Isuzu KSA Info

1. AUM Marketing Activities
Isuzu Dealers Conference
By:
Mazen Yousef

2. Alissa Universal Motors
Company Overview

3. Vision
To be recognized as the leading
commercial vehicles supplier
backed up with outstanding after-
sales services.

4. Mission
To be the preferred provider for the
best quality cargo transportation
solutions
Our employees, customers,
suppliers, shareholders are partners
in our success.

5. Integrity
• We deal with stakeholders in full transparency and clarity
• We are committed to upholding our Code of Ethics in every
transaction.
Teamwork
• Together we face and overcome challenges.
• We value the contribution of everyone and recognizes the effort and
commitment of the entire team.
• We communicate openly with respect and integrity.
Discipline
• We fully commit to our strategy, objectives, rules and procedures
• we are aware of our duty to protect and enhance shareholder value.
Our values and principles

6. Customer Focus
• We are passionate about customers
Excellence
• we value excellence in everything we do
• We are committed to ensuring that every aspect of our business
functions at the highest level of quality.
Respect
• We embrace a spirit of caring and respect for our customers,
employees, communities and the environment.
Our values and principles

7. Company Facilities
Malaz Showroom
The first dedicated showroom for
Isuzu products in Riyadh.

8. Company facilities cont….
• NRR showroom “Head office”

9. Company facilities cont….
• Exit 18 workshop “Truck service”

10. Company facilities cont….
• Malaz workshop “Dedicated for D-max service.
• Parts outlets.
• Storage yard.

11. AUM Marketing Activates
2010

12. CRM activation
• Activation of CRM for retail and fleet sales team.
• Follow up activities through CRM.
• Update AUM customers database.

13. Q1 2010 Marketing Activities
• D-max “GPS” campaign for retail customers
– For crew cab 3.0 LD
– Cooperation with DarMoja “Garmin” for gifts

14. Q1 2010 Marketing Activities
• Cooperation with IOT In One Tank
challenge and D-max Quiz campaign
– Collection of answers from customers.
– Delivery of Gold prizes to 2 Alissa
customers.

15. Marketing Activities for Q2
• AUM support center
– Training programs for Isuzu customers
in cooperation with International
Educational institutes.
– Support services to fleet customers
including service training for
mechanics, and safety driving training
for drivers.
– Seminars for company owners
– Monthly newsletter.

16. Marketing Activities for Q2
• AUM support center first activity
– Launch meeting in Riyadh with the
attendees of 26 customers and MC
representatives and Isuzu Motors
representative.
– Program “Value based suppliers
management”
– 2 days training in Co-operation with
TTM associates from UK.

17. Marketing Activities for Q2
• Special financing campaign in
cooperation with Arab national
bank
– The program will include D-max
and N-series
– The interest rate will starting
from 2.99% for retail
– No Admin Fees
– No down payment
– Special rate for establishment
and companies 5.99%, with no
admin fees.

18. Marketing Activities for Q2
• D-Max Family Concept
– Specially designed concept to
enhance sales for retail customers.
– New Name, New design and new
positioning in the market for Isuzu D-
max.
– D-max family will be launched in June
2010.

19. Thank you
Confidential