Alissa Group presented to TATA Motors about potential business opportunities in Saudi Arabia's automotive sector. Alissa Group is a major automotive company in Saudi Arabia with over 60 years of experience and dealerships representing brands like GM, Isuzu, and multi-franchise sales. The Saudi automotive market is growing significantly and expected to continue rising through 2015. Alissa expressed that a strategic alliance with TATA Motors could deliver strong mutual benefits by expanding both companies' presence in the promising Saudi market.

1. Alissa Presentation
to
TATA Motors
June 2011

2.  Meeting Objective
 Alissa Group Overview
 KSA cars market
 TATA motors
 Conclusion
Agenda

3. Introduction

4. Exploring future business opportunities
between TATA Motors and Alissa Group in
Saudi automotive sector.
Meeting Objective

5. 1940 : Started commercial business in Eastern province of Saudi
Arabia
1950 : Started selling GM vehicles.
1960 : Expanded Car business in Riyadh.
1960 : Launched ‘Al-Yusr' in financing business.
1968 : Awarded the sole agency of LUCAS/DELPHI group of
companies
1974 : Awarded dealership for Chevrolet vehicles and AC
Delco parts.
1985 : Awarded Isuzu motors franchise
1990: Awarded the dealership of GMC.
Alissa History

6. 1994-97: Won the prestigious Cadillac Master Dealer Contest four years in a row
1997: Outstanding Sales performance Award from ISUZU
1998: Launched General Automotive Company (AUTOSTAR) as a multi-brand car
retailer
1999: Outstanding Sales performance Award from ISUZU
2001: Outstanding Trucks Sales Performance Award from ISUZU
2005: Excellent performance award from ISUZU
2006: Excellent Performance Award for D-Max outstanding sales performance from
ISUZU
2006: launched Japanese accessories franchise Yellow Hat.
2007: Achieved GM "Chairman's Challenge" award for the fifth time.
2010: President’s Challenge Award
Alissa History

7. Alissa Group Holding Co.
National Automotive
Company (NAT)
Franchised
General
Motors
Isuzu Motors
Yellow Hat
Non-
Franchised
Autostar
Automotive
Support
Al-Yusr (Retail
Financing)
BTC (Rental &
Leasing)
Real Estate Investment
Private Equity
Public Listed
Business Segments
Conf
Total workforce of 3,000, assets under management of over $1
Billion with 70% invested in Core Automotive Sector

8.  Esteemed ALISSA name
 Over 60 years of experience partnering with international
brand names
 Strong track record of pioneering new businesses
 Professional business planning and strategy
implementation
 Empowered corporate structure
 Investment in Human Resource development and training
 State-of-art MIS system
Our Strengths
Conf

9. 2,371
2,698
3,129 3,031 2,899
3,595
1000
1500
2000
2500
3000
3500
4000
2005 2006 2007 2008 2009 2010
SRMillion/($Millions)
($632)
($719)
($834) ($808)
($773)
($959)
Automotive Revenue

10. Abdullatif Alissa Automotive Co.
Ltd.(AACO)

11.  Established in 1950
 Franchisee for GM since 1974
 3rd largest franchisee for GM in the Middle East
 Five Year GM Chairman’s Challenge winner
Alissa Auto Co. Ltd.
10,182
14,043
15,396
13,848
10,414
12,045
10000
12000
14000
16000
18000
20000
2005 2006 2007 2008 2009 2010
Vehicle Sales

12.  Established in 1950
 Franchisee for GM since 1974.
 One of the largest franchisees for GM in the Middle East
 No. of branches increasing from 6 in 2006 to 15 by 2010
with 3S & 2S facilities
 Service bays increasing from 103 in 2004 to 204 in 2010
Additional bays in progress for recently approved sites
 Total staff as of 2010- 650.
Background

13. General Automotive Co.

14.  Established in 1990 and engaged in:
 Sale of multi-brand new and used vehicles
 Provider of After-sale services
 Wholesale of spare parts (OEM & Non-OEM)
 Auto accessories
 The only “Non-Franchised” company in KSA,
providing multi-brand 3S facilities across the
Kingdom.
 Number of vehicle outlets increasing from 13
in 2010 to 30 by 2015
 Number of Parts outlets (Wholesale & Retail)
increasing from 33 in 2010 to 43 in 2015
Autostar

15. 8,342
9,520
12,895
15,770
18,020 20,310
5000
10000
15000
20000
25000
2010 2011 FC 2012 FC 2013 FC 2014 FC 2015 FC
Vehicle Sales
Sales

16. Showrooms Service No. of Bays Parts
Jeddah 2 Jeddah 1 Jeddah 52 Central 10
Makkah 1 Makkah 1 Makkah 3 Eastern 13
Riyadh 4 Riyadh 2 Riyadh 125 Western 11
Buraidah 1 Buraidah 1 Buraidah 26
Dammam 2 Dammam 1 Dammam 50
Al-Hasa 1 Al-Hasa 1 Al-Hasa 3
Al Khobar 1 AlKhobar 1
Abha 1
Total 13 Total 8 Total 259 Total 34
Dedicated stockyards and warehousing available in each region
Autostar Outlets

