output 75 110 75 Engien size 1.4 1.6 1.4 Transmission 5 speed M 6 speed M 5 speed M Price 2008: 39,900 2009:42,900 2008: 48,000 40,000 "2008"
  • 37.
    37 For internal useonly Megan Coupe 2009 Confidential
  • 38.
    38 For internal useonly Laguna Coupe 2009 “May/June 09” Confidential SOS: September 2009 Engine : 3,5l V6 AT6 240 hp
  • 39.
    39 For internal useonly Clio 2009 Confidential
  • 40.
    40 For internal useonly LOGAN MCV « Q3 09 » Launch :September 2009 FOB:12 200 $ Engine : 1.6 l 16v MT5 115 hp 1.6 l 16v AT4 115 hp
  • 41.
    41 For internal useonly 2011 New Entry SUV Launch :Feb 2011 Indicative volumes : 750 units Engine : 1.6 l 16v MT5 FWD 110 hp 1.6 l 16v MT6 4WD 110 hp 1.6 l 16v AT4 FWD 110 hp 2.0 l 16v AT4 FWD 140 hp 2.0 l 16v MT6 4WD 140 hp
  • 42.
    42 For internal useonly LOGAN PICK-UP
  • 43.
    43 For internal useonly Euro NCAP “safety assessment” Confidential • More than 10 models acquiring 5 stars in safety assessment from Euro NCAP
  • 44.
    44 For internal useonly Euro NCAP “safety assessment” Confidential
  • 45.
    45 For internal useonly Confidential
  • 46.
    46 For internal useonly Confidential
  • 47.
    47 For internal useonly Qualitative research • This research is based on random selection of Renault users whom were asked about the overall performance and their opinion about Renault – Renault Megane Coupe 2009 “the driver is Prince/ Mohamed Bin Bander” fully satisfied with the performance and the design, his companion has a Safrane and he said it is a nice car with a lot of options, at convenient price. – Renault Megane“ he is using it for 4 years now, he is satisfied with the performance, while he faced some problems in service and expensive spare parts. – Renault Clio “the customer is using it for 3 years now, with no major problems at all, he is claiming high spare parts prices compared to Tunisia. Confidential
  • 48.
    48 For internal useonly Renault Global Strategy • Three strong commitments – Quality – Profitability – Growth Renault offers its 3 year/150,000 km warranty* for the entire Renault premium range. Confidential * In Saudi Arabia 3 years/100,000 Km warranty
  • 49.
    49 For internal useonly Objectives • renewal of the existing product range • reinforcement of the luxury offer • innovation in markets where Renault is not yet present • Development of international sales – expanding the product range and designing vehicles for specific markets • Optimize R&D spending to design vehicles that are increasingly environmentally-friendly Confidential
  • 50.
    50 For internal useonly GCC PLAN 2012 VOLUMES 2149 3600 8640 19490 24450 27300TOTAL 0 5000 10000 15000 20000 25000 30000 2007 2008 2009 2010 2011 2012 L90 L38 L43 SM5 Other models
  • 51.
    51 For internal useonly QUALITY To be among the top three in terms of product and service quality PROFITABILITY Achieve an operating margin of 6% in 2009 GROWTH Sell an additional 800,000 vehicles
  • 52.
    52 For internal useonly •Products • Continuous improvement of the quality of the vehicles • Vehicles designed for the GCC & systematically tested in the GCC • Direct link between Technical Hub (Dubai) and the incident logy department •Services • Spare parts price & availability • Quality survey conducted every month • Training • Renault Excellence program & Peace Of mind package QUALITY AND PARTS ACTIVITIES
  • 53.
    53 For internal useonly Why Renault Franchise for Alissa • Long history backed with high quality products. • New LCV range will support our current profile “Isuzu” • Complete our range of products by adding PC and new LCV series. • Wide range of PC from 1.3 cc to 2.5 cc. • New Models from Korea plant (Samsung automobile) “Koleos and Safarane” characterized by: – Specially designed and tested for GCC – High Quality products “Nissan Technology”. – Competitive prices Confidential
  • 54.
    54 For internal useonly Why Renault Franchise for Alissa • New city car Models from Turkey and Romania plants “Logan, Symbol, Sandero” • Exclusive distributor in Saudi Arabia. Which will help in achieving good margin profit and receiving effective support from the manufacturer to achieve big sales volume. • New models are planned to be launched within the next 3 years. • Aggressive expansion plan from the manufacturer to rebuild the brand image in GCC region and expand sales volume within the next five years. Confidential
  • 55.
