4. Exploring future business opportunities
between TATA Motors and Alissa Group in
Saudi automotive sector.
Meeting Objective
5. 1940 : Started commercial business in Eastern province of Saudi
Arabia
1950 : Started selling GM vehicles.
1960 : Expanded Car business in Riyadh.
1960 : Launched ‘Al-Yusr' in financing business.
1968 : Awarded the sole agency of LUCAS/DELPHI group of
companies
1974 : Awarded dealership for Chevrolet vehicles and AC
Delco parts.
1985 : Awarded Isuzu motors franchise
1990: Awarded the dealership of GMC.
Alissa History
6. 1994-97: Won the prestigious Cadillac Master Dealer Contest four years in a row
1997: Outstanding Sales performance Award from ISUZU
1998: Launched General Automotive Company (AUTOSTAR) as a multi-brand car
retailer
1999: Outstanding Sales performance Award from ISUZU
2001: Outstanding Trucks Sales Performance Award from ISUZU
2005: Excellent performance award from ISUZU
2006: Excellent Performance Award for D-Max outstanding sales performance from
ISUZU
2006: launched Japanese accessories franchise Yellow Hat.
2007: Achieved GM "Chairman's Challenge" award for the fifth time.
2010: President’s Challenge Award
Alissa History
7. Alissa Group Holding Co.
National Automotive
Company (NAT)
Franchised
General
Motors
Isuzu Motors
Yellow Hat
Non-
Franchised
Autostar
Automotive
Support
Al-Yusr (Retail
Financing)
BTC (Rental &
Leasing)
Real Estate Investment
Private Equity
Public Listed
Business Segments
Conf
Total workforce of 3,000, assets under management of over $1
Billion with 70% invested in Core Automotive Sector
8. Esteemed ALISSA name
Over 60 years of experience partnering with international
brand names
Strong track record of pioneering new businesses
Professional business planning and strategy
implementation
Empowered corporate structure
Investment in Human Resource development and training
State-of-art MIS system
Our Strengths
Conf
11. Established in 1950
Franchisee for GM since 1974
3rd largest franchisee for GM in the Middle East
Five Year GM Chairman’s Challenge winner
Alissa Auto Co. Ltd.
10,182
14,043
15,396
13,848
10,414
12,045
10000
12000
14000
16000
18000
20000
2005 2006 2007 2008 2009 2010
Vehicle Sales
12. Established in 1950
Franchisee for GM since 1974.
One of the largest franchisees for GM in the Middle East
No. of branches increasing from 6 in 2006 to 15 by 2010
with 3S & 2S facilities
Service bays increasing from 103 in 2004 to 204 in 2010
Additional bays in progress for recently approved sites
Total staff as of 2010- 650.
Background
14. Established in 1990 and engaged in:
Sale of multi-brand new and used vehicles
Provider of After-sale services
Wholesale of spare parts (OEM & Non-OEM)
Auto accessories
The only “Non-Franchised” company in KSA,
providing multi-brand 3S facilities across the
Kingdom.
Number of vehicle outlets increasing from 13
in 2010 to 30 by 2015
Number of Parts outlets (Wholesale & Retail)
increasing from 33 in 2010 to 43 in 2015
Autostar
16. Showrooms Service No. of Bays Parts
Jeddah 2 Jeddah 1 Jeddah 52 Central 10
Makkah 1 Makkah 1 Makkah 3 Eastern 13
Riyadh 4 Riyadh 2 Riyadh 125 Western 11
Buraidah 1 Buraidah 1 Buraidah 26
Dammam 2 Dammam 1 Dammam 50
Al-Hasa 1 Al-Hasa 1 Al-Hasa 3
Al Khobar 1 AlKhobar 1
Abha 1
Total 13 Total 8 Total 259 Total 34
Dedicated stockyards and warehousing available in each region
Autostar Outlets
19. 12,900
16,013 16,491
21,312
25,800
30,997
0
10000
20000
30000
2007 2008 2009 2010 2011 FC 2012 FC
No. of vehicles financed
Al-Yusr
Established in 1960
Financing New/Used Vehicles with portfolio exceeding
$800m.
12 main branches and 55 sales outlets, covering all
major cities and towns
21. Best Trading Company
Established in 1990, rental and leasing
operations.
Second largest with over 70% of the fleet in
corporate sector
Fleet of over 9,600 vehicles increasing to
13,000 by 2013
Annually replacing over 4,500 vehicles
increasing to 6,000 by year 2012 mostly from
within the group companies
6 regional offices and 21 outlets in 2010
increasing to 32 outlets by 2013
22. Fleet Size / Purchases
BTC is a very large purchaser for Group companies
24. Franchisee of Isuzu since 1985
Second largest dealer for ISUZU in the World
Market Share of 62% in the central region and 25% of Saudi Isuzu
Market
8,753 8,756
6,910 7,188
8,000
9,700
5000
6000
7000
8000
9000
10000
2007 2008 2009 2010 2011 FC 2012 FC
Vehicle Sales
AUM
26. Vision
To be recognized as the leading
commercial vehicles supplier
backed up with outstanding after-
sales services.
Alissa Universal Motors
27. Mission
To be the preferred provider for the
best quality cargo transportation
solutions
Our employees, customers,
suppliers, shareholders are partners
in our success.
Alissa Universal Motors
28. Integrity
• We deal with stakeholders in full transparency and clarity
• We are committed to upholding our Code of Ethics in every
transaction.
Teamwork
• Together we face and overcome challenges.
• We value the contribution of everyone and recognize the efforts and
commitments of the entire team.
• We communicate openly with respect and integrity.
Discipline
• We fully commit to our strategy, objectives, rules and procedures
• we are aware of our duty to protect and enhance shareholder value.
Our values and principles
Alissa Universal Motors
29. Customer Focus
• We are passionate about customers.
Excellence
• we value excellence in everything we do.
• We are committed to ensuring that every aspect of our business
functions at the highest level of quality.
Respect
• We embrace a spirit of caring and respect for our customers,
employees, community and the environment.
Our values and principles
Alissa Universal Motors
30. Company Overview
Alissa Universal Motors Co. Ltd. (AUM) is the new name
of the business unit that holds Isuzu franchise within
Alissa group (previously Abdullatif Alissa Auto Co. Ltd.)
AUM is established in January 2009 as a separate legal
entity.
40. Future Prospect
Alissa core business is automotive and shareholders are
committed to continuous growth and expansion.
Alissa has an impressive growth record outpacing the
market growth rate.
Alissa has developed strong Corporate Governance and
empowered management to drive the business
Automotive market in Saudi Arabia is auspicious, so
Alissa believes that its strategic alliance with international
automotive manufacturers would deliver outstanding
mutual benefits.
42. Gulf Cooperation Council (GCC)
The countries of the Gulf Cooperation
Council — the UAE, Saudi Arabia, Oman,
Bahrain, Kuwait and Qatar — are a key
market for Tata companies. The group is
keen on expanding its presence in these
countries, especially in the areas of IT,
hospitality, engineering, steel, power and
chemicals. The group entered the region in
the early 1990s and currently employs more
than 4,000 people in the region. UAE
contributes to most of the revenues from the
region.
Priority markets
http://www.tata.com/tataworldwide/index.aspx?sectid=mjDAQlga
R/s=
43. Tata Motors has developed a fast growing
market for its medium and heavy trucks
and buses through a well established
distribution network in the region
Priority markets
http://www.tata.com/tataworldwide/index.aspx?sectid=mjDAQlga
R/s=