17. Geographic Coverage
Conf

18. Al-Yusr Installment Co.

19. 12,900
16,013 16,491
21,312
25,800
30,997
0
10000
20000
30000
2007 2008 2009 2010 2011 FC 2012 FC
No. of vehicles financed
Al-Yusr
 Established in 1960
 Financing New/Used Vehicles with portfolio exceeding
$800m.
 12 main branches and 55 sales outlets, covering all
major cities and towns

20. Best Trading Company

21. Best Trading Company
 Established in 1990, rental and leasing
operations.
 Second largest with over 70% of the fleet in
corporate sector
 Fleet of over 9,600 vehicles increasing to
13,000 by 2013
 Annually replacing over 4,500 vehicles
increasing to 6,000 by year 2012 mostly from
within the group companies
 6 regional offices and 21 outlets in 2010
increasing to 32 outlets by 2013

22. Fleet Size / Purchases
BTC is a very large purchaser for Group companies

23. 9,609
11,260
12,206
12,958
9000
10000
11000
12000
13000
2010 2011 FC 2012 FC 2013 FC
Average Fleet Projection 2011-
2013
GM, 3717
39%
Toyota,
1478
15%
Nissan,
1038
11% Isuzu,
1953
20%
Hyundi,
820
9%
Others,
603
6%
Model Split
Fleet projection & Model Split

24.  Franchisee of Isuzu since 1985
 Second largest dealer for ISUZU in the World
 Market Share of 62% in the central region and 25% of Saudi Isuzu
Market
8,753 8,756
6,910 7,188
8,000
9,700
5000
6000
7000
8000
9000
10000
2007 2008 2009 2010 2011 FC 2012 FC
Vehicle Sales
AUM

25. Alissa Universal Motors
Company Overview

26. Vision
To be recognized as the leading
commercial vehicles supplier
backed up with outstanding after-
sales services.
Alissa Universal Motors

27. Mission
To be the preferred provider for the
best quality cargo transportation
solutions
Our employees, customers,
suppliers, shareholders are partners
in our success.
Alissa Universal Motors

28. Integrity
• We deal with stakeholders in full transparency and clarity
• We are committed to upholding our Code of Ethics in every
transaction.
Teamwork
• Together we face and overcome challenges.
• We value the contribution of everyone and recognize the efforts and
commitments of the entire team.
• We communicate openly with respect and integrity.
Discipline
• We fully commit to our strategy, objectives, rules and procedures
• we are aware of our duty to protect and enhance shareholder value.
Our values and principles
Alissa Universal Motors

29. Customer Focus
• We are passionate about customers.
Excellence
• we value excellence in everything we do.
• We are committed to ensuring that every aspect of our business
functions at the highest level of quality.
Respect
• We embrace a spirit of caring and respect for our customers,
employees, community and the environment.
Our values and principles
Alissa Universal Motors

30. Company Overview
 Alissa Universal Motors Co. Ltd. (AUM) is the new name
of the business unit that holds Isuzu franchise within
Alissa group (previously Abdullatif Alissa Auto Co. Ltd.)
 AUM is established in January 2009 as a separate legal
entity.

31. Company Facilities

32. Company facilities cont….
 NRR showroom “Head office”
Confidential

33. Company facilities cont….
 Exit 18 workshop “Truck service”

34. Company facilities cont….
 Malaz workshop “Dedicated for Pickup
service.
 Parts main depot.
 Storage yard.

35. Categories' Segments MS
March 11 YTD
21%
7%
5%
23%
44%
Pickup Trucks Van/Bus SUV P-cars

36. Automotive business outlook in
KSA
KSA Automotive Forecast
BMI- Report 2010

37. Automotive business outlook in
KSA
Commercial Vehicle
sales 181,456
Total sales
857,242
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
2008 2009 2010e 2011f 2012f 2013f 2014f 2015f
AxisTitle

38. Alissa Proposal

39. Conclusion

40. Future Prospect
 Alissa core business is automotive and shareholders are
committed to continuous growth and expansion.
 Alissa has an impressive growth record outpacing the
market growth rate.
 Alissa has developed strong Corporate Governance and
empowered management to drive the business
 Automotive market in Saudi Arabia is auspicious, so
Alissa believes that its strategic alliance with international
automotive manufacturers would deliver outstanding
mutual benefits.

41. Thank you

42.  Gulf Cooperation Council (GCC)
The countries of the Gulf Cooperation
Council — the UAE, Saudi Arabia, Oman,
Bahrain, Kuwait and Qatar — are a key
market for Tata companies. The group is
keen on expanding its presence in these
countries, especially in the areas of IT,
hospitality, engineering, steel, power and
chemicals. The group entered the region in
the early 1990s and currently employs more
than 4,000 people in the region. UAE
contributes to most of the revenues from the
region.
Priority markets
http://www.tata.com/tataworldwide/index.aspx?sectid=mjDAQlga
R/s=

43.  Tata Motors has developed a fast growing
market for its medium and heavy trucks
and buses through a well established
distribution network in the region
Priority markets
http://www.tata.com/tataworldwide/index.aspx?sectid=mjDAQlga
R/s=