    55 For internal useonly Key challenging Issues • Low resale value. • The perception in the market especially for Service and spare parts “currently is very bad”. • Perception of high prices spare parts and non- availability. • Technical issues regarding its convenience for GCC environment. • European vehicles image. Confidential
  • 56.
    56 For internal useonly Current Renault Situation in KSA • Al Zahid Started his interest in Renault franchise since 2001 after Daewoo franchise is sold to GM. • The first fleet team was established in 2002 • The first Dedicated showroom in Riyadh was established in 2004, and in Jeddah in 2007. • No focus on brand image or marketing activities. • Fleet business represents 60-70% from their current sales. • Total 7 workshops around the kingdom For all AL-Zahid franchises “Not dedicated for Renault”. • Lack of Parts availability. • Parts pricing structure was not based on market “according to Renault director” Confidential
  • 57.
    57 For internal useonly BRAND AWARENESS : KSA Survey : 1 25 57 0 10 20 30 40 50 60 Top of mind Total Unaided Total (aided and unaided) 2 69 95 0 10 20 30 40 50 60 70 80 90 100 Top of mind Total Unaided Total (aided and unaided) 2007 2008 A Renault Brand awareness survey was conducted by IPSOS towards 500 people in Saudi Arabia end 2007 then in September 2008
  • 58.
    58 For internal useonly How to support product awareness in the market? • In cooperation with manufacture the first step will focus on “The Time of Change in Renault” through heavy launching marketing activities. – Communicating the new “Peace-Of-Mind” service in the market. “already available since sep. 08 but not yet launched”. – Renault “customer first” program for service and spare parts. • Aggressive launch of the new models “Safrane, Logan and Koleos” – Focus on High quality products “Recent technology” – GCC tested. Confidential
  • 59.
    59 For internal useonly How to improve after sales service and spare parts availability / prices? • Communicating the 3 years warranty or 100,000 Km for all products range. • Renault will support technically and financially the creation of the workshops Exterior & Interior , through their technical support team in Dubai office. • Utilizing the group service centers to enhance the after sales service of Renault. • Restructure the parts prices by the support of the manufacturer to make it and keep it competitive. Confidential
  • 60.
    60 For internal useonly “RENAULT CUSTOMER FIRST” program launched in the GCC Sep 08 PEACE OF MIND PACKAGE 11-POINT CONFIDENCE COMES STANDARD IN EVERY RENAULT 1. 100km test drive invitation 2. Initial 1000km free inspection 3. Always mobile service: courtesy cars / taxi vouchers 4. 24/7 Roadside Assistance 5. 3y / 100 000 km car warranty 6. Exclusive use of Renault Genuine Parts 7. 1y warranty for maintenance or repairing 8. Maintenance appointment within 48H 9. Quality Certificate after each repair or maintenance 10. Competitive fixed service prices 11. Dedicated Customer line
  • 61.
    61 For internal useonly Market Segmentation 1. Fleet Customer – Success Factors: • Our long experience in this sector and strong relationship with decision makers. • Wide range of products with competitive prices. • New LCV Range to support our current range of products. • Fleet support from manufacturer more than 5 units: • Safrane $ 600 • Logan $ 300 • Others $ 200 Confidential
  • 62.
    62 For internal useonly Market Segmentation 2. Rent-A-Car companies • Objectives to ensure success: – Increase incidence of trial new models through Rent-A-Car companies. – Focus on LCV, Logan, Symbol and Safrane to gain sizable market share in big volume segment available for rent. Confidential
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    63 For internal useonly Market Segmentation 3. Retail customers • Increase the retail share in the total sales volume by: – 3 dedicated room in 3 main cities. – Utilizing some spaces at Isuzu showrooms and sister companies sales centers. – Renault will support architecturally and financially the creation of the showrooms Exterior & Interior – Customer First Program launch “Peace of Mind”. – Improve company image by New Megane Coupe and Laguna Coupe. – By support of Renault, launching “Trade In” program to enhance the resale value for Renault Vehicles. Confidential
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    64 For internal useonly AACO and sister companies • Synergy between AACO and sister companies will have a great impact on the franchise success through: – Renault provides a wide range for rent car business within the group. – Financial facilities for retail and fleet customers through Al Yusr. – Increase service and parts revenue in cooperation with Autostar – Used car sector helps in leveraging the low resale value of the brand. Confidential
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    65 For internal useonly Confidential Thank you